Ronald to the Rescue

Ronald to the Rescue

When you think of the name “Ronald McDonald”, what springs to mind? A clown who is just as creepy looking as he is infamous? The “Joe Camel” of fast food? I wouldn’t say that glorious imagery sprung to mind when I used to hear the name myself, but maybe after reading this post you will have a new-found respect for it.

We’ve all been to a McDonald’s at some point in our lives, and I’m guessing that most of us would recognise this logo which is found on the charity boxes placed at every till point.

Duchess of Cambridge to visit Ronald McDonald House

This logo represents the Ronald McDonald House Charities (RHMC), which are based right here in Northern Ireland, the rest of the UK, Ireland, and all over the world.

I tend to throw change into charity boxes on tills when I buy things, but as much as I do that I never really think about the charity I’ve just donated to after I walk out the door. I also always tend to think of big global and dominant brands as being somewhat selfish. For example, after finding out that Starbucks Ireland only payed 45 euros in tax last year, I tend to think twice before I invest in one of their seasonal lattes.

I’ve recently learnt that not only do McDonald’s and their franchisees allow the placement of RHMC collection boxes at each till point, the company also donates money from its own sales. In 2016, they added an extra one million pounds donation from sales to the existing three million that had been collected in the UK that year.

RHMC pride McDonald’s as an “essential, valuable and sustaining partner” and McDonald’s even provide office space to the charity in their Head Quarters around the world, along with general and administrative support, HR, payroll, organisation support and ICT and computer systems.

RHMC globally has been McDonald’s charity of choice since its founding in 1989 and provides hope and respite to families during challenging times of life. The thing that inspired me to read more into McDonald’s corporate philanthropy and the RHMC, was a tweet by an individual who was personally affected by the works of the charity and was highly praising them.

So, there you go, Ronald McDonald will continue to look creepy but hey! He’s a good guy. And McDonald’s may be swimming in profits and sitting comfortably on the Forbes’ list of “Most Valuable Global Brands”, but their philanthropic measures should not go un-noticed.

McDonald’s says its mascot Ronald McDonald is keeping a low profile as reports of creepy clown sightings sweep communities across the globe.

 

Rachel Reilly is a second year BSc in Communication, Advertising & Marketing student at Ulster University. She can be found on LinkedIn: www.linkedin.com/in/rachelreilly98

Bog Run Fun

Ever heard of charity starts at home? I was one of the 350 bog runners who took part in a fun-filled adventure around Castlewellan Forest Park. On the 8th of October, it was time to get absolutely boggin’!!!

Bogs, swampy mud, bridges, underground tunnels, forests, lakes? Swam, ran, waddled? We did it all!

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I recently started a part time job in a local café- ‘The Oakley Fayre’. When I started, the team were in the middle of organising a sponsored bog run for charity. The charity was ‘Cancer Fund for Children’.

We all live in a world where we think ‘oh it’ll never happen to me’. Every week in Northern Ireland three children or young people are diagnosed with cancer. Shocked? So was I… Together as a team, we managed to raise £1654 for Cancer Fund for Children.

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So who exactly are they?

Cancer Fund for Children is the leading local charity that provides practical, emotional and financial support to children and young people aged 0 to 24 affected by cancer and their families. They offer free therapeutic short breaks to families from Northern Ireland and the Republic of Ireland at Daisy Lodge in Newcastle Co. Down and self-catering breaks at Pine, Birch and Oak Cottages in Coleraine. Their team of specialists offer support basically anywhere- at home, in the community, on the hospital ward, in their short break facility and during residential breaks at their purpose-built Narnia log cabin. The Cancer Fund for Children charity understands the impact cancer has on the whole family. They support children who have been diagnosed with cancer as well as their siblings and parents. They also offer support to children whose parent has been diagnosed with cancer.

Why are Cancer Fund for Children needed so much?

Every week in Northern Ireland, another three children, teenagers or young adults, aged between 0-24 years old, are diagnosed with cancer.  Cancer Fund for Children understands the devastating impact a cancer diagnosis and treatment can have on the whole family and that beyond the essential clinical care there is a family life that needs to be rebuilt, supported and guided. The team of experienced specialists at Cancer Fun for Children help families cope with the impact cancer has on their lives and they support them throughout life, both during and after treatment, and sadly in some cases, bereavement.

Why not get involved or donate?

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The children and families that the charity support are at the heart of everything they do. It is up to us in the public to continue to donate a bit of  time out of our hectic lifestyles to step back and think ‘one day this could be me facing this horrific illness?’ or ‘it could be someone I love and care about that it happens to’. With this in mind, there are various ways in which we can donate to this amazing charity that is in the heart of our homes in Northern Ireland. 

Cancer Fund for Children organise a wide range of different events that you can get involved in. There is anything from ‘Winter Woolly Walks’ to ‘Funsie in a Onesie’ workdays. Click here to check out their website to get involved in some of the events for this amazing cause.

Alternatively if you don’t have enough time to take part in an event, you can simply donate via telephone on 028 9080 5599 or via their website by clicking here.

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Struggling through the final freezing cold lake…
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and FINALLY over the finish line!

 

 

 

 

 

 

 

 

 

 

Check out this short video below to see exactly what the bog run entailed… why not give it a go yourself?

Aimee Rourke is a final year BSc in Communication, Advertising & Marketing student at Ulster University. She can be contacted on LinkedIn: https://www.linkedin.com/in/aimee-rourke-593013109/ 

£5 Charity Shop Secret Santa

£5 Charity Shop Secret Santa

Unfortunately, Christmas is well and truly over and 2017 is coming to an end. However, it is only 361 days, 6 hours and 41 minutes to next Christmas so it’s never too early to start dreaming of Christmas 2018! When you are planning the festivities next year, give some thought to this, as it is my favourite family Christmas tradition of all time and it could be yours too!

I am sure everyone has heard of the normal ‘Secret Santa’, well our family take a slight twist on this! A few years ago my sister came up with the idea of ‘£5 Charity shop Secret Santa’, as she had taken a fascination with charity shops and thought it would be great fun on Christmas day. How right she was, as years later, it is still one of the most anticipated activities over the Christmas period amongst my family.

In our house, Christmas really is one of the most wonderful times of the year. Everyone comes home to spend time together, the fridge and cupboards are filled with food, and the wine glasses and cheeseboards never seem to empty!

On Christmas day my family of seven either host my godmother’s family of six or we head up to Fermanagh to join them, so there is a total of thirteen of us in totally taking part in this novelty Secret Santa.  Some of us are studying at university, some of us are living in England so it is the one time of year where we all come together. As this is a rare occasion, we use a website called ‘DrawNames.co.uk’ to generate everyone’s Secret Santa through email. We do this three weeks before Christmas, and then the fun begins as you spend time thinking about what absolutely hilarious item you are going to go on the hunt for.

The general rule of thumb, is the funnier, the better. The more random, the better. The bigger, the better. Therefore everyone is trying to outdo each other with hilarious finds they have come across in the charity shop on their search for the perfect present. Everyone has had a few drinks in them whilst exchanging gifts, so we probably think we are ten times funnier than we are, and the Snapchat and Instagram stories go overboard!

Over the years there have been some absolutely hilarious presents.

My brother Dermot got my auntie a guitar (that is in perfect condition) for £5, so that in her retirement she could ‘work on her music career’… I don’t know how promising this will be!

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Two years ago my daddy got my sixteen year old brother at the time, a pair of hilariously hugely oversized cricket shin pads, with the reason being, “he has to start learning how to use protection soon” … Cringe for my little brother but absolutely hysterically funny for the rest of us!

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(My sister Lisa having great fun with them instead!)

A few years ago I got my youngest cousin Grainne, who would be known as the ‘baby’ of the house, but also as a completely spoilt ‘princess’… So I got her lots of children’s toys, a child’s princess handbag and tiara. This year my brother got her a pony, as apparently she has been begging her daddy for one for years!!

 

This year my Daddy thought he absolutely hilarious. He got me a toy chair with a big sign saying ‘The Naughty Chair’, apparently for all the badness I get up to partying in The Holylands!!

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There is also some very dodgy wrapping along the way. My youngest brother Dermot wrapped his up in a bin bag and I ran out of paper along the way..

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I was in a charity shop with my friend this year explaining to her what the tradition was whilst searching for a funny present, when one of the women who worked in the charity shop approached me. She apologised for listening to our conversation but she was truly amazed at this idea, she said she had never heard of anyone doing this before! She loved the idea so much that she wants to incorporate it into their Advertising and Public relations strategy next year. She explained they had quite a low budget for this, but thought this would be a really effective message to target people in the lead up to Christmas next year!

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It would be amazing if more families got involved in this and made it one of their own traditions. As each year we raise a small sum of £65 for charity shops across Northern Ireland, but throughout the years it has been hundreds of pounds. For example, if ten families of five were to do this every Christmas, that is £250 raised for charities, so imagine if hundreds of families did this!

Here’s a video of what everyone got a few years ago.

Oh and YES, my family are slightly crazy if you haven’t guessed that by now!

 

Helen McAleer is a final year BSc in Communication, Advertising and Marketing student at Ulster University. She can be found on LinkedIn on linkedin.com/in/helen-mcaleer-6b1221b4 and on Twitter: @Helen_McAleer30

Marie Curie – sharing memories this Christmas!

So, that time of the year again – its Christmas season!

And what’s more typical for Christmas than a huge tree covered in lights?

I agree, nothing! Who doesn’t love a huge, green, tinsel-covered monster in the corner of the room?

…but, what Marie Curie have done blows all of us average-Joes out of the park.

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As the hustle and bustle of Christmas begins, it’s easy to forget about what’s important. It’s not about the presents, or the fancy clothes or the big turkey dinner (although they are all additional positives!).

It’s about spending time and making memories with family and friends while we get the chance!

Every day we see more and more negative posts on social media whether it be politics and the latest news story, a not-so-uncommon celebrity scandal or Phil from down the road ranting about the local pub prices.  *YAWN*

However, this Christmas, the terminal illness charity Marie Curie, have created the world’s first ‘memory-powered’ Christmas tree.

Placed in front of the iconic London Eye on the Southbank, this visual spectacle started on the 4th of the month and runs right up until December 17th.

Each of the individual fairy lights on the tree will be powered by people sharing their memories on Twitter and Instagram by using the hashtag #LightUpXmas.

In other words, the more people that post using the hashtag, the brighter the lights will shine.

Simple but GENIUS!

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The tree brings the charity to life as it serves as an important reminder of the work Marie Curie do providing care and support to people living with a terminal illness, some of whom will be trying to enjoy what might be their last Christmas with their family.

This piece of art symbolises the light that Marie Curie brings to every individual they help. It highlights how they allow families to spend Christmas together, making special memories with their loved ones.

A Marie Curie representative stated,

‘We’ve launched the memory-powered Christmas tree, to show the importance of creating positive memories, and show support for people living with terminal illnesses.’

You can share your special memories on Twitter or Instagram using #LightUpXmas – it could be any happy memory – your first memory, a Christmas memory or a memory of a loved one you’ve lost.

Marie Curie work tirelessly throughout the year helping thousands of families across the UK dealing with terminal illness.

It’s one of those things that you don’t really think about until you’re in the situation, right? Hopefully, this wonderfully thought out idea will bring the charity the recognition and awareness which they deserve.

Below is examples of posts which thousands have already shared – just AMAZING.

 

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Come on, if this doesn’t melt your heart and get you in the Christmas spirit I don’t know what will and if you haven’t already, get sharing – Let’s light up London this Christmas!

A heart-warming, eye-watering and just downright beautiful PR stunt by the charity. 10 out of 10 for inventiveness and execution in my opinion.

BRAVO, Marie Curie!

 

Lauren Kearns is a final year BSc in Communication, Advertising and Marketing student at Ulster University, Jordanstown. You can reach her on LinkedIn at https://www.linkedin.com/in/lauren-kearns-90819710b