Ronald to the Rescue

Ronald to the Rescue

When you think of the name “Ronald McDonald”, what springs to mind? A clown who is just as creepy looking as he is infamous? The “Joe Camel” of fast food? I wouldn’t say that glorious imagery sprung to mind when I used to hear the name myself, but maybe after reading this post you will have a new-found respect for it.

We’ve all been to a McDonald’s at some point in our lives, and I’m guessing that most of us would recognise this logo which is found on the charity boxes placed at every till point.

Duchess of Cambridge to visit Ronald McDonald House

This logo represents the Ronald McDonald House Charities (RHMC), which are based right here in Northern Ireland, the rest of the UK, Ireland, and all over the world.

I tend to throw change into charity boxes on tills when I buy things, but as much as I do that I never really think about the charity I’ve just donated to after I walk out the door. I also always tend to think of big global and dominant brands as being somewhat selfish. For example, after finding out that Starbucks Ireland only payed 45 euros in tax last year, I tend to think twice before I invest in one of their seasonal lattes.

I’ve recently learnt that not only do McDonald’s and their franchisees allow the placement of RHMC collection boxes at each till point, the company also donates money from its own sales. In 2016, they added an extra one million pounds donation from sales to the existing three million that had been collected in the UK that year.

RHMC pride McDonald’s as an “essential, valuable and sustaining partner” and McDonald’s even provide office space to the charity in their Head Quarters around the world, along with general and administrative support, HR, payroll, organisation support and ICT and computer systems.

RHMC globally has been McDonald’s charity of choice since its founding in 1989 and provides hope and respite to families during challenging times of life. The thing that inspired me to read more into McDonald’s corporate philanthropy and the RHMC, was a tweet by an individual who was personally affected by the works of the charity and was highly praising them.

So, there you go, Ronald McDonald will continue to look creepy but hey! He’s a good guy. And McDonald’s may be swimming in profits and sitting comfortably on the Forbes’ list of “Most Valuable Global Brands”, but their philanthropic measures should not go un-noticed.

McDonald’s says its mascot Ronald McDonald is keeping a low profile as reports of creepy clown sightings sweep communities across the globe.

 

Rachel Reilly is a second year BSc in Communication, Advertising & Marketing student at Ulster University. She can be found on LinkedIn: www.linkedin.com/in/rachelreilly98

Kentucky Fried Chicken and a Female Figure

On Friday the 27th of January, KFC tweeted a video to advertise their new “Smoky Mountain BBQ” chicken. KFC’s advertising campaigns are renown to star their legendary mascot Colonel Sanders – however, in this recent video the star of the show is a female Colonel.

Image result for kfc reba

Image result for kfcThe role of Colonel Sanders was taken up by Reba McEntire, a successful country singer from the United States. She appears in the video as the Colonel and as herself in the audience. McEntire’s Colonel celebrity predecessors include Rob Lowe, Billy Zane and Ray Liotta. In fact, this is the first time that KFC has had a woman as the primary protagonist of a campaign.
The new campaign has sparked an array of mixed reviews. Many find that KFC’s choice is empowering for women, whilst others find it upsetting that McEntire had to take up male features to be accepted as the Colonel – why could she not play a female Colonel?

But maybe depicting her as the classic male Colonel was a somewhat of a wise move by KFC. Maybe this is just the first step of a complete mascot evolution. If this is the case, then maybe other brands will follow this set trend of KFC and who knows, by the end of 2018 we could be experiencing a range of new and evolved logos and mascots. Maybe a Burger QUEEN, an AUNT Ben – or who knows, maybe Julius Pringles will swap that moustache for a nice set of eyelash extensions.

 

Image result for kfc reba

Link to the video: https://www.youtube.com/watch?v=FwzoDS3zL_4

Rachel Reilly is a second year BSc in Communication, Advertising & Marketing student at Ulster University. She can be found on LinkedIn: www.linkedin.com/in/rachelreilly98

My best investments of 2017 : Lock-It Foundation, by Kat Von D

My best investments of 2017 : Lock-It Foundation, by Kat Von D

Since Christmas and the new year are on the way, I wanted to do a reflective series of blogposts. These will be my first ever entries, so to introduce myself, I am going to base them around something that I would claim to exceptional at – spending money.

The first of the three best investments I have made in 2017 (in no particular order), is the Lock-It Foundation, by Kat Von D.

I wanted a high end and high coverage foundation that I could wear on nights out and special occasions. After hours of online research and various applications of different foundation samples (which any makeup counter in Debenhams and House of Fraser are sound about handing out), I finally made my decision, and I am yet to regret it.

So, here are the reasons why the Lock-It Foundation, by Kat Von D is the most worthy beauty investment I have made this year, and quite possibly my life.

• It only takes ONE PUMP. That’s right, ONE pump to achieve a full-face application with full coverage. I was cynical when I read this claim on the packaging, but I can safely say now that it proved to be true.

• The coverage is FLAWLESS, and it has never failed to hide any blemishes for the entire night. Kat Von D states that it is “so long-wear, you can go a full 24 hours without re-applying“. Now, I can’t speak for this claim, but I can say that it never fails to last me a full night out – from the pre, to the club, and even to the post-club McDonald’s visit. I never have to even so much as check if it is still in place.

“Technology must replace animal testing, and animal testing must be banned by governments worldwide” – Kat Von D

• Another huge advantage of the Lock-It Foundation (and all Kat Von D products), is that it is certified by PETA as being “cruelty free”.

• The Lock-It Foundation is OIL FREE, but also hydrates the skin – need I say more?

• There is no flashback in photographs. For once, I don’t have the face of a ghost beside my mates in nightclub photos anymore.

• The packaging is beautiful. If you are big on your aesthetics like I am, you will love the box that the bottle comes in – almost as much as the product itself.

• It is available in 32 shades, from “41 light – neutral undertone”, to “81 deep – cool undertone”.

• The bottle itself has been designed to prevent contamination and to preserve its rich consistency, with its “innovative, airless chamber”.

As you can, tell my experience with the Kat Von D Lock-It Foundation has been a great one. It genuinely is the best high-end foundation I have tried, and I have tried a LOT (e.g. Giorgio Armani – Luminous Silk Foundation and MAC – Studio Fix). I ordered mine from the Debenhams’ website, at £27. If you have been considering this foundation, I hope this post will act as that little push you might need to make the investment – which I promise, you will not regret.

Kat Von D website: https://www.katvondbeauty.com/face/foundation
Kat Von D @ Debenhams: http://www.debenhams.com/beauty/kat-von-d
To sign PETA’s “Pledge to be Cruelty-Free”, follow the link: https://support.peta.org/page/1405/petition/1?locale=en-US
Rachel Reilly is a 2nd year student on BSc in Communication, Advertising & Marketing at Ulster University. She can be found on LinkedIn at: www.linkedin.com/in/rachelreilly98