Over the last few years, the ‘perfect’ body image no longer seems to exist. As a society we have learnt to embrace the diversity of women’s bodies, loving every shape, size and skin colour there is. The trend of being supermodel skinny is slowly dying and women are realising to love all the little imperfections

In my experience Public Relations is all about reputation – the result of what you do, what you say and what others say about you and the prime minister recently found this out when he battled with Marcus Rashford over child poverty in the UK. Rashford’s campaign was extremely successful and can be called one

Marcus Rashford, you may know him as footballer who plays for Manchester United and England, however over the last year he has shown us he is so much more than just your average footballer. Time and time again he’s shown everyone he is a man of the people, wanting to push for better, wanting to

‘Write about something you’re interested in’! That statement along with the likes of , ‘tell the class something interesting about yourself’ (thanks Conor for covering that one)  or ‘what does that degree get you…you know what do you do with that?’, should come with trigger warnings. So, just write a blog post about a passionate of yours, ok! Umm, (thinks , thinks, gets

Ever since I started to study PR and started to understand the effort that goes into creating a PR and marketing campaign, I have gained an appreciation for a campaign that can make me stop and think! For me, the campaigns I remember the most are those were companies use their platforms to highlight the

Everyone has a love-hate relationship with social media; why? Pros: Easy way to keep in touch with friends Easy access to current affairs Enables us to educate ourselves The list goes on. There are endless reasons why we love social media; the extent to which can be seen in cities like Augsburg, Germany where pedestrian

Creating an eye-catching PR campaign for your business can be the key to increasing brand audience, sales or fuelling  conversation. Our world is now saturated with creative people, coming up with innovative ways to promote themselves and their business. In order to stand out from the crowd, PR companies are being pushed to the limits

Hearing new and creative PR stunts happening every day, leaves you curious how people come up with these bizarre ideas. Always so simple yet so fanatically smart. As I came across one comical PR campaign back in September, I became hooked, it has become a weekly ritual for me to look up PR stunts of

On Wednesday 20th February, eager students gathered to hear a variety of talks by CIPR Northern Ireland PRide winners showcasing their award winning campaigns. They were set for a highly informative conference. The room was booming with inspiration with representatives from private agencies and also the public sector. Jane Williams, brand communications director for JComms,