In my experience Public Relations is all about reputation – the result of what you do, what you say and what others say about you and the prime minister recently found this out when he battled with Marcus Rashford over child poverty in the UK. Rashford’s campaign was extremely successful and can be called one

Christmas is a huge part of children’s lives, it is inarguably their favourite time of year. Presents, decorations, playing with family and friends; life couldn’t get better. Unfortunately, not every child will experience the same feelings when they wake up on Christmas morning. In Northern Ireland alone, 1 in 3 children are living in poverty