In my experience Public Relations is all about reputation – the result of what you do, what you say and what others say about you and the prime minister recently found this out when he battled with Marcus Rashford over child poverty in the UK. Rashford’s campaign was extremely successful and can be called one

While Tiktok was launched in 2016, it has recently become extremely popular, and this popularity has allowed it to become a great advertising method for many small business who cannot afford to pay large amounts on advertising. Time and time again, we see small businesses on Tiktok going from reaching an audience of sometimes less