This is a question that has been bouncing around in my head for a couple of weeks now, after I was ‘influenced’ to buy a mascara and guess what? That’s right…two days later the same influencer was promoting a DIFFERENT mascara on her story. What about the one I had just ordered? It was supposed

‘Your order has been shipped’. If I had to choose five words which kept me going during during lockdown it would be these.  In a world where every social media site or news source was flooded with the latest Covid-19 statistic or isolation horror story the home pages of my shopping apps felt like a

It is no secret that the social media platform has taken us all by storm over the past year, but what sets TikTok apart from all the others and where does your brand fit on the platform (if at all)? Let’s go back to the start. Vine has been and gone, the mums/Karens have taken

It is becoming more apparent each day that traditional media platforms are taking a back seat in the marketing world. Although newspapers, radio and television are still prominent features within the household, the instantaneous nature of social media takes preference in delivering information to society. Whether it is a swipe up on Instagram or a

We are seeing vegan options being added to the menus of most cafes and restaurants, and the introduction of vegan brands to nearly all supermarkets. Some examples include Wicked Kitchen in Tesco, Plant Pioneers in Sainsbury’s and Plant Kitchen in M&S. With over half a million people in the UK pledging to go vegan in

TikTok calls itself ‘the destination for short-form mobile videos’ – essentially a 2020 ‘Vine’ (in fact, many of TikTok’s biggest creators started on Vine like David Dobrik). TikToks range from five to sixty seconds and trends can be based on just about anything. The beauty of TikTok is the ability to go viral at anytime.

I’ m sure we’ve all heard the phrase “All press is good press even bad press” before. And if not, it basically means as long as your name is in the press, your being spoken about. But in the age of ‘Cancel Culture’ can this still be the case? Cancel Culture seems to have taken

While Tiktok was launched in 2016, it has recently become extremely popular, and this popularity has allowed it to become a great advertising method for many small business who cannot afford to pay large amounts on advertising. Time and time again, we see small businesses on Tiktok going from reaching an audience of sometimes less

About a month ago I was off work sick spending the day in bed scrolling through social media when I came across a compilation of funny videos with the source listed as ‘TikTok’. At this point I’d never heard of this app but having exhausted all of my social media already and needing more of