7 Stages Of Realising You’re A Shopaholic

I would like to think that everyone has seen the classic movie, Confessions of a Shopaholic.

Here are my 7 Stages Of Realising You’re a Shopaholic.

1 – No I DON’T have too many shoes.

This is the most classic line of denial, for me anyway. I will continuously justify a new pair of shoes over any other item of clothing. No matter how similar it may be to another pair I will always need it. You will constantly be telling yourself that you need them, and whatever happens you will ALWAYS get them, no matter how long you wait to do it. You will wait until there’s a sale, either way, they will be yours at a stage.

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2 – One more won’t hurt.

You will always say that one more won’t hurt you.. but really, do you need it? Even though your wardrobe wont close, or your shoe cupboard is bursting open, there will always be a valid reason for buying more. KLARNA, you think its your best friend at the time until you have £150 worth of clothes and shoes in your basket that you know you will never send back. Believe me, it’s a risky business, maybe because someone decided to use mine for a bigger shopping spree than I usually do..

3 – If I pretend I had this for a while nobody will know.

Ah, this is a clear sign yo’re a shopaholic. Hiding the bags in your car until there’s nobody home and sneaking them in and ripping the labels off without anyone seeing them. Or even getting parcels delivered to another address so you wont have to listen to your parents hitting you with the ‘Another parcel came for you today’ or ‘would you ever stop ordering online’. It can’t just be my parents who are like that!!

4 – It’s a present TO me FROM me.

This is a  good way to justify buying things for yourself. Yes, everyone deserves a treat once and a while, but do they really deserve several treats in one week? (This is not a personal attack!!) I will always use ‘I’ve had a long day at work’ as an excuse to go ‘window shopping’ online **Spoiler – there is no such thing as window shopping online** This obviously results in me buying everything I like on every website I visit, and do I ever wear it all? No. But will I return it? Of course I won’t.

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5 – Starting to wonder where your moneys going to.

The dreaded moment. You check your bank account. There is barely anything left and its only half way through first semester. You start to wonder was your account hacked and checking your bank statements your starting to realise, no, that was all you. The worst of it is, all the clothes and shoes are for going out and you will always wear the same thing during the day.

6 – I really should have returned those clothes I will never wear.

Everyone has that one chair in their room. Yes, I am talking about THE CHAIR!! Whether its piled with clean clothes, clothes you wore for a wee while that isn’t clean but definitely isn’t dirty enough for the wash or else it is parcels upon parcels that you will never ever wear, but will never return. I’ve said it once and ill say it again..KLARNA is not your friend. All them orders where you thought you wouldn’t like anything, and you didn’t, but ‘forgot’ to return, they still come out of your bank account. I know, shock!

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7 – OK, I have too many shoes.

The Final Stage. You open the cupboard to put them new shoes in, the new coat, jeans or tops. It’s the end. There is literally no more room for anymore clothes in that wardrobe. You think to yourself, ‘I have far too much stuff, I should really clean out what I don’t wear.’ But, will you ever do that? Of course not. Do you keep buying more? Absolutely.

I’m sure many of you reading this can relate, but don’t worry. You are not alone.

 

Emma Murphy is a final year BSC in Communication Management and Public Relations student at Ulster University. She can be found at – Instagram: @emmamurf ; Facebook: Emma Murphy ; LinkedIn: https://www.linkedin.com/in/emma-murphy-bbb628196/ 

Gone are the days when children dreamed of becoming doctors and nurses – today’s children want to become You Tubers and Vloggers

You Tubers. I mean, I would imagine that most would be aware of what a You Tuber is nowadays but incase you have indeed been living under a rock for the last 10 years, here is a quick explanation of what exactly a You Tuber is…

The explanation of a You Tuber tends to split todays society in half as the definition can vary between two. For example:

Sourced by the ever so trustworthy Urban Dictionary…

‘SomeoneWhoMakesDefinitions’ defines a YouTuber as “Someone who uploads You Tube videos, particularly someone who has some what of a fan base. Although it can mean anyone in YouTube, it specifically means someone who makes videos.”  Whilst, ‘AKACroatalin’, defines a You Tuber as “Someone who posts clips or pontificates on You Tube. Usually a brain-dead nonentity with no friends who is idolised by cretinous preteens who have no life.”

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You can make up your own mind.

It may seem surprising that this activity even pays enough to be taken as a full-time job but it is important to understand that the figures vary depending on many different factors.  For most You Tube channels, it can take more than a few years before they start seeing a consistent income through the use of online advertising, sponsored brand posts via Instagram and by earning money through their amount of views per video.

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British beauty and fashion vlogger, Zoe Sugg, better known as Zoella has an estimated net worth of £2.5 Million as of 2019. She first began her channel in 2009 and currently has almost 5 Million subscribers to her main channel.

According to CelebsNow, You Tube vloggers earn approximately ‘£0.0007 per view’ and Zoella’s channels average out to 22 million clicks per month, resulting to monthly earnings of £15,000.  CelebsNow also reported that her written blog Zoella.co.uk makes around £4,000 per month from ads alone, with approximately 7.4 million clicks each month. Zoe & her boyfriend, Alfie Deyes who also happens to be a YouTuber even have their own wax figures in Madame Tussauds, London!

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I have actually seen these in real life and I can confirm, they are just as creepy in real life as they are in this picture.

But where is the downfall with all of this? Why should we be worried about young children aspiring to be You Tubers?

Due to the likes of Zoella and many others, you may find that a large amount of young teens today when asked ‘What do you want to be when you grow up?’, they will answer ‘A YouTube Star’.

A recent survey by LEGO & Harris to mark the 50th anniversary of the moon landing showed that children were three times more likely to want to become a YouTube Star than an astronaut. Only 11% of 8-12 year olds said that they wanted to work for NASA whilst 29% said they wanted to show their life through content online. Five of the top ten earning You Tubers in 2018 were men who filmed themselves playing video games which results in thousands of young boys having a new ambition – playing video games. This is something  that’s widely seen as grim.

“Gone are the days when children dreamed of becoming doctors and nurses – today’s children want to become You Tubers and vloggers,” wrote the Daily Mail in 2017.

And to be honest, I find this is absolutely terrifying! I fully understand that it can be a great outlet for those who flourish when it comes to creativity but we all know how hateful the online world can be and how much of an effect it has on large amount of people’s mental health, especially young people! Some may argue that it’s no different than a child wanting to become a famous athlete, singer or actor but I disagree. People in these jobs can switch off, however, You Tubers & Social Influencers cannot as their life is online.

Children and young teen’s interests no longer lie with getting outside to play with their friends and roll in the mud as quickly as they possibly can, it’s all about getting onto their iPads and iPhones to look up their next You Tube video.

All I can say is that I will forever be thankful that I was born in 1997 and somewhat avoided the deep dark hole of social media at a young age.

 

Laura Magennis is a final year BSc in Communication Management and Public Relations Student at Ulster University. She can be found on LinkedIn at  linked.com/in/laura-magennis-035529157/

 

 

 

 

 

 

 

Back Like A Boomerang: 88 Days A Slave!

Here goes nothing, my first blog post as a final year /CMPR student. Should I discuss current affairs or celebrity gossip, perhaps many has words to say on the latest Coleen Rooney or Rebekah Vardy scandal. But what I want to share with you is my year away in Australia and how I survived 88 days on the farm to secure my Second Year Visa. MK4

Migrating to Australia at the opposite side of the world is becoming increasing popular so I can imagine there are a few of you who are reading this that have thought about trying it at some stage in your life and I hope you decide to do it.  

I spent the last 12 months of my life exploring what life is like down under. We hear so many stories about the Aussie way of life and I must admit it did not disappoint. However, 4 of these amazing months were spent working harder than I thought I could ever work to ensure that whenever I graduate, I will be able to spend another 12 months having more adventures in this country I was lucky enough to call home for a short while. 

To say these were the longest 88 days of my life is an understatement. Australian Immigration really make you work for your Second Year Visa that’s for sure and if I hadn’t of fallen so in love with this country, I would not have put myself through it. The common trend on Instagram #88daysaslave doesn’t paint the best picture of how this working holiday visa requirement can be undertaken. But in a way this is how it feels. Don’t let any of this put you off because the feeling when completing your last day cannot be described and to know that it gets you another 12 months makes it even better. This blog post is not meant to scare but to motivate. If you happen to find yourself in a similar position sitting in a corner somewhere in the outback wondering how in the world did you get yourself into this mess, trust me there is light at the end of the tunnel, or in my case light at the end of the fruit bin! 

I remember when we first walked up to this tiny house full of 30 girls in a strange little town called Shepparton, I was feeling overwhelmed, anxious and tired from our travels down from Sydney. We were giving a tour that took all of 30 seconds as that’s how long it took to get from one side of this little hut to the other.  The first few weeks were definitely the hardest, watching girls coming and going. I can remember being so jealous of the girls who were nearly at the end of their days and even more shocked to find that they were sad about finishing. A lot of the girls even stayed on a few more weeks than they had to. Not me I thought I’m straight out of here on day 88 and I am never looking back!!  

First day you are thrown straight into the deep end with the sharks. The deep end being the pear line and the sharks being the unemotional supervisors with zero people skills and very little English. Being screamed at all day to pack faster, faster all the while trying to pack only the first-class pears from a bin that ranged from your perfect pear to a month-old compass pile. They couldn’t seem to understand that you could have quantity or quality but both simultaneously at their standard was not humanly attainable. 

New workers in the shed are all put in yellow vests and once your fruit packing is off a certain standard you get promoted to an orange vest. Yellow vests had it tough. You were literally a walking high vis that said look at me I’m new and have no idea what I’m doing. Yellow vests were always the first to be sent home and last to get picked to work. But unless you worked you couldn’t improve your fruit packing skill to reach the level of an orange vest, and if you didn’t get your 35 hours of work in one week it doesn’t count towards your 88 days and it’s a week wasted. A viscous cycle and you can imagine how hard done by and mistreated we felt. There were days in the first few weeks where I had to really think is this worth it? Can I do this? Do I want another year in this country this badly? I’m glad that I am good at quieting the negative Nancy voice in my head listening more to positive Polly. I struggled through and pushed myself to the limit, every morning praying can today be the day? Can I become an orange vest? Day 32 I got pulled to the side expecting to get in trouble for having too many bad pears in my crate. Then I saw on the table an orange vest, could this be it?

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Mary you’ve earned your orange vest, now do me a favour and go faster.” (The nicest thing anyone in the shed had ever said to me believe it or not.) In a moment of joy all I could do was hug my supervisor forgetting that these people act more like robots than humans and show no loving emotions to anyone or anything. At that however I’m sure I caught a glimpse of a smile and quiet giggle followed by a stern “back to work.”  

I strutted back into the house showing off my new clean bright orange vest and you’d think I had just won a Grammy award with the cheers and support from the girls, and honestly that’s what it felt like.

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As the weeks went on, I felt myself settling into farm life more than I could have ever imagined. The friendships that I was forming in such short periods of time I never thought possible. The time away from civilisation, away from the busyness of Sydney and really time away from my normal human life, I had learned more about myself, and of the determination and strength I never knew I had until this experience. As my 88 days were coming to an end, I felt both happy and sad. Through the laughter and despite the tears I had the most amazing and challenging experience of my life to date.  

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Day 88 came by and I never thought I would have been sadder than I was happy to leave. With the new girls jealous of us leaving and the girls who had been there through it all with us sad to see us go it occurred to me: When you first start you cannot wait to leave and when it’s time to leave you wish you could stay. I have learned from this to make the most of every day and be grateful for the good and the bad, because they all get us to where we need to be. I have now finished my farming adventure and as sad as I was to leave Australia behind, I am now back to finish final year which I have no doubt will be just as challenging as my last adventure.  

For now I can happily say after 4 months, 14 weeks, 88 days, hundreds of mental breakdowns, thousands of fruits packed, and a million amazing memories that I am hanging up my farming shoes for the foreseeable future and the only apple I want to see anytime soon is one dipped in chocolate! Can we make orange vests a thing in University to motivate me to start my dissertation?? 

Mary Keenan is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found on Twitter: @mary_keenan_ or Instagram: @mary_keenan20

5 Top Tips for Surviving Working at Christmas Party Nights

The countdown to Christmas has already begun with Belfast turning on its Christmas lights. For many this is an exiting whirlwind month but for those who work in hospitality dread the upcoming weeks. Having experience working in a hotel Bar at Christmas I’ve come up with my top 5 tips to surviving Christmas party nights that often have you working until 5am.

1. Have a clear plan of action

This means at the beginning of the shift making sure that there is a clear plan of action for the evening. Including having assigned positions for those members of staff on the floor and those staying behind the bar. By having assigned tables to equally spread out the floor staff also means that the customers are being served equally and therefore no table can be left behind and complain that they have waited ‘X’ amount of time for an order to be taken. It’s all about minimising the complaints. This also means if there is any outstanding bills at the end of the night on a table, the manager should know what employee was responsible for that customer. At Christmas time there is better tips for being on the floor that is why I’ll always volunteer to be floor staff, you can earn up to an average of £20 extra tips per night.

2. Make sure you know the menu

Whether this is what drinks you have in stock that evening or the dinner the customers are being served that evening, make sure you know the score. You’ll be amazed the amount of questions you will get asked by every customer including what they are even having for dinner, a question which I’m sure they’ve already been told a few times before. It is much easier when you are taking a drinks order if you are actually aware of what drinks you serve. By knowing the simple list of wines and beers on drafts for sale, this will save you running in and out of the room to double check. It means the customer is served quicker and your manager will not be angry having to answer simple questions when they already have so much in their plate that night. Customers will also not bother to see that there is a difference between those staff serving them food and those serving them drinks, therefore be prepared to be asked for things like extra butter and gravy, so make sure you communicate to the food staff about who’s asked for what.

3. Eyes up whenever you are in the room

This was probably the first piece of training I received in preparation for these Christmas party nights, and it remains one of the most crucial elements to a smooth running of events. When entering the room keep your eyes up, yes you may be carrying really heavy hot plates and you don’t want to spill the gravy on your thumb. Or you are carrying a tray with one too many drinks to save you the extra trip. But when there can be close to 500 people in a room that’s only supposed to seat almost 400, you have to be aware of your surroundings. Because if your eyes are fixed on what’s in your hands, this is how accidents happen and things are spilled on customers.

4. Anticipate what the Customers going to do

This tip also relates to the last one. When people are drunk they aren’t aware of their surroundings as much as the sober people who are serving. Customers will not care to look before pushing out their chairs to get up for something. If they are standing over someone else having a conversation with a friend they will also not look around to see if they are in anyone’s way. Therefore you almost have to guess what their next move will be. This means when carrying 2 heavy hot plates or a full tray of drinks, be careful of those customers who might bump into you then proceed to blame you for being in their way. I often find the same rule for driving applies here, just stop dead in your tracks and stand still therefore if anyone bumps into you it’s their fault not yours.

5. Stay ahead of the game

This is probably the most important tip if you want to finish work at a reasonable hour. Make sure you stay ahead of the game as much as possible. At a Christmas party night for 400 guests, they each have 2 wine glasses at their tables, so already you have 800 glasses given out and it hasn’t even started yet. If they each have a drink upon arrival, your total of glasses to clear is 1200 and the haven’t even ordered a drink of their choice yet. This means you have to constantly be clearing the room from the beginning of the night. The aim is to lift as many empty glasses during the dinner rather than at 1am after the party’s over. This is also where assigned tables are handy because the manager can actually tell which employee is behind. So your aim is to get as many closing procedures done as soon as possible so that the team is not there polishing wine glasses at 5am in the morning. The sooner new staff learn this the better for everyone else.

 

Niamh McMordie is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: Twitter – @niamh_mcm99 and Instagram – @niamhmcm_

1-0 to Winter

I’m that person who says “I can’t wait for the dark evenings and crisp winter mornings.” I’m usually bopping around in my boots and beanies, sipping on a hot chocolate, happy that it’s winter again. And I mean, Gavin and Stacey are having a Christmas Special this year after nearly a decade! This should be the best winter ever. But this year, I REGRET SAYING ANYTHING. CAN IT BE JULY AGAIN PLEASE? The winter rut of 2019 hit me hard & the fact I’m struggling through Final Year is not making it any easier.

I’m freezing, I’m tired, I’m uninspired and I’m unmotivated. I feel lazy, irritated (and probably irritating) and I’m not looking after myself, mentally or physically. I was thriving in Summer, living my best life, reaching my goals. But this winter? I’m feeling anything but.

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Enough was enough and a couple of weeks ago for the a thousandth time this year I said to myself, “Catherine, wise up”. I’m blessed with good health, in the final year of a degree I have dreamed of doing since I was 14, living with four of my best friends and fortunate to have many more around me. The last thing I should be doing is feeling sorry for myself because it’s cold and dark outside, I have assignment to do in a degree I signed up for and that the moon is making us all act a little funny. I decided to take it upon myself to find out why I might be feeling this way, and ways in which I can stop it.

Groundhog Day

A common reason we may start to feel stuck in a rut is when every day starts to feel the same. As a final year student with endless work to do, I felt the need to be in the library by 9am typing away, scanning journals and questioning whether this degree was really for me. Attending a lecture and seminar in the afternoon, before heading back to the library for another hour or two just to make myself feel “better”. When really, I was tired and my  heads so fried that I’m not making any progress at all and I had just spent 2 hours on a paragraph that most likely isn’t going to make the final draft of my assignment. Final year was draining me. I thought I was doing myself a favour, working super hard, getting ahead of the game, but I soon realised I was burning myself out and it was affecting me in more ways than one. I even got BANGS in week 5.

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I knew I had to let myself relax, take a chill pill or 5. Coincidentally the next morning Meibh and I had planned to go for a walk up Cavehill and go for a Brunch date afterwards. I know it sounds cliché when they say heading outdoors really clears the head. But seriously, my head hadn’t been as clear in weeks. After the best Avo Toast I’ve ever had, shoutout to Output Espresso, we were true to our white girl selves and went to Starbucks to do some work, where I completed and submitted my first assignment, without feeling stressed. Which is not surprisingly considering studies show that being outdoors lowers stress and enhances creativity. So, the next time you feel under pressure with work, don’t lock yourself in the library, go get some fresh air and relax for a few hours. You’ll be surprised with what work you’ll produce after.

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“Nobody’s Perfect.” (Hannah Montana, 2006).

When having a little snoop around this topic on Google I found an article that explains how Perfectionism can ironically make you feel stuck and effect your progress. Well… My name is Catherine and I’m a perfectionist. Something I thought I should be proud of. I even have it as one of my top qualities on my CV, oops. But after some reading I found out how being a perfectionist will have you going around in circles, never happy with whatever you have done. Completing an assignment will have you saying “could I have done this better?” a thousand times before hitting the submit button on turnitin, rather than giving yourself a pat on the back for completing an assignment which was really hard and challenging and something you should be proud of completing. Learn to squash perfectionism and recognise that something being done is better than being left undone. Focus on completing things, at a standard you’re proud of and show cases your abilities of-course, but move on afterwords and don’t beat yourself up on whether it’s perfect or not. After all, does perfection even exist?

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The little things matter

And then, there was just little things. I asked myself, was I looking after myself? Was I eating well? Was I sleeping enough? Spending time with people who made me feel good and doing things I enjoyed? And to be honest, I wasn’t really. So, I filled my wraps with salad for lunch and added a few pieces of broccoli to my meals at dinner time. I let myself sleep for 8 hours rather than set an alarm for 7.30am at 2am. When my friends at Uni asked me to go for coffee after I said, “I’d love to” rather than “I’m going to go to the library.” I arranged to see friends I hadn’t in a while, making plans I had to look forward to. I got back into some good habits I had let slip, remembered how important it was to get fresh air everyday and most importantly set some time aside just for ME!

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It’s pretty easy to get a little down in the dumps, but you’d be surprised at the little things that can make you feel a little better and help you ride through the storm. But most importantly, be easy on yourself, you’re doing the very best you can.

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Sometimes these feelings may be more than just being stuck in a rut. Such feelings may be signs of something more serious. If what you’re feeling is more than just being stuck in a rut, talk to a friend, a family member, your doctor or contact a mental health helpline right away.

Catherine Maguire is a Final Year year BSc in Communication, Advertising & Marketing student at Ulster University. She can be found on Instagram: catherinelauram and LinkedIn: Catherine Maguire

The Most Important Fashion Trend of 2019

2019 is drawing to a close and another cycle of fashion trends ends.  Not only did this year present to us statement chunky trainers, biker shorts and tiny sunglasses, but it introduced the concept of sustainability, with the help of 15 year-old climate activist, Greta Thunberg. A change is certainly happening in the world of fashion, consumers are becoming more conscious when purchasing and I for one hope it isn’t just a “trend” we leave behind come the new year.

Sustainable fashion: clothing/footwear/accessories that have been sourced and created ethically, this includes all different stages including; production, manufacturing, transporting, marketing etc. 

Why do we need sustainable fashion?

As a 20 year-old female, I can admit that I too fall victim to the push notifications that light up my phone screen from PLT and MissGuided, I’m only human and 30% off is just really hard to ignore. So, I scramble to create a basket as though this “last chance” discount doesn’t occur every other day, stocking up on cropped jumpers, back up dresses and a  few options for those “jeans and a nice top” kind of nights, maybe even a new bobble hat because its getting colder and I don’t have one that colour? We are all too familiar with this pattern, becoming mindless creatures of consumption for no real reason other than habit. You may be wondering “So, what? I’m not harming anyone.” And I do agree, you aren’t harming anyone… intentionally. After some thinking and a few hours scouring the internet, it turns out that this sort of behaviour does in fact contribute to the worlds suffering, as well as many of its people. I’ll list below some facts that I found to be a good wake-up call and unveil the truth about the industry.

  1. The fashion industry is the second most polluting industry in the world, being second only to the oil industry.
  2. 170 million children are exposed to child labour, with a large percentage being worked in the textile and fashion industry as the work is considered to be low-skilled labour.
  3. In 2018, 1,113,000 tonnes of new clothing items were purchased, most of which ends up being dumped in a landfill which won’t decompose for 200 years or more.
  4. There are over 40 million garment factory workers worldwide, making below $3 a day, working in horrific conditions.

Where can we go for sustainable fashion?

I think by beginning to question and consider where our fashion is coming from and how it gets from laptop screen to our door, is a good place to start. Sustainable fashion is a growing market and if we as consumers show the demand is there, it will only become more accessible to us.

H&M have been championing a more sustainable future for fashion since 2013 when they launched their global garment collection initiative. This allowed customers to drop off their unwanted clothes (of any brand and condition) to any of the H&M stores, rewarding them with a £5 voucher. Along with this, they launch a new Conscious Exclusive collection each year which they create high end and environmentally friendly pieces.

Zara saw this opportunity and following in H&M’s footsteps launched their own campaign, “Join Life”, consisting of sustainable garments made form forest friendly and animal friendly materials. These effort from two high street brands may seem like a small drop in a massive ocean however it is a step towards a brighter future, and by bringing sustainable clothing to mainstream brands it is much more accessible to the average consumer.

Following the sustainable and conscious consumer trend that is becoming more and more popular, is rental websites for your clothes. We’ve all been there, buying a brand new outfit that we love, we wear, we get our Instagram pic, we never see it again and it is put to a dark corner of our wardrobe. These websites offer a solution to these poor habits, by simply renting the occasion-wear, go to the event and conveniently return.  I think its a great idea especially for the party season with those Christmas nights out that just aren’t worth investing in and I can see this type of business growing in the new year. Below I have included some sites along with their Instagram tag if you want to investigate further.

  1. Rent A Dress UK (@rentadressuk)
  2. Hurr (@hurr)
  3. My Wardrobe HQ (@mywardrobe_hq)
  4. Hire Street UK (@hirestreetuk)

I think in today’s climate, we all have some sort of responsibility to do as much as we can in creating a healthier planet and this is just a small change we can consider doing, and implement in our day to day lives. Even just to take that moment when frantically browsing the latest influencer line from ‘In The Style’ to ask yourself, “Do I really need this?”and “Do I really want it?” And if the answer is yes, then buy it, treat yourself. But if there is a moment of doubt then why not opt for a different option, one with less of a detrimental impact, without exploitation and without pollution. Just some food for thought.

Bronagh Carey is a final year student  Bsc in Communication Management and Public Relations  at Ulster University. She can be found at: Instagram bronaghcarey_ and LinkedIn: https://www.linkedin.com/in/bronagh-carey-702626173/

Does Christmas Start too Early?

Does Christmas start too early?

 

We have this rule in my house, “Until we see the Coca-Cola advert or the Guinness one, then it is not Christmas!”. This has always been the way in my house; we never put our decorations up until the first week of December and don’t tend to get into the “Christmas spirit” until that time of the year. Every family has their own time for putting up their decorations or starting to watch Christmas movies or even talking about Christmas in general. Some families start on the 1st of November and some families don’t put their decorations up until the 20th of December; it simply depends on how you feel about Christmas.

 

 

 

 

 

 

Although each family has their own time to start the festive period, organisations have their own ideas also. Many companies start to present their instore decorations on the 1st of November, start displaying Christmas decorations even before Halloween and offer Christmas packages for gifts etc. around the same time.

 

 

 

 

 

 

Christmas is a big time of year for every organisation there is, and it is also their busiest. They tend to promote Christmas as soon as they can but doe that really help with sales. Some people like to start their Christmas shopping early just to have it done to allow them to enjoy themselves over the Christmas period; where as others tend to wait until December as shopping for presents is part of the Christmas season. Over the past few years. organisations have tended to chance and put out their Christmas offers extra earlier and earlier. Does this have an impact on their sales or does this simply irritate the public because of how early they start the festive season? There’s a possibility it’s both.

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People may feel pressured into quickly picking up bargains and sales to help with their Christmas shopping which then helps the organisations sales incline. On the other hand, people wish to enjoy Christmas, they don’t want to be sick of it halfway through December. Families, including my own, start Christmas on December first. This is when we watch our Christmas movies, listen to music and want to start our Christmas shopping. Christmas is more than shopping and presents for most families; its about the time we spend with family and friends. It’s a time to celebrate and enjoy time together. The main thing for most families is the magic of Christmas because of young children still believing in Santa Claus. Organisations play on this using the most impactful Christmas advertisements. For example, Coca-Cola have used to same Christmas advert of the lorry driving through towns as people of all ages stand out to see it for over 10 years which shows how much of an impact it has had on the public. Choosing the right time to share any media content and what you will choose is very important for a company. This year alone we have already seen how Iceland have chosen to use the new Frozen movie. This is a very smart decision for this company as it will become noticed by children very quickly which will result in them trying to get the attention of their parents to also watch the advertisement in turn allowing them to look at not just the fact of Frozen but of what the company have to offer.

 

 

 

 

 

 

Christmas is not all about the gifts and the money you spend; Christmas is more about the time you spend with the ones you love around you. Many people care more abut what they are giving and receiving from others, rather than how much time they get to spend with family and friends. It is the time of year that brings everyone closer together and allows people who don’t normally spend time with family or friends to do so. Organisations have the opposite view on this and constantly promote their products as early as they can for the cash flow, which is their main object but could possibly create more family and festive centred advertisements rather than simply targeting popular characters or movies etc. to attract peoples attention. Everyone has their own idea of Christmas, but does it really have to start as early as before Halloween and not have the festive aspect included?

 

 Hollie Walls is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at:  https://www.linkedin.com/in/hollie-walls-565716198/ and Instagram – @holliewallss