Social media can be an excellent tool for outlining what your business stands for, what your over arching values are. It helps identify quickly the ideal client base to start building relationships with. Social media for business is a sustainable way to reach the right demographics, audience and keep in touch with them while increasing

In 1984, after watching a ten-minute BBC news report about a horrific famine in war-torn Ethiopia, the Irish rock musician Robert Frederick Zenon Geldof decided that he just had to travel there; and what he witnessed changed his life. It’s hard to imagine now, but the civil war in Ethiopia was the longest-running war of

Identifying and avoiding performative activism in PR. In an age where taking no stance is a stance in and of itself, how can companies show that they’re worth our time and money without alienating publics? Short answer: they can’t. An organisation can post a black tile on Instagram, but that has no meaning if employees

Life is all about the choices we make and the chances we take. One of the most valuable things in life is the connections we make with other people. My Granny was originally from a small village in County Kerry and my Grandad was from a small village in County Derry. They both made the