I remember waking up on the 25th of May 2020 thinking it would be another monotonous day in lockdown but it is a day that shocked millions around the world, the day George Floyd was murdered by members of the Minneapolis Police Department and the ensuing outrage as a result of this awful injustice which
Tag: Ben & Jerry's
Identifying and avoiding performative activism in PR. In an age where taking no stance is a stance in and of itself, how can companies show that they’re worth our time and money without alienating publics? Short answer: they can’t. An organisation can post a black tile on Instagram, but that has no meaning if employees