The Role of Public Relations to me, is having a good understanding of what your publics want, and desire. We live in the age of technology, which allows for organisations to become evermore competitive in the race for success. Reputation in any industry must be considered by most organisations as their biggest asset, and concern.

Lecturers always plug extra-curricular activities, don’t they?  It’s easy to nod along in agreement, making a mental note to respond to the university’s countless invitations by email but when they land there’s a deadline looming and you’re left weighing up the value of said event versus research/writing/reading. We have the rest of our lives to

How many times have you asked someone how they are, and they answered with something along the lines of “Oh grand, keeping busy so I can’t complain”? I don’t know about you, but it’s something that I hear a lot and I’ve noticed that it’s usually said with a positive connotation. But is it really

Public relations is a profound interest of mine and there are plentiful reasons why this area of expertise elevates me, particularly the communication aspect, as well as being exposed to so many interesting individuals. I am going to share my story with you, career choices and life experiences that have led me to believe that

PaddyPower is one of the leading Irish bookmakers who will do just about everything for some publicity, whether it be conventional marketing or controversial PR stunts,  From taking bets on whether Oscar Pistorius will “walk” from his murder trial to publishing a poster portraying Jesus and the disciples gambling at the last supper.  Personally i

Public Relations (PR) has a valid role in today’s democratic society. Moloney and Colmer (2001; pp.89) suggest “The thesis is that PR is on a journey from being the property of the UK elite to the possession of many, if not most of its citizens.” Liberalisation led to economic growth which created a sustained customer