Paddy Power, if you haven’t heard of them before, are an Irish bookmaker who operate in the UK and Ireland. Paddy Power are a very established name in the betting industry, with shops in over 600 locations. However, many people will mostly be familiar with Paddy Power through their social media accounts. With over 1.5

The journey from a creative to a creative PR professional Creativity is deemed to be an essential quality of a PR professional as discovered by Parker, Wayne, and Kent Ltd. (2005) through their survey conducted amongst 104 professionals belonging to the Chartered Institute of Public Relations (CIPR). Their survey discovered that 96% of these professionals considered creativity

Creating an eye-catching PR campaign for your business can be the key to increasing brand audience, sales or fuelling  conversation. Our world is now saturated with creative people, coming up with innovative ways to promote themselves and their business. In order to stand out from the crowd, PR companies are being pushed to the limits

Disclaimer- I’m neither a Rugby nor Guinness fan but I recently feel like Guinness have been taking a slightly different but great approach to some of their campaigns during Rugby tournaments. Unlike me, you may have watched Ireland disappointing exit from the semi-final of the Rugby World Cup in October, but did you see this tweet from

So here’s a little bit about me: My name is Kayleigh, I am 22 years old and I am only half way through my university degree. However before I can get to the good stuff I have to take you right back. From a young age I always dreamt of being an artist. When I

Back in December, an email was ‘accidentally’ leaked that contained details of the upcoming launch of a vegan sausage roll by Greggs. And with Greggs not confirming nor denying rumours, social media became flooded with anticipation of this new product that was set to change the way people viewed veganism. We all know the stereotypes

As we enter 2019 bright eyed and hopeful, it is almost impossible to not reflect and reminisce on the year that has just passed us. For me, 2018 marked the end of my placement year working as a Regional Communications Content Intern at the Walt Disney Company, Ltd. in London, but also saw my love