What in the world is PR?

Having studied a degree in English and Drama at undergrad level, for my masters I wanted to throw myself into something I had never done before; the world of PR. Public Relations, to my untrained mind – my PR role model being Samantha Jones – was writing press releases, going to fancy events and ‘schmoozing’ clients. From just one lecture I soon realised this certainly is not the case. I will not profess that after just one week on my PR and Communications MSc I am immediately a PR guru, however, I can say that I now know what in the world PR actually is. For me, this image sums it up perfectly…

 

PR-vs-Ad

It is easy to tell someone that something is ‘great’ but getting someone else to say it, is an art form. PR practitioners are utilizing their communications skills to uphold the reputation of companies, big and small. In today’s competitive marketplace, for a business to be successful it must be able to withstand its competition. Look no further than the Ryanair scandal which has dominated social media and the press for the past few weeks. Other airlines have cleverly cashed in on their competitor’s misfortunes…

 

AL-Ryanair

Alongside my first week at Ulster University, I had the pleasure of hosting my sister’s Hen Party in Edinburgh. I quickly realised that planning a hen party was great experience for my future PR career. From the early stages of planning, my sister was adamant she did not want anything ‘tacky’ at her hen. No inappropriate straws or strippers popping up at any point. My main focus had to be my sister’s reputation, which I can say was very much still intact by the end of the weekend. Although it was gratifying to hear my sister’s admiration for her wonderful hen party, it was even nicer to see her seventeen other hens posting on social media about their fabulous experience.

 

Bride To Be

When I first set out to write this blog I did some online searching for other young PR bloggers to gain some ‘blogsperation’. I stumbled upon Livi Wilkes on twitter (@LiviWilkesPR), and soon became hooked on her blog ‘Live Love Laugh PR’. The first thing that really stood out for me was her advice to gain experience alongside my degree. I immediately got myself into gear and began sending out emails to PR companies in Northern Ireland to generate work experience (which I assume is what most of my class have been doing). To attempt to stand out from the crowd I revamped my CV, making it as aesthetically pleasing as possible using Canva.

As pretty as my CV may be, I recognise that it alone will not get me a job. Having gone straight into a masters from my undergrad, it was daunting to hear the amount of experience my peers have already achieved. I did not let this dishearten me, and in fact, it made me more determined to get my name out there in the world of PR. My twitter newsfeed has gone from Gemma Collins memes to PR companies and bloggers imparting their words of wisdom. A simple follow or like on a company’s post could mean that my name may be remembered.

Basically, as scary as it is to start something completely new, delving into a fresh world can be daunting but exciting. My journey into the big bad world of PR is just starting but I will keep you updated on where it leads me to…

Olivia x

 

Olivia McAleenan is studying for a MSc in Communications and Public Relations with Advertising at Ulster University. She can be found on Twitter @OliviaMcAleenan / LinkedIn https://uk.linkedin.com/in/olivia-mcaleenan-88774413b /Facebook – Olivia McAleenan / Instagram @oliviamcaleenan

Fighting Placement Panic

Right now I am sitting on a bus surrounded by people who are equally as disappointed in the Wi-Fi service as I am. Let’s hope inspiration really does strike in unlikely places.

I’m travelling towards a placement interview and so excitement (and nerves) are running high. For a career in PR, work experience is essential and so degrees that offer placement years are a must. However, trying to find experience can be a gruelling process and a lot of people have the same opinion of trying to find placement.

I know that I’m definitely not the only one starting to feel the pressures of finding a placement so this post is focused on little tips that may help you if you’re anything like me. Keeping on top of what you’ve already done and trying to find the best placement for you can be difficult. Here are just a few tips that I’ve found useful that may help you calm those frayed nerves!Related image

KEEP A LIST 
This may sound simple and tiresome but I can’t stress how helpful it is to keep a list of placements that you have applied for. Even a simple notebook with a list of placements you’ve applied for and the dates you’ve applied can be really useful when you start to feel overwhelmed or have those worrying thoughts like “Should I have heard back by now?” If you keep a note of the closing dates of these placements, you’ll have a better idea of when you should get a response.

COMPANIES HAVE BLOGS TOO
A great way to find out more about a company before you apply for their placement or even to prepare if you’ve been offered an interview is to check whether they have a blog. Lots of companies nowadays have blogs run by employees, graduates or even current placement students detailing what their role is and a bit more on the company culture. For example, Unilever run a great blog that includes posts from placement students! A resource like this can really help you decide whether or not a placement is the right fit.

SEARCH ALL AVENUES
Most universities have an online resource that you can use to find placements that suit you. While this is a great tool it shouldn’t be the only one you use. Websites like http://www.ratemyplacement.com and http://www.glassdoor.co.uk can also be useful in finding possible placement opportunities. They usually also include a review service so you can see immediately how others have fared with this position.

DON’T COMPARE YOURSELF TO OTHERS
It’s so easy to feel inadequate or disheartened when others around you start getting interviews or even offers and you don’t even feel like you’ve started. While it’s not good to be so picky about placements that you don’t apply for anything, you should never apply for a placement that you wouldn’t accept if you got the chance. If you haven’t found one for you and others have that’s fine. Just keep looking and remember that it’s your job to make sure you get the most out of this opportunity as possible.

Hopefully this will help you keep on top of your placement search. I wish you all the best of luck and happy hunting!

Chloe Peoples is a 2nd year CAM student at Ulster University. She can be contacted on Twitter @ChloePeeps or on LinkedIn at http://www.linkedin.com/in/chloe-peoples

3 Things A Year in Industry Taught Me That PR Lectures Couldn’t

As a current final year Communication, Advertising and Marketing student, and having recently completed a year’s Regional Communications placement at The Walt Disney Company EMEA in London, I’ve come to appreciate the key inner workings of the PR industry that can only really be discovered outside of the lecture theatre, and on the job.

Increasingly, it seems that your academic achievements can only take you so far in the hunt for a job, with most employers valuing experience above all else, and so it’s more important than ever to get out there and into the nitty-gritty of the industry.

With that in mind, here are 3 things, in my experience, which I learned through my work experience, which my academic studies couldn’t teach me:

  1. NETWORKING IS KEY

The PR industry really is all about who you know! It was only through my work experience that I began to realise how fundamentally social the industry is. Alongside the fact that you’re always working as part of a wider team, networking is a core function of the profession, and occurs not only in the work environment, but at industry events and gatherings and nights out! PR professionals build up relationships with stakeholders and journalists over time, sometimes years, and retain these relationships throughout their careers. Whilst we learn this in theory as part of our university degree, actually witnessing these interactions in real life is essential for budding PR professionals, to develop the skills to form your own relationships with these types of people. Throughout my time with The Walt Disney Company, I met some great people from all over the world – exposure and experience which is very hard to come by so early on in my career. It is essential that we learn how to put ourselves out there and build a personal brand of sorts.

networking

  1. THIS IS NOT A 9-5 JOB

I hate to break it to you, but PR professionals don’t always live the glamorous life that Samantha Jones portrays in Sex and the City; they work exceptionally hard! With constant deadlines across several projects, it can get a bit overwhelming, but some of the best advice I received was from the intern before me, who told me, “You’ll get out of it what you put in.” Throughout my year I found this to be 100% true. Coming in early and working later than expected is all part of the job, but it’s worth it when the end product finally comes together. The world of PR really is non-stop!

samanthajones22
What people think PR is…
workaholics
What PR actually is…

 

3. IT’S A LOT OF FUN

“In every job that must be done, there is an element of fun.” – Mary Poppins

Remember I said it wasn’t all glamour and fun? This isn’t necessarily true. During my placement, I got to work on some incredible projects, like the release of Star Wars: The Force Awakens, numerous press junkets (including one in Milan), and countless events. Whilst I worked hard approaching all of these projects, it made them all the more rewarding to be a part of the final execution, and meant I could enjoy what I was doing. PR professionals work hard, but they play harder!

charlotte

Meeting Anthony Daniels at the Star Wars “Fashion Finds The Force” event last year.

 

PR is a really exciting industry for young professionals, and is one I have become truly enthralled with after having been given the chance to see how it really works from an inside perspective. Additionally, in today’s world, PR is an intrinsic operation within every aspect of our surroundings and culture. With its diverse nature, and the ever-changing role of the PR practitioner, PR is set to remain a key part of business, and a growing industry constantly on the hunt for new talent. This being said, a university degree is no longer enough; PR hopefuls must aim to accumulate industry experience throughout their studies, in order to have the best chance of cracking, and succeeding in, this great industry.

Charlotte Goss is a 4th year CAM student at Ulster University. She can be contacted at https://uk.linkedin.com/in/charlotte-goss-b4389895, and on Twitter @CharlotteGoss94