As a student at the School of Communication, I would naturally love to further my career in this field. The past 13-months have taken a turn no one could have ever predicted. With the new virus taking over the world, people have gone into panic and are scared for their lives and the lives of

The journey from a creative to a creative PR professional Creativity is deemed to be an essential quality of a PR professional as discovered by Parker, Wayne, and Kent Ltd. (2005) through their survey conducted amongst 104 professionals belonging to the Chartered Institute of Public Relations (CIPR). Their survey discovered that 96% of these professionals considered creativity

“What are you going to be when you grow up?” A question that has undoubtedly puzzled the minds of all children and indeed some adults. Initially, my career drawing board held a predictable prospect, I was going to be a singer, like Hannah Montana specifically. Reach for the stars they say! I highly doubt you

To answer the question why does a career in Public Relations interest me? As well as why did I chose a Public Relations degree to study? The answer isn’t as straight forward as the questions, there are a number of different reasons and answers, for how I ended up on this career path. In this

Oliver, S. (2010) claims “if you asked a hundred people to define public relations you would get a hundred different answers.” To begin, when describing relations, I believe it has numerous definitions and it simply cannot be labelled to one.  Different people in society would have a range of perspectives and opinions on defining “what

If 2020 has taught me anything, it is that you never truly know what is around the corner. Imagine this time last year, your friend sat you down and said that we will live the majority of the year in some sort of lockdown, masks were mandatory in public, and we might not be able

Honesty or Survival? In this crazy social media world that we are engulphed in, we are aware and sometimes unaware to the extent in which public relations is utilised to save the reputations and business of many celebrities, companies, influencers, government and numerous others. The question, however, is good public relations being honest, or is

*Inserts Covid-19 related quote along with sentence on how the world has been turned upside down, back around and discuss the fear of uncertainty.* I’m as optimistic as they come but I can’t be 100% honest in saying lockdown 1 was a walk in the park…it hasn’t for any of us by any means but