Fighting Placement Panic

Right now I am sitting on a bus surrounded by people who are equally as disappointed in the Wi-Fi service as I am. Let’s hope inspiration really does strike in unlikely places.

I’m travelling towards a placement interview and so excitement (and nerves) are running high. For a career in PR, work experience is essential and so degrees that offer placement years are a must. However, trying to find experience can be a gruelling process and a lot of people have the same opinion of trying to find placement.

I know that I’m definitely not the only one starting to feel the pressures of finding a placement so this post is focused on little tips that may help you if you’re anything like me. Keeping on top of what you’ve already done and trying to find the best placement for you can be difficult. Here are just a few tips that I’ve found useful that may help you calm those frayed nerves!Related image

KEEP A LIST 
This may sound simple and tiresome but I can’t stress how helpful it is to keep a list of placements that you have applied for. Even a simple notebook with a list of placements you’ve applied for and the dates you’ve applied can be really useful when you start to feel overwhelmed or have those worrying thoughts like “Should I have heard back by now?” If you keep a note of the closing dates of these placements, you’ll have a better idea of when you should get a response.

COMPANIES HAVE BLOGS TOO
A great way to find out more about a company before you apply for their placement or even to prepare if you’ve been offered an interview is to check whether they have a blog. Lots of companies nowadays have blogs run by employees, graduates or even current placement students detailing what their role is and a bit more on the company culture. For example, Unilever run a great blog that includes posts from placement students! A resource like this can really help you decide whether or not a placement is the right fit.

SEARCH ALL AVENUES
Most universities have an online resource that you can use to find placements that suit you. While this is a great tool it shouldn’t be the only one you use. Websites like http://www.ratemyplacement.com and http://www.glassdoor.co.uk can also be useful in finding possible placement opportunities. They usually also include a review service so you can see immediately how others have fared with this position.

DON’T COMPARE YOURSELF TO OTHERS
It’s so easy to feel inadequate or disheartened when others around you start getting interviews or even offers and you don’t even feel like you’ve started. While it’s not good to be so picky about placements that you don’t apply for anything, you should never apply for a placement that you wouldn’t accept if you got the chance. If you haven’t found one for you and others have that’s fine. Just keep looking and remember that it’s your job to make sure you get the most out of this opportunity as possible.

Hopefully this will help you keep on top of your placement search. I wish you all the best of luck and happy hunting!

Chloe Peoples is a 2nd year CAM student at Ulster University. She can be contacted on Twitter @ChloePeeps or on LinkedIn at http://www.linkedin.com/in/chloe-peoples

3 Things A Year in Industry Taught Me That PR Lectures Couldn’t

As a current final year Communication, Advertising and Marketing student, and having recently completed a year’s Regional Communications placement at The Walt Disney Company EMEA in London, I’ve come to appreciate the key inner workings of the PR industry that can only really be discovered outside of the lecture theatre, and on the job.

Increasingly, it seems that your academic achievements can only take you so far in the hunt for a job, with most employers valuing experience above all else, and so it’s more important than ever to get out there and into the nitty-gritty of the industry.

With that in mind, here are 3 things, in my experience, which I learned through my work experience, which my academic studies couldn’t teach me:

  1. NETWORKING IS KEY

The PR industry really is all about who you know! It was only through my work experience that I began to realise how fundamentally social the industry is. Alongside the fact that you’re always working as part of a wider team, networking is a core function of the profession, and occurs not only in the work environment, but at industry events and gatherings and nights out! PR professionals build up relationships with stakeholders and journalists over time, sometimes years, and retain these relationships throughout their careers. Whilst we learn this in theory as part of our university degree, actually witnessing these interactions in real life is essential for budding PR professionals, to develop the skills to form your own relationships with these types of people. Throughout my time with The Walt Disney Company, I met some great people from all over the world – exposure and experience which is very hard to come by so early on in my career. It is essential that we learn how to put ourselves out there and build a personal brand of sorts.

networking

  1. THIS IS NOT A 9-5 JOB

I hate to break it to you, but PR professionals don’t always live the glamorous life that Samantha Jones portrays in Sex and the City; they work exceptionally hard! With constant deadlines across several projects, it can get a bit overwhelming, but some of the best advice I received was from the intern before me, who told me, “You’ll get out of it what you put in.” Throughout my year I found this to be 100% true. Coming in early and working later than expected is all part of the job, but it’s worth it when the end product finally comes together. The world of PR really is non-stop!

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What people think PR is…
workaholics
What PR actually is…

 

3. IT’S A LOT OF FUN

“In every job that must be done, there is an element of fun.” – Mary Poppins

Remember I said it wasn’t all glamour and fun? This isn’t necessarily true. During my placement, I got to work on some incredible projects, like the release of Star Wars: The Force Awakens, numerous press junkets (including one in Milan), and countless events. Whilst I worked hard approaching all of these projects, it made them all the more rewarding to be a part of the final execution, and meant I could enjoy what I was doing. PR professionals work hard, but they play harder!

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Meeting Anthony Daniels at the Star Wars “Fashion Finds The Force” event last year.

 

PR is a really exciting industry for young professionals, and is one I have become truly enthralled with after having been given the chance to see how it really works from an inside perspective. Additionally, in today’s world, PR is an intrinsic operation within every aspect of our surroundings and culture. With its diverse nature, and the ever-changing role of the PR practitioner, PR is set to remain a key part of business, and a growing industry constantly on the hunt for new talent. This being said, a university degree is no longer enough; PR hopefuls must aim to accumulate industry experience throughout their studies, in order to have the best chance of cracking, and succeeding in, this great industry.

Charlotte Goss is a 4th year CAM student at Ulster University. She can be contacted at https://uk.linkedin.com/in/charlotte-goss-b4389895, and on Twitter @CharlotteGoss94