Picture the scene; just finished a long day of lectures and finally completed that assignment you’ve been working tirelessly on all week. You’ve got a cup of tea in hand and are ready to switch on the TV to watch the final episode of your favourite Netflix series that you’ve been totally consumed with for

This year there has been so much loss, hardship, and struggle. We have witnessed the world go into lockdown, the loss of so many lives and the struggle of our healthcare systems around the world – it’s now normal to wear masks and stay two metres away from each other, to have no idea what

There is likely no one on this earth who has had a life similar to David Attenborough’s. He lived through a world war, was in the navy, has a knighthood and has won countless television awards. From whales to polar bears he has seen it all. Attenborough is now 94, and still wants to help

If there’s anything I love more than a salted chilli chicken snack box, it’s a good old piece of reactive marketing. Brands use reactive marketing as a way of engaging their audience with spur of the moment content and advertisements responding to real-time events, news, topics, TV shows, hashtags and threads. It’s a way to

Do you ever find yourself about 20 videos deep from what you were originally watching on YouTube and have no clue how you ended up clicking on a video about how Doc Martins are made in a factory? Because same. Well, that’s exactly how I came across the trailer for a documentary called Blackfish. So

Autumn is easily my favorite time of the year, with the darker evenings, the crisp weather and cosy knitwear it’s the ideal environment for my introverted self to thrive.  But for me, the best part of it all is that ‘Spooky Season’ officially begins. If you are unfamiliar with the term ‘spooky season’ a quick

The big world of marketing is ever changing and for me it is changing in one-way… everything is digital. When we would traditionally look at marketing we would think naturally of newspapers, radio, TV ads, posters around the town. However that just simply is no more, everything is digital, on your phone instant, right away.

Towards the end of 2016 Spotify put its abundance of listener data and insights to playful use in a new Out-Of-Home ad campaign, placing billboards globally after an initial release in the UK, US, France and Germany. The adverts were created by the company’s in-house marketing team and revealed some of the weird and wonderful