Picture the scene; just finished a long day of lectures and finally completed that assignment you’ve been working tirelessly on all week. You’ve got a cup of tea in hand and are ready to switch on the TV to watch the final episode of your favourite Netflix series that you’ve been totally consumed with for

This year there has been so much loss, hardship, and struggle. We have witnessed the world go into lockdown, the loss of so many lives and the struggle of our healthcare systems around the world – it’s now normal to wear masks and stay two metres away from each other, to have no idea what

There is likely no one on this earth who has had a life similar to David Attenborough’s. He lived through a world war, was in the navy, has a knighthood and has won countless television awards. From whales to polar bears he has seen it all. Attenborough is now 94, and still wants to help

If there’s anything I love more than a salted chilli chicken snack box, it’s a good old piece of reactive marketing. Brands use reactive marketing as a way of engaging their audience with spur of the moment content and advertisements responding to real-time events, news, topics, TV shows, hashtags and threads. It’s a way to