Brexit, same-sex marriage becoming legal in Ireland and the hilarity of Donald Trump actually being the President of the United States. Those are a few of the historical events of my young adult life that I thought I’d be telling my children and grandchildren about. I never thought I would be telling them about the

If there’s anything I love more than a salted chilli chicken snack box, it’s a good old piece of reactive marketing. Brands use reactive marketing as a way of engaging their audience with spur of the moment content and advertisements responding to real-time events, news, topics, TV shows, hashtags and threads. It’s a way to

I’m that person who says “I can’t wait for the dark evenings and crisp winter mornings.” I’m usually bopping around in my boots and beanies, sipping on a hot chocolate, happy that it’s winter again. And I mean, Gavin and Stacey are having a Christmas Special this year after nearly a decade! This should be

It’s probably hard for most of us to imagine a world where Likes don’t matter. I remember when I was 14 and a selfie I got before Clubland got 24 likes on Facebook. I’ve never felt as famous. But finally, finally, someone has caught themselves on and realised the damage social media pressure is doing

When it comes to modern day businesses, Digital marketing is leaps and bounds ahead of all other forms of advertising. It’s expensive – companies are spending up to 1.5bn on Instagram alone – but its effectiveness means that big businesses have no hesitation in investing time, money and effort into it. So where’s all that money