With the ever-growing popularity of social media, anyone with internet access has the ability to grow a following and share their life online. However, as a result of the huge growth in social platforms, a culture in “cancelling” public figures has taken shape.  What does it mean to be “#Cancelled”?  Cancel culture or being “#cancelled” is

Who runs the world? Influencers. It is undeniable that social media has become an obligatory part of our everyday lives. According to wearesocial.com, more than 3.8 billion people use social media in 2020. *MIND-BLOWN* A major element of modern social media is influencers. Influencers are individuals who build a following on social media, based on

Sadly, it’s doesn’t. But the headline caught your eye didn’t it?  You might have heard the term ‘Fake news’ being thrown around lately, or perhaps from Donald Trump, as it is one of his favourite phrases! Fake news is essentially misinformation that is spread online as real news. I suppose you could say its big

You Tubers. I mean, I would imagine that most would be aware of what a You Tuber is nowadays but incase you have indeed been living under a rock for the last 10 years, here is a quick explanation of what exactly a You Tuber is… The explanation of a You Tuber tends to split

It’s no secret that social media and PR has become inundated with influencer marketing. With YouTubers and bloggers making more money than most upcoming musicians, artists and actors, this is a sector not to be ignored. In a recent study Influencer Marketing Hub found that the market size of ‘influencer marketing’ in 2018 was said to

Like many young girls, growing up I was a typical ‘Barbie Girl’ (it’s almost impossible not to sing the famous line by Aqua in my head when writing that!). I loved everything pink and I proudly owned an army of Barbies, as well as all necessary accompanying accessories such as: the Barbie Dream House, the

During my time on placement I had the opportunity to work with PR managers across Europe and one thing I learnt was that YouTubers and social media influencers are increasingly becoming one of the most important ways to communicate with your target audience. I was so intrigued that I have even decided to base my

My cousin Katie came home from her first day of secondary school gushing to tell me all about her classes and the people she met. She was decorating her diary, filling in her timetable and telling me all about the day’s events. I flipped through the pages of her diary and was horrified to find