5 Things I Learned From “thank u, next”

Saturday 3rd November, Ariana Grande surprised us all with the release of her new single “thank u, next”.

A break up anthem with a difference, “thank u, next” focuses on what Ariana has learned from each of her past relationships and how this has helped her to become “so amazing”. Ariana sets and example to all her fans on how to face adversity head on and move on to better things.

Here’s 5 things I learned from “thank u, next”

1. Look back, but don’t stare

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Ariana opens the song by taking a look back at all her past relationships. Mentioning each high profile high profile ex by name, she doesn’t shy away from acknowledging her past and the issues that lead to the break up of these relationships.

The past can provide you with information about yourself and looking back at this can help you reflect. However this should not necessarily inform your future or determine your outlook. Reflecting too much on the past can make it hard to stay optimistic, we often focus on the negatives rather than the positives. Looking too deep into our past makes it hard to envisage a future without these same issues occurring.

As Ariana moves into the final verse of the song, she begins to look into the future and discusses her dreams of marriage. She hasn’t let her past failing of relationships ruin her ideal picture of her future. And neither should you.

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2. Learn from the past and take it into the future

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Throughout the song Ariana shares some painful moments that she’s been through over the past couple of years. From the death of her ex Mac Miller, the end of her engagement, family problems and her own struggles with mental health. But she also hints at how ultimately, she’s going to come out stronger from the lessons she’s taught herself.

You Learn about yourself when things don’t go the way you planned them. We learn from the mistakes we have made. Getting hurt allows us to learn more about ourselves as people and allows for self-growth. Taking these lessons with us into the future helps us to not make the same mistakes and betters us as a person. You too can turn out amazing.

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3. The importance of self-love

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Unlike other break up anthems that focus on getting over the hurt of a past relationship by scoring your exes,  Ariana sings from a place of self-love as opposed to emptiness and hurt. Instead of moving on with another relationship to get over the past, she is now focusing on her relationship with herself.

Taking time to look after yourself without compromising for others is so important. Focusing on our happiness will help us to lead a better life. Going forward into the future with self-love and acceptance will help us in all aspects of life. The Key to success in any area is confidence within yourself, no one has time for self doubt.

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4. The importance of your support system outside of your relationship

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In times of a break up we turn to the people around us for support. Ariana sings about how spending more time with her friends has helped her to stop worrying about the past. She also speaks about her close relationship with her mother, who she wants to walk her down the aisle some day.

After a relationship ends it is these people who we look to for support through the pain. That is why having this support network is so important. Laughter and good times with friends helps us to get over the bad times of the past.

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5. There’s strength in vulnerability

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“thank u, next” is undoubtedly Ariana’s most vulnerable song yet. Explicitly talking about all her past exes by name and her dreams for the future, she opens up to fans.

“thank u, next” has also been Ariana’s most successful single. It broke Spotify’s record for single day streams from a female artist 2 days in a row and became the fastest single to surpass 100 million streams in Spotify history. It is Ariana’s first number one in the singles charts in both the UK and USA.

This success was followed by and iconic video which  broke the record for the biggest music video debut in YouTube history, earning over 50 million views in the first 24 hours.

While this commercial success is amazing the real success of the song lies in Ariana’s openness with her fans which has allowed so many people to connect with the song. There is a reason so many people are listening to the song and that is because we can all relate to it in some capacity.

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Allowing ourselves to open up and be vulnerable to the people around us will help you to make deeper connections. We all go through the same struggles in life and we can all relate to each other. A problem shared is a problem halved and vulnerability can be the first step forward in moving on.

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Cathal McCaughey is a final year student on the BSc in Communication Management & Public Relations at Ulster University and a Study USA alumni of College of St. Benedict / St. John’s University MN. He can be contacted on: Instagram – @Cathal_10 / Twitter – @Cathal__10 / Linkedin – http://www.linkedin.com/in/cathalmccaughey

A look into the world of ASMR

If you have been active on any major social media platform over the past 3 years you have probably seen an ASMR video of some kind on your feed. Weather this is in a satisfying slime unboxing, the calming whispers of a teen YouTuber or the oddly relaxing sounds of a soap cutting video, ASMR is everywhere. It’s the internet trend that no one could have predicted but everyone is very much here for.

If at this point you are feeling confused, don’t worry, we all were the first time we saw an ASMR videos. I am about to delve into this weird world and hopefully provide some clarity on how it has become one of the biggest internet trends of 2018.

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What is ASMR?

ASMR stands for Autonomous Sensory Meridian Response. This is just a fancy term used to describe our body’s response to being exposed to certain visual and auditory stimuli. People have called this response a “brain orgasm” (although ASMR is not sexual) and describe a unique tingling sensation that runs down the back of their head and spine. Others have described a feeling of deep relaxation, often causing them to fall asleep.

People’s responses to the stimuli can be completely different, with many people claiming to not feel anything at all. Currently there is no real scientific research into the phenomenon and so I don’t really have any explanation as to why people respond in these ways.

Triggers

To keep this in simple terms, an ASMR trigger is a stimuli that induces this tingling response in your head. There are many types of ASMR triggers and the response to each usually depends on the person. However, some triggers create a stronger ASMR experience when compared to others. Things like frequency, volume and intensity will also affect the ASMR experience.

Some common ASMR triggers include

  • Whispering
  • Tapping
  • Scratching
  • Crunching
  • Eating
  • Role playing

Hopefully at this point you are a little clearer on what ASMR is. However you are probably still wondering: how did they trend become so big? Why is a video of a women eating pickles into a microphone gaining 18 million views?

(This is personal favourite of mine)

The term ASMR was coined in 2010, and was originally circulated around a small niche community of people seeking a sensory response from videos posted on YouTube and within a small Facebook group. The more content that was posted, the more people who became interested and this small community grew quite steadily until 2015 when the ASMR trend really blew up.

How did it become so big?

Like all social media trends. Popular influencers saw this niche content growing and decided to try their hand at it. Popular Youtubers like Jeffree Star and Trisha Paytas introduced this phenomenon to their millions of followers with videos reading their hate comments in a deep whisper and kidnapping roleplays (Thank you for this iconic video Trisha).

Suddenly there is huge interest in ASMR, giving ASMR channels a gateway to increase their followings as they feed this new interest. Since 2015 ASMR has sky rocketed, with hundreds of hours of content being posted everyday across all social media platforms. In 2018 YouTube channels dedicated to ASMR now have millions of subscribers, Instagram slime video receive hundreds of thousands of likes and snapchat stories receive thousands of daily views. ASMR has well and truly blown up.

With human stress levels constantly on the rise people have a higher need for relaxation. More and more people are now turning to ASMR for this outlet of relaxation. ASMR is an incredible effective way to shut down your mind and relax. People who suffered from high levels of stress, anxiety and panic attacks have claimed that ASMR has helped then to reduce the effects of these issues.

There is clearly a need for ASMR within today’s society whether that is purely for entertainment purposes or for the relaxing sensation that many people have benefited from. And with constant technological improvements and new triggers being found every day I see this trend continuing to grow over the next few years.

 

 

Cathal McCaughey is a final year student on the BSc in Communication Management & Public Relations at Ulster University and a Study USA alumni of College of St. Benedict / St. John’s University MN. He can be contacted on: Instagram – @Cathal_10 / Twitter – @Cathal__10 / Linkedin – http://www.linkedin.com/in/cathalmccaughey
ASMR Snapchat Channel: OctoberASMR