We all know the saying, “a picture is worth a thousand words,” and as an amateur photographer I firmly believe in this. So in Public Relations why should this be any different? How often do you flick through a newspaper or magazine and a photograph catches your eye? Or how often does the photograph encourage
Since my last political post faired out so well, I have decided to continue to include my own opinion on the going-on’s in Northern Ireland’s ever-changing political landscape. If Facebook was invented during the Troubles, I can only imagine that the war would have been fought with a keyboard instead of with guns. As social
Public Relations and Advertising are regularly confused and it’s commonly thought they play the same roles within an organisation, despite having different end goals and effects. PR is a strategic communication process to create a positive reputation for a company in order to gain support and understanding through influencing opinions and behaviours of their publics.
My event organising only goes so far as school formals and after-parties, but everyone has to start somewhere, correct? It’s like Barack Obama running for class president in High School, you have to start off small and make your way to the top. My latest project was the School of Communication 2017 Winter Formal. The one night where
As this is my first blog on the Ulster PR Student site, I want to introduce myself as Shannon – a lover of tea (strictly Punjana), Yankee Candles (Lovely Kiku obviously) and American Country music. Although these are the things that keep me sane, I also dabble in some PR, Events and Marketing activities as a student
Having recently completed the dissertation aspect of my MSc qualification, it seemed timely to revisit the crux of the subject area which I explored, for the purposes of an initial blog. My area of study focused specifically on social media crisis management, and the technicalities of proactivity, prevention and management. I set out to analyse,
When does social media become more than just another trend for likes, shares and followers? Social media is revolutionising the travel and hospitality industry across the world with sites such as Instagram, Facebook and TripAdvisor, providing a platform for consumers to research their trip or to share their experiences through selfies, check-ins and reviews. It
One of the main roles of public relations is crisis management. This relates to how you as a business act and respond to a disruptive situation that can damage your reputation. Some key examples of times when crisis management was needed include disasters like the BP oil spill and the infamous Tesco horse meat scandal.