Since my last political post faired out so well, I have decided to continue to include my own opinion on the going-on’s in Northern Ireland’s ever-changing political landscape. If Facebook was invented during the Troubles, I can only imagine that the war would have been fought with a keyboard instead of with guns. As social

Public Relations and Advertising are regularly confused and it’s commonly thought they play the same roles within an organisation, despite having different end goals and effects. PR is a strategic communication process to create a positive reputation for a company in order to gain support and understanding through influencing opinions and behaviours of their publics.

Having recently completed the dissertation aspect of my MSc qualification, it seemed timely to revisit the crux of the subject area which I explored, for the purposes of an initial blog. My area of study focused specifically on social media crisis management, and the technicalities of proactivity, prevention and management. I set out to analyse,

When does social media become more than just another trend for likes, shares and followers? Social media is revolutionising the travel and hospitality industry across the world with sites such as Instagram, Facebook and TripAdvisor, providing a platform for consumers to research their trip or to share their experiences through selfies, check-ins and reviews. It

One of the main roles of public relations is crisis management. This relates to how you as a business act and respond to a disruptive situation that can damage your reputation. Some key examples of times when crisis management was needed include disasters like the BP oil spill and the infamous Tesco horse meat scandal.