We all know the saying, “a picture is worth a thousand words,” and as an amateur photographer I firmly believe in this. So in Public Relations why should this be any different? How often do you flick through a newspaper or magazine and a photograph catches your eye? Or how often does the photograph encourage
Tag: Press Releases
Public Relations and Advertising are regularly confused and it’s commonly thought they play the same roles within an organisation, despite having different end goals and effects. PR is a strategic communication process to create a positive reputation for a company in order to gain support and understanding through influencing opinions and behaviours of their publics.