In the consumerist world that we live in, we’ve come to expect ads in a lot of places. Whether on billboards, newspapers, or cinema screens, we witness advertising on a daily basis. But in the future of promotion, there’s one channel that’s set to boom in popularity – video game marketing. Gaming in a Global

Creating marketing activity that has global synergies In January 2020, I was fortunate enough to take a trip down to Dublin’s fair city. I visited some tourist attractions including Trinity College and St Stephens Green, but for me the highlight was the infamous Guinness Storehouse. Since its opening in the year 2000, the Guinness Storehouse

*Inserts Covid-19 related quote along with sentence on how the world has been turned upside down, back around and discuss the fear of uncertainty.* I’m as optimistic as they come but I can’t be 100% honest in saying lockdown 1 was a walk in the park…it hasn’t for any of us by any means but

The greatest pleasure in life is doing what people say you cannot do. – How I wish this quote didn’t reflect traits of my character, unfortunately, it does. Who doesn’t love coming into work on a Monday morning to hear your manager has set up a gruelling 48 mile fundraising campaign in order to raise

While Tiktok was launched in 2016, it has recently become extremely popular, and this popularity has allowed it to become a great advertising method for many small business who cannot afford to pay large amounts on advertising. Time and time again, we see small businesses on Tiktok going from reaching an audience of sometimes less

I know we’re all sick of hearing about Covid-19; I won’t bore you with statistics or point out your wrongdoings. Instead I wanted to share my fascination with the way in which brands, big and small, have reacted to the global crisis. Not only is it worth taking note of their crisis management but also

First off what actually is it? Put simply, out of home (OOH) advertising is any form of advertising you see in public places and therefore ‘out of your home.’ Examples of this can be found in train stations, grocery stores, on bus shelters etc.  Living in a fast-paced, diverse and continuously evolving digital era means

The word “unprecedented” is everywhere. Cardi B warbling “Coronavirus” is on repeat in my head. Each day is rolling into the next and every now and again, I have to forcibly relax my jaw after realising I’ve been anxiously clenching my teeth. I’ll stop there… while quarantine has been an unusual transition, I’m definitely feeling

As governments around the world promote staying at home to curb the spread of the Covid-19 outbreak, brands are stepping up to help.  With consumers staying at home, brands now have a unique opportunity to craft creative digital campaigns to showcase their products as well as their social responsibility. By spending all this time indoors,