In the consumerist world that we live in, we’ve come to expect ads in a lot of places. Whether on billboards, newspapers, or cinema screens, we witness advertising on a daily basis. But in the future of promotion, there’s one channel that’s set to boom in popularity – video game marketing. Gaming in a Global

November 2019: cool evenings and pre COVID-19. At the time I was a second-year student at Ulster University (UU) waiting for an interview. The interview was to become the next Chartered Institute of Public Relations (CIPR) representative. My name is Lottie Kelly, and I was a CIPR student ambassador for UU 2019-2020.   If you are unaware of