In the consumerist world that we live in, we’ve come to expect ads in a lot of places. Whether on billboards, newspapers, or cinema screens, we witness advertising on a daily basis. But in the future of promotion, there’s one channel that’s set to boom in popularity – video game marketing. Gaming in a Global

The last decade has seen digital advancements in all aspects of the word, from Elon Musk trying to get to Mars or the unhackable internet. With every company and business having an online presence, and Covid causing everyone to go contactless, it makes me wonder, about the future of our finances? With Bitcoin taking over

Colin or Cuthbert? Like many others, I have been closely following the Colin & Cuthbert the Caterpillar Twitter gate. The biggest showdown since McGregor v Mayweather. It was quite refreshing to see these two heavyweights go caterpillar to caterpillar rather than the usual COVID-19 debates. M & S and Colin aren’t very happy with Aldi

2020 will forever be remembered as the year of the pandemic. Effects from the year will undoubtedly have a lasting impact for years to come as every business has to adapt to the “new normal”. There is no business that has escaped unaffected. Therefore, businesses of every size globally have been forced to adapt, innovate

The athleisure wear industry is estimated to be worth £2.5 billion in the UK alone; and is only expected to increase throughout the next five years. This rise could be attributed to the increase in social media influencers who make their living sharing exercise related content; and have generated buzz around exercise, especially for their

Paddy Power, if you haven’t heard of them before, are an Irish bookmaker who operate in the UK and Ireland. Paddy Power are a very established name in the betting industry, with shops in over 600 locations. However, many people will mostly be familiar with Paddy Power through their social media accounts. With over 1.5

2020 will always be a year that will be etched in every single one of our minds forever. A year that has tested every single individual and as the saying goes “it’s in time of adversity that we meet the real person”. That is a saying that we can truly relate to this year, in