The High-Street Hustle

Success within a changeable industry

 

As reports of huge retailers filing for bankruptcy or closing a multitude of stores grow increasingly regular as the weeks fly by, it’s pretty hard not to think about what the future really holds for the High Street as we know it. As an Assistant Manager of a popular Belfast Retail Store (and frequent over-spender), I for one have struggled to keep up with the changes in Belfast City Centre over the last year with so many stores moving premises, rebranding, or ceasing trade entirely.

The world has gone online, and it’s more and more obvious by the day just how much of an impact the digital age is having on our High Streets. A recent report by The Office for National Statistics published in August 2018 states how online spending has “continued to increase to reach a new record proportion of all retailing at 18.2%.” With no doubt a strain is evident, what is the secret to achieving a steady turnover in a world dominated by Amazon Prime?

 

Brick and Mortar

The key to maintaining success in this increasingly competitive high street market is to focus on customer perception. Why may a customer choose to head into the City Centre for a bit of shopping on a Saturday afternoon, rather than snuggling up on the sofa with their iPad and a nice cuppa, scrolling through ASOS for hours on end.

The answer? Communication. That all important customer interaction is what keeps people coming back. This is something that you will not get online, and for many tends to categorise shopping as an enjoyable pastime rather than a necessity. How many times have you found yourself engaging in conversation with a Sales Assistant (usually surrounding a completely random topic), and left the store with a smile on your face. Equally, a less enjoyable encounter may reduce the likelihood you will rush back to that store.

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Carrier bag 5p, Experience Priceless

Belief in your brand is vital. Customers do not want to be sold a product, but a lifestyle. Present your belief in the item, the company, and most importantly your genuine interest in the people who are giving you a reason to switch on the lights.

If you’ve ever worked in retail, you have undoubtedly heard the infamous comment that a particular item is cheaper online. Fast fashion is rapidly available, but isn’t everyone’s cup of tea. For this particular group of individuals, the price point will not be the pinnacle when contemplating a purchase (although I’m pretty sure there is a good percentage of Belfast’s population who’d happily switch to the online market just to get out of having to pay 5p for a carrier bag). A friendly, positive attitude and a soft-sell, non-scripted approach is best-practice. A customer should never feel as though you are pushing an item in exchange for an additional cocktail on Saturday night. Let’s just say Disneyland would not hire me pre-morning coffee, but the secret is simple… buy the Latte, pop on that retail smile and put your best self on the floor.

 

I can’t, but we can

The team. The word itself says it all. There is no ‘I’ in team, and the foundations for the successful running of a Retail Store will always come down to those representing the brand. A customer doesn’t know the Managing Director, they don’t know who runs the Warehouse or who manages Payroll (and probably don’t particularly care either). All they are interested in is the product, and respectively the individual selling it to them. A company can have an incredible hierarchical back-bone, but in most cases the customer will not see beyond the Sales Assistant.

Your team members are your forefront, the lead on your reputation, and act as the focal pull to the potential customer. Training is vital, and can make or break a retailer. Build a strong, dependable, enthusiastic team that will do all necessary to avoid providing a customer with reason to grow disengaged with the service implemented in-store.

Buy now or cry later

Visual Merchandising is your best friend. Creating a visual atmosphere that draws people in will change your life (well maybe not your life but your footfall counts at least). You may be surprised by how many people prefer to see an item in person before purchasing. The opportunity to touch it, feel it, and try it on… (spoiler alert: you’ll also save yourself the bother of repackaging an unwanted item and carting it to the Post Office).

I personally find myself more likely to develop an attachment to an item that I have held in my hand, as opposed to the multitude of items on my Topshop ‘online WishList’. We have the ability to view short catwalk snippets, and even spin online images 360 degrees to view the item from all angles, but is this really the same as viewing the item in person and physically touching it? A glimpse at how the item looks partnered with your style, how it feels, does it look the same as advertised… (pretty much all of the guess-work involved in an online haul).

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Sink or Swim

I am sure Brexit alongside other factors will bring more ups and downs to our Economy, our High-Street and our Retailers. This is a bridge we will cross when we come to it. The present is our priority, and we are more than capable of continuing to thrive (and even grow). Do we give in to the online market? Or do we present an experience that will make the customer want to return to the store. Online retailers are here to stay, but I believe in the importance of brick and mortar and believe that many others do too. Know your competition, monitor KPIs, set targets and aim to exceed them. Provide unmatchable customer service and respect the sales team (they are the face of your brand). Sell an experience over a product, reiterate the importance of a consistent Brand Identity and implement Consumer-led Strategy. Take every chance you have to thrive.

To remain competitive and relevant in a constantly evolving industry may be a challenge, but remind yourself that impossible is only an opinion. If your work isn’t fun, you’re not playing for the right team.

Nora xx

 

Nora Brennan is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be contacted on: Instagram – @noraellenb / Twitter – @noraellenb / LinkedIn- Nora Ellen Brennan.

The surprisingly holy holy lands

Holy lands? Nothing holy about the place. With a name like ‘the holy lands’ and street names that consist of Palestine Street, Jerusalem Street and Damascus Street, you’d imagine this place to be a very quiet, religious area. But that’s where you’re mistaken. In the center of Belfast, this area is dominated by students who drink five nights a week and Romanians. Like every 18-year-old when going to university I was skeptical about living in the holy lands, as their life style focused more on partying and not enough on their academic studies. After deciding to live down with my friends as a student, my suspicions were confirmed. Despite blessing our house with holy water, some demons definitely got in. These are not the usual demons that you hear about at mass, these are the demons that are controlled and possessed by one too many jaeger bomb. Despite having holy water in our house, the only holy water we needed was a spar slush puppy to help cure our three-day hangover. This was my regular healing process each week.

However, it does seem that there are miracles happening in this area, as people be drinking to five o’clock in the morning and still manage to make their 9’oclock lectures looking like they’ve had their Weetabix and 8 hours sleep. I myself fell a victim of the late night drinking and the early lecture partaking. It seems like a great idea at the time, however, the next morning this was definitely not one of my good ideas.

Located in the heart of the holy lands, was our very own food shelter in the form of press 29. This is where most student could have a nice warm meal and discuss with their own Samaritans about which commandment they may have or have not broken the night before. I could honestly say there has been times, where I feel this place has truly saved me.

In addition, we do show our faith once a year, as we celebrate our dear St. Patrick on the 17th of March, for freeing Ireland from snakes. On this day we take to the streets with music and alcohol to show our appreciation for the patron saint of Ireland. When taking to the streets us student have our own rendition of Noah when he was in the ark with all the animals. It is otherwise known to us students as rock the boat. It’s basically the same thing.

The holy lands can be all fun and games, until everyone’s student loans start to wither away. This normally starts a month after returning for fresher’s. At this point we would be praying for Jesus himself to appear and perform the feeding of the 5000…students. I think every student at this point, would be well and truly grateful for a free feed, even if it is only fish and bread. As much as they would prefer it too be a Boojum. Beggars can’t be choosers!

I suppose the holy lands does show traits of being a holy place in its own way, as there does be a lot of praying, modern day student miracles and celebration of saints. In theory, it is a holy land however, it is an unorthodox fashion.

Finally, despite the flaws of going to Hatfield every Sabbath, Limelight every Monday, and back to the Hatfield on a Tuesday. I have still managed to secure my place in final year, and that is well and truly a miracle in itself. I would advise every student with the option to live nowhere else but the holy lands.

Chloe Toner is a final year BSc in Communication Management and Public Relations student at Ulster University. She can be found at: LinkedIn – linkedin.com/in/chloe-toner-937039153

A look into the world of ASMR

If you have been active on any major social media platform over the past 3 years you have probably seen an ASMR video of some kind on your feed. Weather this is in a satisfying slime unboxing, the calming whispers of a teen YouTuber or the oddly relaxing sounds of a soap cutting video, ASMR is everywhere. It’s the internet trend that no one could have predicted but everyone is very much here for.

If at this point you are feeling confused, don’t worry, we all were the first time we saw an ASMR videos. I am about to delve into this weird world and hopefully provide some clarity on how it has become one of the biggest internet trends of 2018.

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What is ASMR?

ASMR stands for Autonomous Sensory Meridian Response. This is just a fancy term used to describe our body’s response to being exposed to certain visual and auditory stimuli. People have called this response a “brain orgasm” (although ASMR is not sexual) and describe a unique tingling sensation that runs down the back of their head and spine. Others have described a feeling of deep relaxation, often causing them to fall asleep.

People’s responses to the stimuli can be completely different, with many people claiming to not feel anything at all. Currently there is no real scientific research into the phenomenon and so I don’t really have any explanation as to why people respond in these ways.

Triggers

To keep this in simple terms, an ASMR trigger is a stimuli that induces this tingling response in your head. There are many types of ASMR triggers and the response to each usually depends on the person. However, some triggers create a stronger ASMR experience when compared to others. Things like frequency, volume and intensity will also affect the ASMR experience.

Some common ASMR triggers include

  • Whispering
  • Tapping
  • Scratching
  • Crunching
  • Eating
  • Role playing

Hopefully at this point you are a little clearer on what ASMR is. However you are probably still wondering: how did they trend become so big? Why is a video of a women eating pickles into a microphone gaining 18 million views?

(This is personal favourite of mine)

The term ASMR was coined in 2010, and was originally circulated around a small niche community of people seeking a sensory response from videos posted on YouTube and within a small Facebook group. The more content that was posted, the more people who became interested and this small community grew quite steadily until 2015 when the ASMR trend really blew up.

How did it become so big?

Like all social media trends. Popular influencers saw this niche content growing and decided to try their hand at it. Popular Youtubers like Jeffree Star and Trisha Paytas introduced this phenomenon to their millions of followers with videos reading their hate comments in a deep whisper and kidnapping roleplays (Thank you for this iconic video Trisha).

Suddenly there is huge interest in ASMR, giving ASMR channels a gateway to increase their followings as they feed this new interest. Since 2015 ASMR has sky rocketed, with hundreds of hours of content being posted everyday across all social media platforms. In 2018 YouTube channels dedicated to ASMR now have millions of subscribers, Instagram slime video receive hundreds of thousands of likes and snapchat stories receive thousands of daily views. ASMR has well and truly blown up.

With human stress levels constantly on the rise people have a higher need for relaxation. More and more people are now turning to ASMR for this outlet of relaxation. ASMR is an incredible effective way to shut down your mind and relax. People who suffered from high levels of stress, anxiety and panic attacks have claimed that ASMR has helped then to reduce the effects of these issues.

There is clearly a need for ASMR within today’s society whether that is purely for entertainment purposes or for the relaxing sensation that many people have benefited from. And with constant technological improvements and new triggers being found every day I see this trend continuing to grow over the next few years.

 

 

Cathal McCaughey is a final year student on the BSc in Communication Management & Public Relations at Ulster University and a Study USA alumni of College of St. Benedict / St. John’s University MN. He can be contacted on: Instagram – @Cathal_10 / Twitter – @Cathal__10 / Linkedin – http://www.linkedin.com/in/cathalmccaughey
ASMR Snapchat Channel: OctoberASMR

Europe by train – My Inter-rail journey

Europe by train – My Inter-rail journey

For anyone looking for an alternative holiday this summer I would strongly advise on giving Inter-railing a go. Personally I didn’t have a clue what inter-railing was until my brother went five years ago with four of his mates. The photos and experiences he shared instantly made me want to give inter-railing a go.

Ever since then the idea of going inter-railing was regularly talked about within my friend groups but it wasn’t until this year that something materialised when me and two other friends from Omagh decided to set off on the 2 week long journey.

Choosing your ticket

When planning your trip there are a couple of different ticket options you can choose from, Deciding on your ticket really depends on your own personal preferences and circumstances, we however went for the cheapest ticket which allowed us to travel to 5 different countries in the space of 15 days which was perfect for us. With our ticket we were restricted to travelling on only 5 single days within the 15 day period, other tickets allow you to travel on 7 or 10 days with the most expensive ticket allowing you to travel continually for 1 whole month. Ticket prices can be found here.

 

Planning your itinerary

Personally one of the main spots I wanted to visit was Lake Bled, Slovenia ( which I for one can say is one of the most picturesque places I have ever visited, absolutely breath-taking scenes) while my mates wanted to visit Berlin and Krakow.

Prior to our departure we really did little to no planning or organising other than ordering our inter-rail ticket and booking our flights to our start location.  I know some people prefer to be a little more organised than we were, but we were three laid back, easy going lads to say the least (we pretty much winged the whole thing tbh).

On the contrary we met people that had their whole 2-4 weeks planned out ahead of themselves with train reservations, hostels, nightclubs, pub crawls and tours booked two months in advance. This organised and planned approach didn’t really appeal to any of us so we just booked our hostel and any other reservations for the next location the day before we arrived.

Our Route

JM5

Our starting location was Venice, Italy. The reason for this was simple, it was the cheapest flight we could get in and around central Europe.

Venice was a really nice spot, although very expensive we were lucky enough to get booked into a cheap hostel chain (Generator Hostels – which I would highly recommend) where we spent most our time sampling some of Italy’s famous Aperol Spritz’ for only €2.

On our first night out in Venice we met two brothers from Canada who coincidentally were staying in the same hostel as us and who we actually got to know pretty well (thanks to a bottle of vodka and a drinking game) but I will talk about these guys later.

After our two night stay in Venice, it was time to move on to location No.2 : Lake Bled. I’m sure most of you have seen or at least heard of Lake Bled and I am nearly certain that most if not all reports about this place were astonishing, and rightly so. Slovenia was one of the cheapest destinations on our trip with our hostel costing a mere €7 each.

JM3

 

From Lake Bled it was then off to Budapest, one of Europe’s most popular party hotspots. One of the best and worst part of Budapest was our hostel, which was located just above a bar which played live music up until 5am. A key highlight of the trip was when we visited the famous Budapest ‘Sparty’ (a must) which was a huge spa party in the Szechenyi thermal baths.  This is where we bumped into our Canadian friends we had met in Venice. I always thought it was so weird that out of 192 countries in the world, 50,000 odd cities and 7.5 billion people, we met the same people twice, in two different countries… what are the chances?

JM4

After Budapest we travelled further east towards Krakow, Poland. Unfortunately, it rained for most of our stay there so we didn’t get out to see much. We did however get the chance to join the hostels pub crawl which is something I would highly recommend if you are travelling by yourself as it is a great way of meeting new and interesting people and also gives the chance to visit a variety of the city’s local ‘watering holes’.

Now it was time to make our way west in the direction of Berlin, this was our longest train journey of the whole trip which required a mammoth 10-hour commute. Some people are daunted by the long commuting hours involved with inter-railing but when you’re with your friends and in the right company the hours can really fly by.

Berlin is one of the most complete city’s you probably will ever visit in my opinion, the mixture between culture, nightlife and tourist attractions is magnificent and offers you plenty to do over your 2-3 days.

Berlin nightclubs are known for being the best in the world, So obviously we had to try them out. Before entering one of the clubs we were informed by the abnormally strict bouncers that cameras were prohibited inside and that we had to put a sticker over the cameras lens on our phone, this threw us a little and we really didn’t know what to expect when we got in but I can honestly say that it was one of the best nights out I have ever had, the best of it was the place didn’t close until 8am!

This meant that we could step out of the nightclub at 7am, grab our bags at the hostel and make our way to the train station for or final train journey to Amsterdam at 9am, fresh. as. a. daisy.JM1

Upon arrival to Amsterdam Central station, this concluded our inter-railing journey. Following 2 weeks of hectic travelling and partying, our energy along with our funds were quite depleted so we used the remaining two days to just chill out and reminisce on our eventful inter-railing experience.

JM2

 

James McGirr is a final year BSc Public Relations & Communication Management student at Ulster University. He can be found on LinkedIn: https://www.linkedin.com/in/james-mcgirr-247328143/

What To Expect When You’re Expecting

To anyone who has clicked on this post thinking that I’m pregnant or that I am offering pregnancy advice, I’m afraid you’re out of luck. But thanks for clicking. I’m actually writing about what to expect when you’re expecting a placement, so if this may help you, please stay tuned.

When I was applying to placement (after placement, after placement) I had the mindset that I would pick a few I liked, apply, they’d love me and I’d get the job. Well, it wasn’t as big-headed or far-fetched as that but you can understand how straightforward I expected it to be. You might be in a similar mindset so I’m here to give you more of a realistic expectation to how applying for placement really works and what you should expect.

 

  1. FEELING CLUELESS

Your placement year is something you’ve known about when choosing your course, starting your course, during your whole first year and yet when second year comes around and you realise that you need to get a placement you feel utterly offended that no one had mentioned this to you or helped you with this yet.SD1

So in your best attempt to overcome complete cluelessness, you should attend a class regarding placement guidelines or at least try to keep up to date with emails. If you’re still feeling clueless, don’t worry, everyone is. At this stage it’s important to ask for help. This could be with your CV, a meeting with your careers department or even just asking people in your class.

Understanding the whole equation of everything involved in a placement takes time. Do not worry. Your clueless hours of thinking “what?” on repeat will end and you will start to get your head around what is expected.

  1. INFORMATION OVERLOAD

When checking your emails and employability portal for placement opportunities, you will quickly come to realise the vast number of placements that are actually available. There are specific key months when every placement ever seems to be open at once and you could spend days reading about the job description, the company, etc. This is overwhelming. This is information overload.

My advice in this instance is this; in your attempt to filter through the never-ending list of placements, do not rule out placements just because you haven’t heard of the company. Take time to explore the company’s website, learn about their culture and research exactly what your role will be. The time taken will be worth it and you may even be at an advantage over the huge influx of people applying to the big names. Just because they’re bigger, doesn’t mean they’re better.

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  1. NO INVESTMENT, NO RETURN

From the above, you should now realise that applying for placements isn’t just a few clicks and uploads. In my opinion, it’s the applications that are the hardest part and after that it’s a matter of waiting for replies and then preparing for interviews. But you can only really relax and enjoy the latter if you actually put time and effort into each of your applications. Each application is different. Don’t use the same cover letter with a few different words changed (trust me, they’ll notice). It’s important to understand that no two roles are the same so your applications shouldn’t be.

If you don’t invest the effort, you are highly unlikely to get anything in return. It took me three hideous applications to realise this and looking back I can’t believe I questioned why employers weren’t tripping over each other to offer me an interview when in reality they probably blacklisted my CV.

  1. TIME, TIME, PRECIOUS TIME

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If you’re second year at university, the likelihood is that your time mostly revolves around sleeping, drinking, going out, being hungover, thinking about what will make you feel less hungover, thinking your hangover is over then realising it was just the start, eating, going to university, being on your phone and on occasion, doing work for university. And in this jam-packed schedule, where on earth is the time to apply for placements?! * The truth is you have to make time. There’s no cheats or fast routes, it takes time and you need to make the time no matter what other commitments you have, drinking included. Even if you try setting out two days in the week to focus specifically on research and applications for the placements you want, it will really help.

At the start, expect to be bewildered at how it took you two and a half hours to write your CV profile section and blown away at the fact that it still sounds like the first one you read off Google and did your best not to copy. The more time you put into it, the better it will be and you’ll be constantly tweaking and fixing bits to end up with an application you’re happy with. But please, don’t underestimate the time it takes. It’s probably the most important thing for you to take from this whole piece if you take anything at all.

*Apologies to anyone who does not have the student time-schedule as the one mentioned above. I’m sorry that I stereotypically profiled you under a student experience umbrella based on what I’m used to. Well done for being studious, the rest of us envy you a lot.

  1. GETTING GHOSTED

This is probably the most infuriating thing that you should expect. And also very, very common. Expect long waits of thinking, “no I’ve definitely got this one, no point applying anywhere else, this is the one” and proceeding to find out someone else in your class got the role last week. As far as I was aware, there’s no procedures in place that say employers have to let you know if you’ve been rejected. And on the off chance that you are an employer and you’re reading this, please let a student know if they haven’t been successful in their applications, it’s polite and really helpful. So expect to be ghosted and my advice in this instance would be to set a realistic time limit before moving on and trying your best at your next application. It can be really disheartening but it’s just what you’ve got to do.

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Thank you if you’ve made it to the end and have actually read the full thing. I hope it helps you if you’re in the position of applying to placements or if you’re on placement/have been on placement, I hope you can relate to the struggle. Also, it’s not all doom and gloom and once you’ve gotten your placement you feel amazing and have such a massive opportunity ahead of you, but that’s all for another post!

 

Scout Dobbin is a third year BSc in Communication, Advertising and Marketing student at Ulster University, currently on placement as a Marketing Assistant. Scout can be found on Linkedin – Scout Dobbin ; Twitter – @scoutdobbin ; Instagram – @scoutdobbin

Conor Mc Gregor- PRoper Twelve

Conor McGregor – the man, the myth, the legend.  The loud mouth, Crumlin born showman has became famous for his illusive striking, crazy fight predictions and his ability to roast his opponents in press conferences to the point of freezing up when faced with him in the cage. Love him or hate him- his PR campaign works.

Recently McGregor has been making the headlines for all the wrong reasons, for example hurling a dolly at an opponent’s bus window, injuring numerous fighters, invading the cage at another fight promotion and consequently making the general public fear he was losing his mind. It could be argued that this thoughtless and irrational behaviour may have been detrimental to his reputation and public image however perhaps there is a method to his madness, after all does bad publicity really exist? I think that it is high time for the public to appreciate Conor McGregor for the shrewd, calculating businessman and PR genius that he is. Ultimately he is the one with the staggering net worth of $110 million USD meanwhile I struggle to gather up the price of his pay per view fights.

Was this a calculated stunt to promote the biggest UFC fight of all time ???? You decide.

McGregor has utilised his popularity with the millennial generation and used it to his advantage in undertaking a recent business venture whereby he has attempted to get his foot in the door of the Whiskey business. He was a huge talking point in the media recently and he has used this momentum to promote his new product  “Proper Twelve” to the next level in his UFC press conference.  With the fans behind him coming into his fight with Khabib Nurmagomedov,  McGregor took every opportunity to have a bottle of his infamous Proper Twelve glued to his hand in order to make it a household name around the globe.  He then proceeded to taunt Jameson whiskey as he claimed it was “done” and “we only drink Proper Twelve, proper Irish whiskey from a proper Irish man.” This was a huge claim as Jameson is so well established in Ireland yet he had his fans cheering “F*** the Jameson brothers” at the open workouts.  Quite a bold move but he isn’t notorious for being respectable in his approach to marketing.

Continue reading “Conor Mc Gregor- PRoper Twelve”

Business Owner at 18 : Promotion through Social Media

OM1At the tender age of 20 years old, one might ask what words of wisdom could a fresh-faced student have for a world of entrepreneurs? Well I can tell you that after turning 20 in June and going through a roller coaster of a year and seven months in business, that social media is your best friend!

After turning 18 in June 2016, I headed off to University, confident my life was on the right track. Prior to opening my business, I grew up making myself money. By selling my old clothes on eBay, cleaning anything I could around our house for extra money. I always enjoyed the idea of being my own boss. After completing 4 long years of GCSE & A-Level Art, I realised my passion was Make-Up. (queue many readers switching off).

I opened my own freelance makeup business in March 2017 at the rare age of 18 with possibly £200 to my name, a chair and a Facebook page. I had absolutely no clients and no clue how to get them. Now, over a year and a half on I have a big client base, my own premises and thankfully looking forward to the next few years, as well as being able to blog my thoughts on social media.

So firstly – 1. use Facebook as a promotional tool

I began posting up pictures of my work on my Facebook page to achieve higher engagement. In the first few months of business I done a lot of free work to get myself noticed in my area, to build a client base. I worked at a loss and I made so many mistakes. Facebook for me was a great client builder. I was able to post client photos, allow them to post reviews of my services and it formed a base for my business.

  1. Instagram is your best friend!

In 1 year, I gained over 6,500 followers on my Instagram page from posting content. Now I’m the first to say its not all about follows, likes etc. however in my business, I thrive from engagement. If you’re opening a business which focuses on visual aspects Instagram is where you need to be! Using Instagram as a marketing tool is one of the best and easiest ways to strengthen your business and interact freely with your audience. By using Hashtags to raise awareness & advertise your company.

For me many of my clients are young girls under between the ages of 13 and 20, so as you can imagine Instagram is the perfect place for me to grow my brand. Choosing a platform that connects with your target audience is the key to success.

  1. Post good quality pictures

Nobody wants to see blurry photos that look as if they’ve been taken on a toaster. Everyone on social media is upping their game which means you should too! Take a look at what your competition is posting as a way of bench marking. Studies show that users on Instagram decide whether to follow you or not based on the 3 most recent posts on your profile – so every post counts.

Try to take your pictures against plain (ish) backgrounds & make sure not to upload things nobody wants to see, try to link your uploads back to your business.

  1. Get Tagging

By tagging bigger brands, influencers etc. this encourages them to re-post your work which in turn gets your page more engagement, which is what counts. If your business creates products, posting pictures and tagging relevant Instagram accounts will help your account reach a larger audience.

  1. People want results!

For me as a makeup artist, I gain clients through posting pictures of my makeup on myself and others. As well as posting before and after pictures which shows your skills. This doesn’t just apply to businesses like me, consumers want to know that your product works / creates results before they’ll purchase. Sharing testimonials, reviews and pictures are a great way to show off your products/services on social media.

  1. Choose your social media according to your audience

For me, I want to target all ages. I post on Instagram, Facebook & Snapchat, each for different reasons. I find the older generation use Facebook more than Instagram and this is my method for advertising to an older clientele. Younger people follow me on Instagram and snapchat, therefore I market myself differently due to the difference in followers. With snapchat I feel I can be more open as its not as public as the likes of Instagram & Facebook, however I find snapchat to be the most effective in terms of selling power.

 

So, I hope you might have gained some insight into the world of social media, for me social media has changed the way we are able to promote ourselves and business. It has enabled us to target different people in ways that are engaging to them.

Olivia McVeigh is a Final Year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: Instagram – @oliviamcveigh_ ; Linkedin – Olivia McVeigh ; WordPress – https://oliviamcveigh.wordpress.com/blog/ ; Twitter – @McveighOlivia