Life with Asthma

Most of you will know what Asthma is, but for those who don’t it is a chronic respiratory disease. Basically when your airways are branded as ‘sensitive’, meaning they easily become inflamed and are itching to react as soon as they come into contact with something they don’t like.

CL1My dad has it, my brother has it and of course I have it. I was diagnosed with Asthma before I was five, extremely young for such as serious disease. My Asthma as a child was awful verging on severe. In all honesty, I know so many people that underestimate the disease and how deadly it can be. But it only takes a quick look at the stats to change this.

‘In the UK every 10 seconds someone has a life threating Asthma attack with a death rate of 3 people per day.’

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Don’t get me wrong as a child I loved a wee spin in an ambulance every few months. Isn’t that every child’s dream to be speeding up the road with the flashing blue lights on and the serine blurring feeling like a VIP. Mummy not so much. The water works were on and the worry was through the roof. I knew it was bad when even the out of hour’s doctors knew my name.

Everyone has their own triggers and their own ways of dealing with it. Anything can really set it off. For me it ranges from the cold, winter air to damp, dusty carpets. Not ideal when you’re living in a student house. Even little things have me struggling, e.g. cleaning my room without the dust getting to me. Luckily, my mummy comes to the rescue here which is a big win as my room has seen some states. When I can feel an asthma attack coming on I always find that breathing through/into something helps me to focus on my breathing whether it is into a paper bag or an anti-allergy pillow. 

On the downside one of my triggers is hay. An absolute nightmare with my grandparents and 5 out of 7 of my uncles on my mum’s side being farmers. Having to stay out of sheds and not being able to go away up the farm with my cousins had me tortured as a child. You wouldn’t have wanted to see the tantrums I had, especially when they were feeding pet lambs. Worse yet, have you ever riden a horse? Because I haven’t.

Trust me plenty of people with Asthma smoke but it really depends on how bad you have it. Me? Well if I took one puff out of a cigarette I’d be wheezing for a month or two at least. Personally, other people smoking around me doesn’t bother me as long as the smoke isn’t blowing in my face but I think that’s a pet hate for a lot of people. Just a quick heads up, if you see me on a night out please don’t be that one annoying person that keeps offering me a fag. There’s only so many times I can say ‘no’ nicely.

But that’s not even the most annoying thing.

It’s that annual Asthma check-up. Oh how I dread it every year. Only because of the Peak Flow test. Yes, it looks simple. Yes, all you have to do is blow into a tube. And yes, I still suck at it. Leading to that endless row with the nurses about how I could never do it, for them to tell me that I should be scoring better and giving me the same rant as the years before. SO ANNOYING.

TOP TIP: If you want to infuriate a person with Asthma then here’s an easy way to do it. Tell them that you had it or your sister had it and it was cured. Yes, sometimes Asthma can disappear in children or settle down for adolescences but there is NO cure for Asthma. So, we really don’t want to hear it.

Lucky for me my Asthma has settled down over the past few years. I no longer have to constantly worry about the activities I’m doing or where I’m going and I’ve had no recent spins in an ambulance. But I still do keep my inhalers close just in case that changes. On that note I’ll leave you here with a photo of my younger self, how cute was I?

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Claire Loughran is a final year Bsc Communication Management and Public Relations student at Ulster University. She can be found on Linkedin – https://www.linkedin.com/in/claire-loughran-959871169/

Defying the Stereotype!

In today’s society, people are told they can be who they want to be, but is this true? Growing up, like every little girl I wanted to be a princess, then a doctor or vet; but when it came time to decide what I wanted to do with my life I didn’t know. So, I thought about what I enjoyed doing. When I thought about it, I realised that I wasn’t the typical “girly girl”, I like building things, looking at cars and fixing them, going to lorry shows and car shows. This led me to think, why not become a builder but this was not normal for a girl to do so I was told to pick a more practical career goal. This was probably the right decision to make and stick to a career I could fit into, but I decide not to just fit in. 

When choosing my GCSE subjects, I chose to go with technology and design and then again at A-Level I chose construction and ICT. These decisions were questioned by both my family and by my teachers as I was the only female in these classes. I worked hard to prove them wrong, that girls were able to fit into the construction world. After the 4 years of building, designing, creating and even learning the laws around building and development I came top in my class with an A* and two marks off getting 100%. I was the first student at my school to every receive this grade. At the age of 18 receiving this grade I was smug and proud to be proving everyone wrong. 

Following into my university stage, I applied for Engineering Management. I studied this for a year only to realise that it would result in staying in an office working through paperwork and not becoming a practical job. It was also extremely difficult, and I didn’t know if I was going to be able to be who I wanted to be. I gave up. I questioned whether the stereotype was right and only men belonged in this world. I wasn’t ready to give on a career though. So, before finishing with the engineering course I thought about what else I was interested in. 

 I found myself always interested in how social media influencers promoted products through their Instagram. They would be sent products to wear and use and then have to post pictures or create short videos in their stories and review the products. This grabbed my attention even more as it grew more popular. This is when I decided to apply for the Communication Management and Public Relations (CMPR) course. 

Throughout this course i have learned a lot about how the marketing world works. I have also learned a lot about how this world works and how society is changing. Women are more expected now to do things out of the ordinary. There was a time when even advertising showed that women couldn’t buy a snickers bar through their television adverts. Women are now taking on more “masculin” roles in society. They have now abandoned the stereotype and strived to do what they want. More women are becoming CEO’s of companies, building their own companies, becoming lorries drivers and other male dominated job roles. This has taught me to do what makes me happy and leave the stereotype behind. 

Although, this also applies to men. Men can be nurses, hairdressers and stay-at-home dads. These aren’t simply female job roles anymore. We are turning our back on a stereotypical job role and not turning away the opposite sex simply for not being the “correct gender” for the role that they have applied for. 

This has encouraged me to continue with pursuing what I want to do with my career. The drive and mindset that other women have has encourage me to be who I want to be and not conform to what certain parts of society think a woman should be doing. Once I finish my degree in CMPR, I have decided to complete and mechanicing course and possibly obtain my HGV license. This is something I’ve always wanted to do, and I will continue on to do so. We are all equal, which means we can all do equal jobs. 

We must continue to be true to ourselves and defy the stereotype. That is why I would encourage everyone to be who they want to be and not listen to the judgement that we go through when we are striving to become who we want to be. 

 Hollie Walls is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at:  https://www.linkedin.com/in/hollie-walls-565716198/ and Instagram – @holliewallss

Everyone go put Alberta, Canada on your bucket list right now eh!

In my humble opinion – Alberta, Canada is the most beautiful place in the world. Granted, I haven’t won the lottery (yet!) and gotten the chance to visit all 194 countries our wee Earth has to offer; but from my other travels, extensive Instagram stalking and google images ‘research’, that is the conclusion I have came to.

I mean, in 20 years time you could ask me – “where is the most beautiful place you’ve visited?” – and my answer may well be completely different; but right now in my 22nd year of life my answer is Alberta, Canada and that’s that.

You know in all those super awkward ice breakers you have to do in school or at the start of a new job, well my “interesting fact” was always “omg I’m like so totally half – Canadian eh!”, I just wanted to sound cool and cultured even though I’ve never actually lived there I just piggyback on my Mom’s nationality. So because my Mom was born there she made it a tradition in our house to visit her family in Canada as much as possible and I’ve carried this tradition into my adult life as well.

GD2When I visited at a young age it was all about maple syrup, big malls and ice hockey games; but as I got older my cousins who grew up there started to take me on hikes and mountain trails with them. I mean I know Ireland is basically a big green hill but walking up the Rockies is completely different territory.

To the right is a photo of me at stunning Lake Louise which is about a 3 hour drive from Calgary, the most populous city in Alberta. This is me at the start of a 4 hour hike – I had just gotten a spray tan the day before (#justholidaythings) and it’s safe to say after walking up mountains in the blazing sun for 4 hours my lovely white top was NOT white anymore.

As hard as the hikes are, everything is worth it once you get to your destination. I’m sure everyone has seen that Instagram caption – “The best view comes after the hardest climb” – I’m certain whoever came up with it must have been making their way up the Rockies.

 

 

GD6This is a photo from the top of Sulphur Mountain in Banff which is a town situated in the middle of the Rockies in Alberta. I took this picture in July of 2019. The only real way to describe the view if you haven’t seen it in person, is that it literally looks like your staring at the worlds biggest postcard.

 

When I visited in summer 2018, I stayed with my family in Calgary, it was then that my cousin introduced me to the concept of “sunrise hikes’’. In my head this sounded magical and exciting when in reality it was a very grumpy and sleep deprived me being dragged out of bed at 3am to go look at the stupid sun rise. My mood quickly changed however when we arrived at Moraine Lake to watch that “stupid” sun rise.

I took these photos moments apart when we reached the top of Moraine Lake’s viewpoint at about 5am. Again there are no words to describe the view, watching the sky change from pink to blue and yellow in a matter of seconds is something I will never forget. I know you can watch the sunrise from anywhere in the world but watching it in a place like Moraine Lake with the Rockies as a backdrop; it really makes you appreciate the natural beauty the world has to offer.

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This is another picture from an attempted sunrise hike at Peyto Lake, which is an hour from Moraine Lake. Unfortunately we didn’t get to see the sunrise because it was a super cloudy morning but we didn’t mind because we got to spend our time wandering about with our heads literally in the clouds.

I could share plenty more photos of mountains, lakes and skylines but the views aren’t the only things that make Alberta beautiful. It is definitely a stereotype that Canadian people are “the nicest people in the world”, but in my experience they actually are. When you walk into a shop it’s not hard to imagine the clerk or even another customer getting down on one knee and pulling out a Tiffany’s box they are that happy to see you and there’s no difference between stepping into a Walmart, a 5 star hotel or just walking down the street, Canadians genuinely are happy to see you.

It’s funny I was talking to someone recently about Canadians and they asked me “but aren’t they too nice?” and it just stuck with me; because in the world that we live in today I don’t know how anyone could be too nice, kindness is something we can actually control and why wouldn’t you want to be as kind as possible and put a smile on someone’s face in the midst of all this uncertainty.

So I urge anyone reading this that is planning a holiday soon, put Alberta on your bucket list! It’s an amazing place filled with spectacular scenery, kind and generous people that LOVE anyone Irish and a welcoming nature that feels like you’ve never left home.

I’ve included a video below of Moraine Lake during the sunrise, just in case the photos haven’t twisted your arms!

Gareth Donnelly is a Final Year BSc Communications Management and Public Relations student at University of Ulster. He can be found on LinkedIn at http://linkedin.com/in/gareth-donnelly-1a6161196 , Twitter – @GarethDonnelly4 and Instagram – @garethd__

Small Steps Together …

Oscar Wilde once said ‘The smallest act of kindness is worth more than the grandest intention’.

I recognise how agonising it may feel when lecturers continue to brag about the important of volunteering in order to enhance your CV, but last summer volunteering became much more to me, much more.

‘’We are delighted to be in a position to offer you a place in our 2019 Volunteer programme.’’ The email that started my African adventure, I was so excited and couldn’t wait to meet my team, it all happened so fast I literally blinked, and it was time to go.

Nothing could have prepared me for the moment we stepped of the plane, that overwhelming feeling of ‘I can’t believe I am actually here in South Africa with nine other people’.  We were all as apprehensive as each other and didn’t really know what lay ahead of us. As we drove for hours upon hours upon HOURS, I had the opportunity to absorb what would be a defining experience for me.

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While in South Africa I had the opportunity to teach in Michael’s Secondary in Supinstad. NM3It wasn’t like teaching at home where you have 25 children in a class, along with an interactive whiteboard and a multitude of resources. Instead, my class (yes, my class) had 35-45 children per day with a blackboard being our only resource. We had to get very creative when making lesson plans which kept the children interested. Words cannot describe how the children absorbed every word we said, they literally loved to learn. (Unlike children here; school as a heaven of peace, not a punishment.)  It was so humbling to see how children with nothing more than a pencil and paper tried so hard in the classroom. I will never forget how excited the children got when we did a science experience with a balloon and Dearbhla’s hair- it is a moment I will never forget. Also think of the best teacher you have had in your life and multiply it by 100 that is the equivalent to the principal Shaki: he is the most inspirational teacher I have ever met. While we were in South Africa, he traveled 8 hours to Johannesburg so a child could sit an exam with the hopes of attending university. This is just one of the amazing things he did to give the children of his school the best opportunities he could.

After two and a half weeks in Supinstad we moved to Phokeng, a much larger town than we were used to. Within this town, situated a shopping mall…a very different type… IT HAD FIVE SHOPS!

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While in Phokeng, we worked in a squatter’s camp… breath-taking is all I can say. Everywhere I looked it was just tin huts with no electricity or running water and small shacks which people lived in. The most heart-breaking part of it all was seeing children run around these homes, with no care at all because they obviously don’t know any different at all. The Tsholofelo Community (Community of Hope) which we worked with run the crèche’s, school and clinics within the camp, the camps have around 15-20,000 people living in them. While teaching at the creche and school it was amazing to see how interested the children were as they would literally move their chairs as close to you as possible, they were so eager to learn… there was no such things as too close for comfort.

Volunteering for Friends of Africa gave me the chance to meet 9 of the most amazing people I have ever met, I had a chance to get to know them in a way that I never would have, had not for that experience. They are the only nine people in the whole world who can relate to this experience with me.

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Don’t get me wrong it was also very hard at times, hearing about the natural everyday hardships that they face every day and seeing the strength they must overcome them while knowing the only problems I have truly faced are nowhere near in comparison.

South Africa will always have a special place in my heart. If you ever have the chance to do international volunteering, please do it you will not regret it.

It took me until I was leaving Africa to fully grasp the fact that I had arrived.

Niamh McNally is a Final Year Bsc Communication Management and Public Relations student at ulster University. She can be found at: Twitter – NiamhMc_Nally

How Brands Are Supporting Us During the Coronavirus Outbreak

As we’ve all seen in the last few weeks Covid-19 has caused disruption to our livelihoods, communities and businesses all around the world. However, I’ve noticed, particularly from social media that many brands and corporations are using their creativity and their social power to spread important Coronavirus health messages such as social distancing. 

Below are just a few of the brands and corporations who are doing their part to try and tackle the pandemic and keep our communities save.  

  1. Unilever promises €100 million to tackle the virus

 

Unilever – a consumer goods manufacturer of brands such as Dove, Lifebuoy and Sure, as well as being the world’s largest soap company have recognised their moral responsibility to help people around the world who are affected by the Covid-19 pandemic. Unilever have recently announced that are working to make soap more readily available across the globe as demand surges. They revealed their commitment to adapting their current manufacturing lines to produce sanitisers for hospitals, schools and other institutional settings while also providing many communities with free soap, sanitiser and food valuing a total of €100 million!

We all understand the importance of washing our hands and medical authorities have made it pretty clear that washing our hands will help prevent the spread of infection, and because there’s no vaccine yet, soap remains our most trusted line of defence. As a result, Unilever have decided to teach people the most effective way to wash their hands in a hope to protect lives, families and communities.



 

 

 

The corporation are also making early payments to their most vulnerable small and medium sized suppliers, to help with any financial challenges they face at this time. Employees will also be protected from any drops in pay because of market disruption or because they simply can’t perform their job for a 3-month period.

2. Guinness reveals fund of €1.5 million to help bar staff and the elderly

With pubs closed across the island of Ireland and people consequently left out of work, Guinness has decided to provide a whooping €1.2 million to bar staff to give a helping hand to those who usually pour ‘the black stuff.’

The remaining €300,000 will be used to support elderly citizens during the current health crisis. This will be accomplished by partnering up with Alone, a charity which helps the elderly deal with loneliness, ill health and poverty to name just a few. In a time of such uncertainty, Guinness has really recognised that vulnerable communities require heightened support, and therefore they’ve shown that they’re committed to playing their part.

Also, on the run up to St. Patrick’s Day Guinness acknowledged that this year it would be a little different (which is was). No parades, no bars and no pubs. However, Guinness managed to lift our spirits and highlight what was required from all of us at such an unsettling and disheartening time.

We know that St. Patrick’s Day feels different this year. But we’ve been around for 260 years and learned over time that we’re pretty tough when we stick together. However you choose to celebrate St. Patrick’s Day this year, stay safe and be good to one another,” Guinness said.

3. Supermarkets provide special shopping hours for the elderly and NHS Workers plus additional measures to encourage social distancing

 

 

 

 

 

As consumers continued to ignore every supermarket’s plea to stop panic-buying many stores quickly stepped up to help make sure everyone got an equal share of the necessities. UK supermarkets (all of the above) decided to dedicate specific opening hours to vulnerable consumers like the elderly, NHS staff and social care workers all of which found themselves walking into supermarkets full of empty shelves. These hours involve opening early or dedicating the first hour of trading to those specific people. Many supermarkets have removed multi-buy promotions as well as introducing shopping limits of 3 items on every product line! I know what you’re thinking. Does this include toilet roll? And the answer is YES!

 

 

 

 

 

Sainsbury’s have announced that consumers over the age of 70 and those with a disability will be prioritised regarding their online delivery slots. While 120 Marks & Spencer franchises are committed to no delivery fees.

All of the above are great measures but you might be wondering what these retail giants are doing around social distancing? Well, Sainsburys and Aldi are encouraging people to avoid using cash and to make use of contactless card payments and Apple Pay as well as asking everyone to remain at least 2 meters apart. Tesco have made use of floor markings within their store and in car parks to ensure we can stay separate from each other. They have also installed protected screens at checkouts to help protect customers and staff.

Our UK supermarkets are doing all they can in order to keep us, and our families safe ensuring we all have the essentials we need. For food and other household items to remain in good supply we must respect these measures and help supermarkets to deal with such a crisis. Afterall they are doing all of this for us!

4. ASOS encouraging us to stay at home & Reebok keeping us stay healthy while we’re here

ASOS has encouraged us to stay at home by providing a list of activities we can do to keep ourselves entertained. ASOS have really paid attention to their target audience by focusing on activities that are all likely to appeal to millennials which they’ve done this using some gentle humour. 

Getting our 60 minutes of exercise each day is hard enough never mind when we’re faced with a pandemic like Covid-19. Fear not, because Reebok has got us covered when we’re trying to stay physically and mentally healthy. Working out may be difficult when we’re stuck inside however, Reebok has decided to create customised workouts we can easily do at home with the equipment we have. This has taken personalisation is the next level if you ask me. Check out their tweet below.

 

 

 

5. Some iconic logos staying relevant and encouraging social distancing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

These logos are some of the world’s most powerful and influential brands, all of which have redesigned their logos to better communicate the current message of social distancing. All of the logo readjustments are positive images highlighting how everyone around the world must play their part to help fight against the pandemic. All of these images are communicating the same message, but it feels a little more light-hearted and authentic in comparison to the traditional media. I feel this is a great way to create a global sense of unity and to reinforce that a global effort is needed to practice all the relevant measures to combat Covid-19.

All of the brands mentioned above are examples of positive brand communication and each have shown us how they are using their power to help us during a global crisis. The next few days, weeks and months are going to be difficult, but everyone has to be willing to do their bit and each of these brands show how they’re doing theirs. They are making good of a bad situation and I believe that these are the ones that will benefit the most once this pandemic comes to an end.

Alice Byrne is a second year BSc in Communication, Advertising & Marketing student at Ulster University. She can be found at – Linkedin: Alice Byrne and Twitter: @alice_byrne

#CancelCulture: Should brands be able to bounce back from a PR scandal?

Cancel culture is a term that was virtually unheard of just years ago but now is a prominent feature of the digital age. So what exactly is cancel culture? It can be described as an environment that facilitates a form of public shaming, usually occurring on the Internet, where a person or an organisation is denounced for perceived misconduct. Every week, seemingly a new person or organisation is ‘cancelled’, from celebrities whose transgressions have come to light (think Kevin Spacey) to brands who have alienated or offended their customers (remember that controversial Pepsi ad?).

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The rise of social media has changed how brands interact with their publics forever, consumers can now share their positive and negative experiences in real-time at the click of a button. It is now common practice for companies to engage with influencer marketing in order to build up an increased presence online or to increase sales. Conversely, it can be difficult territory to navigate as a negative review or comment from one of these influencers can cause shockwaves for a brand. The crisis communications and reputation management aspects of public relations are therefore of increasing importance and brands need to have a firm strategy in place to rebuild trust with their customers. When a crisis hits and a brand is unwilling to acknowledge or apologise for their fault, it raises the question if brands can or should be able to resurge after a PR disaster.

When influencer marketing goes wrong: DOTE and their representation crisis

One brand that tried to utilise the power of influencer marketing had a huge PR scandal during the Summer. DOTE is a shopping app that primarily focuses on the Generation Z audience. To target this section of the demographic, DOTE created a community of influencers from Youtube and Instagram that were referred to as ‘dote girls’. These dote girls were sent on sponsored brand trips to promote their clothing and the lifestyle that DOTE was trying to sell. Two of these trips, one to Fiji and the other to Coachella, had huge fall-out and resulted in a PR disaster. It emerged that during these trips that the influencers of colour were treated differently from the other dote girls. Specifically, on the Coachella trip, DOTE segregated the group and placed the white Youtubers in the more luxurious section of the house whereas the people of colour had to sleep on couches at the opposite end of the accommodation. They were also not photographed as much as the other girls and didn’t feature as heavily on DOTE’s social media pages.

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What ensued from this was dozens of videos where the girls outlined their negative experience which resulted in thousands upon thousands of comments condemning the brand for their possible racism. How did DOTE rectify the situation and try to rebuild their credibility as a brand? They began to delete photographs on their social media that featured predominately white people and began to feature more people of colour in their posts with the statement ‘this is what dote looks like.’ Many people picked up on this and it further alienated their audiences with YouTubers like Tiffany Ferg commenting on how fabricated the brand now appeared. DOTE  released a statement apologising for their mistake and continue to be more representative of all girls, however, they have lost invaluable partnerships and will be hard-pressed to find an influencer who would now promote them on their channel. Could DOTE as a brand have done anything differently?

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Steps to take in a social media crisis

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(Source)

Social media is now arguably the most important factor in crisis communications. In this smart-phone era, it is highly likely that a PR disaster will appear as a result of a blunder on social media or at the very least will be discussed in-depth online.  As the above infographic outlines, it is vital for brands to continually monitor the tone of discussion online. Only in this way can they be prepared when a social media storm hits. It is also important for companies not to be overly defensive and instead take criticism on board so that consumers can genuinely feel that their feedback may be able to make a difference.

As the DOTE scandal illustrates, one badly handled PR crisis can tarnish a brand’s reputation exponentially. What once was a thriving social-media focused company with a plethora of followers has greatly plummeted, this may be as a result of ignoring comments focusing on their representation issues in the past.  However, DOTE’s efforts to improve their representation along with their apology, although appearing fake right now,  may genuinely produce positive results as they move forward from this crisis.

Sarah Sweeney is a final year student BSc in Communication Management and Public Relations student at Ulster University. She can be found on LinkedIn https://www.linkedin.com/in/sarah-sweeney-ab6635143/  and Instagram @sarahsween3y

How I chose to Study CMPR

Throwing it back to May 2016, when I was awaiting my Nursing application to change to a conditional offer on my UCAS page … which never came. Instead, I was greeted with the lovely sight of all 5 of my nursing applications being rejected following my interview. I knew that nursing was a very hard course to get into and was told to prepare for not getting in on the first year and having to wait till the next year to reapply. However, once I was rejected, I could feel that that was not the path for me at that time in my life. I was not ready for the commitment that a nursing course requires, and decided that maybe sometime later in my life, if I still wanted, I could always go back and do a nursing degree, but now was not the time.

So when results day came (which was on my birthday I must add), and I seen that I got the results I would have need for the nursing course, it was a bitter sweet moment. 

However, I had just recently discovered that a girl from my town had a blog, which I started to read and realised that she was blogging about the course she was doing at university in Liverpool, which was a PR related course. I was so fascinated with her blogs and began to get very interested in the topics she was talking about. So this was my first introduction to the world of PR, and I was heavily interested in it. I began to look up similar courses in universities at home as I did not want to go away for uni, and I found the Communication Management and Public Relations course at Ulster University. However, I hadn’t applied for this course within my first 5 choices, so I was stuck on what to do now. 

I had the results necessary to get in to this course, so on results day I thought I would have a look at the ‘clearing’ option on UCAS. But unfortunately for me, this course was not on clearing. But I wasn’t giving up that fast! I rang the course director and basically begged for a place. 

I had to wait a few days to find out if I was going to be offered a place on the course…these days were the longest, most stressful days ever. But finally I got the notification offering me a place on the course, to which I confirmed. 

I am now in final year and I can definitely say that I made the right choice for my career. I am so happy that I picked this course, I have been so interested in the topics I have been studying over the years and can see how this career path will be suited to me. 

 

Siobhan McKerr is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found on: Twitter – @Siobhan_mckerr, LinkedIn: www.linkedin.com/in/siobhan-mckerr and Instagram: @Siobhan_mckerr.