How PR is Changing In Today’s Society

The big world of marketing is ever changing and for me it is changing in one-way… everything is digital.

When we would traditionally look at marketing we would think naturally of newspapers, radio, TV ads, posters around the town. However that just simply is no more, everything is digital, on your phone instant, right away. This is partly because with the advancement of technology and internet we have also adapted and changed to the point that we also want everything instant, such as SKY where we don’t even have to watch the ads now, Netflix where we can watch a whole TV show in one sitting instead of waiting weekly.

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Yes, we have watched a 13 episode series, 45 minute long episodes in one night; it happens the best of us. However this goes deeper than just wanting to watch Netflix all night and watch your favourite TV show, its more than that, its Instagram and the perfect life we al want, with our favourite TV stars advertising these products that will make us look like them and the outfits that they are wearing, its all a made up persona filtered through a filtered app which filters reality into something that it isn’t. But regardless of that fact that is the way that marketing is changing.

 

Brands are now looking at influencers instead of posters and flyers which can be backed up by this graph below that shows that there is a massive increase every year from 2015 and this is because of the way that the market is going, with TV shows such as Love Island becoming ever popular, brands are aware that this is the way to market their products.

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In the last twelve months there has been a 325% increase in searches for Influencer Marketing searches on Google, this statistic has came from the InfluencerMarketingHub.

 

Again this shows that no one really is watching TV or posters, as there is a profound increase in digital marketing. This also applies to Facebook and targeted ads as they are also leading the way in that brands are targeting people in order to get them interested in their products. This will in the future result in their being no such thing as big TV ads and newspaper ads as people wont be watching them and this is a change that I feel is definitely coming and I don’t think that there is anything that will prevent this from happening.

Personally I feel that this is a far more engaging form of advertising and a far more customer orientated experience as the business is able to build a personal relationship with the brand and therefore this increases customer’s loyalty, as customers love the idea of having that personal touch with a brand.

 

The massive release of the internet and how its changed has affected everything we used to be so familiar with when it comes to the way that companies advertise and to the way that we as people communicate and there are good and bad effects of this change. There still will always be a place in some parts of society where your local grandma will read the paper and get her local news but I feel that in years to come that will be a nostalgic practice rather than how that person generally gets their news. This shift has made a lot of people and job roles borderline useless however if news agencies and brands adapt to the new times there are massive gains to be made, however if they are trailing their feet they will no doubt go out of business and that is just the harsh reality.

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Personally at the end of the day I feel that this is only a plus the change that the Internet and social media have made in PR today, it makes us more connected and more up to date with the world, but like with anything there is a cost and that cost may be that all of your personal information may not be locked up really secure so that no one can know your DOB, but I feel that you will either accept the changes that is occurring in the world, learn to accept it and grow with society or you will be left behind.

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Whats the Quack with Hastings Ducks?

If you have previously stayed in any of the chain of luxury hotels owned by Hastings Hotels Ltd, then you will undoubtedly be familiar with the little smiling rubber duck that waits patiently to greet you on your arrival to your room.

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The duck phenomena first originated in a warehouse of an organization called Bluestep Solutions. This marketing and design agency located in the english countryside of North Hampshire were the founders of this marketing goldmine.  This is where their creative team hit the drawing board to manufacture a renowned mascot for the company and the world-famous Hastings duck was born and waddled its way into the spotlight!

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Julie Hastings the Marketing Director of Hastings Hotels Ltd and daughter of CEO Sir William Hastings said: “We introduced the ducks to our hotels almost 20 years ago and they soon became a part of the family. The ducks have always been in huge demand and guests from around the world spit feathers with excitement every time we launch a new one.” Hastings Hotels continue to maximise this marketing campaign by releasing seasonal and limited edition ducks for guests and duck enthusiasts! Examples including Paddy the duck for St. Patricks day, Christmas ducks and they have even introduced a homage for local sporting star Rory McIlroy – ‘Rory Quackilroy.’

These collector items were successful in distinguishing the hotel aside from competitors specifically regarding the Irish Open Event in 2016 – this duck was very successful due to its high demand and the quirky play on words is what intrigued many guests, especially overseas guests, that found this to be a huge hit and another duck to add to the collection!

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Julie Hastings Tweet: Happy st Patrick’s day from the lucky Hastings Irish duck! (Image of Famous Irish Actor James Nesbitt) 

People love to take the ducks home with them even when they check-out and they are becoming a consistent feature in numerous home bathrooms of regular guests, who have previously posted images of their duck collections on Trip Advisor whilst recommending the hotel for its excellent services, and novelty ducks of course!

With 3 years experience behind me working as a receptionist in the Slieve Donard Resort and Spa as well as the world-famous Europa Hotel, I personally believe the rubber ducks are more than a simple complimentary gesture or memorable souvenir for each individual guest; but more so an innovative Public Relations strategy implemented by the company to set them aside from their opponents giving them a competitive edge; as well as establishing a unique selling point which in turn improves brand awareness. The ducks are a globally recognized symbol and a marketing tool used to promote advocacy within the organization.

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It is evident that the Hastings duck serves the company as their fictional mascot that personifies and represents the brand, as they resonate significantly with the hotel guests from all over the world. Even celebrities go quackers over the ducks and throughout the years they have even met hundreds and hundreds of celebrities including: Roger Moore, Lionel Ritchie, Carl Frampton, Conor McGregor, Van Morrison and many more. They have also attended lots of showbiz events; taking the ducks on tour they have even been spotted in global events such as the Fifa World Cup, Wimbledon, and Glastonbury.

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(Image of Carl Frampton and Barry McGuigan with our Famous Friend)

Mother of Quackers –  Hastings Hotels were very excited to unveil the freshly hatched Duck of Thrones that coincided with their launch of the 2018 Game of Thrones Tour series that took place at The Ballygally Castle Hotel which set along the Antrim Coast. This is another strategy the organization employs to showcase their relationship and acknowledgement of local events. The Game of Thrones duck in particular became a huge collectors item for the world-wide fan base of the show, it is no surprise that this limited edition duck became a near necessity for the dedicated supporters of the show.

Hastings Hotels have now galvanised and cemented their spot in the hotel market in being the leading hotel for overseas guests, as a result of our recognizable rubber friends!

Meet the Duck of Thrones - available to our Game of Thrones tour guests at Ballygally Castle

The ducks not only serve as a collectors item but can be viewed as an efficient  marketing tool which can be exploited in numerous of ways. I personally believe Hastings Hotels could go one step further and generate more brand exposure as well as profit maximization by selling the ducks in the hotel gifts shops, and not to mention the added perks of utilizing the ducks in future ad campaigns and social media competitions.  The duck mascot could be implemented in social media networks, and the online presence used as an effective tool for online engagement with consumers, which is a much softer means of selling the product as opposed to blatant self promotional methods with the added effect of creating a rapport with regular and future guests. Generally speaking, the Hastings duck in turn can be an innovative driving force in the Public Relations department of the organization.

 

Celine Russell is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: LinkedIn –  https://www.linkedin.com/in/celine-russell-849ba4171/ ; Twitter –  https://twitter.com/celine_russ; Facebook –  https://www.facebook.com/celine.russell.7

 

The Accidental Digital Strategy that Won a Celebrity Business Personnel the US Presidency

In todays modern day era, we are bombarded with marketing messages that we the public receive on a daily basis. It would be important for any person or business to have some sort of effective digital strategy set in place, to ensure they are reaching the correct consumers without barriers, but is it important to have a digital strategy?

“Digital strategy formulation typically involves making adjustments to marketing strategy to take advantage of the benefits of online channels rather than wholesale changes.” Porter (2001) 

In recent times technology and media have advanced exceedingly fast, and this allows for the public to use it as they wish. The Internet has birthed numerous means, that benefit the public, but one particular descendant of the Internet that stands out and is used regularly by all smart digital strategist is social media. Social media gives people access to voice opinions happening in society and in day-to-day politics.

The Digital Age of Communication & Technology

We live in the age of technology, and when technology advances, so does communication. Any person with access to a smartphone or android, living in the age of technology will have unlimited access to an array of sources, outlets and information that they can reach in seconds. One individual in particular that stands out in their ability to use social media and market their brand, which effectively left the world scratching their heads. An accidental, but yet extremely effective digital strategy that made a business celebrity the 45th president of the United States. I personally would call him “The Social Media President” but this business man goes by name of Donald Trump. Donald Trump’s ability to market himself through 140 characters was utilised in a way that allowed him to spend less and reach a far more aggressive audience than is opponent. An article by (digit.hbs.org) stated that during the 2016 presidential election, Trump’s digital team created thousands of adverts and content that brought in more than $275 million in donations through Facebook and Twitter, (Cameron, I 2017). And an article by (Digitaldoughnut.com) headlined, calling Trump the King of Digital Strategy Adema K. (2017). Did Trump have a digital strategy or did he smartly sway the American public “the buyers” by avoiding the fact that “He’s not actually a politician” he is a salesman by trade.

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The Empire

Trump built up his campaign empire, and tweeted out excellent adversaries about his opponent that give him his seat as president (Personal Opinion). Although his digital strategy was unconventional comparing to Clintons approach, it seems in the end if there had of been a defeat for Trump, it would have still rendered him a win, his name after all was mentioned in every news article/website and papers nationwide, and as the old saying goes, any coverage is neither bad or good, especially when your in business. According to (Businessinsider.com) “Trump’s tweets provide an insight into the mind-set of a president. Trump stating, “My use of social media is not Presidential, it’s modern day presidential” kiersz, A. (2017). Trump’s large number of supporting followers allowed the celebrity personnel the ability to use the platform as the base of his campaign, which hypnotised the world. When Trump tweeted, there was uproar around the world, because his erratic, but yet effective tweets where enough to make people stick around to see what happened next, almost like soap opera. Trump detoured the conventional mechanism of mass media, which it allowed him to speak directly to the American public which garnered more support through sharing and liking by his followers, even his haters sharing his content. According to (TheVerge.com) Trumps influence was of the quantity of his following, which aided his success of the 2016 USA election (McCormick, R 2016).

 

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What did we learn from Trump’s campaign rallying? Well, we can see from his speech giving, that they weren’t as forthcoming as Clintons, although his marketing capability through his platform expelled him to the front of the race. Faking it till he made it? He tweeted on delicate matters that the American people would have been sensitive to, especially American Democracy’s. According to an article by SocialMediatoday.com, Trump tweeted more than 3000 times during the elections, tweets such as “Make America Great Again”, “Crooked Hillary”, “Immigration” and “Jobs”, pushing delicate issues into the lime-light, ultimately triggering peoples sensitivities (Richard B 2017).

This political neophyte/businessman/reality TV star and his campaign developed a strategy based on what they knew, a keen understanding of how content is consumed today, what engages consumers to tune in, pay attention and be loyal” (Johnson, D, W. Brown, L M. 2016)

 Trump’s digital strategy was garnered in his “buzzwords” and how he adapted to what the American public wanted “his buyers” which the American public bought as concrete evidence that he’d be the opponent that will change America to fit the needs of what they want. The American public bought into the salesman plight, one who doesn’t know how to execute the procedures of a politician nor a president, and of course what did “the buyers” lose? Their receipt for a return!

The Expense

All of these favorable methods gave the American public “the buyers” a sampling taste of what’s to come if Trump won the election. By doing these unethical approaches had a crippling affect upon his opponent. This kind of digital strategy had a massive ripple effect that ultimately cost Clinton the election (Or perhaps she solely thought this was in the bag?). Not only did Clinton lose the election but also the difference in expense was astounding. According to the Washingtonpost.com Hillary Clinton spent a massive $1.4 Billion, whereas Trump spent $957.6 million (Narayanswamy A, & Cameron, D (2017). We could say this is because Hilary Clinton is a politician and Donald Trump is a businessman and was simply good at adapting to selling himself in the digital world.

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What’s to be learnt & what will change?

What lessons can we learn from this? Well, that future campaigning will perhaps be a massive part of the digital world, specifically the American Presidency? This would also go for all businesspersons alike in learning about the power of the digital world, especially social media. It seems as though anyone with a platform, now have the ability to compete with the big brands and competitors out there. What’s also important is how brands utilize these communication channels to engage with audiences and customers. Everywhere we look we see spin doctoring from all business and politicians alike, one would suggest creating a digital strategy.

The 2016 USA presidential election is a perfect example of how social media channels are important factors to consider when you want to connect with your audiences. We can see this, in how Trump used the digital world to market himself to win an election, and most importantly the cost effectiveness of his digital campaigning. This will perhaps see the change in how politicians market themselves to their publics. Using social media channels to extend to a singularly specific group of people that can be swayed into buying your brand or campaigns with the simplicity of 140 characters. Think about it!!!

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Kevin Doonan is a final year BSc in Communication Management & Public Relations student at Ulster University. He can be found at: Facebook – https://www.facebook.com/irishcuchulainn/ ; Twitter – @KevinODunain ; Instagram – https://www.instagram.com/irish_cuchulainn/ ; LinkedIn – https://www.linkedin.com/in/kevin-patrick-doonan-54749056/

My personal guide to living (your best life)

A couple of years ago I stumbled upon a quote from Roald Dahl, concerning the importance of being an enthusiast in life, and chasing your interests at full speed. He advised to embrace your interests with both arms, hug them, love them and above all become passionate about them.

Try something every week that scares you, whether it be a new flavour of Nespresso pod (typical me) or wearing a piece of clothing somewhat outside of your comfort zone. I try to surround myself with the dreamers, the believers, the inspirers, and most importantly, my home team; the people who see the best in me when at times I may not be able to see it myself.

My life is in no way perfect (nobody’s is, not even Beyoncé’s…) but I like to think of myself as someone who will always try to see the good in a situation, and aspire to find a solution to every problem (unless it concerns the printer in work, we just don’t get along).

 

Buy the over-priced coffee

Yes, many will say £2.60 is a lot for a single cup of coffee, but if spending that on the way to work every morning allows you to kick start your day with a happy attitude then you do you. It’s your money, and you have every right to spend it in however way you feel fit. You could even go for a short walk while drinking your coffee, ticking two things off the self-care checklist.

I seem to have established a reputation in my workplace for ‘refusing to use the kettle’ as they put it; I don’t believe anything can beat a good Soy Latte (yes I’m one of those people) from Caffe Nero. However, there’s worse things in the world that I could be spending my money on, and I genuinely feel my work day goes a lot better post-Nero. This could well have reached the placebo effect stage, but I’m quite content with my routine and don’t plan on rebranding my coffee-addict-self anytime soon.

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Choose your company wisely

Whether you have kids yourself, you’re an auntie/uncle, or a close friend is a parent, fit in time for children when at all possible (unless you’re one of those people who simply cannot figure out how to get along with small children, that’s ok, you can be excused from this step). I cannot emphasise enough just how helpful a couple of hours with a child can be when you’re feeling down or stressed.

I have two little cousins, four and five years old, who I absolutely adore and would go as far as branding my favourite people in the world. There is no doubt that even 10 minutes with them will completely brighten my day. The happiness and innocence expressed by children is absolutely incredible, and will be sure to add a little sparkle to your outlook. Children remind me of little rays of light, brightening the world around them one laugh at a time (when they’re not crying over the shape of their toast of course). View the world through the eyes of a toddler sometime, it’s pretty amazing.

 

Quit Competing

Not meant in the literal sense of course – if you are a devoted member of a competitive sports team or dance school, give it your all and take home the gold. (This type of competition is great – I was a competitive dancer for the majority of my childhood and I can honestly say these were the best days of my life and the experiences, friendships and achievements have shaped me as a person set to tackle adulthood.)

In a workplace, educational, or social context, remember that your only competition should be the person you were yesterday. Why compete with those around you when you can simply be the best version of yourself; originality is key, and in itself is an advantage. If striving for a promotion, for example, put full focus into a clear demonstration of why you are fit for the role, rather than worrying about a fellow candidate’s attempt to succeed.

The popular saying ‘teamwork makes the dream work’ is quite important for a multitude of reasons. Work on building your friends and colleagues up, don’t waste your own valuable time trying to plan the approach to an aimless goal of making yourself better than those around you. Life requires a bit of (healthy) competition, but knowing where to draw the line is the vital piece in the puzzle. Supporting others’ successes won’t ever dampen your own.

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“No” is a recognised word in the English language

…and it’s totally OK to use it. Nothing in life is more important than your mental health, happiness and overall well-being. If you don’t want to do something for whatever reason (honestly believe me, a 2-hour social event doesn’t warrant an excuse complete with references and bibliography), never feel guilty about politely declining.

A true friend or family member will never take it personally (unless you’ve committed to being someone’s bridesmaid, you might have to follow that one through). You don’t need to lie, make up silly excuses, or over-explain yourself; honesty is the best policy. Spend less time worrying about what others think, the best day of your life will be the one on which you decide that your life is your own.

 

Go to Disneyland

I’m serious, I went to Disneyland Paris last September with my bestfriend, and it was the best 5 days EVER. We went on all the rides, ate Mickey Mouse shaped macaroons costing €5 each (totally justifiable because they were Mickey Mouse shaped) and relived our entire childhood. Ok so, realistically you can go anywhere in the world, it doesn’t have to be Disneyland (although I would highly recommend). Travel outside of your home country, see what the world has to offer, sample new food and enjoy new experiences. Take in unfamiliar cultures and enjoy warmer climates. Travel is education for living.

Take photos! Anyone who knows me at all will be aware of my profound love for capturing life through my camera lens; I am in no way a professional by any means, I use my iPhone, and the same 3 filters that I have grown to love will re-appear with every picture I post. I have always loved the idea of capturing memories. My Dad was a keen videographer, confirmed by the endless clips of trips to the park and lengthy insights into 2-year-old Nora’s early music career. He knew he was making memories, but not that those memories would be so invaluable to his family in just a matter of months’ time. My Dad passed away suddenly in June 2000, two days before a family holiday and just two months before I started Nursery School. These videos are all I will ever need, and have inspired me to continue documenting the moments in life that are worth reliving.

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Eat the chocolate

Personally, I am an avid gym-goer and have been for a couple of years now. I work-out a couple of times a week, eat healthily and take care of my body (apart from consistently continuing to consume dairy when I am, in fact, intolerant).

An unhealthy relationship with food and body-image is where it goes wrong. Love your body for what it is, and if it tells you it would like a treat on a Friday night, then allow it exactly that. After all, your body has sat through your 9-5 week, it has attended your lectures, carried the weekly shop home from Sainsburys, and called into Starbucks for the office coffee run; give it a little weekend pick me up, it’s what it deserves. Eating a bar of chocolate will not ruin your fitness regime, a glass of wine won’t lead to a disappearing act from your calf-muscle, and the dress you have planned to wear out next weekend will still fit. My mum once told me to enjoy ‘everything in moderation’ and I pretty much live by that. If you don’t enjoy the finer things in life, nobody else is going to do it for you. I guarantee Simone Biles has a share bar of Dairy Milk in her kitchen cupboard.

 

Finally, just be nice to people

Inner battles are not always publicised through Facebook status’, sometimes it can be the people who seem the happiest who are struggling the most behind the scenes. Be a positive presence, a friendly smile, a listening ear. Just knowing that someone is in your corner can have a massive influence on the mind. Try not to take everything in life so personally (I am soooo guilty of this), and do not listen to that little voice in your head who drops by from time to time to tell you that you aren’t good enough.

In whatever way you choose to spend your days, take time to ensure you are living for YOU. Stop dreaming about success and go out and build it. The secret to having it all is believing that you already do, what comes next is simply dependent on your choice to ‘just do you’. The world will continue to spin, and Mondays are (unfortunately) here to stay. Trust your instinct, remember who you are, and the game will change.  You don’t need to wait until ‘next week’ to start living your best life.

P.S. Buy the £2.60 coffee.

Nora xx

 

Nora Brennan is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be contacted on: Instagram – @noraellenb / Twitter – @noraellenb / LinkedIn- Nora Ellen Brennan.

 

 

Vegan – Your Way

As January comes to an end, the paths we paved to good intentions merely four weeks ago become harder to follow. The image of our summer bodies and Instagram perfect lifestyles become clouded by the reality of work, classes and our 2018 habits that refuse to die. The annual fad that is “Veganuary” is over just as suddenly as it began, but does it have to be? I want to give my thoughts on the very topical “vegan lifestyle” and what that means to me, and I challenge anyone reading to keep an open mind.

What comes to your mind when you hear the word “VEGAN”?

If I was asked this question one year ago, a gory image of intense PETA protests displaying the horrors of a skinned lab bunny, overbearing animal rights activists and “tree huggers” forcing their beliefs down passerbyers’ throats, automatically would fill my head, did you have similar thoughts? I want to help plant a seed in those minds who are open enough to consider simple lifestyle changes for a cause that will benefit personal health as well as having a lasting impact on the world we inhabit.

My Experience

For me, my journey began with my sister, a vegetarian of two years (at the time), challenged me to try out “Veganuary” with her in 2018, to which I surprisingly agreed. Bearing in mind I had no previous restrictions with my diet whatsoever (except for a peanut allergy lol), I considered myself a true foodie. However, it was a fun concept to me and with a love for animals I was interested in becoming educated in the industry that I was previously so ignorant too. I always claimed that I had an adoration for animals but when it really mattered, I turned a blind eye and ignored the major ramifications that my choices had on the environment.

To kickstart these revelations and find out the truth regarding my food, I began binge watching documentaries on Netflix; “What the Health” and “Cowspiracy” are two that stick in my mind and I recommend for anyone curious enough. It was fascinating to me that what products we purchase and consume can have such a direct effect on the environment and in most cases a detrimental impact on our health. I won’t bore you all with major statistics and facts that may very well fall onto deaf ears, with the likes of…’the water usage to produce ONE burger is the same as taking one hundred days’ worth of showers’, (that was the only one I promise.) One thing that really resonated with me was the simple statement, that cow’s milk is just that. Its purpose is to nourish a calf, humans were not designed to digest this produce. I am not a baby cow, I don’t think anyone reading this is a baby cow, so what human being decided to milk a cow for the first time and what did they think they were doing? Clearly, I had many unresolved questions and as these thoughts marinated in my brain, the more I found the transition to reducing my dairy intake to be easier. Key word being “REDUCING”.  I know this will only resonate with very few people, but I personally don’t need to cause the death of a life, in whatever form, for simply the pleasure of my taste buds. It doesn’t make sense to me.

The Bad Rep

The stigma that we attach to the label “vegan” is something that I personally prefer not to associate my diet or lifestyle with, as I definitely don’t follow a strict plant-based diet 24/7. I choose not to use labels because in my experience it gives people free rein with the belief that I validate their opinion on MY eating habits. Over this past year I have seen more “concern” for my protein intake than I care to acknowledge, questions like “So what can you actually eat?” “You’ll have some bacon still though?”  Frankly these labels carry too much backlash if some-day I fancy some halloumi sticks or some cheesy pasta. My point is, I want to remove the pressure that people feel when they are just trying to do their own bit and to try and diminish the scrutiny we put each other through.

Shaming someone for dietary habits whatever they may be, isn’t okay and I disagree with the approach some activists choose, although I do believe it is a truth that needs to be told. The importance of showing the gritty reality behind mass consumerism is something we all should be exposed to.

So what can you do?

Simple changes that I made in the beginning was delving into the cosmetic industry, which I appreciate is easy to overlook as I took for granted that we can trust our favourite lipstick can go from production to hand bag ethically.  But unfortunately keeping up with the latest makeup gurus and trends, causes major unnecessary suffering to animals. So currently, I only purchase makeup that I know is cruelty free, and that goes for skincare products too. It sounds alarming but genuinely as a make-up lover myself, I can tell you it is easier than it sounds and is beyond worth it. (Although say goodbye to MAC makeup, they really need to step up their game in that department.)  Cruelty free is a huge growing market and more and more brands are jumping on board which will include some of your favourites i.e. Nyx, Too Faced, Charlotte Tilburry, Dove etc. The options continue to surprise me, and it will only improve, so if you are considering making the switch there really is no better time than the present.  

A vegan diet shouldn’t be thought of as a chore or something that you resent, if this sort of lifestyle is intriguing to you why not begin with baby steps? For me personally, I no longer include any form of meat/fish in my diet and I have switched from dairy milk to alternative milks (preferably almond or oat) for my morning coffee or cereal.

I try to make my weekly meals at home rather than eating out, that way it is easier to keep track of what is going into your food and will ultimately be more beneficial for your health. A good idea to cut down your animal produce intake would be to designate a day of the week when you will plan meat free meals. It sounds daunting, but no your only option is not rice and beans. A favourite for me is Quorn “chicken” nuggets, I am happy to say that they taste identical to McNuggets, I have four of my housemates who will back me up with this if you don’t believe me. The variety of vegan friendly food on the market continues to surprise me, and if interested, I recommend Instagram accounts “AccidentallyVegan” and “TheVeganKind” to help your exploration.

I hope this little insight will inspire the small few of you who may be interested, to educate yourselves further and become more compassionate consumers. Don’t let the labels scare you off, everyone is trying their best and the smallest change can make a huge difference.

Bronagh Carey is a second year BSc in Communication Management and Public Relations at Ulster University. She can be found on Instagram: bronaghcarey_ and Facebook: https://www.facebook.com/bronagh.carey.1

Lil Lemon in the Big Apple

As I sit down to write my second ever blog post the one thing that keeps coming to my mind to write about is New York City and the short time I spent there. This is strange because anytime in person when I try to describe my time there I can never seem to find the words, nor when I do find some words do I feel like they do the place justice. However, I will give it a go.

In a city that never sleeps, I never slept. How could I when being here was something I fantasied over in my dreams for as long as I can remember. It seemed to be a distant dream, one that I never knew would come true so quickly and at the tender age of 21. The television and a movie with NYC in it was the place I’d go to get there on a weekly basis. Once I got there and hopped off the bus it was clear that neither my dreams nor the television ever came close to what it was like actually being there.

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My cousin Micheal and I at Times Square

Walk the Brooklyn Bridge. I will advise you on what not to do though if you are going to walk it. Don’t do it with a hangover and don’t do it in near 40® C heat, it’s a bad combination. This is the most important one, do not under any circumstances bring your luggage consisting of two kit-bags and a full suitcase across it with you. If you can’t check in like us then just do yourself a favour and ditch the luggage. You’ll be doing yourself a favour and taking in the views will be a lot more enjoyable. Also do not dress like a white trash hillbilly like this guy below. There are thousands of people walking across that bridge and they will all give you that same dirty look. I blame Patron Tequila from the night before for the fashion mishap that day.

 

 

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Hillbilly gets picture on the Brooklyn Bridge with all his luggage

Visit Ground Zero. This is where the famous Twin Towers once stood and where the new Tower One stands, dwarfing all the other buildings in the city. Standing and taking in the atmosphere around the footprints of where the Towers once stood before the cowardly attack took place was one of the most surreal things I have ever done. It is hard to describe but everyone just knew to be that little bit quieter. Standing where thousands of people lost their lives would have that effect on people and that little show of respect by the thousands gathering at a time was something I will never forget.

 

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9/11 Memorial site

Get to the top of the Empire State Building. I wouldn’t recommend climbing it quite like King Kong did but each to their own I guess. I’m easy going so I took the elevator. It is a long ride to the top but the elevator music was good. I was in the elevator for a good length of time and could almost hum the tune exactly how it was six months on. The long elevator ride was worth it though, the view was stunning. The sheer size of the city was almost incomprehensible. The fact that I once again had a slight hangover didn’t help with me trying to get my head around this head staggering view that was Manhattan. It’s starting to sound like I have an alcohol problem but I promise that’s not the case. It was one weekend away in New York and I turned 21 that Friday, so cut me some slack.

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Top of the Empire state Building

There are many more famous things to do that I could tell you about but a personal recommendation and one you’ll not get anywhere else is what I’m about to tell you.

Accommodation. When booking a place to stay in New York try to avoid hotels and well known apartment spots. Narrow your searches down to apartments that you haven’t heard of as much but still have a look at the pictures of the place to make sure it isn’t a dungeon. Once you’ve found the spot do not book it online or over the phone. Instead go to the premises and try to bargain with the owner. If you pay cash you’ll be sure to get a massive discount. Also be sure to ask for a top floor room, if you are lucky like me and my friends were you’ll find the exit to the rooftop. No need to go to a rooftop bar when you can have your own. Get a speaker, put on the tunes, crack open a beer and take in your very own rooftop view. It will be hard to find one as good as this spot below but here’s to me hoping you do and that you make it to New York. It is safe to say I will be back and that I found some words to describe my time there. I hope you all take something from this.

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Apartment rooftop views. Two blocks away and standing above was the Empire State Building lit up in French colours on the day they won the 2018 World Cup.

NYC, As You Were. CL x

Connell Lemon is a final year BSc in Communication Management & Public Relations student at Ulster University. He can be found at: Instagram – connell_lemon97 ; Facebook – Connell  Lemon.

On Dippy the Diplodocus and childhood obsessions

You aren’t to know this but, much like myself, my mum was also a mature student. When my siblings and I were growing up mum was studying Communication, Advertising and Marketing at the very institution where I’m now studying Communication Management and Public Relations. My point? Well, basically, what I’m saying is, when we were growing up dad spent an awful lot of time trying to get the four kids out of the house.

When you have four kids most activities become expensive, no matter how cheap they may seem at first. This meant that we spent a lot of time when we were growing up hanging out at the Ulster Museum. Museums are great for families, they’re free, and there’s always something interesting going on.

Every time dad would take us to the museum, he’d tell us about two things. One, did you know there’s a giant blue whale at the Natural History Museum in London? Two, there’s also a giant diplodocus called Dippy!

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Maybe it’s because we all grew up in the 1990’s when Jurassic Park was still the best film ever, but we were all obsessed with dinosaurs. We still are to be honest, when we visited New York as grown adults three of us decided it was a great idea to do a photoshoot of us pretending to be the dinosaurs at the Natural History Museum. All the pictures on this blog post are from trips to see the dinosaurs with my siblings. So Dippy always stuck with me. I was determined to see him at some point.

The first time I saw Dippy I was 18. I went to London with mum to visit my sister and celebrate my birthday with them both. And I insisted on going to see Dippy. He didn’t disappoint. He is just as cool and big and everything I thought he’d be when I was 5 years old and dad was telling me about him. He became the one thing I was going to see every time I was in the city. Saw him again at 21 with mum and always took my friends to see him when we were over for gigs or West End shows.

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So, you can imagine my complete and utter devastation when the Natural History Museum announced that they were going to take Dippy down. How dare they? Did they not know that he was my favourite thing about visiting London? And they were going to replace him with that blue whale dad loved to go on about? I mean, the blue whale is cool and everything, but he’s no Dippy!

Then came the announcement. Dippy was going on tour! And he was going to come to Belfast! Obviously, I was going to visit him.

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Going through the doors of the building we spent so much of our childhood in hearing about Dippy to see Dippy felt a bit odd. Up you go, to the fourth floor, and there he is, my buddy, Dippy looking just as good as he did in London.

By now I’m sure everyone is wondering what my original point was. After spending the day with Dippy (and my sister) taking pictures and having a great time. I tweeted about it. Twitter at this point is probably my biggest vice, it’s been distracting me from things I should probably be paying more attention to since January 2009 (that would be the first time I was at university, Twitter is a really good distraction from assignments).

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So, there’s me, tweeting about seeing Dippy and how much I love dinosaurs, add a couple of photos, post and don’t think about it again. A few days later, the Ulster Museum, the Natural History Museum in London, and Dippy himself have all replied to me. Seems silly, but having an account run by the Natural History Museum for a dinosaur exoskeleton reply to me on Twitter might actually be the social media highlight of my year.

We as public relations professionals certainly understand the importance of social media as a communication tool and for building our network. Until that point, I didn’t realise how important it might be to interact with our publics. A couple of replies on any day is just five minutes work for the person running the Twitter account, but there’s no way to tell what the feeling is on the other side of the interaction.

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I know Dippy is just an exhibit in a museum, but the person tweeting for him doesn’t know that Dippy has a history with our family. He’s in the days spent in the museum so mum can get her head showered, he’s in the trips over to visit the big sister, he’s in the gigs I went to with my mates in London. Social media allows us to build our network and interact with our publics more than any other form of communication. Recognition that there is another human being on the other side of the interaction helps us to build a more connected network and probably makes our publics care a little more too.

Annie-Rose Mulholland is a final year student on the BSc in Communication Management & Public Relations at Ulster University. She can be contacted on: Instagram – bananiepie / Twitter – @bananiepie / LinkedIn- Annie-Rose Mulholland.