The journey from a creative to a creative PR professional Creativity is deemed to be an essential quality of a PR professional as discovered by Parker, Wayne, and Kent Ltd. (2005) through their survey conducted amongst 104 professionals belonging to the Chartered Institute of Public Relations (CIPR). Their survey discovered that 96% of these professionals considered creativity

With the ever-growing popularity of social media, anyone with internet access has the ability to grow a following and share their life online. However, as a result of the huge growth in social platforms, a culture in “cancelling” public figures has taken shape.  What does it mean to be “#Cancelled”?  Cancel culture or being “#cancelled” is

“What are you going to be when you grow up?” A question that has undoubtedly puzzled the minds of all children and indeed some adults. Initially, my career drawing board held a predictable prospect, I was going to be a singer, like Hannah Montana specifically. Reach for the stars they say! I highly doubt you

A help or a hinder? influencer [ˈɪnflʊənsə] NOUN a person or thing that influences another. “he was a champion of the arts and a huge influencer of taste” ·             marketing a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on

To answer the question why does a career in Public Relations interest me? As well as why did I chose a Public Relations degree to study? The answer isn’t as straight forward as the questions, there are a number of different reasons and answers, for how I ended up on this career path. In this

‘Your order has been shipped’. If I had to choose five words which kept me going during during lockdown it would be these.  In a world where every social media site or news source was flooded with the latest Covid-19 statistic or isolation horror story the home pages of my shopping apps felt like a

Oliver, S. (2010) claims “if you asked a hundred people to define public relations you would get a hundred different answers.” To begin, when describing relations, I believe it has numerous definitions and it simply cannot be labelled to one.  Different people in society would have a range of perspectives and opinions on defining “what