Why Study a Masters?

Why Study a Masters?

Never, in my life, did I ever think I was going to do a Masters, never mind a Masters in Communications and Public Relations. However, I’ve somehow found myself here. And honestly, it has been one of the best decisions I have made yet. And here’s why. 

I left school with hopes of being an English teacher and so I went on to do a bachelors degree in English with Education at Coleraine. However, I found very quickly, that being a teacher was not for me, although I continued with the course until the very end. I came out of it with a 2:2 and feeling very much like I had wasted three years. Don’t get me wrong, the course was fantastic with great teachers, it unfortunately just wasn’t for me. 

And so, I spent three long months trying to get myself full-time work with zero experience and honestly, little motivation. I personally found it so hard to find something that I could apply for, given that my course wasn’t particularly specialised and I had done a minor in education that was primarily aimed at going into teaching. I also had very little experience, as my course didn’t offer a year’s placement, which a lot do, and so I felt slightly at a disadvantage. 

Until one night, I went to my friend’s house and they all suggested I do a Masters. To begin with, I laughed. Thought a Masters was just something people did to put off going into work for another year. But then I thought about it, realised it would open more doors and, possibly, spark a passion in me for something that I didn’t know I had a passion for. 

So the next step was what? What Masters course will I do? I began looking on the Ulster website and nothing really jumped out to me except for the Msc Communications and Public Relations course. I remember in school I had wanted to study CAM but didn’t think I would get the grades and so didn’t apply and forgot about it, But here was a Masters course, that was very much like CAM, that I did have the grades for! And so I applied in August and here I am in April, absolutely loving it. 

Starting a Masters however, was very daunting for me. I didn’t know what to expect at all. I thought there was going to be nobody my own age in the class and I thought I wasn’t good enough for it and I was going in with no knowledge of the Jordanstown campus and no friends there. But I was so, so wrong. I felt so welcome when class began. Everyone was so friendly and chatty and we are a small class which I love. The lecturers are amazing too. Very approachable, will answer any questions or queries you have and are up for a bit of craic too!

 

Now this is not to say that a Masters is easy. Because, believe me, it’s not. Yes it may only be two days a week, but that just means more independent study, more than I ever had to do. And let’s not forget that there is only student funding for tuition fees and so I have had to start working full-time on top of my studies. But it is so worth it. Not only have I gained another qualification, but I’ve opened so many more doors. I’ve gained a new perspective and I’ve found my passion. I’m more engaged in my classes than I ever was at undergraduate level and I’ve learned so many new skills. And I’ve made so many new friends.

If you’re in final year, I would never rule out a Masters. I am so happy I chose to do one, and, if you’re anything like me, a Masters just might be for you.

Kathleen Convery is an Msc in Communications and Public Relations student at Ulster University. She can be found at: Linkedin – https://www.linkedin.com/in/kathleen-convery-814078158/

 

Why I chose a PR degree…

Why I chose a PR degree…

I remember when I was really young, the first thing I ever wanted to be when I grew up was a pop star – big surprise there, every 6 year old girls dream! Watching Britney Spears on the TV every single day and admiring her so much, can you blame me?

As I began to grow up a little more, I wanted to then become a hairdresser, then a pilot, then an astronaut! My dreams came crumbling down around me when I found out that to be a pilot or an astronaut, you have to have perfect eyesight – I wanted to break my little round face glasses into a million pieces. As if my eyesight was the only thing holding me back from being an astronaut and not the fact that I had a really average set of GCSE’s!GA10

As I was getting a bit older, around the time of my A-Levels I had started to become really interested in social media – Instagram in particular. I was completely in awe of all these ‘Instagrammers’, who were making a living out of advertising products on their page, like teeth whitening and big makeup brands. How had they built themselves up so well that worldwide companies wanted them to advertise their products? I couldn’t get my head around it.

My aunt, who works in PR, was able to explain to me all about advertising and social media and how it is such a big platform today for companies and businesses to advertise their products through, with the help of influencers and celebrities. From then, I have always been so intrigued and loved researching all about it.

As an A-Level business studies student, we learnt all about marketing, advertising, media and communication, and I knew from then that it was what I wanted to further my education in. I began researching University courses that could accomodate this. Originally, I wanted to go away, to Edinburgh or Liverpool, to study, but I had happened to stumble upon the CMPR course at Ulster University. I couldn’t believe my luck when I began looking into it, and all the different modules it had. I was immediately drawn to this course, and put it down as my number one option.

One of the aspects of PR that interests me the most, is the variety. PR really is just a blend of everything media related. Promotion, advertising, campaigns, keepingGA11 up an image, brand management, press releases, media releases – the list goes on! There is a mix of absolutely everything. The reason I like this so much, is because I enjoy working in a fast-paced and dynamic workplace, rather than just doing the same thing day in and day out. It makes work interesting and different each day, and that’s what excites me the most about any of my future careers that I may have in PR.

As I mentioned earlier, I have an aunt who works in PR. Although i’ve never really realised it, but she’s been one of my main influences to choose a degree in PR. She has built her way up to the top of an extremely tough industry, and her success is inspirational. Although she works hard, she also has a lot of perks to her job and recently worked on the Strictly Come Dancing Tour, and was sending me all her selfies with the celebs and judges! I was so envious! I can remember being younger, and she used to take me to the premiers of all the newest films, as she worked for CineMagic. They are some of my fondest memories.

These are just a few of the reasons that I chose a degree in PR! Why did you choose PR?

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Grainne Arkins – final year BSc in Communication Management & Public Relations student at Ulster University. She can be found on LinkedIn: https://www.linkedin.com/in/grainne-arkins-a54401173/ and Twitter: https://twitter.com/GrainneArkins

 

Five Things I’ve Learned before Graduating

As my final semester with Ulster University and the stress of final year continues to loom overhead, the end is almost in sight. However, as I was procrastinating from my assignments last week, I stumbled across an interview between pop star Taylor Swift and Elle USA to mark her thirtieth birthday. The article is titled ‘30 things I learnt before turning 30’, with Taylor providing life anecdotes and advice from friendships to family. Whether you’re a fan of Taylor Swift or not, I highly recommend reading this article as I instantly felt motivated after reading it. You can read it by clicking here.

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Although I’m only 22, this article inspired me to compare Taylor’s anecdotes to my own life, and compare it to all the things I’ve learnt before graduating. It allowed me to reflect on how different I am now compared to the 18 year old girl who stepped foot at Ulster back in September 2015.  Therefore, I’ve been inspired to write this blog about 5 things I’ve learnt before graduating university. Although everyone is feeling the heat and is eager to finish, I couldn’t help but think of all the positive things that have happened since beginning my journey at university.

 

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  1. Positivity is key: Failing and rejection is normal

As clichéd as it is, and I know we hear it all the time, failing is a part of life that will never cease to exist. I remember being so afraid of failing things at university. I was very academic in secondary school, and I didn’t want this to change in university. I’d been warned by my older sister of how different university marking/grading  is compared to school, and I remember in first year receiving my grade for my first ever assignment and feeling slightly disappointed.  I’d predicted in that moment that I was failing my degree and that I wasn’t cut out for university, but in reality I was completely overreacting. It’s easier to focus on the negatives, however it’s how we deal with those negatives is the game changer. From constructive criticism on your style of writing, to improving your interview technique or even receiving criticism from friends, it’s always beneficial to use this to continuing improving and bettering yourself.

I’m a very big fan of the quote: “what’s for you won’t go by you”, therefore failing helps facilitate the opportunities that are meant for you. A positive outlook can go a long way, and you’ll never stop failing in life, so keep continuing on your journey.

 

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  1. Be involved: Take interest in your degree

I can only speak from my own experience, but to get the most out of university and your experience at university is down to adopting a pro-active attitude. Due to the nature of my degree, I discovered from first year that it is important to have an understanding of what’s out there in the industry, whether that is local agencies or companies and learning more about the work they do. The university is excellent for introducing us to key notable speakers from Northern Ireland and beyond, as well as putting us in contact with successful past alumni of the university. I’ve really enjoyed attending these sessions, and yes, although it may mean staying in university that extra bit later, it’s a great way to network and meet people in the industry. This is a brilliant way to help secure contacts for your placement year, or for later in life.  There are a number of competitions/ opportunities available through our degree. In first year I took part in the PANI (Publicity Association Northern Ireland) and had the opportunity of working with local advertising agency, Ardmore Advertising.  Fortunately, our team were lucky enough to win this competition, meaning that our campaign for local charity Shelter NI went live across Northern Ireland in September 2016. Not only did I get the experience of working with a local agency; I also got to meet new students I wouldn’t normally have been in contact with, as we completed the competition with two graphic design students from the Belfast campus.  Small things like that not only enhance your university experience, but allow you to find your feet within the industry.

  1. Getting the right balance between work/play

Undoubtedly, there is a massive jump between secondary school life and university, as well as a massive jump from first to second year in university. Especially in first year of university, I found myself with a lot more free time than I did in secondary school. I didn’t know what to do with my new-found freedom. I always found it extremely important to get the right balance between work and play when managing my time. For many, this means finding the right balance between partying and studying, but I saw this free time as an opportunity for personal development. Free time allows you to indulge in new interests. For me, I decided to use my free time to work on gaining more experience in fields relating to my degree, for others it meant taking up a new sport/hobby. As I am in the final stages of final year, it’s truly opened my eyes to the importance of having a balance between work and play even more than before. There’s always going to be an assignment you should be doing or a journal article you need to read but spending time with friends over a cup of tea, going to the cinema in the evening or going on a night out with friends shouldn’t make you feel guilty (although I know I’ve been there). It’s so important to not burn the candle on both ends, but instead enjoy everything in moderation. A motto that I’ve found myself adapting in university is: “At the end of the day, I’ll get it done.” – and you will.

 

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  1. “I need a dollar, dollar, a dollar is all I need!”

One of the best days in the life of a student is when they receive their student loan installments. I have thoroughly enjoyed these days, and I’ve even had count-down apps on my iPhone counting down the days until I receive the next installment in my bank account. (Sad, I know) The opportunities available for using your money are endless, and a new-found sense of generosity kicks in; both to yourself and others. “Shall I buy every item in my ASOS basket?” “I’ve had a long day, I deserve this Dominoes.”  “I’ll pay for the taxi, you can pay for the drinks inside!” – (this is NEVER the case).

One thing that I’ve learnt from university is the importance of budgeting money. University for many introduces a list of bills/payments, from paying for rent to buying groceries for meals. If you’re struggling to keep on-top of your spending,  simple things like creating budgeting plans or giving yourself a weekly allowance can help keep your spending in check. Just don’t go too wild with your overdrafts…

  1. If you need help – ask.

This relates to a series of problems. If you’re struggling with the workload and unsure what you’re meant to be doing on an assignment, your course director and lecturers are more than happy to answer any of your questions via email or meet in their office hours. I’ve never been someone to shy away from asking questions, as ultimately the only person you’re disadvantaging is yourself. University can be a tough time for many people, as it’s an opportunity to fully embrace independence and finding your feet in society. For many, it’s described as the best years of your life; however there is an unspoken pressure that you must be enjoying yourself and having fun 24/7 which is unrealistic. If you feel that you need to talk to someone professionally, the university has a ‘Mind Your Mood’ campaign on their website and work closely with Inspire to provide one on one counselling.  If this isn’t something you think you need, even talking to a friend and venting out your stresses will make you feel a lot better. A problem shared is a problem halved, even if the solution isn’t always clear.

In conclusion, I’m excited to see what the next stages of my career will be; however, I’ve had the best couple of years at Ulster University both on placement and with an amazing group of people in my class – I couldn’t have gone through university without them.

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Abigail Foran is a final year BSc in Communications, Advertising and Marketing student at Ulster University. She can be found on Twitter: @abigailforan ; LinkedIn: https://www.linkedin.com/in/abigail-foran-755800118/

Effortless PR Campaigns that blew up the world of social media

Hearing new and creative PR stunts happening every day, leaves you curious how people come up with these bizarre ideas. Always so simple yet so fanatically smart. As I came across one comical PR campaign back in September, I became hooked, it has become a weekly ritual for me to look up PR stunts of the week. Some successful, some not so successful.

What makes a good PR Campaign? Personally, and most obviously, I would say that the most important factor of a good PR campaign is that it should be engaging and entertaining. Something humorous is often a success, depending on the brand or product of course. It is important that the campaign is going to make the customers want to share it with their friends through different means; social media, sharing links privately or even making people talk about it in person.

Here are some of the most successful campaigns that caught my eye over the past few months.

  1. KFC will give $11,000 to first baby born on Sept. 9 who’s named Harland

Want a quick and easy way to make $11,000? Have a baby! Well… maybe not quick, and definitely not easy. But it certainly is a way, as KFC are offering $11,000 to name your baby after Colonel Harland David Sanders himself to mark the 128th birthday of KFC.

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This bizarre idea is a brilliant way to get the conversations sparking between customers. It is also memorable, as there is going to be a human walking around to ensure that people don’t forget the famous name.

Although this is a great way to guarantee your future child a hard time growing up at school, is it really worth $11,000?

  1. Deliveroo’s homage to the Friends meat trifle

Everybody loves friends (well, if you’re not a millennial), and Deliveroo is no exception. They boldly decided to celebrate the 14th anniversary of the final episode of friends which was back in 2004, by putting one of the show’s most infamous meals on the menu.

In “The One Where Ross Got High”, Rachel contributes to their thanksgiving meal by making the glorious meat trifle. Of all meals on the Tv show, Deliveroo decided to put this meal on the menu, available to order for £6.

Combining lady fingers, jam, custard, raspberries, beef sautéed with peas and onion, bananas and whipped cream (you read that in the voice of Rachel, didn’t you?). The desert was available to order through Deliveroo’s ‘Regina Philange’ pop-up shop for a limited time.

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Apparently, to my surprise, it actually didn’t taste like feet! Reports suggest that it was unexpectedly tasty. Although as much as I fully support this campaign, the dessert would not be my cup of tea!

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  1. Church stages screening of The Exorcist to raise money for restoration

This is something that I would most definitely NOT be taking part in. But it is without a doubt going to get people talking.

One of the most profitable horror movies ever made, The Exorcist was screened in a church in Strasbourg, France on the 20th of September this year as part of the annual Film Festival. The purpose of this campaign was to raise money which will go towards the structural restoration of the church.

The choice in venue goes hand in hand with the film which is based on a real-life exorcism carried out by a Roman Catholic priest in the US.

You certainly need to be a brave character to even consider appearing at a screening like this

This campaign is relative, engaging and audacious!

  1. Russians promised ‘free pizza for life’ in exchange for a permanent Domino’s logo tattoo

Unlike the above campaign, this is one that I would 100% consider taking part in. I mean, free pizza? For life? For a cute pizza tattoo? Yes please!

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Domino’s Pizza in Russia launched this competition to give free pizza’s for life for anyone who got the domino’s logo permanently tattooed on their body. This took over social media pretty swiftly and there were more than plenty people willing to jump at the opportunity. Again, free pizza? Why wouldn’t you?

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With these kinds of comical PR campaigns, the media will come to you, and the news will spread by itself. However, it is still important for the company to make it as shareable as possible. The campaign needs to be distributed wisely to the audience, ensuring that the correct target audience, socials and journalists are being reached. This will guarantee that your creative idea for a campaign won’t go to waste.

Aoibheann McKinley is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: LinkedIn – https://uk.linkedin.com/in/aoibheann-mckinley 870316112 ; Twitter – @aoibheannmckinl ; Instagram – https://www.instagram.com/aoibhymcmua/?hl=en

Some advice to help you think twice!

For my first year of university I studied in Leeds Beckett- previously known as Leeds Metropolitan. I studied Events Management, which at the time seemed like the easiest option as on my A-Level Results day (August 2014) things didn’t quite go to plan, and plan B *which I stupidly didn’t have and had to create on the day* came into play. The pressure of having to go to university really hit me hard and I jumped to the first option which was any available course I could take!

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I had a few options from clearing, but Leeds cried out to me the most, I say this as I decided on this option in a moment of sheer panic as my cousin was going into her final year in the same university, so I had some sort of common ground with the city and university. That day seemed to go by in such a flash and I just remember jumping into all sort of decisions and not properly thinking them through. The words ‘Sarah are you sure this is what you want to do?’ haunt me to this day as my Mum repeatedly kept saying those exact 11 words all through the day as we frantically sorted my accommodation, my fees, and basically my whole life which was from that moment going to be my life for the next year or what was meant to be 4 years.

That day alone taught me so much, but I never realised it until May 2015. Throughout that year I had some highs and a heck of a lot of lows, but I never really realised it until my year was coming to an end. Leaving for Leeds I had the mindset of ‘this is my life for the next 4 years’ which I personally think did not help me at all, I almost put myself in a dark whole that I thought I couldn’t get out of before I had even left Belfast.

University away from home just was not right for me as throughout my whole last year of school I had been working towards studying at home and never really looked into going away for university but when the opportunity came up I jumped at it and thought about the philosophy ‘everything happens for a reason, this must be part of my journey” …….NOPE I was wrong, I do believe everything happens for a reason but for in this case in August 2014 ‘everything’ really should have been thought through a bit more on my behalf. I learnt from this that these spontaneous decisions really are not for me!

Living away from home really taught me and I am sure anyone who does live away from home how much you really appreciate home and being with your family in friends on a regular basis, oh and of course my dog. I made so many amazing friends in Leeds of whom I am still so close with, but I really am a home bird as much as I did not want to admit it for the first few months after moving back home. This decision was difficult but I knew it was the right one for me. Below are a few photos of my time in Leeds and some of the life long friends I have made.

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I am writing about my experience as I hope possibly someone who may be wanting to study abroad or away from home takes this into consideration, or can take away something from this, to think decisions through, now I am not talking about whether or not you should have that last piece of chocolate….I am talking about  the bigger decisions in life. Looking back on my year everything really does happen for a reason, because I learnt so much about myself and as much as I hate to admit it and mum and dad probably hate it too, I am a home bunny. Leeds as a city is an absolute dream, everything is really a 5 minute away from anywhere and the people are so friendly but the uni course and that uni life was just not for me.

When I look back now I always think about how different my life could have been if I had stayed in Leeds, I would have not had met the people I know today, I would not have the job I have now and not be writing this blog post. I was so scared to tell my Mum and Dad that I did not want to stay there and wanted to come home and spent 1 week deciding on how I would tell them, but the logistics of it all were that they just wanted me to be happy and sort of knew my heart was not fully in it. They know I am so much happier than what I was for that year and know I am comfortable in my situation now.

3 things I’ve learned from my year away:

  1. Don’t jump into decisions when deep down you know they aren’t the right ones, big or small.
  2. Take the time you need and don’t let the pressure of society get to you.
  3. Don’t tell taxi drivers you are from Belfast as inevitably the conversation will always turn into an in depth discussion of the troubles and a hangover and a long discussion of the Troubles does not go well and what was meant to be a £10 taxi turns into you being £25 down as the people of Leeds love a good chat….

Sarah Heath is a final year BSc in Communications Management and Public Relations student at Ulster University. She can be found on Twitter: @sarahmeganheath,  Instagram @sarahmeganjane, LinkedIn: https://www.linkedin.com/in/sarah-heath-375053a6/

“But which one is right?” MY opinion on this generation

I’m here today to talk about snowflakes. No, I don’t mean the little white fluffy things we see at Christmas (more like March if you live in Ireland), but the delicate, precious, if-you-touch-them-they-melt, human beings that we have walking among us every day.

 

Now, don’t get me wrong, I could not care less about what religion or sexual preference you have; I don’t even care if you like to wear Tuesday socks on a Friday. But that’s exactly my point – I. Don’t. Care.

 

We live in a generation where people care too much. I will never understand why anyone would want to walk through this earth, getting offended by every minor thing they see or hear, when they would be much happier if they just didn’t give a shit. Likewise, I don’t get why people try to offend others for having different thoughts to them. As a wise man, Ricky Gervais, once said, “Just because you’re offended, doesn’t mean you’re right.” When people get offended by homosexuals, does that mean they’re right? No. When people get offended by someone else’s religion, does that mean they’re right? No. It’s all just opinion.

 

Once upon a time, there was a big bang (or so the theory goes) and this earth was created. There was nothing but plants and animals. Then society came along, decided what was right and wrong and this created opinions, and opinions, as we can see today, create offence. Now, if you are a woman and one day you wake up and you decide that you would like to be a man, go right ahead. But be warned, someone out there is not going to agree with it. In the same way, people who decide to eat a vegan diet would not agree with someone who eats meat. But which one is right? Neither, because it’s all based on opinion and personal preferences.

 

Let’s talk about Friends, the greatest TV show on earth (in my opinion). The show that was once so ahead of its time, due to the same-sex wedding and the transgender character of Chandler’s father, that it was actually banned in parts of the US when it first arrived on our screens in 1994.  But now, since its release on UK Netflix, some millennials believe that the show is offensive to this snowflake generation. One of the main reasons for this was that they found the fat-shaming of Monica to be extremely problematic. But when you think about it, should they really be praising someone for living an unhealthy lifestyle? (Don’t get me started because I could write a whole new blog post about people who praise obesity). Another issue that has been getting a lot of press recently, is the use of the word ‘faggot’ in the classic and amazingly-brilliant Christmas song ‘Fairytale of New York’. Now, this song has been around for years and yes, I know, times have changed, blah blah blah, but if you warriors stepped back from the keyboard for long enough you would realise that this song is about a heterosexual couple, therefore the use of the word faggot here could not mean a gay man, as this would not make any sense. If you then took the time to do a little research, you would see that early usage of the word ‘faggot’ actually meant ‘a repellent man’ which, when you think about the fact that this couple had a love-hate relationship, would make a lot more sense.

 

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In my 21 years of living, I have learned a couple of things and one thing I know is that if you have a different opinion to someone else, you should not get offended when they don’t agree. You also can’t get offended when someone carries out their own personal practises or beliefs just because you have decided that you believe in something different. Everyone is entitled to their own opinion, and just because yours goes against what society deems as ‘normal’ does not mean that your opinion has any more significance than anyone else’s.

 

I saw these Hindu words on an Instagram post today, and I thought it would fit perfectly here. “There are hundreds of paths up the mountain, all leading in the same direction, so it doesn’t matter which path you take. The only one wasting time is the one who runs around and around the mountain, telling everyone that his or her path is wrong.”

 

Now I am aware that this post has probably offended some people, but really, those people should have stopped reading at the word ‘snowflakes’. And that’s the point, if someone doesn’t agree with what you believe in, or if they are talking about something that is going to offend you, don’t take to twitter and tell them they’re wrong or ‘outdated’, just ignore them! Learn not to give a shit. Try accepting that everyone is unique and different and that maybe, just maybe, there is no right and wrong way to live your life.

 

But that’s just my opinion.

 

Niamh Doherty is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: Facebook – https://www.facebook.com/niamh.doc.9 ; Twitter @niamhydoc

 

Final Year: So How Did I End Up Here?

Final Year: So How Did I End Up Here?

As I start into the second semester of my final year at university, it’s interesting to reflect on just what lead me to study communication, management and public relations. Just over four years ago, I had a very different plan.

For as long as I can remember, I wanted to be a primary school teacher. I had performed well all throughout school, I wanted to work in a job where I was helping people and, to be completely honest, I really did quite like the idea of summers off. I carefully chose my GCSE and A level subjects around a potential career in teaching and even progressed further throughout my grades in vocals and piano, knowing that it would serve me well as a teacher. But now, those skills simply serve me well at karaoke nights.

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In January 2015, I went for my entrance interview for Stranmillis University. With the predicted grades I needed for admission, the interview was a key aspect of gaining a place on the course and I was determined not to fall at this hurdle. Following the advice from my parents, I went into the interview calm and collected and let my personality shine through.I nervously waited for weeks for the letter that would urge me on to achieve the grades that I needed. But when that letter arrived and I learnt that my application wouldn’t be taken any further, I didn’t know what to do.

All of my life, I had planned to be a teacher. I never thought I would even need to consider a plan B. Devastated and desperate for clarity, I got in touch with the university. I needed to know why I wasn’t considered good enough. The answer I got was simply; “We don’t think that you’re teacher material”. I started to re-evaluate everything; who I was, what I wanted to do and what type of person exactly did I come across as during a 20 minute interview?

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In a discussion with one of my teachers, he mentioned jokingly that my personality really was ‘more fitting for a PR executive for a vodka company’. Whilst it was said in humour, I couldn’t deny that he was probably right. This was nothing to do with my love for every single flavour in the Absolut range, but I knew myself well enough to know that I was outgoing, organised, creative and thrived off deadlines and goals. Surely all of the skills and qualities that would serve me well working in public relations?

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But at this point, I didn’t even know exactly what PR was, never mind whether it would be the correct career path for me. My knowledge of PR stemmed from Samantha Jones from Sex and the City and thankfully I was smart enough to know that a career in PR wasn’t all about organising glamorous launch parties, going to power lunches and barely ever spending any time in the office.

But now, as I edge closer to graduation and prepare to throw myself into the big bad world of public relations, I know exactly why a career in public relations interests me.

Ask any of my friends and family and they would probably tell you that I never have a free moment. I am constantly doing something, making plans, working on projects, planning my next trip. I tend to thrive when I have more going on- I don’t like being bored! A recent study revealed that PR is one of the most stressful jobs being listed alongside careers such paramedics and advertising executives (Krietsch, 2011). It isn’t the apparent stress that is attracting me to the career, but instead the fast-paced environment. I believe that when you have a passion for what you do alongside an understanding of what is required from you, the stress of your job is minimised and stressful moments become moments that add a little bit of excitement to the day. As someone who has previously worked in jobs where the only excitement would be if somebody brought a dog into work, this is definitely an important factor that I look for in my career.

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Another personal attribute of mine that I believe has encouraged my interest in a career within public relations is my ability to ‘spin’ and persuade. Despite the negative connotations that spin within PR receives, I simply mean that I have the skill to communicate in such a way that has the ability to change how people perceive  what I am saying. By no means am I claiming to be a professional liar, but I naturally try to see the good in every situation and focus on that. As for my persuasion techniques, I’ve managed to persuade my boyfriend to make me lunches for  work nearly every day for the last two years- so if that isn’t skillful persuasion, I don’t know what is….

During my time at university, my course has provided me with the opportunity to study a wide range of modules that cover topics such as; marketing, political communication and media and society. The combination of media related topics that I have been able to learn about is one of the main reasons why I recommend my course to other people. I believe that it has been a great foundation in preparing me for a career within public relations as public relations can consist of a combination of many media related jobs. When coming up with ways to promote a client via a multitude of channels, you use skills relevant to advertising. In maintaining a strong brand image for a client, you are practicing brand management. I even believe that the skills taken to write an effective and informative press release are those that would be required from a journalist. When pursuing a career in PR, you really are pursuing a blend of many media related jobs- all of which I believe to have gained experience in through my varied university course.

As a career in public relations involves many different media related roles, it can provide you with the chance to work more specifically within an area that interests you. According to Johnston and Zawawi (2004), there are more than twenty roles and areas within the PR industry that you can specialise in. I believe that as work takes up such a large part of your life, it is important to be doing something that interests you and matches your motivation. Although I have a great interest in politics, which would suit me well to work within public affairs and lobbying, my one true skill that I believe will serve me in my future career is planning and organising. I am quite lucky to come from a family who are very laid back and even more lucky to have found friends who are happy to let me take control of most of our plans we make together. They all know that it brings me happiness to organise events, make travel plans for holidays and to have control over situations. My personality would definitely be best suited to event management. But the best thing about a career in public relations? No matter your personality, you would be able to find an area within it to suit you.

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From press releases to blogging, writing is a major element of a career within public relations. I have always enjoyed writing from a very young age. I remember our old family computer when I was in primary school; it didn’t even have the internet, but I spent most weekdays after school on this computer, writing short stories and daily diary style entries (I was basically way ahead of my time with the whole blogging craze). Whilst I never thought that I would be pursuing a career in which I would get the opportunity to use my creative writing skills, I have to say that it is one of my biggest motivations now for my growing interest in a career in public relations.

As I write this essay, it is a little over 4 months before I will be graduating from my communications and public relations degree. Given the opportunities and experiences that I have gained through studying my course, I have never been more thankful for that rejection letter I received in 2015.

Lucy Sempey is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: Twitter – @LucySempey ; LinkedIn – https://www.linkedin.com/in/lucy-sempey-482ab9130/