“What are you going to be when you grow up?” A question that has undoubtedly puzzled the minds of all children and indeed some adults. Initially, my career drawing board held a predictable prospect, I was going to be a singer, like Hannah Montana specifically. Reach for the stars they say! I highly doubt you

Coronavirus has threatened us all. Nine months on from what was, basically, a worldwide lockdown, we are still living and dealing with this virus and all the implications that have come from it. We are looking down the barrel of a recession shaped gun and a lot of PR professionals, and students, are wondering ‘how

The Belfast born brand BPerfect Cosmetics owned by Brendan McDowell launched their first “Megastore” in CastleCourt Belfast on October 1st. This event was heavily promoted on social media across each of BPerfects online social media platforms, with former EastEnders star Jac Jossa attending to launch her first ever tan, tanning mit and facial tanner called

It’s no secret that Covid-19 had a massive impact on how businesses operate now, whether or not that’s adopting new business practices or cutting staff. It’s no secret either that some areas have been hit worse than others, especially if that area is the hospitality, events and entertainment industry. Hospitality and Tourism Sure many businesses

Friday 13th may be unlucky for some, but for many of Northern Ireland’s PR practitioners, the night ended in trophies, applause and possibly some sore heads in the morning! For the past 18 months, I have had the privilege of sitting on the CIPR NI Committee as a Student Ambassador. During my time I have

One of the main roles of public relations is crisis management. This relates to how you as a business act and respond to a disruptive situation that can damage your reputation. Some key examples of times when crisis management was needed include disasters like the BP oil spill and the infamous Tesco horse meat scandal.

Merry Christmas everyone! It’s December which means I can officially talk about Christmas without annoying anyone (disregard my last blog post done in November…whoops). I have recently started an internship which I absolutely love and which has also kept me unbelievably busy seeing as a lot of their fundraising is centered around Christmas. Drawing on