Is your company using digital platforms such as Facebook, Twitter and Instagram in order to reel in more interest in your product or service? They are? Ok. Now ask yourself, is your company using digital platforms effectively? ‘Digital strategy’ can be summarised in seven words – “achieving marketing objectives through applying digital technologies” (Chaffey and

Since my last political post faired out so well, I have decided to continue to include my own opinion on the going-on’s in Northern Ireland’s ever-changing political landscape. If Facebook was invented during the Troubles, I can only imagine that the war would have been fought with a keyboard instead of with guns. As social