Colin or Cuthbert? Like many others, I have been closely following the Colin & Cuthbert the Caterpillar Twitter gate. The biggest showdown since McGregor v Mayweather. It was quite refreshing to see these two heavyweights go caterpillar to caterpillar rather than the usual COVID-19 debates. M & S and Colin aren’t very happy with Aldi

Paddy Power, if you haven’t heard of them before, are an Irish bookmaker who operate in the UK and Ireland. Paddy Power are a very established name in the betting industry, with shops in over 600 locations. However, many people will mostly be familiar with Paddy Power through their social media accounts. With over 1.5

The debate continues if social media influencers can be classified as positive influences on younger generations, or are they brainwashing them?  The emergence of social media in the last 20 years has drastically changed people’s prospect on what they believe to be true, due to what they read online. A study conducted by the New

“What are you going to be when you grow up?” A question that has undoubtedly puzzled the minds of all children and indeed some adults. Initially, my career drawing board held a predictable prospect, I was going to be a singer, like Hannah Montana specifically. Reach for the stars they say! I highly doubt you

A help or a hinder? influencer [ˈɪnflʊənsə] NOUN a person or thing that influences another. “he was a champion of the arts and a huge influencer of taste” ·             marketing a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on

Oliver, S. (2010) claims “if you asked a hundred people to define public relations you would get a hundred different answers.” To begin, when describing relations, I believe it has numerous definitions and it simply cannot be labelled to one.  Different people in society would have a range of perspectives and opinions on defining “what

Fashion is a market that thrives on evolution. Every season, we explore a new trend, influenced by ever-changing pop culture, runway design and brand marketing. The fashion industry is equipped to deal with fast paced universal change. Although, I am not so sure they had anticipated a global pandemic that would overturn the world.  COVID-19

Picture the scene; just finished a long day of lectures and finally completed that assignment you’ve been working tirelessly on all week. You’ve got a cup of tea in hand and are ready to switch on the TV to watch the final episode of your favourite Netflix series that you’ve been totally consumed with for

It is no secret that the social media platform has taken us all by storm over the past year, but what sets TikTok apart from all the others and where does your brand fit on the platform (if at all)? Let’s go back to the start. Vine has been and gone, the mums/Karens have taken