Colin or Cuthbert? Like many others, I have been closely following the Colin & Cuthbert the Caterpillar Twitter gate. The biggest showdown since McGregor v Mayweather. It was quite refreshing to see these two heavyweights go caterpillar to caterpillar rather than the usual COVID-19 debates. M & S and Colin aren’t very happy with Aldi

Paddy Power, if you haven’t heard of them before, are an Irish bookmaker who operate in the UK and Ireland. Paddy Power are a very established name in the betting industry, with shops in over 600 locations. However, many people will mostly be familiar with Paddy Power through their social media accounts. With over 1.5

Hearing new and creative PR stunts happening every day, leaves you curious how people come up with these bizarre ideas. Always so simple yet so fanatically smart. As I came across one comical PR campaign back in September, I became hooked, it has become a weekly ritual for me to look up PR stunts of

PaddyPower is one of the leading Irish bookmakers who will do just about everything for some publicity, whether it be conventional marketing or controversial PR stunts,  From taking bets on whether Oscar Pistorius will “walk” from his murder trial to publishing a poster portraying Jesus and the disciples gambling at the last supper.  Personally i

What’s huge, yellow and generally regarded to be a massive waste of money? No, I’m not talking about the fact that Fox is still churning out new episodes of the Simpsons, I’m talking about Canaduck. Well, Canaduck isn’t the official name but it’s easier to write about than the unimaginative “Rubber Duck (Sculpture)” drummed up

As we enter 2019 bright eyed and hopeful, it is almost impossible to not reflect and reminisce on the year that has just passed us. For me, 2018 marked the end of my placement year working as a Regional Communications Content Intern at the Walt Disney Company, Ltd. in London, but also saw my love

A few people realise that PR practitioners are the invisible puppet masters pulling the strings behind every element of media you see today. Of course, you’ll not be able to recount the 1,000s of campaigns you’re exposed to each week, but there are campaigns that tend to leave a lasting impression on your memory, without