The last decade has seen digital advancements in all aspects of the word, from Elon Musk trying to get to Mars or the unhackable internet. With every company and business having an online presence, and Covid causing everyone to go contactless, it makes me wonder, about the future of our finances? With Bitcoin taking over

As a student at the School of Communication, I would naturally love to further my career in this field. The past 13-months have taken a turn no one could have ever predicted. With the new virus taking over the world, people have gone into panic and are scared for their lives and the lives of

2020 will forever be remembered as the year of the pandemic. Effects from the year will undoubtedly have a lasting impact for years to come as every business has to adapt to the “new normal”. There is no business that has escaped unaffected. Therefore, businesses of every size globally have been forced to adapt, innovate

2020 will always be a year that will be etched in every single one of our minds forever. A year that has tested every single individual and as the saying goes “it’s in time of adversity that we meet the real person”. That is a saying that we can truly relate to this year, in

“What are you going to be when you grow up?” A question that has undoubtedly puzzled the minds of all children and indeed some adults. Initially, my career drawing board held a predictable prospect, I was going to be a singer, like Hannah Montana specifically. Reach for the stars they say! I highly doubt you

‘Your order has been shipped’. If I had to choose five words which kept me going during during lockdown it would be these.  In a world where every social media site or news source was flooded with the latest Covid-19 statistic or isolation horror story the home pages of my shopping apps felt like a

Oliver, S. (2010) claims “if you asked a hundred people to define public relations you would get a hundred different answers.” To begin, when describing relations, I believe it has numerous definitions and it simply cannot be labelled to one.  Different people in society would have a range of perspectives and opinions on defining “what

Fashion is a market that thrives on evolution. Every season, we explore a new trend, influenced by ever-changing pop culture, runway design and brand marketing. The fashion industry is equipped to deal with fast paced universal change. Although, I am not so sure they had anticipated a global pandemic that would overturn the world.  COVID-19

If 2020 has taught me anything, it is that you never truly know what is around the corner. Imagine this time last year, your friend sat you down and said that we will live the majority of the year in some sort of lockdown, masks were mandatory in public, and we might not be able

Creating marketing activity that has global synergies In January 2020, I was fortunate enough to take a trip down to Dublin’s fair city. I visited some tourist attractions including Trinity College and St Stephens Green, but for me the highlight was the infamous Guinness Storehouse. Since its opening in the year 2000, the Guinness Storehouse