Oliver, S. (2010) claims “if you asked a hundred people to define public relations you would get a hundred different answers.” To begin, when describing relations, I believe it has numerous definitions and it simply cannot be labelled to one. Different people in society would have a range of perspectives and opinions on defining “what
Two words – digital strategy. What exactly is it, why do you need one and how do you get one? Want this explained for you without all the marketing gibberish? Read on. Authors Karel Dörner and David Edelman broadly describe digital strategy as ‘ranging from being a general vision for change to the adoption of digital tools for
We have all done it. Sat down on the sofa with some crisps or a cup of tea and pressed play with the intention of watching an episode of a new series your friend recommended on Netflix. Next thing you know, it is 5am and almost an entire season later. Do you have any regrets?