When I think of blogging, I think of 7-year-old me writing a diary about everything I did every weekend throughout my childhood to look back at and remember the fond memories. Now that I have grown up and had the opportunity to look back at these supposed ‘blogs’ I drafted. It usually consisted of my

I am sure if you are a fashion follower of any sort, you will have seen that Pretty Little Thing products have been exposed…. The fast fashion clothing company Pretty Little Thing rarely ever has many scandals from what I have seen. They seem to just be constantly building on their reigning empire, gaining more

The Role of Public Relations to me, is having a good understanding of what your publics want, and desire. We live in the age of technology, which allows for organisations to become evermore competitive in the race for success. Reputation in any industry must be considered by most organisations as their biggest asset, and concern.

Lecturers always plug extra-curricular activities, don’t they?  It’s easy to nod along in agreement, making a mental note to respond to the university’s countless invitations by email but when they land there’s a deadline looming and you’re left weighing up the value of said event versus research/writing/reading. We have the rest of our lives to

“Any publicity is good publicity” not always true, right? PR wouldn’t be the same without the odd (I say odd lightly) reputation-damaging blunders right? There are endless amounts of contenders for the biggest PR disasters ever – however, we haven’t got ALL day – so I’m going to narrow this down to three – oh

The term PR can unsurprisingly evoke a feeling of doubt in people’s minds. PR can be seen as way the media twist the truth in an attempt to deliver a certain message. The element of persuasion can sometimes overshadow judgement and cast a damaging light on PR. However this is not the case, PR today

At a time when the five Health Trusts in Northern Ireland need to make combined savings of up to £70 million in their health care budgets, it is understandable that people question where the NHS money is spent. A common debate is the NHS’ spending on Public Relations. PR is usually one of the areas

I’ll admit, I’m a self-confessed Taylor Swift fan – I’m a ‘Swiftie’ – and yes, I’m proud of it. However, if you’re not a fan and have absolutely zero interest in her (or her cats or ‘squad’) then first of all: we can’t be friends. Second: don’t worry, this won’t be some typical fan-girl blog…

Reputation management is associated with many to be at the forefront of all PR communicative activities. But what happens when crisis strikes? The academic literature surrounding crisis management has detailed theories regarding how a PR practitioner should react when their organisation comes under fire. Benoit’s theory suggests deniability and often evasion of responsibility, while the

Does anyone else know that slightly perplexed look you get when you tell someone you’re doing a degree/work in PR? When people ask me what I’m studying at university and I tell them ‘Public Relations’ they usually look confused, like I’ve made it up or, if they think they do know what PR is they’re