The athleisure wear industry is estimated to be worth £2.5 billion in the UK alone; and is only expected to increase throughout the next five years. This rise could be attributed to the increase in social media influencers who make their living sharing exercise related content; and have generated buzz around exercise, especially for their

Fashion is a market that thrives on evolution. Every season, we explore a new trend, influenced by ever-changing pop culture, runway design and brand marketing. The fashion industry is equipped to deal with fast paced universal change. Although, I am not so sure they had anticipated a global pandemic that would overturn the world.  COVID-19

After completing a placement year in my third year of University in which I worked with a Boutique Wedding Fair company, Quirky Weddings as their lead Social Media Marketer, I secured a job as a Personal Stylist for Topshop. I decided to apply to differ from the last year of my degree as this role

While Tiktok was launched in 2016, it has recently become extremely popular, and this popularity has allowed it to become a great advertising method for many small business who cannot afford to pay large amounts on advertising. Time and time again, we see small businesses on Tiktok going from reaching an audience of sometimes less

Who runs the world? Influencers. It is undeniable that social media has become an obligatory part of our everyday lives. According to wearesocial.com, more than 3.8 billion people use social media in 2020. *MIND-BLOWN* A major element of modern social media is influencers. Influencers are individuals who build a following on social media, based on

2020… the year of world spread carnage, incarceration, and Corona. Ironically, the virus with the same name as a well enjoyed beverage has robbed us of our birthdays, freshers week, Christenings, Confirmations, weddings that have been years in the planning, holidays and in general, just having the right to a Saturday night boogie and a

On the surface the beauty industry appears to simply arm customers with products to enhance their confidence, alter their appearance or provide a sense of glamour. But it has long been so much more than that. Dating back to the Suffragette movement, the use of red lipstick was a powerful political statement, arming women with

The Belfast born brand BPerfect Cosmetics owned by Brendan McDowell launched their first “Megastore” in CastleCourt Belfast on October 1st. This event was heavily promoted on social media across each of BPerfects online social media platforms, with former EastEnders star Jac Jossa attending to launch her first ever tan, tanning mit and facial tanner called

Make-up has been around for 7,000 years, stretching back to ancient Egypt when Cleopatra allegedly used crushed carmine beetles and ants to create the perfect rouge lipstick. For decades the beauty industry has been constantly evolving through producing new products for every inch of your face, discovering new formulas and the creation of new brands.