I remember waking up on the 25th of May 2020 thinking it would be another monotonous day in lockdown but it is a day that shocked millions around the world, the day George Floyd was murdered by members of the Minneapolis Police Department and the ensuing outrage as a result of this awful injustice which

Identifying and avoiding performative activism in PR. In an age where taking no stance is a stance in and of itself, how can companies show that they’re worth our time and money without alienating publics? Short answer: they can’t. An organisation can post a black tile on Instagram, but that has no meaning if employees

Social media has always been hailed as a tool for those with little to no voice or representation within society and it can definitely aid pro-democracy movements on occasion, unfortunately overall it gives the far-right parties and authoritarians an advantage. These platforms, once seen as an ally to democracy, have progressively become its enemy. It

As we’ve all seen in the last few weeks Covid-19 has caused disruption to our livelihoods, communities and businesses all around the world. However, I’ve noticed, particularly from social media that many brands and corporations are using their creativity and their social power to spread important Coronavirus health messages such as social distancing.  Below are

Make-up has been around for 7,000 years, stretching back to ancient Egypt when Cleopatra allegedly used crushed carmine beetles and ants to create the perfect rouge lipstick. For decades the beauty industry has been constantly evolving through producing new products for every inch of your face, discovering new formulas and the creation of new brands.

October 22nd 2019. For many in Northern Ireland, it was a day of liberation and celebration. For others, it was their country’s #DarkestDay. I’m sure for others, it was somewhere in between. I’m not here to comment on the laws that passed, but the discussion that they provoked which I found gravely concerning. Before we

Roll that 90’s VHS Tape… were our early counter arguments in the 1990’s the exact same thing, ‘it’s not our fault, it’s just a game.?’ Or is it time to look beyond this ‘he said they cause violence, she said they’re just games’ style of argument this conversation has been mired in for decades. We

Ever since I started to study PR and started to understand the effort that goes into creating a PR and marketing campaign, I have gained an appreciation for a campaign that can make me stop and think! For me, the campaigns I remember the most are those were companies use their platforms to highlight the