Is it still a man’s world?

Women have never been so able as they are today; so why are we still so angry?

The number of female heads of state is at an all-time high, girls are outperforming boys at school, there are a higher number of females attending university and millennial women are out-earning their male peers. In topical news, the female sporting trio Simone Biles, Brigid Kosgei and Coco Gauff are smashing world records, so why do we still cry oppression? 

Sourced from; CNBC: 


The gender pay gap is a hot topic, but what the media often fails to breakdown is the complicated variables that attribute to the gender pay gap, for example, more women are choosing to work part-time. Therefore, if the earnings of full-time women are compared with those of full-time men would pay gap statistics change? There’s no denying that a pay gap exists, but it is important to highlight that the statistics may be as a result of the type of professions women prefer to work in, or the number of hours they choose to work. The keyword here is ‘choose’. If we continue to assume women do not progress in their careers due to prejudice or lack of opportinity we are preventing them from self-analysing and assessing new approaches, which only inhibits self-development and enhancement.

Many women tend to leave careers or reduce the amount they work to gain a more satisfying work-life balance. Research suggests that many women do not desire the long unsociable hours and stressful decision making that comes with full-time work and fear missing the invaluable early years of family life.

Why does power have to symbolise those sitting in boardrooms, or high up in the political standing: why can’t power mean freedom of choice? Has the modern-day feminist movement stretched us to the point where we would feel guilty to choose to be a ‘stereotypical’ woman? Do extreme feminists look down on women who want to hold traditional roles? Is it fair for feminists to claim that the woman who wants to be a stay-at-home mum is oppressed? Women are made to feel like they must aspire for more, because why would we prefer to give up a career to look after our children? Today’s society puts immense pressure on women to be a ‘supermum’ who perfectly manages their home, cares lovingly for their children and succeeds in a full-time career. Ultimately, these expectations are unrealistic and only make women feel guilty as if they have failed in some way. 

Certain groups within the feminist movement focus on what we can’t do and haven’t got rather than what we can do and have got. It seems as though the focus is overwhelmingly negative. The first wave of feminism strived for women to be seen as equal to their male counterparts. Nowadays, it seems that the loudest voices in feminism only want to highlight female victimhood. A victim is described as someone who has a lack of control over how a situation unfolds, assuming women are powerless, fragile creatures who need to be helped and saved. Surely this defeats the core aim of feminism, for women to be seen and treated as equal to men?


I cannot deny that discrimination exists, but I find myself disagreeing with the sometimes aggressive approach that extreme feminists take, and feel alienated from the movement as a whole. Those who scream loudest are often heard, and as a young woman in 2019, I often feel that I am not allowed to voice my own opinions, in fear that my opinions are different from what I am expected to think. If the aim really is equality, then why do we rarely focus any attention on how males are disadvantaged with regards to paternity fraud, higher rates of homelessness, suicide and mental health – these aspects of equality are so easily overlooked. 


What are we actually saying to the world when we use slogans such as ‘The Future is Female’ or ‘Who Run The World, Girls’? Shouldn’t we want to create a movement that is inclusive? A movement that strives for women to be treated as equals and encourages men to also support the steps necessary for gender equality?


A feminism that focuses on making the world a better place as a whole, for both men and women, is one I can get on board with. 

Orlaigh Doherty is a final year BSc in Communication Management and Public Relations student at Ulster University. She can be found at: LinkedIn 

Is social media normalising being unhealthily overweight?

Is social media normalising being unhealthily overweight?

Everyone has a love-hate relationship with social media; why?


  • Easy way to keep in touch with friends
  • Easy access to current affairs
  • Enables us to educate ourselves

The list goes on. There are endless reasons why we love social media; the extent to which can be seen in cities like Augsburg, Germany where pedestrian crossings signs have been put on the ground; because we spend most of our time with our heads down, engrossed in our phones. 


  • Depression
  • Cyberbullying
  • FOMO (Fear of missing out)
  • Negative body image
  • Unrealistic perceptions of other people’s lives

Social media also has its pros and cons on the subject of body image. It can be a source of ‘fitspiration’ to people striving to lead healthier lives. Aroosha Nekonam battled with anorexia for years and claimed social media helped her in the midst of her eating disorder. 

female bodybuilders’ Instagram and Youtube accounts provided something to aspire to

This is, on the other hand, is one of social media’s biggest downfalls; and dangers! Constantly flicking through Instagram, seeing models with perfect physiques on regular holidays; wearing expensive clothes, and driving expensive cars. This can have a profound impact on someone’s mental health; especially when they start comparing their lives to what they see on Instagram.

The question I pose is: are the various body positivity campaigns such as the 2012 #FatKini, or #LoseHateNotWeight encouraging us to be more physically unhealthy? In a time where positive mental health is so important, could we be losing sight of how necessary good physical health is to compensate?


For years, the ideology that you have to be a size 4 to be regarded beautiful was all that we knew. In an age of mental health being so prevalent, businesses and individuals with a platform have tried to combat this mentality, which in my opinion is a huge positive and step forward. It is completely unrealistic to assume that all women should be a certain size as we come naturally in different shapes and sizes.

Dr. Stephanie Buttermore, a Ph.D. academic turned fitness model from Canada, is going “all in” in an attempt to prove that people’s bodies have a natural ‘set point’. Buttermore describes going ‘all in’ as eating until your hunger is completely satiable. Stephanie expects that by the end of the process her body will return to a size where it is genetically supposed to be.

Stephanie Buttermore

She delves into the process on her YouTube channel, self-titled, Stephanie Buttermore

Returning the focus to social media body positivity campaigns: I fully understand the main point of these; to be happy in your skin. As we are trying to push away from the thinking that you have to be ‘skinny’ to be viewed attractive. For example, Dove’sReal Beauty’ campaign, showing a diverse range of models; one that I thought displayed the message of body positivity in a healthy way.


Another company that I feel tried to jump on the bandwagon with this, and in my opinion, failed was Gillette. Gillette’s April 2019 Twitter advert featured a plus-size model, Anna O’Brien.


This campaign faced major backlash stating that the model shown is not healthy, and listing health problems that arise from being obese.

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Companies like Dove are positively combating the mentality that being dramatically underweight is not healthy, however, they are not using models at the other end of the spectrum to show this – surely this would be contradicting anyway?

We cannot deny the implications that come with being overweight: In England, obesity rates have increased from 16.4% in 1993 to 26.8% in 2015 in women (with similar statistics in men) costing the NHS £6.1 billion between 2014-2015 alone. Obesity is a trend that is on the rise and these figures are only going to vastly increase.

Now let’s look at the actual health risks associated with obesity:

  • 3 times more likely to develop colon cancer
  • 2.5 times more likely to develop high blood pressure (higher risk of heart disease)
  • 5 times more likely to develop type 2 diabetes

Obviously, obesity blame is not solely on campaigns like Gillette but isn’t helped by businesses on social media trying to normalise it to appear more inclusive with the sole purpose of generating more sales; disregarding the physical health risks that are brought with it.

I appreciate that businesses using these campaigns have an aim to make women feel more confident in their skin; although I think that we need to be more conscious of how this can be perceived. Many people may look at these campaigns and think that being physically healthy is not a priority so long as you’re happy, which to an extent may be true. Looking at social media for a perfect figure is unhealthy as often these figures are naturally unattainable. Pictures have been airbrushed and models have had surgery but it can be a great source of information and motivation to get on the right track.

My point is that we cannot neglect our physical health in the hope that we will feel more mentally healthy, instead, we need to work on getting to a place where our bodies and minds are both happy and with a healthy diet and regular exercise this can be achieved.


Orlaigh Doherty is a final year Bsc Communication Management and Public Relations student at Ulster University. She can be found on: LinkedIn –