Colin or Cuthbert? Like many others, I have been closely following the Colin & Cuthbert the Caterpillar Twitter gate. The biggest showdown since McGregor v Mayweather. It was quite refreshing to see these two heavyweights go caterpillar to caterpillar rather than the usual COVID-19 debates. M & S and Colin aren’t very happy with Aldi
Month: April 2021
This is a question that has been bouncing around in my head for a couple of weeks now, after I was ‘influenced’ to buy a mascara and guess what? That’s right…two days later the same influencer was promoting a DIFFERENT mascara on her story. What about the one I had just ordered? It was supposed
As a student at the School of Communication, I would naturally love to further my career in this field. The past 13-months have taken a turn no one could have ever predicted. With the new virus taking over the world, people have gone into panic and are scared for their lives and the lives of
2020 will forever be remembered as the year of the pandemic. Effects from the year will undoubtedly have a lasting impact for years to come as every business has to adapt to the “new normal”. There is no business that has escaped unaffected. Therefore, businesses of every size globally have been forced to adapt, innovate
The athleisure wear industry is estimated to be worth £2.5 billion in the UK alone; and is only expected to increase throughout the next five years. This rise could be attributed to the increase in social media influencers who make their living sharing exercise related content; and have generated buzz around exercise, especially for their
Paddy Power, if you haven’t heard of them before, are an Irish bookmaker who operate in the UK and Ireland. Paddy Power are a very established name in the betting industry, with shops in over 600 locations. However, many people will mostly be familiar with Paddy Power through their social media accounts. With over 1.5
2020 will always be a year that will be etched in every single one of our minds forever. A year that has tested every single individual and as the saying goes “it’s in time of adversity that we meet the real person”. That is a saying that we can truly relate to this year, in
The debate continues if social media influencers can be classified as positive influences on younger generations, or are they brainwashing them? The emergence of social media in the last 20 years has drastically changed people’s prospect on what they believe to be true, due to what they read online. A study conducted by the New
The journey from a creative to a creative PR professional Creativity is deemed to be an essential quality of a PR professional as discovered by Parker, Wayne, and Kent Ltd. (2005) through their survey conducted amongst 104 professionals belonging to the Chartered Institute of Public Relations (CIPR). Their survey discovered that 96% of these professionals considered creativity
With the ever-growing popularity of social media, anyone with internet access has the ability to grow a following and share their life online. However, as a result of the huge growth in social platforms, a culture in “cancelling” public figures has taken shape. What does it mean to be “#Cancelled”? Cancel culture or being “#cancelled” is