Placement Panic

In this exact moment in time I wish I could just press pause in my life so all the stresses and worries of second year could disappear into thin air and just bugger off for an appreciated 5 minutes (that’s all I’m asking for).

It pains me to say that I am guilty of entering second year with the delusional mindset that it’s not going to be that much harder than 1st year, however, spoiler alert, it actually is a LOT harder.

I know there will be other people in my class who will read this and laugh at me because they may think so far second year is a breeze. They obviously haven’t felt the same weight on their shoulders as I have and if that is the case honestly fair play because I’d love to be in your position. However, surprise – I am not! Because here I am, writing this blog about how incredibly stressed out I am and it’s only the start of November.

The main cause of my current condition of basically just being a big bag of nerves is due to the dreaded topic of placement. At present, the only thing that seems to be going through my sore little head are the words ‘placement’ and ‘CV’. I’m sure many people have been in a similar position, because no one wants to consider that there will be a time (very soon) when they’ll not be kicking around the Jordanstown mall with their mates or making their way down to the Hatfield on a casual Tuesday night, for the weekly ‘County Holylands’. Instead, they’ll be making their overnight oats, laying out their clothes for their 9-5 in the office and anticipating the dreaded alarm blaring beside them at 7am the next morning. I know I know; I honestly can’t bare to think about it myself, I’ll start tearing up.

However folks, this is the sad reality of the dreaded placement life the majority of us will unfortunately all face at some stage in our university lives. So I’m writing this blog because I want my fellow stressed students to know I feel your pain, like a slap in the face, I feel it. It’s daunting, nerve-wracking and just down right scary that we have to step foot into the adult way of life and start putting together a 2 page document that defines exactly who we are, what we can do and what we’re good at.  Realistically, it would take a lot more for the people reading them to see how pretty amazing we all really are.

Personally, I’m not even exactly sure what it is I want to do yet, or what route of my course I want wander down because there’s so many different opportunities. I’m anxious about every possible aspect of placement, including what tasks I’ll be trusted with, what clothes I’ll wear everyday (so I look suitable for the role), if I’ll find myself in the same place or perhaps across waters in new surroundings (which in itself, comes with a whole lot more responsibilities my brain can’t even bare to consider right now) and if the people I’ll be working alongside will even like me…and not kick me out.

So I’ll end on a slightly higher note than I started. If anyone stumbles across this word vomit I have splattered out onto this page, and even slightly relates to how I’m feeling then please let me know! It’s a lot easier to suffer when you’re suffering alongside someone else who’s in the same boat, someone who reassures and comforts you because THEY GET YOU. As the saying goes, “if you don’t laugh, you’ll cry”, so let’s all try have a laugh, even if we’re all just laughing at ourselves.

Holly Gillan is a second year BSc in Communication, Advertising and Marketing BSc student at Ulster University. She can be found at: Facebook: Holly Gillan, Twitter: @Hollyg453, Instagram: hollygillan987 and LinkedIn: Holly Gillan

Why Study a Masters?

Why Study a Masters?

Never, in my life, did I ever think I was going to do a Masters, never mind a Masters in Communications and Public Relations. However, I’ve somehow found myself here. And honestly, it has been one of the best decisions I have made yet. And here’s why. 

I left school with hopes of being an English teacher and so I went on to do a bachelors degree in English with Education at Coleraine. However, I found very quickly, that being a teacher was not for me, although I continued with the course until the very end. I came out of it with a 2:2 and feeling very much like I had wasted three years. Don’t get me wrong, the course was fantastic with great teachers, it unfortunately just wasn’t for me. 

And so, I spent three long months trying to get myself full-time work with zero experience and honestly, little motivation. I personally found it so hard to find something that I could apply for, given that my course wasn’t particularly specialised and I had done a minor in education that was primarily aimed at going into teaching. I also had very little experience, as my course didn’t offer a year’s placement, which a lot do, and so I felt slightly at a disadvantage. 

Until one night, I went to my friend’s house and they all suggested I do a Masters. To begin with, I laughed. Thought a Masters was just something people did to put off going into work for another year. But then I thought about it, realised it would open more doors and, possibly, spark a passion in me for something that I didn’t know I had a passion for. 

So the next step was what? What Masters course will I do? I began looking on the Ulster website and nothing really jumped out to me except for the Msc Communications and Public Relations course. I remember in school I had wanted to study CAM but didn’t think I would get the grades and so didn’t apply and forgot about it, But here was a Masters course, that was very much like CAM, that I did have the grades for! And so I applied in August and here I am in April, absolutely loving it. 

Starting a Masters however, was very daunting for me. I didn’t know what to expect at all. I thought there was going to be nobody my own age in the class and I thought I wasn’t good enough for it and I was going in with no knowledge of the Jordanstown campus and no friends there. But I was so, so wrong. I felt so welcome when class began. Everyone was so friendly and chatty and we are a small class which I love. The lecturers are amazing too. Very approachable, will answer any questions or queries you have and are up for a bit of craic too!

 

Now this is not to say that a Masters is easy. Because, believe me, it’s not. Yes it may only be two days a week, but that just means more independent study, more than I ever had to do. And let’s not forget that there is only student funding for tuition fees and so I have had to start working full-time on top of my studies. But it is so worth it. Not only have I gained another qualification, but I’ve opened so many more doors. I’ve gained a new perspective and I’ve found my passion. I’m more engaged in my classes than I ever was at undergraduate level and I’ve learned so many new skills. And I’ve made so many new friends.

If you’re in final year, I would never rule out a Masters. I am so happy I chose to do one, and, if you’re anything like me, a Masters just might be for you.

Kathleen Convery is an Msc in Communications and Public Relations student at Ulster University. She can be found at: Linkedin – https://www.linkedin.com/in/kathleen-convery-814078158/

 

Why I chose a PR degree…

Why I chose a PR degree…

I remember when I was really young, the first thing I ever wanted to be when I grew up was a pop star – big surprise there, every 6 year old girls dream! Watching Britney Spears on the TV every single day and admiring her so much, can you blame me?

As I began to grow up a little more, I wanted to then become a hairdresser, then a pilot, then an astronaut! My dreams came crumbling down around me when I found out that to be a pilot or an astronaut, you have to have perfect eyesight – I wanted to break my little round face glasses into a million pieces. As if my eyesight was the only thing holding me back from being an astronaut and not the fact that I had a really average set of GCSE’s!GA10

As I was getting a bit older, around the time of my A-Levels I had started to become really interested in social media – Instagram in particular. I was completely in awe of all these ‘Instagrammers’, who were making a living out of advertising products on their page, like teeth whitening and big makeup brands. How had they built themselves up so well that worldwide companies wanted them to advertise their products? I couldn’t get my head around it.

My aunt, who works in PR, was able to explain to me all about advertising and social media and how it is such a big platform today for companies and businesses to advertise their products through, with the help of influencers and celebrities. From then, I have always been so intrigued and loved researching all about it.

As an A-Level business studies student, we learnt all about marketing, advertising, media and communication, and I knew from then that it was what I wanted to further my education in. I began researching University courses that could accomodate this. Originally, I wanted to go away, to Edinburgh or Liverpool, to study, but I had happened to stumble upon the CMPR course at Ulster University. I couldn’t believe my luck when I began looking into it, and all the different modules it had. I was immediately drawn to this course, and put it down as my number one option.

One of the aspects of PR that interests me the most, is the variety. PR really is just a blend of everything media related. Promotion, advertising, campaigns, keepingGA11 up an image, brand management, press releases, media releases – the list goes on! There is a mix of absolutely everything. The reason I like this so much, is because I enjoy working in a fast-paced and dynamic workplace, rather than just doing the same thing day in and day out. It makes work interesting and different each day, and that’s what excites me the most about any of my future careers that I may have in PR.

As I mentioned earlier, I have an aunt who works in PR. Although i’ve never really realised it, but she’s been one of my main influences to choose a degree in PR. She has built her way up to the top of an extremely tough industry, and her success is inspirational. Although she works hard, she also has a lot of perks to her job and recently worked on the Strictly Come Dancing Tour, and was sending me all her selfies with the celebs and judges! I was so envious! I can remember being younger, and she used to take me to the premiers of all the newest films, as she worked for CineMagic. They are some of my fondest memories.

These are just a few of the reasons that I chose a degree in PR! Why did you choose PR?

G x

 

Grainne Arkins – final year BSc in Communication Management & Public Relations student at Ulster University. She can be found on LinkedIn: https://www.linkedin.com/in/grainne-arkins-a54401173/ and Twitter: https://twitter.com/GrainneArkins

 

Five Things I’ve Learned before Graduating

As my final semester with Ulster University and the stress of final year continues to loom overhead, the end is almost in sight. However, as I was procrastinating from my assignments last week, I stumbled across an interview between pop star Taylor Swift and Elle USA to mark her thirtieth birthday. The article is titled ‘30 things I learnt before turning 30’, with Taylor providing life anecdotes and advice from friendships to family. Whether you’re a fan of Taylor Swift or not, I highly recommend reading this article as I instantly felt motivated after reading it. You can read it by clicking here.

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Although I’m only 22, this article inspired me to compare Taylor’s anecdotes to my own life, and compare it to all the things I’ve learnt before graduating. It allowed me to reflect on how different I am now compared to the 18 year old girl who stepped foot at Ulster back in September 2015.  Therefore, I’ve been inspired to write this blog about 5 things I’ve learnt before graduating university. Although everyone is feeling the heat and is eager to finish, I couldn’t help but think of all the positive things that have happened since beginning my journey at university.

 

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  1. Positivity is key: Failing and rejection is normal

As clichéd as it is, and I know we hear it all the time, failing is a part of life that will never cease to exist. I remember being so afraid of failing things at university. I was very academic in secondary school, and I didn’t want this to change in university. I’d been warned by my older sister of how different university marking/grading  is compared to school, and I remember in first year receiving my grade for my first ever assignment and feeling slightly disappointed.  I’d predicted in that moment that I was failing my degree and that I wasn’t cut out for university, but in reality I was completely overreacting. It’s easier to focus on the negatives, however it’s how we deal with those negatives is the game changer. From constructive criticism on your style of writing, to improving your interview technique or even receiving criticism from friends, it’s always beneficial to use this to continuing improving and bettering yourself.

I’m a very big fan of the quote: “what’s for you won’t go by you”, therefore failing helps facilitate the opportunities that are meant for you. A positive outlook can go a long way, and you’ll never stop failing in life, so keep continuing on your journey.

 

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  1. Be involved: Take interest in your degree

I can only speak from my own experience, but to get the most out of university and your experience at university is down to adopting a pro-active attitude. Due to the nature of my degree, I discovered from first year that it is important to have an understanding of what’s out there in the industry, whether that is local agencies or companies and learning more about the work they do. The university is excellent for introducing us to key notable speakers from Northern Ireland and beyond, as well as putting us in contact with successful past alumni of the university. I’ve really enjoyed attending these sessions, and yes, although it may mean staying in university that extra bit later, it’s a great way to network and meet people in the industry. This is a brilliant way to help secure contacts for your placement year, or for later in life.  There are a number of competitions/ opportunities available through our degree. In first year I took part in the PANI (Publicity Association Northern Ireland) and had the opportunity of working with local advertising agency, Ardmore Advertising.  Fortunately, our team were lucky enough to win this competition, meaning that our campaign for local charity Shelter NI went live across Northern Ireland in September 2016. Not only did I get the experience of working with a local agency; I also got to meet new students I wouldn’t normally have been in contact with, as we completed the competition with two graphic design students from the Belfast campus.  Small things like that not only enhance your university experience, but allow you to find your feet within the industry.

  1. Getting the right balance between work/play

Undoubtedly, there is a massive jump between secondary school life and university, as well as a massive jump from first to second year in university. Especially in first year of university, I found myself with a lot more free time than I did in secondary school. I didn’t know what to do with my new-found freedom. I always found it extremely important to get the right balance between work and play when managing my time. For many, this means finding the right balance between partying and studying, but I saw this free time as an opportunity for personal development. Free time allows you to indulge in new interests. For me, I decided to use my free time to work on gaining more experience in fields relating to my degree, for others it meant taking up a new sport/hobby. As I am in the final stages of final year, it’s truly opened my eyes to the importance of having a balance between work and play even more than before. There’s always going to be an assignment you should be doing or a journal article you need to read but spending time with friends over a cup of tea, going to the cinema in the evening or going on a night out with friends shouldn’t make you feel guilty (although I know I’ve been there). It’s so important to not burn the candle on both ends, but instead enjoy everything in moderation. A motto that I’ve found myself adapting in university is: “At the end of the day, I’ll get it done.” – and you will.

 

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  1. “I need a dollar, dollar, a dollar is all I need!”

One of the best days in the life of a student is when they receive their student loan installments. I have thoroughly enjoyed these days, and I’ve even had count-down apps on my iPhone counting down the days until I receive the next installment in my bank account. (Sad, I know) The opportunities available for using your money are endless, and a new-found sense of generosity kicks in; both to yourself and others. “Shall I buy every item in my ASOS basket?” “I’ve had a long day, I deserve this Dominoes.”  “I’ll pay for the taxi, you can pay for the drinks inside!” – (this is NEVER the case).

One thing that I’ve learnt from university is the importance of budgeting money. University for many introduces a list of bills/payments, from paying for rent to buying groceries for meals. If you’re struggling to keep on-top of your spending,  simple things like creating budgeting plans or giving yourself a weekly allowance can help keep your spending in check. Just don’t go too wild with your overdrafts…

  1. If you need help – ask.

This relates to a series of problems. If you’re struggling with the workload and unsure what you’re meant to be doing on an assignment, your course director and lecturers are more than happy to answer any of your questions via email or meet in their office hours. I’ve never been someone to shy away from asking questions, as ultimately the only person you’re disadvantaging is yourself. University can be a tough time for many people, as it’s an opportunity to fully embrace independence and finding your feet in society. For many, it’s described as the best years of your life; however there is an unspoken pressure that you must be enjoying yourself and having fun 24/7 which is unrealistic. If you feel that you need to talk to someone professionally, the university has a ‘Mind Your Mood’ campaign on their website and work closely with Inspire to provide one on one counselling.  If this isn’t something you think you need, even talking to a friend and venting out your stresses will make you feel a lot better. A problem shared is a problem halved, even if the solution isn’t always clear.

In conclusion, I’m excited to see what the next stages of my career will be; however, I’ve had the best couple of years at Ulster University both on placement and with an amazing group of people in my class – I couldn’t have gone through university without them.

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Abigail Foran is a final year BSc in Communications, Advertising and Marketing student at Ulster University. She can be found on Twitter: @abigailforan ; LinkedIn: https://www.linkedin.com/in/abigail-foran-755800118/

Some advice to help you think twice!

For my first year of university I studied in Leeds Beckett- previously known as Leeds Metropolitan. I studied Events Management, which at the time seemed like the easiest option as on my A-Level Results day (August 2014) things didn’t quite go to plan, and plan B *which I stupidly didn’t have and had to create on the day* came into play. The pressure of having to go to university really hit me hard and I jumped to the first option which was any available course I could take!

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I had a few options from clearing, but Leeds cried out to me the most, I say this as I decided on this option in a moment of sheer panic as my cousin was going into her final year in the same university, so I had some sort of common ground with the city and university. That day seemed to go by in such a flash and I just remember jumping into all sort of decisions and not properly thinking them through. The words ‘Sarah are you sure this is what you want to do?’ haunt me to this day as my Mum repeatedly kept saying those exact 11 words all through the day as we frantically sorted my accommodation, my fees, and basically my whole life which was from that moment going to be my life for the next year or what was meant to be 4 years.

That day alone taught me so much, but I never realised it until May 2015. Throughout that year I had some highs and a heck of a lot of lows, but I never really realised it until my year was coming to an end. Leaving for Leeds I had the mindset of ‘this is my life for the next 4 years’ which I personally think did not help me at all, I almost put myself in a dark whole that I thought I couldn’t get out of before I had even left Belfast.

University away from home just was not right for me as throughout my whole last year of school I had been working towards studying at home and never really looked into going away for university but when the opportunity came up I jumped at it and thought about the philosophy ‘everything happens for a reason, this must be part of my journey” …….NOPE I was wrong, I do believe everything happens for a reason but for in this case in August 2014 ‘everything’ really should have been thought through a bit more on my behalf. I learnt from this that these spontaneous decisions really are not for me!

Living away from home really taught me and I am sure anyone who does live away from home how much you really appreciate home and being with your family in friends on a regular basis, oh and of course my dog. I made so many amazing friends in Leeds of whom I am still so close with, but I really am a home bird as much as I did not want to admit it for the first few months after moving back home. This decision was difficult but I knew it was the right one for me. Below are a few photos of my time in Leeds and some of the life long friends I have made.

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I am writing about my experience as I hope possibly someone who may be wanting to study abroad or away from home takes this into consideration, or can take away something from this, to think decisions through, now I am not talking about whether or not you should have that last piece of chocolate….I am talking about  the bigger decisions in life. Looking back on my year everything really does happen for a reason, because I learnt so much about myself and as much as I hate to admit it and mum and dad probably hate it too, I am a home bunny. Leeds as a city is an absolute dream, everything is really a 5 minute away from anywhere and the people are so friendly but the uni course and that uni life was just not for me.

When I look back now I always think about how different my life could have been if I had stayed in Leeds, I would have not had met the people I know today, I would not have the job I have now and not be writing this blog post. I was so scared to tell my Mum and Dad that I did not want to stay there and wanted to come home and spent 1 week deciding on how I would tell them, but the logistics of it all were that they just wanted me to be happy and sort of knew my heart was not fully in it. They know I am so much happier than what I was for that year and know I am comfortable in my situation now.

3 things I’ve learned from my year away:

  1. Don’t jump into decisions when deep down you know they aren’t the right ones, big or small.
  2. Take the time you need and don’t let the pressure of society get to you.
  3. Don’t tell taxi drivers you are from Belfast as inevitably the conversation will always turn into an in depth discussion of the troubles and a hangover and a long discussion of the Troubles does not go well and what was meant to be a £10 taxi turns into you being £25 down as the people of Leeds love a good chat….

Sarah Heath is a final year BSc in Communications Management and Public Relations student at Ulster University. She can be found on Twitter: @sarahmeganheath,  Instagram @sarahmeganjane, LinkedIn: https://www.linkedin.com/in/sarah-heath-375053a6/

Final Year: So How Did I End Up Here?

Final Year: So How Did I End Up Here?

As I start into the second semester of my final year at university, it’s interesting to reflect on just what lead me to study communication, management and public relations. Just over four years ago, I had a very different plan.

For as long as I can remember, I wanted to be a primary school teacher. I had performed well all throughout school, I wanted to work in a job where I was helping people and, to be completely honest, I really did quite like the idea of summers off. I carefully chose my GCSE and A level subjects around a potential career in teaching and even progressed further throughout my grades in vocals and piano, knowing that it would serve me well as a teacher. But now, those skills simply serve me well at karaoke nights.

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In January 2015, I went for my entrance interview for Stranmillis University. With the predicted grades I needed for admission, the interview was a key aspect of gaining a place on the course and I was determined not to fall at this hurdle. Following the advice from my parents, I went into the interview calm and collected and let my personality shine through.I nervously waited for weeks for the letter that would urge me on to achieve the grades that I needed. But when that letter arrived and I learnt that my application wouldn’t be taken any further, I didn’t know what to do.

All of my life, I had planned to be a teacher. I never thought I would even need to consider a plan B. Devastated and desperate for clarity, I got in touch with the university. I needed to know why I wasn’t considered good enough. The answer I got was simply; “We don’t think that you’re teacher material”. I started to re-evaluate everything; who I was, what I wanted to do and what type of person exactly did I come across as during a 20 minute interview?

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In a discussion with one of my teachers, he mentioned jokingly that my personality really was ‘more fitting for a PR executive for a vodka company’. Whilst it was said in humour, I couldn’t deny that he was probably right. This was nothing to do with my love for every single flavour in the Absolut range, but I knew myself well enough to know that I was outgoing, organised, creative and thrived off deadlines and goals. Surely all of the skills and qualities that would serve me well working in public relations?

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But at this point, I didn’t even know exactly what PR was, never mind whether it would be the correct career path for me. My knowledge of PR stemmed from Samantha Jones from Sex and the City and thankfully I was smart enough to know that a career in PR wasn’t all about organising glamorous launch parties, going to power lunches and barely ever spending any time in the office.

But now, as I edge closer to graduation and prepare to throw myself into the big bad world of public relations, I know exactly why a career in public relations interests me.

Ask any of my friends and family and they would probably tell you that I never have a free moment. I am constantly doing something, making plans, working on projects, planning my next trip. I tend to thrive when I have more going on- I don’t like being bored! A recent study revealed that PR is one of the most stressful jobs being listed alongside careers such paramedics and advertising executives (Krietsch, 2011). It isn’t the apparent stress that is attracting me to the career, but instead the fast-paced environment. I believe that when you have a passion for what you do alongside an understanding of what is required from you, the stress of your job is minimised and stressful moments become moments that add a little bit of excitement to the day. As someone who has previously worked in jobs where the only excitement would be if somebody brought a dog into work, this is definitely an important factor that I look for in my career.

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Another personal attribute of mine that I believe has encouraged my interest in a career within public relations is my ability to ‘spin’ and persuade. Despite the negative connotations that spin within PR receives, I simply mean that I have the skill to communicate in such a way that has the ability to change how people perceive  what I am saying. By no means am I claiming to be a professional liar, but I naturally try to see the good in every situation and focus on that. As for my persuasion techniques, I’ve managed to persuade my boyfriend to make me lunches for  work nearly every day for the last two years- so if that isn’t skillful persuasion, I don’t know what is….

During my time at university, my course has provided me with the opportunity to study a wide range of modules that cover topics such as; marketing, political communication and media and society. The combination of media related topics that I have been able to learn about is one of the main reasons why I recommend my course to other people. I believe that it has been a great foundation in preparing me for a career within public relations as public relations can consist of a combination of many media related jobs. When coming up with ways to promote a client via a multitude of channels, you use skills relevant to advertising. In maintaining a strong brand image for a client, you are practicing brand management. I even believe that the skills taken to write an effective and informative press release are those that would be required from a journalist. When pursuing a career in PR, you really are pursuing a blend of many media related jobs- all of which I believe to have gained experience in through my varied university course.

As a career in public relations involves many different media related roles, it can provide you with the chance to work more specifically within an area that interests you. According to Johnston and Zawawi (2004), there are more than twenty roles and areas within the PR industry that you can specialise in. I believe that as work takes up such a large part of your life, it is important to be doing something that interests you and matches your motivation. Although I have a great interest in politics, which would suit me well to work within public affairs and lobbying, my one true skill that I believe will serve me in my future career is planning and organising. I am quite lucky to come from a family who are very laid back and even more lucky to have found friends who are happy to let me take control of most of our plans we make together. They all know that it brings me happiness to organise events, make travel plans for holidays and to have control over situations. My personality would definitely be best suited to event management. But the best thing about a career in public relations? No matter your personality, you would be able to find an area within it to suit you.

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From press releases to blogging, writing is a major element of a career within public relations. I have always enjoyed writing from a very young age. I remember our old family computer when I was in primary school; it didn’t even have the internet, but I spent most weekdays after school on this computer, writing short stories and daily diary style entries (I was basically way ahead of my time with the whole blogging craze). Whilst I never thought that I would be pursuing a career in which I would get the opportunity to use my creative writing skills, I have to say that it is one of my biggest motivations now for my growing interest in a career in public relations.

As I write this essay, it is a little over 4 months before I will be graduating from my communications and public relations degree. Given the opportunities and experiences that I have gained through studying my course, I have never been more thankful for that rejection letter I received in 2015.

Lucy Sempey is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: Twitter – @LucySempey ; LinkedIn – https://www.linkedin.com/in/lucy-sempey-482ab9130/

“If you work for a living, why do you kill yourself working?”

How many times have you asked someone how they are, and they answered with something along the lines of “Oh grand, keeping busy so I can’t complain”?

I don’t know about you, but it’s something that I hear a lot and I’ve noticed that it’s usually said with a positive connotation. But is it really a good thing?

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Living in a society where everything happens almost instantly, people are finding themselves under a new-found pressure to get as much done as possible in 24 hours. 

If we aren’t in work or university, we’re working on projects or assignments at home. If we aren’t at the gym trying to keep fit, we’re in the house trying to get the place cleaned up for a few more days. We’re living in a world of endless to-do lists, but yet this is portrayed as if it’s something to be happy about.

Don’t get me wrong, I’m not saying we should sit around all day doing nothing and I for one really admire a hard-work ethic, but have things gotten to the point that we feel guilty for sitting down to watch a movie on a weekday evening, instead of replying to the emails your boss sent 20 minutes after you left the office?

My mother always tells me that she can’t believe when I say that time is going too quickly, because she never felt like that at my age (and it certainly wasn’t because she was sitting around doing nothing). So I couldn’t help but think about why I feel like this so often; and to be honest I blame technology. Yes, I know what you’re thinking…“We all waste so much time on social media”. Which is true, but technology has advanced so much in the last thirty years, we now have fully-functioning computers in our pockets. Everything is so instantaneous. From our communication to our grocery shopping; it can all be done with the click of a few buttons. And I feel that this new quick-paced culture has created a society that is too impatient and expects everything and everyone to be ‘flat to the mat’ 100% of the time. We become aggravated when traffic isn’t moving fast enough or when the wifi isn’t working because we always have things to get done.

That’s what it comes down to isn’t it? We can’t spend too long chatting to our neighbours because we have somewhere to be. We don’t call our family because we can do that any time and there’s six assignments waiting to be finished. We don’t take time to relax after work because the housework needs to be done before bed.

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Personally, I have found myself in a continuous rut of planning every hour of every day so that I can go to work, go to uni, go to the gym, get my assignments done, do some housework, try and see my friends, family and boyfriend, get sufficient sleep, work on my personal brand and so on. We are under so much pressure to do everything all at once, that we don’t make time for the things that we’re essentially working for. You know the feeling; you have something coming up that you should be looking forward to but you aren’t because you just have too much to do.

There’s a saying that goes “don’t put off until tomorrow what you can do today” and I can’t help but feel that 21st century life has put the wrong context to this.

We live in such a constant cycle of trying to catch-up or get ahead that we don’t appreciate what we’ve worked for so far. We need to take a step back and remember that life is not a race, it’s a journey. And by trying to take shortcuts all we are doing is losing out on all the amazing sights along the way.

Okay so yes, being busy isn’t necessarily a bad thing. But we need to stop glorifying busyness as if it’s a sign of success. Do your job and do it well. Do your chores and do them well. Do the things you need to do, and do them well. But do not prioritise the things that can wait, over the things that really matter.

As Eli Wallach asked, “if you work for a living, why do you kill yourself working?”

 

Shannon Hegarty is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found on LinkedIn: https://www.linkedin.com/in/shannon-hegarty-594193172/ and Twitter: @shannonhegPR