Hidden Gems…Great for the Gram

I’ll get straight to the point here, let’s face it. There are so many places in Ireland that maybe you don’t care for or maybe you haven’t even heard of. Yes, I agree it’s fabulous to visit other countries, but why not try exploring our own for a change? Even if it’s just for a day trip. 

I promise, if you stick with me, until the end of this post, you WILL want to visit at least one of these places, and you will not be disappointed. 

The Belfast Beauty

Ok, going to start off with one close to home, and one which you have all definitely heard of. The Botanical Gardens. Now yea, it may sound ‘main stream,’ or not really a ‘hidden gem’ as such, but tell me how many of you have actually taken a walk through it and took the time to really take it in? 

My guess is not very many of you…

The Botanical Gardens is full of blossoming flowers and plants in every season, my favourite obviously being summer, when it is full of bright colours.

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So, next time you’re there, take your time, explore it, and I promise you, you will not be disappointed. 

On an extra note, girls…and boys, it makes for a perfect Instagram spot! 

 

Newtownstewart’s Nature (Co.Tyrone) 

Moving closer to my hometown of Newtownstewart *eyeroll* is what I’m sure you are all thinking. What could it possibly have to offer? To be fair, I would be thinking the same thing… ‘like, seriously?’

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I’m sure you have all seen the sunflower fields EVERYWHERE on social media at some point, yet many of you will never have been, or maybe just didn’t know where to go. Well, if good oul’ Newtown is good for something, it’s good for its’ Sunflower Fields in the summer months!

And who couldn’t love a sunflower, am I right? 

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Granny for one agrees!

 

So, take a trip down to the country and get those profile pics, and pick your own sunflowers to brighten up your home! 

Remember: Bring some pennies, because it’s always for a good charitable cause!!

 

Beautiful Butterfly Farm (Co.Down)

Anyone who knows me knows I have had an obsession with butterflies from a very young age, and have in-fact only recently re-decorated my girlie purple butterfly themed bedroom, to a more suitable décor, for a 20 year old…boring I know. 

So, when I took my first trip to the butterfly farm, I was so excited… and yes, I’ll admit it…. I cried.  

One of the cutest experiences I’ve had in Northern Ireland, I couldn’t believe that there were so many butterflies flying around and you could get so close to them. 

I did at one point consider taking one home, but don’t worry, I settled for a butterfly fridge magnet instead. 

I recommend wearing bright clothes, as it attracts the butterflies so you can get those pics, and it’s bloody warm in that green house, so if you don’t want to pass out, wear light clothes!

Admission: £4.50 Adult/ £3.50 students and stay for as long as you wish. (You’ll want to stay forever, trust me.)

Let’s move this on and take it down south…

Downings’ Dazzlers (Co.Donegal) 

So, I’ve been going to Downings with the fam since birth, quite literally, so this may be a slightly biased opinion, but I’m just going to say it, Downings has to have thee best beaches in the world. To name a few, Murder Hole (horrible name, lovely beach) Monks bay (Personal Fav) Rosapenna (longest beach in the world NEVER agree to a family walk, it’s never the short walk, it’s all lies.) and finally, Tranarossan (aka the pebble beach).

There is so much to do here, on the beaches, and in the water, so take a day, a week, however long you have, but go go go! It’s a must!

The beaches will speak for themselves, and your camera won’t know what’s hit it!

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Alright Pumpkin (Co.Meath)

Don’t ask what possessed me to take this 2-hour long road trip (we took a few wrong turns) with my bestie, but, I did. And am I glad I did? 

…Absolutely. 

Not only did we get (personal opinion) thee best Instagram pics, it was an all-round enjoyable experience, especially in the run up to the spooky season!

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The sun was out, and we parked up the mini, opposite a sea of orange! We got our pics, and picked our favourite pumpkins to take home and carve! This is only open on the weekends and I’d go sooner rather than later incase all the good pumpkins are gone!

If this isn’t enough to entice you, it’s free admission and you only have to pay if you’d like a pumpkin (note: remember Euros and bring your wellies!)

But seriously…make the trip, and your Instagram will thank me later!

 

Chloe Hood is a final year Bsc in Communication Management and Public Relations student at Ulster University. She can be found at – Twitter: @chloekathryn4 and Linkedin: https://www.linkedin.com/in/chloe-kathryn-hood-224033153

 

CIPR/UU Student Conference 2019

CIPR/UU Student Conference 2019

On Wednesday 20th February, eager students gathered to hear a variety of talks by CIPR Northern Ireland PRide winners showcasing their award winning campaigns. They were set for a highly informative conference. The room was booming with inspiration with representatives from private agencies and also the public sector.

Jane Williams, brand communications director for JComms, spoke first, explaining how they had won the best use of media award generated for the Titanic Hotel construction and launch. She first settled any ambivalent feelings students had about it, by placing prominence on community throughout the campaign and building amicable relationships with those who had ties to the Titanic Hotel Belfast. They faced a huge brief but persevered and dove deeply into history focusing on the authenticity of the Titanic. They were research focused so they could be well informed. Jane  gave valuable insight on how to prevent media fatigue for launching big events. AA7

Following on as Gold Award winners in the community relations category, Sasha McKnight from ASG & Partners raised momentum again with her opening quote “We do great things and we can prove it”. ASG set the bar high with M&S to capture the milestone of 50 years since its first store in Northern Ireland opened. They took on 50 projects in such a short space of time. Sasha tenaciously reiterated that their focused approach highlighted the importance of going back to objectives. Stating they had to unearth new meaning for coverage in Northern Ireland, she felt that stakeholder engagement was key to a successful campaign.

The theme of building strong local ties through human interest stories was brought to life by Bryony Chapman of Massive PR (the outstanding small consultancy winner), who faced the brief of repositioning the Basketball Belfast classic as a world class event. She spoke of strategies used to optimise media coverage to build awareness for the Belfast classic and the Sport Changes Life Foundation. Bryony gave us great insight into managing media relations which was the epitome for a successful campaign. Charlotte Goss of Clearbox described in detail their spirited campaign with Bushmills Irish whiskey and how they transitioned the traditional image of Irish whiskey for younger people. The stellar results of their research showed that 76% of young people from 25-35 years of age hadn’t answered their call and were not doing what they loved. They transformed this statistic into a campaign by #AnswerTheCall. This campaign brought to the forefront the sheer power in partnering with local creatives.The CIPR NI’s young communicator of the year, Brittany Breslin, stressed the importance to students of internships and gaining experience within the industry. She emphasised that networking was valuable to those entering the industry.

Next came a speaker from the public sector. Ruth Rogers, head of communications for Southern Health & Social Care Trust (winner of the issues, crisis and reputation management category), described in detail the crisis facing her team with the Emergency Department of Newry’s Daisy Hill hospital and the possible threat of reduced hours. Ruth exposed the bones and  mechanisms behind the strategy used which placed community participation on a pedestal as it was the key to the success of the project. Ruth instilled in us that creativity is at the forefront in public sector communications.

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To conclude the conference, Johnny Stewart from Weber Shandwick outlined their award winning low budget campaign with “Supporting People” who provide accommodation for the elderly, homeless, young people and those with disabilities. This campaign called for almost £3 million of funding to be returned to 80+ providers of the Supporting People programme. Johnny informed us about the “media kits” that were introduced and numerous guides produced for the SP providers, ensuring they equipped the SP providers in the best way possible. They managed to see £2.6 million of that funding returned. It hit home to the students how PR plays a pivotal role in peoples’ day to day lives and not just ostentatiously in the world of influencing.

To the students’ delight there was a great mix of solid campaigns. It gave us the students, plenty of scope and food for thought for a career in public relations. The conference showed that the world is your oyster when it comes to public relations and that it will be impactful and exciting whatever career path you choose.

20 February 2019, Mandatory Credit ©Press Eye/Darren Kidd

Catherine Mockler is an MSc in Communication and Public Relations student at Ulster University, and a student member of the CIPR Northern Ireland committee. She can be found at: LinkedIn – https://ie.linkedin.com/in/catherine-mockler-01b40b94.

How to stay organised and manage your time effectively – as an influencer, student and full time employee 

One of the things I do well is managing my time. I work 40 hours a week, in full-time education, I have a 16 hours a week internship and I am an influencer – which means I have to produce content daily! I also sew, go to the gym, cook, look after my cats and all the normal day to day stuff that comes in between. So, how do I manage my time and stay organised? This is a good question! Well, forget about all those booooring time management courses you had to watch or thought about watching because I am going to quickly outline for you, the 5 things you need to do to stay on top of things and manage your time effectively.

  1. Write a to-do list

I know this one might seem a bit obvious but honestly it can help so much! Try to be as specific as possible, so for example, if you have a meeting don’t just write “meeting” write “meeting today at 3pm with x”. This will give you and your head good clarity. If you’re meeting with a photographer for example (I know us influencers love to dab into photographer meetings) then you write a more in-depth list (see picture for example). In terms of time management, if you have to prepare some outfits for this meeting then its  probably best to prepare the night before. If you know you are meeting at 3 and you have to prepare some outfits and you know it takes you 2 hours to get ready but you also need to have breakfast, feed the cats, send some emails then this is what your list might look like…

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As you can see I’ve used an online program to make my lists, it’s called Trello. You can get the app version as well so if you are out and about and need a quick peek at your list it’s only a finger swipe away.  As you can see preparing stuff the night before can really help in saving you some time the next day, also writing down the times will help measure how long you have to do each activity which will help you stay on track. Always prepare your lists the night before or the day before, this will give you clarity of what needs to be done and give you some headspace.

2. Don’t be lazy when it comes to creating

Easier said then done I know but being able to manage all of these means action, action, action. There is no time to sit down and binge on your favourite Netflix series. Think of it this way. While you’re sitting watching the next episode of YOU there is someone else out there doing! Doing and getting ahead of the game.  Influencing is becoming a very competitive market and every day a new influencer is raising the bar. If you want to become successful you need to produce content. With that said always ensure your content is authentic and you are actually enjoying what you are producing as this is meant to be a fun industry that provides you with freedom by being your own boss.

3. Split your week with set times – set a routine

Always have set times for each activity you have to do, that way you get into a routine/habit of doing things and you don’t fall off track. For example, every Tuesday, I focus on university for the first few hours of the morning, in the afternoon allow some time for my internship (I normally work from the office) and later that evening go to work. Because I work a late shift on Tuesday it means on Wednesday I’m either off or on a late again which means Wednesdays are my days of creating content because I have the full day with no interruptions to do so. As you can see this gives structure and routine. To me this is the best form of organisation and a great way to manage my time this is because I know what to expect which means I am always one step ahead.

4. Make use of the night before

I touched on this earlier but let me go into more detail. Okay, so, giving yourself 1 to 2 hours every evening to prepare for the next day will help you with managing your time, it also will give you clarity and some headspace. Sometimes if I have a lot to do – or I think I have a lot to do – I write my list, prepare everything the night before and I realise that whilst in my head there’s a lot going on, in reality there isn’t much to do. This allows me and my brain to rest which means I can have a good night sleep – if the anxiety doesn’t kick in – and the next day I feel more prepared to attack the day.  Here’s a list of things you can prepare the night before to save you some time in the morning …

  • Breakfast (I like overnight oats)
  • Lunch (Make this the night before to avoid worrying about it the next day and saves you money)
  • Prepare you’re outfit/what you’re going to wear
  • Prepare a bag (I do this when I’m going to uni or the gym)
  • Write a list for the next day
  • If you’re going for a shoot – prepare everything the day before
  • Iron your clothes etc…

 

5. Give yourself study weeks

As I mentioned previously I am also in full time education. Right now I am in my second semester of my MSc degree in Communication and PR at Ulster Uni. Guys, this is a FULL ON COURSE, it’s hard! But by managing my time and keeping organised I am able to do it. Other than putting time aside each week for reading, researching and planning etc… I create ‘study weeks’. In these weeks I will focus on nothing but university. I will ensure I have some stock content for Insta so all I need to do is upload but wouldn’t do it as often as in my normal weeks. I will ensure I am not overloaded in work or stressed and I will focus all my time and energy towards uni. I do these sporadically across the semester but intensify nearer to deadlines. I will do nothing but assignments, I will be at one with my assignments and I will be, the assignment. Basically I will put everything that I do on normal days as 0 priority and focus everything on planning and completing assignments to get the best results. This worked really well for me in the first semester which means I will definitely be doing this again.

6.  Lastly, don’t forget to take a break!

I highly recommend holidays! Rest is very important especially if you are juggling so many things at once. You can either schedule time in the day or take a week off. For me, I go to the gym. It helps me clear my mind by focusing on my body and soul. Yoga would be great too. For others, maybe reading a few pages out of a book, going for a drink with a friend, watching an episode of YOU. Whatever it may be, make sure you get some ‘me time’. However, linking back to point two don’t forget doing ‘too much resting’ can turn into a routine and eventually become your habit.

Do you have any tips? something I missed? I would love to hear from you as well… drop me a comment below.

India Reed is an MSc in Communication and Public Relations student at Ulster University. She can be found at: Instagram – indialee_reed ; YouTube – https://www.youtube.com/channel/UCCujm8EoQQuxyAjf2Z1wJYQ ; and Twitter – @indialee_reed. India is also on WordPress at https://indialeereed.blog/ – check out her most recent post A Guide to Belfast Charity Shops

 

Bordering on Insanity…

Bordering on Insanity…

The four-month countdown begins until Britain officially leaves the European Union. But you already knew that and as the saying goes “time flies when you’re having fun!”. At this stage of the game most people are sick to death of hearing about the Irish border (I know I am), whether it will be a hard border, a soft border or something in between. As a young girl living on the border between the North and South of Ireland, I dread the thought of potentially having to bring my passport along just to do a spot of shopping in Penney’s, what a catastrophe!

AS1Let me throw some fascinating facts your way before we get in to the nitty gritty -when I look out my window I can see the Omeath Road. To the naked eye, there is no obvious borderline. There aren’t any obvious physical differences either, no markings, just speed signs in kilometres per hour; and the grass doesn’t appear to be any greener on the other side. For me to get to Omeath or even the gorgeous Carlingford (Ireland’s own Gold Coast or as we know it the “Cooley Peninsula” which is also famous for its oyster farms and medieval buildings) it takes 11 minutes, that’s just 7 miles.

All joking aside, it’s clear that the so called “Government” don’t know what to do with the Irish border. Neither does Michel Barnier. Theresa May is feeling the pressure from her own party, the DUP and everyone else – each response is usually along the lines of “the common travel area has been around since the early nineteen twenties so we don’t want to change that”.

We are stuck right bang in the middle of this regardless if you are from the North or the South and it will affect everyone. Many of you reading this were probably very young when the Good Friday Agreement (1998) was signed, some of you might remember the peace it brought to the Island of Ireland, after years of violence.  One thing is for sure, no one wants a return to violence especially students like us, who were born in good times!

The stability of Ireland now depends on whether the United Kingdom and the EU can negotiate a future trading relationship. However, this ultimately is where the problems start to arise. If the UK decides to leave the single market and the customs union, we’re sort of in a pickle. Basically, we’ll be taking a step backward and potentially re-introducing border checks, and paying additional custom charges on our ASOS purchases, to name but a few. Mrs May and various UK politicians have promised all along that there will be no hard border,‘no physical infrastructure at the Irish border’. This sounds fantastic but what we all want to know is how?

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Honestly, I have no solution myself to this contentious issue or what sort of border should be put in place. I am quite happy with how things are now – a trip to Omeath for petrol, a trip to Aldi in Dundalk or just the freedom of movement the border community in Newry enjoy. However, the harsh reality is that it’s going to have to change. Famous for our sense of humour in Northern Ireland, we try our hardest to make light of the situation in spite of the severity of Brexit and the potential supply issues for medicines, food etc.  Some people have suggested everything from an electronic border, to drones, and even to painting the border.

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(What about the suggested border in the sea, looks a bit ludicrous right?)

One of my all-time favourite suggestions is to allow Northern Ireland to enter the Eurovision. We could write a song about the Good Friday Agreement and pull on everyone’s emotions. Right now you are probably thinking “this girl has actually lost it”, I agree! But my blog is about “bordering on insanity” – so it only seems right that I go slightly insane whilst writing about it.

In all seriousness though, it might just help the British Government understand why we really cannot go back to the old days! Nobody wants to bring back thirty years of border checkpoints, customs clearance, violence and smuggling.

As it stands there has still been no agreement made, all I can say is that Brexit is good at winging it. To use the words of the Madonna song, “Borderline, feels like I am going to lose my mind………”

 

Alannah Stephens is a final year BSc in Communication Management and Public Relations student at Ulster University. She can be found on Twitter @AlannahStephens and on  Linkedin https://www.linkedin.com/in/alannah-stephens-ab1525127/ 

Money can’t buy happiness – but it can buy food & drink!

Money can’t buy happiness – but it can buy food & drink!

My first two years in university consisted of a very regimented routine. The Hatfield on a Sunday night, the Fly on a Monday night, the Bot on a Wednesday night, with some university squeezed in-between! There was also a lot of counting the pennies and praying there was enough in my bank account, for that next Maggie Mays or that late night pizza from Domino’s… Being a student in Belfast is harder than one would think, especially when you are used to home comforts. Paying rent, paying bills and a bit of partying with a measly student loan, is extremely difficult!

My third year was different. I was on placement year in Belfast, which meant getting paid! I found myself getting away from my usual university routine as I was now in full time work which meant I could not go to the Bot on a Wednesday night… Instead I found myself socialising in different places as I was with different company. It also helped that I was doing my placement within the drinks industry as it became very normal to go for a drink on Monday, Tuesday, Wednesday, Thu… only joking, just the occasional Thursday and Friday evening in Belfast. As well as this, working in Belfast City centre let me discover some of the best food places in the city.

So let me tell you about the best places, in my opinion, to eat and drink in Belfast city. (As the majority of my placement wage went towards this!)

 

The BEST cup of Coffee in Belfast city

On a Monday morning I would find myself eyeing up the clock waiting for my ten o’clock tea break which only meant one thing. Straight over to Home Restaurant for “a coffee & treat” for £2. A vanilla latte and blueberry & white chocolate scone on a Monday morning was like going to heaven without having to die!

Lunch in the city – a hidden gem

Being a typical student, I thought there could not be possibly anything that would compare to a Boojum until I tried a Cuban sandwich from the Cuban Sandwich Factory. My mouth is watering thinking about a sloppy joe…chilli mince, chorizo, cheese…. So much goodness. If you have not been here before, you have to go!

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Saturday Brunch

There are so many options in Belfast city centre right now it is really hard to pick one. The Gallery, Harlem and French village are all incredible but General Merchants blows them out of the water. You have not lived until you have tried the “Huevos Rotas”. This consists of crispy potatoes, chorizo, avocado and smashed eggs. Amazing. Their coffee would also give Home restaurant a run for their money!

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Dinner in Belfast..

If someone asked me right now where I would like to go for dinner in Belfast I would have huge difficulty picking, as there are so many great places to eat. But, I would have to say Three Levels! This relatively new restaurant in Belfast has a really cool concept. It has three floors of Asian inspired foods and provides mouth-watering food options. There is a huge entertainment focus here as you sit around and watch your chef spectacularly, interactively cook in front of you.

After work drinks

My favourite thing on a Friday evening after a long week of work was a half pint of Hop House 13 listening to the amazing live music in Sweet Afton. Their cocktails are absolutely amazing as well! Also on a nice summers evening it is only a stone’s throw to the Perch, the most amazing rooftop bar in Belfast.

The best Tuesday night out

The Comedy club in the Empire is absolutely hilarious. It takes place every Tuesday night from about 8-11. Its only £8 in to watch three seriously funny comedians perform all night. NOT that I would have promoted drinking a full bottle of wine on a Tuesday night with work the next morning…. But a bottle is only £12! £20 for a great night out. However, it is not for everyone. Especially if you take offence easily.

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A taste of home

Kelly’s Cellars is one of my favourite bars in Belfast. It’s warm, cosy atmosphere with the most amazing live traditional Irish music reminds me of the traditional pub I used to work in at home. Apparently it’s the best pub in Belfast for a pint of the black stuff!

The best place for a G&T?

Muriels. Hands down!

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So there you have it – my run down on the best places to eat and drink in Belfast, that had I not stayed in Belfast for my placement year, perhaps I would not have discovered. Now back to final year, with no disposable income and a scary overdraft, I find myself counting my pennies again wondering – will I have enough to go out tonight?

Helen McAleer is a final year BSc in Communication, Advertising and Marketing student at Ulster University. She can be found on LinkedIn on linkedin.com/in/helen-mcaleer-6b1221b4 and on Twitter: @Helen_McAleer30

Urban Myths of Armagh City

Urban Myths of Armagh City

As with anywhere in Ireland, Armagh City is riddled with urban legends and tall tales about years gone before. A conversation in the hairdressers got us talking about some of the most popular stories that haunt children and adults alike that have been passed down the years….

The Green Lady

Between the bricks of a house on Vicar Hill overlooking the city, is a green bottle containing the soul of a woman who has been named The Green Lady.

Although all renditions of the story seem to be a bit muddy (exaggeration makes everything better) the bare bones (excuse the pun) describes 21-year-old woman by the name of Bellina Prior, who killed a young girl Annie Slevin by drowning. This part is fact however as it was recorded in the local press in 1888.

After being sent off to a mental asylum for some years, Bellina emerged again in Dublin before being supposedly poisoned by her mother.

A flurry of stories have made the rounds about what happens when you go near the house, including having your eyes stabbed with fingernails if you look through the letterbox, and The Green Lady taking you away if you come too close to her house. Whispers of exorcisms and sightings have all been claimed, but I don’t think I’ll be investigating any of the accusations anytime soon.

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The Red Rose Corridor

An unwritten induction to Year 8 in St. Catherine’s College is being told about why you aren’t allowed into the Red Rose Corridor at the very top of the school.

During the fire of February 1964, one of the nuns entered the elevator to go up to the Red Rose Corridor. Unbeknown to her, the blaze had begun and one of the students shouted to warn her. The nun poked her head out of the elevator and the doors shut, beheading her and leaving the body to travel to the top floor.

Some say if you are quiet enough you can hear her pacing the Corridor, and reports of students running up to see all the lights turn off and a feint figure appear in the distance…

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Catherine McGlone

The last person to be hanged in public in Armagh, Catherine McGlone was described as a local beauty, admired by many. She bore an illegitimate son, and upon falling in love with a soldier, seen her son as a problem. As a result, she drowned him in the local Callan River.

After her hanging, Catherine was burned at the stake and her ashes kicked around the local grass area of the Mall. She is said to haunt Armagh Gaol, walking around in white, looking for her love and feeling guilty for her crime.

TV series Northern Ireland’s Greatest Haunts came to the Gaol to try and capture this ghost on film along with many others, and there have been numerous claims of seeing and hearing Catherine wandering and wailing around the grounds.

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Whether you choose to believe in them or not, these legends certainly create a good story, and a great source of threat for mothers in Armagh… “Watch yourself or I’ll get the Green Lady to take you away!!”

Lauren Toal is a final year BSc in Communication, Advertising and Marketing student at Ulster University, Jordanstown. You can follow her on Twitter @laurentoal5 or reach out on LinkedIn at https://uk.linkedin.com/in/laurentoal.

Uni Today, Gone to Morrow | My PR Placement Experience

Uni  Today, Gone to Morrow | My PR Placement Experience

They say a placement year boosts your CV, gets you ready for work and gives you a break from university. What they don’t mention is it builds character and throw’s you in right at the deep end.

With Summer approaching, most students in the year were already set with their placements, I was starting to become resigned to the fact I wasn’t going to find one and going straight into final year was the option for me. After being pushed by those around me, I applied for one last placement, with little hope of being their chosen student. Having been given an interview, and immediately thinking I had absolutely failed it, I was shocked to receive a phone call that day and was offered the job.

This kick-started the most incredible, strange and brilliant 12 months as I joined the PR team at Morrow Communications.

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As an inexperienced junior, what surprised me the most about my time at Morrows was the trust that they gave me to work on some of their biggest accounts. As a placement student I expected to be kept as far away from these clients as possible but instead I was immediately handed more responsibility than I had expected. I was thrown in at the deep end and I swam, surprisingly.

I gained so much experience in such a short space of time and saw my confidence in my own ability grow day on day. But if I learned anything from working for a PR agency, its that you will never know everything, you will always be learning something new, like always.

I was also incredibly lucky to work with some really wonderful people who never made me feel like a placement student, but simply another member of the team from day 1.

On day 4, the agency had organised their annual away day. You will never get to know your colleagues until you get together and do some clay pigeon shooting and some Archery Golf (yes a real thing). I can only thank the guys for embracing me that day as I didn’t even know any of their names.

As I settled into the company, I really started to find my feet and discover my strengths. I’m not going to lie, I’ve never considered myself a great writer. I come from an Astrophysics background and I loved maths in school, its not the most natural transition into PR. But that’s the thing about PR, you don’t have to be brilliant at everything. At least not when you first start out. I spent a hell of a lot of time working on my writing skills through press release writing, email style and general documents. You learn, you get better.

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I could spend hours talking about the things I got to do with Morrows; styling George at Asda for Belfast FASHIONWEEK, working in Enniskillen for the Northern Ireland Tourism Awards or spending 5 days as a runner on the set of a BBC Bitesize shoot, but it was the hours I spent in the office learning the trade and the skills that made my placement completely and utterly worth it.

As someone who gained so much from their placement, I have some advice for students and employers.

For any businesses looking to take on a placement student next year, take a leaf out of Morrow’s book and let them have some responsibility. It makes the world of difference for both your business and the student to know their opinion matters and their purpose isn’t just to take admin off your hands, its to grow and develop into professionals.

For students, don’t panic if you are turned down from other placements. Remember that everyone studies the same thing, you all know the same thing. Employers are looking for students who will fit it and who have the right attitude. Employers turned me down and I finished as the highest scoring placement student across the PR and CAM courses, so don’t get down if someone doesn’t want you. Put your energy into the people who do and prove them wrong.

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And finally, to Morrows, thank you for the experiences, your patience, the laughs and endless teaching. I will always appreciate the time and effort you made to make my placement year the best it could be. You guys rock.

Kirsty Wallace is a final year BSc Public Relations student at Ulster University. She can be contacted at www.linkedin.com/in/kirsty-wallace-851504115 and on Twitter @KayyWallace