Instagram Vs Reality

When I sat down to write my first blog, with not a clue what to write about I did what I do best every time I procrastinate. I lifted up my phone, clicked on Instagram and began pointlessly scrolling. It was then that it clicked, Instagram really is one big illusion.

There’s so much more to life than the perfect Instagram post, so many hiccups and imperfections covered up by a filter.

For me personally, I took a scroll through my own Instagram feed. It went like this – two weeks in California for Christmas, a summer touring around California with my best friend, winning Camogie championship with my best friends, trips to Dublin and London and plenty of nights out in between. Yeah you could say I’ve had a pretty good year but in reality I’ve also had the most mentally challenging and toughest year imaginable.  

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Here’s a small insight – It began last March when my Granda died, as this was the first death of someone very close to me, it hit me and my whole family hard, he was a big part of all our lives. Then 13 months later, my aunty Orla died. 49 years of age, the life and soul of every room she walked into, vivacious, healthy and with so much more to give and fulfil in her life. How could this happen to her? When she took herself to the hospital a few days after she came home from holidays with what she thought was a ‘bug’ from the plane home little did she, or any of us, know that within just 60 short days she would’ve been diagnosed with stage 4 lung cancer with secondary tumours in her lymph nodes, liver and kidneys and die.

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My aunty Orla and I at my 21st birthday, 5 weeks before she died.

I don’t even know how to begin to explain the sadness, anger, frustration, anxiety, depression and grief that has overtaken me this past year but what I do know for sure is that it’s ok to feel like this and it’s ok to ask for help, as hard as it is to admit to.

I know for sure there are many friends and maybe even family members of mine reading this now who were totally unaware of the way I’ve been feeling. What I’m trying to say is that it’s easy to post an Instagram story out for lunch on a Saturday but what you don’t see is the anxiety attacks, petit mal seizures*, days of meltdown, tears and not leaving my bed that had happened before I finally headed out for that lunch.

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The thing I’ve learnt about grief is that it affects everyone differently and at different times. I remember straight after Orla died I was so confused why I wasn’t so sad all of the time and felt bad about it and it wasn’t until my granny sadly passed away after a long 13 years of suffering profound brain damage from a car accident in September that all of a sudden I became sad, angry and confused about Orla’s death – grief just having it’s moment. In the midst of this, my dad had taken a heart attack and had two stents put in. As if I wasn’t stressed and anxious enough, being the complete daddy’s girl that I am I was struggling to come to terms with everything that had gone on, the fear of what if it was too late for my dad, it was tough.

Anyway, I suppose what I’m trying to say is that everyone is fighting a battle none of us are aware of. Loosing 3 very influential and special people within 17 months has been an extremely tough time for me yet looking at my social media outlets you’d be none the wiser.

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Don’t get me wrong, I will continue to scroll through and post on Instagram but at the end of the day Instagram is like our ‘life highlight reel’, our social media persona and I’ve learnt not to compare myself to other people. The point is this—do not fall victim to the highlight reel. Do not fixate on the lives of others, don’t compare your life to someone else’s. No one’s life is perfect. As my very wise Granda used to say “be slow to blame, you might’ve done the same.”

Thanks for reading!

Niamh Mac Manus is a final year BSc in Communication Management and Public Relations student at Ulster University. She can be found on Twitter – @niamh_mac_manus, Instagram – @niamhmacmanus_ and Linked In: Niamh Mac Manus

*An absence seizure is a form of internal epilepsy which causes you to blank out or stare into space for a few seconds and can result in you becoming forgetful.

Cheating Your Way to Instagram Likes

Here we are in the Digital Era where social media rules the world, well not exactly but it does play a massive part in society. Today I’m taking the leap and blogging for the first time, sure everyone’s got to start somewhere. I decided instead of telling you about myself (which will come in my following posts) that I’d give you some helpful tips to keep those likes rolling in on your Instagram. There’s more to it than just uploading a post, there’s an art to posting and I’m going to share with you the four key factors.

  1. Prime Time

If you are into ‘Likes’ and getting as many as possible, well then I hope you already know this one. But if not let me tell you a bit about prime time. It’s probably the most important thing for getting likes. Knowing when to post not even what to post. Although, this does change from time to time. At the moment prime time is on Thursdays, both around 3pm and 9pm. Whether it’s the day when everyone’s got fed up at work or if it’s a night that people decide to sit in and chill either way people are checking their feeds that bit more.

It’s simple the more people that see your posts the more chances of getting likes you have.      

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  1. Golden Hour

If you’re in the selfie mood make sure you don’t miss golden hour. Lucky enough depending on the day there can be two golden hours. For those who don’t know this is the hour shortly after sunrise and just before sunset. Although, we can’t take all our photos at golden hour when the natural lighting is actually good it’s important to make sure the alternative lighting is actually working for you. Get moving, check all angles, try flash on and flash off until you find the perfect spot and lighting.

Lighting in photos is key, you don’t want to be using too many filters. However, if you need to use a filter, be smart about it. Make sure it improves the image as a whole not just cover the fact your face looks a bit red or makes that spot less obvious.

Oh, and be aware it doesn’t always last an hour. So get snapping when you can!

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  1. Think Square

The most annoying thing about Instagram, well apart from the fact you can’t add to your highlights without having to add the picture to your story, is the fact that most of your images don’t fit in the box that Instagram provides. Leaving most people having to put silly boarders around their photos. To be honest, I’m always this annoying person. You know yourself that on nights out it’s not the first thing that comes to mind when taking a photo.

Tips to avoid needing a boarder are to take the photos from far away so that when the Instagram box crops them they’re only cutting out the unnecessary parts of the image. Another trick is to take your photos using the square setting on IPhone’s. Sorry, I’m not quite sure if this is called on other phones. If you’re really stuck try taking the photo directly on Instagram.

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  1. Captions

Captions can make or break a post. It’s easy just to choose a smiley face and post, but that’s not the best thing to do. There’s an art to writing a good caption.

Take your time thinking. Show your personality. Use your humour. Don’t be too formal or serious. If you make people laugh or smile then your post is giving off a positive impression and that’s what you ultimately want. Trust me it can be harder than you think. If you’re unsure keep it brief, no one goes on Instagram to read an essay unless you’re an influencer.

Personally, I tend to avoid going for too many emoji’s. The same goes for hashtags as I only use a personal Instagram and have it on private. However, if you are using these make sure they’re relevant and you only use a few, 3 or 4 max. Plus, check your spelling (and grammar) as this will be one of the first things people notice and trust me people will be cringing for you.

Remember a good caption encourages engagement.

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By following the four hacks I’ve suggested to you above you can increase your engagement, likes and followers. A final tip I can give to you is to post often and frequently, keep those followers updated. I’m hoping these tips get you them much wanted likes and spruce up your Instagram. Fingers crossed I start to pay more attention to them on my own page and get rid of all those boarders.

Claire Loughran is a final year Bsc Communication Management and Public Relations student at Ulster University. She can be found on Linkedin – https://www.linkedin.com/in/claire-loughran-959871169/

BREAKING NEWS: Instagram Likes MIA

It’s probably hard for most of us to imagine a world where Likes don’t matter. I remember when I was 14 and a selfie I got before Clubland got 24 likes on Facebook. I’ve never felt as famous. But finally, finally, someone has caught themselves on and realised the damage social media pressure is doing to us. Instagram. Is. Getting. Rid. Of. Likes. Supposedly.

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The new feature has been in the works for a few months now, being tested on small groups of users since July in over 7 countries including Canada, Australia and Japan. It’s just about to be trailed in US, meaning it most likely will be active worldwide in the pretty near future. And it’s giving Instagram users a lot of mix feelings.

So what will the change mean? Rather than seeing the number of people who Likes a post, Instagram will show “Liked by [who you fancy If you’re lucky] and others“. Meaning your followers will never know the number of Likes your post got. I mean they technically could count all the users, but who’s really gonna be so bothered to do that? I hope no one. Please spend your time on something more beneficial. If you want too you can see the number of Likes your post got if you click onto it, but only if you chose to do so. It’s easy to avoid the number if you want too. Good bye Instagram Anxiety.

Why are Instagram doing this? Isn’t liking pictures the whole point?

Basically Instagram wants to become the safest place on the internet, with the happiest users. It’s no shock that Instagram has been heavily criticised about its effect on mental health, especially to Generation Z. A 2017 survey carried out by The Royal Society for Public Health & Young Health Movement proved Instagram to be the most likely platform to have a negative effect on young people’s health and well-being. So, when announcing the change Instagram CEO Adam Mosseri said,

“the idea is to de-pressurise Instagram and make it a space that’s more focused on connections, conversations and community, especially for young people.”

He wants the app to be a fun place for people to share and connect, not a place where you value your worth over a number.

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So, on a personal level, what do I think of this? I think it’s great and something that should have been done long ago. My personal attitude towards Instagram has changed a lot over the past few years. I’ve grown up (believe it or not) and I do not value my worth through who Likes my Instagram. I post what I want, when I want, as much as I want. Yet, when I was 16, a lot less confident and a lot more vulnerable, my attitude was completely different. A night out was a waste if I didn’t get a photo for the gram, and even If I did get a photo, was it really Insta worthy? Would it get good Likes? What if no one Likes it? What if it gets less Likes that my last photo? How come she got loads of Likes and I didn’t? I’d turn off my Instagram notifications after I uploaded so I’d never know if my post was getting Likes or not. And the most ridiculous of all, but I know you all did it too, I would have waited until “prime time” to post to make sure I’d get the best chance of Likes. Why was there RULES for posting a photograph on Instagram.

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So many unnecessary worries for a young teenage girl, and I’m sure I wasn’t the only one who felt that, wouldn’t we be lucky if that was all we had to worry about nowadays. So yeah, the removal of the Likes feature will be a definite step in the right direction, but it’s only the first step in making the platform a safe and happy place for users. Have Instagram forgot about the comments? If Instagram are really looking out for the safety and happiness of their users, this is the real danger. Even Cardi B and Kim Kardashian have called Instagram out on this saying much more needs to be done to protect its users, starting with the removal of the comment feature.

All this aside, we must think of the people who aren’t using Instagram for personal use. Canadian Influencer Kate Weiland is not one bit pleased about the new change as Likes are what tells her what her audience enjoy, and what they want to see from her. She looks at Likes as though it’s the audience clapping at the end of a performance. Without Likes, it’ll be an awkward silence.

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Influencers, artists and celebrities relay a lot on their Instagram performance for income. Influencers are freaking out about how the change will impact their income, if not their entire career. Thinking if brands can’t see the number of likes their racking up for a sponsored post, how will they know the impact they have on consumer behaviour? How will they impress brands and make them want to approach them for sponsorship? But brands have spoken out about the issue and have explained how to them, likes are only “surface” level and what they care most about is other metrics such as engagement, URL clickthroughs, swipe ups and all that influencery stuff, which is a lot more important than a Like on a photo that most people probably forget about after they scroll past it, or Like on reflex without even realising it.

The change will mean people will be more experimental with their content, something I’d love to see. Influencers and celebrities will engage more with their followers about real stuff,  not what they think will get the most likes. And us nobodies, we’ll post what we want to, without thinking what our followers will think of it. I give Instagram a round of applause for the first step in taking away with social media pressures we all face today.

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Catherine Maguire is a Final Year year BSc in Communication, Advertising & Marketing student at Ulster University. She can be found on Instagram: catherinelauram and LinkedIn: Catherine Maguire

How ITV’s Love Island led ‘I Saw It First’ to become an e-commerce success

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As cliché as it sounds, watching Love Island is everyone’s guilty pleasure. It was only in the series past that I decided to give in and watch the show and I could now understand why my friends were all so engrossed and didn’t want our evening plans to surpass 9pm. For 8 weeks it was the hottest discussions in social outings, work, the gym and even my mummy tried keeping up to date with the latest goss about the islanders so she could be in the know. Whilst watching these rising celebrities to be and their relationship drama unfold did you ever wonder how and where they got the look? Last year, it was reported that the shows fashion sponsor Missguided achieved an increase in sales of 40% when the show aired. Was it possible for I Saw It First to match or exceed this achievement as they signed an exclusive partnership for series 5 of the show?

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I Saw It First, who were relatively unknown before sponsoring ITV’s Love Island are a fast-fashion brand who provide for the glamorous, fashion obsessed female. Keeping up with the latest trends they never fail to end the ‘I’ve got nothing to wear!’ dilemma and all at an affordable price. Only having been on the market since 2017, I Saw It First have been on one hell of a journey. From obtaining an innovative sponsorship with the lavish Ocean Beach Ibiza to collaborations with Cindy Kimberly, Lolo Wood and Stassie (yeah, just google them) they have managed to put themselves on the fashion map.

The majority of Love Island viewers come from millennials and Gen Z; two of the biggest generations who are the true digital natives. It comes with no shock that social media was going to manifest the experience of the show as viewer’s more than likely sit with their smartphone in hand refreshing Twitter for the latest on what others had to say, like really do we ever put them down anyway? The clothing company used this as part of their strategy to help with the increase of sales. Before the show, islanders were given a nice little allowance to choose any clothes from the summer collection to wear on-screen. Not only did this create a closer relationship between the brand and islanders, perhaps allowing for them to work together in the long run but it also provided organic content to be uploaded rather than the traditional sponsored posts, conveying good old brand personality.

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Wanting to avoid anything Love Island related? Then it was best to avoid Twitter itself if you could. Swamped with memes, spoilers and outfit highlights it was the number one app to keep updated on the goss from the villa. When the first episode of series 5 aired, reports show there were over 400,000 tweets mentioning Love Island. This was I Saw It First’s time to shine as they cleverly included the Love Island hashtag in their tweets to take advantage of the incredible reach. I mean, why wouldn’t you?

The e-tailer also created a hashtag on Twitter; #ISawIsland so users could easily search for those savvy neon dresses and funky bikinis, providing a link straight to the item so it could be purchased there and then. In addition to this, they created a Love Island hub on their website with profiles of each female islander and individual story highlights of each female on Instagram with a swipe-up link so you didn’t have to go through endless pages of clothes, very convenient. They also integrated their product placement onto the show’s click-to-buy app. When using the app to vote, users were surrounded with advertisements that provided a direct link to any of the items featured, giving viewers an easy way to find and shop the outfits seen on screen whilst allowing them to build an association of the two brands. Talk about dedication! Or just really wanting to up those sales.

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I Saw It First really do have their finger on the pulse of the fashion industry. Landing this opportunity with a show that has 6 million viewers tells us that the traditional methods of marketing makes for powerful advertising formula, using reality TV as a vehicle for influencer marketing. As a result of collaborating with the show it led them to an increase of 67% in sales month on month. They continue to be consistent with their methods throughout all their social channels and ensure their content is fresh and engaging, having gained 905k followers which comes with a fantastic opportunity to access their target market even more. The partnership focuses on an audience that have the talent of scrolling miles on their phone and watching the show at the same time.

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With social commerce on the rise, rather than consumers making direct purchases through retailer websites, they’re discovering products on social platforms and perusing their purchases there, a drive to be the new online marketplace. I Saw It First’s Love Island hub, their Instagram profile and the Love Island app provide endless opportunities to do so, a marketing masterpiece.

Fionnuala Hegarty is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found on: Twitter – @fionnualaheg,  LinkedIn – Fionnuala Hegarty, and Instagram – fionnualahegarty

 

Hidden Gems…Great for the Gram

I’ll get straight to the point here, let’s face it. There are so many places in Ireland that maybe you don’t care for or maybe you haven’t even heard of. Yes, I agree it’s fabulous to visit other countries, but why not try exploring our own for a change? Even if it’s just for a day trip. 

I promise, if you stick with me, until the end of this post, you WILL want to visit at least one of these places, and you will not be disappointed. 

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Ok, going to start off with one close to home, and one which you have all definitely heard of. The Botanical Gardens. Now yea, it may sound ‘main stream,’ or not really a ‘hidden gem’ as such, but tell me how many of you have actually taken a walk through it and took the time to really take it in? 

My guess is not very many of you…

The Botanical Gardens is full of blossoming flowers and plants in every season, my favourite obviously being summer, when it is full of bright colours.

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So, next time you’re there, take your time, explore it, and I promise you, you will not be disappointed. 

On an extra note, girls…and boys, it makes for a perfect Instagram spot! 

 

Newtownstewart’s Nature (Co.Tyrone) 

Moving closer to my hometown of Newtownstewart *eyeroll* is what I’m sure you are all thinking. What could it possibly have to offer? To be fair, I would be thinking the same thing… ‘like, seriously?’

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I’m sure you have all seen the sunflower fields EVERYWHERE on social media at some point, yet many of you will never have been, or maybe just didn’t know where to go. Well, if good oul’ Newtown is good for something, it’s good for its’ Sunflower Fields in the summer months!

And who couldn’t love a sunflower, am I right? 

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Granny for one agrees!

 

So, take a trip down to the country and get those profile pics, and pick your own sunflowers to brighten up your home! 

Remember: Bring some pennies, because it’s always for a good charitable cause!!

 

Beautiful Butterfly Farm (Co.Down)

Anyone who knows me knows I have had an obsession with butterflies from a very young age, and have in-fact only recently re-decorated my girlie purple butterfly themed bedroom, to a more suitable décor, for a 20 year old…boring I know. 

So, when I took my first trip to the butterfly farm, I was so excited… and yes, I’ll admit it…. I cried.  

One of the cutest experiences I’ve had in Northern Ireland, I couldn’t believe that there were so many butterflies flying around and you could get so close to them. 

I did at one point consider taking one home, but don’t worry, I settled for a butterfly fridge magnet instead. 

I recommend wearing bright clothes, as it attracts the butterflies so you can get those pics, and it’s bloody warm in that green house, so if you don’t want to pass out, wear light clothes!

Admission: £4.50 Adult/ £3.50 students and stay for as long as you wish. (You’ll want to stay forever, trust me.)

Let’s move this on and take it down south…

Downings’ Dazzlers (Co.Donegal) 

So, I’ve been going to Downings with the fam since birth, quite literally, so this may be a slightly biased opinion, but I’m just going to say it, Downings has to have thee best beaches in the world. To name a few, Murder Hole (horrible name, lovely beach) Monks bay (Personal Fav) Rosapenna (longest beach in the world NEVER agree to a family walk, it’s never the short walk, it’s all lies.) and finally, Tranarossan (aka the pebble beach).

There is so much to do here, on the beaches, and in the water, so take a day, a week, however long you have, but go go go! It’s a must!

The beaches will speak for themselves, and your camera won’t know what’s hit it!

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Alright Pumpkin (Co.Meath)

Don’t ask what possessed me to take this 2-hour long road trip (we took a few wrong turns) with my bestie, but, I did. And am I glad I did? 

…Absolutely. 

Not only did we get (personal opinion) thee best Instagram pics, it was an all-round enjoyable experience, especially in the run up to the spooky season!

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The sun was out, and we parked up the mini, opposite a sea of orange! We got our pics, and picked our favourite pumpkins to take home and carve! This is only open on the weekends and I’d go sooner rather than later incase all the good pumpkins are gone!

If this isn’t enough to entice you, it’s free admission and you only have to pay if you’d like a pumpkin (note: remember Euros and bring your wellies!)

But seriously…make the trip, and your Instagram will thank me later!

 

Chloe Hood is a final year Bsc in Communication Management and Public Relations student at Ulster University. She can be found at – Twitter: @chloekathryn4 and Linkedin: https://www.linkedin.com/in/chloe-kathryn-hood-224033153

 

WAGatha Christie

What we can learn from wags at war.

In case you’ve been living under a rock these past few days, I’m going to bring you up to speed in what has become a bigger debate than BREXIT!

Basically, Queen Bee wag Coleen Rooney took to social media to expose long-term (or should I say ex) friend and fellow wag Rebekah Vardy, for selling stories to the Sun newspaper. To cut a long story short, Rooney concocted an elaborate plan by creating ‘fake news’ stories and blocking everyone bar Vardy’s account to see if they would infiltrate into the media…low and behold, they did! See below tweet:

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In what can only be described as a plot like that of literary legend, Agatha Christie’s ‘Murder on the Orient Express’ (which has now coined what I believe to be the greatest pun of 2019) or an EastEnders’s ‘who dunnit???’, it has left the UK divided.

Rebecca Vardy, who is heavily pregnant (which will become relevant later on) has denied all accusations made against her. Once again, she took to social media to release a statement wishing that Coleen should have called her if she had these suspicions and discussed the matter privately.

This nicely leads on to the point I’m trying to make about privacy and the ‘exposing’ culture that has become a toxic cesspit in a modern era.

Whether we like it or not, social media is here to stay and has become a crux in many people’s day to day lives. Although I have tried (forced myself) to see the positives in using social media, the only advantages I could come up with are career related. For example, being proficient in social media platforms is now a highly desired skill on any CV and could ultimately lead to a career in digital marketing. However, wasn’t SOCIAL media invented as a tool to connect with people around the world, stay in contact with long-distance friends or relatives, develop friendships and connections?

Don’t get me wrong I’d be lying if I too didn’t take a leaf out of Coleen’s book and put my sleuthing skills to use (You have too don’t lie, ‘creeping’ counts). However, what concerns me is the increasing need to publicly expose people which in turn has greater knock on effects for everyone involved. Ultimately, I believe this story to be an example of why the novelty of social media has worn off and when it boils down to it a major contributor towards a failed friendship.

We should all now be aware that anything we put online is never fully private…we’ve sat through enough lectures to know this by now. Therefore, I believe we can learn from the sensationalism surrounding this story even if they are both high profile people (even if one is married to Wayne Rooney…) compared to myself or you.

SG2Rebekah Vardy left, Coleen Rooney right. Bottom left, me watching the drama unfold.

Although many people have taken to show their support for Coleen, it has also raised the question as to whether or not Rebekah should be as cruelly attacked by the public and tabloids given she is heavily pregnant. I’ve decided not to take sides, I’m merely a spectator using this purely as a form of escapism and for my love of memes. However, having said this I would not wish this upon anyone. The level of ‘trolling’ Rebekah has received I can not even begin to imagine.

Basically, what I’m trying to say is that the SOCIAL element of social media is more or less non-existent in today’s society. In fact, according to RSPH’s (Royal Society for Public Health) 2017 report, ‘Social media and young people’s mental health and wellbeing’, concluded startling figures including:
• Rates of anxiety and depression in young people have risen 70% in the past 25 years.
• Cyber bullying is a growing problem with 7 in 10 young people saying they have experienced it.
• Around 70% of 18-24 years olds would consider having a cosmetic surgical procedure.

New legislations being rolled out to ‘reduce’ this e.g. Instagram ‘hiding’ the number of likes a celebrity receives or Facebook continually filtering negative content. However, I believe this to be of no use and instead we need to look at it in a smaller context. I know I’m never going to achieve 1m likes so what use is this legislation to me? Yes, we all have the option to block, report or unfriend someone in the hopes of removing any negativity or simply the old out of sight out of mind trick. But Coleen didn’t do that did she? Coleen didn’t make THAT phone call? So why should we?

I’ll tell you why, save yourself the drama!

SG3Rebekah Vardy’s twitter response.

Like my blog post this story will probably be old news. However, the implications of a story like this upon impressionable teenagers or simply copycats could be detrimental. I don’t want to end my blog all doomy and gloomy so let me challenge you this. Next time you use social media, think about why you’re using it, whether or not you’re actually being SOCIABLE and if someone’s bothering you whether or not it’s worth having a conversation or even a phone call…

Case closed.

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Please let me know your thoughts on this. Do you agree? Who’s side are you taking?

You can find me at,

It’s……….Susan’s Greer’s account.

Joking.

Susan Greer is a final year Bsc Communication Management and Public Relations student at Ulster University. She can be found at: Twitter: https://twitter.com/SusanGr15481563
and LinkedIn: https://www.linkedin.com/in/susan-greer-527b79165/

Time to unfollow the influencers?

Time to unfollow the influencers?

With 66% of the UK online population using some form of social media, there’s no denying that social media plays a significant role in our daily lives. It has changed how we keep in touch with friends, read the latest headlines, and how we shop for the latest fashion trends.

With most Millenniums and Generation Z’ spending countless hours scrolling through Facebook, Twitter and Instagram – Brands are always looking for new ways to target their audience.

Call in the Influencers…

The latest marketing trend brands are using to target their audience is through the use of social media influencers or influencer marketing.

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After a quick Google search, a ‘social media influencer’, can be a described as, “a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by their authenticity and reach”.

An influencer can either be an everyday person like you or me (with a lot larger Instagram following), the latest Love Island contents, or the ‘official’ celebrity.

Essentially, brands will send free PR Packages to these ‘influencers’, who will then post a sponsored ad about the product on their social media accounts. Or an Influencer will be paid an agreed amount on each time they post about the brands product. Brands utilize influencers in the hope that their influence will result in more people buying their products.

Influencers are promoting everything from cars, to hotels, to beauty products, to shoes, to diets, and a whole lot more.

This is why you may have seen a lot of your fav’ celebs’ or the so-called ‘insta famous’ with #ad #sp on some of their posts.

Big business…

An influencer with an Instagram following of around a million can command £10,000 for a one-off post. An influencer with between 3,000 and 10,000 followers can expect to earn £50-£100 per post. Keeping these figures in mind, influencer marketing is fast becoming one of the most effective online marketing strategies for brands. Recently, brands have raised their budgets for influence marketing between 3 – 6%, with $2 billion in the last year being spent on influencer marketing overall.

Owner of Cocoa Brown Tan, Marissa Carter seen the full effect of influencer marketing, when one sponsored post by Kylie Jenner seen her product sell out in 24 hours.

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And it’s not just celebrities making money out of influencer marketing. In December 2018, a mother revealed to the Daily Mail that her baby boy, aged one, who is an Instagram influencer has already gotten £10k in freebies (including a different pram for every day of the week). Ralphie Waplington, aged one, from Essex, has an Instagram following of 14,000. The boy’s mother, Stacey Woodhams, runs the account, with Ralphie’s wardrobe and bedroom furniture all provided free by brands and the family enjoys days out in exchange for posts on Ralphie’s account. However, this has been received with backlash, as some seeing this as child exploitation.

On the way out…

Content creation is now in the hands of influencers and who are providing a key role in the story that brands communicate. In order for influencer marketing to be successful, influencers content must be authentic and original.

RL3

With brands and influencers both having a very successful 2018, it’s hard in seeing the influencer marketing trend going anywhere. However, some experts predict there will be a decline in social media influencers is on the horizon in 2019.

Today alone, it’s hard not to scroll through Instagram and not spot at least one sponsored post. Influencer marketing has become too mainstream, too commercialised, and too common. Content is becoming less organic and genuine, you get a sense that influencers are only doing it to gain a few more followers, and gain a lot more money.

I may be wrong, but I feel as if influencers are on the way out for 2019.

Ruth Leonard is a final year BSc in Communication Management and Public Relations student at Ulster University. She can be found on Instagram – @ruthleonard_ / Twitter – @RuthLeonard_ / LinkedIn – www.linkedin.com/in/ruth-leonard-057860129/