Over the last few years, the ‘perfect’ body image no longer seems to exist. As a society we have learnt to embrace the diversity of women’s bodies, loving every shape, size and skin colour there is. The trend of being supermodel skinny is slowly dying and women are realising to love all the little imperfections

Creating a marketing campaign is no easy job for a business especially now within the current times where anything can for viral within a matter of minutes. So when businesses are faced with marketing a product or an element of their company they have to take extra caution that they won’t upset or offend anyone