Creating a marketing campaign is no easy job for a business especially now within the current times where anything can for viral within a matter of minutes. So when businesses are faced with marketing a product or an element of their company they have to take extra caution that they won’t upset or offend anyone

What is PR? Looking at a textbook definition of public relations may be the most helpful tool to come to terms with what exactly PR is , The Chartered institute of public relations  have defined public relations to be “the discipline which looks after reputation, with the aim of earning understanding and support and influencing