Colin or Cuthbert? Like many others, I have been closely following the Colin & Cuthbert the Caterpillar Twitter gate. The biggest showdown since McGregor v Mayweather. It was quite refreshing to see these two heavyweights go caterpillar to caterpillar rather than the usual COVID-19 debates. M & S and Colin aren’t very happy with Aldi

Hearing new and creative PR stunts happening every day, leaves you curious how people come up with these bizarre ideas. Always so simple yet so fanatically smart. As I came across one comical PR campaign back in September, I became hooked, it has become a weekly ritual for me to look up PR stunts of

PaddyPower is one of the leading Irish bookmakers who will do just about everything for some publicity, whether it be conventional marketing or controversial PR stunts,  From taking bets on whether Oscar Pistorius will “walk” from his murder trial to publishing a poster portraying Jesus and the disciples gambling at the last supper.  Personally i

Have you ever seen an ad and thought “who thought that was a good idea?!” And no, I don’t mean those corny ads like something you’d see on The Apprentice. I mean those ones that make you think “who approved that?” or “umm why?” I’ve always thought the whole “all press is good press” notion

The term PR can unsurprisingly evoke a feeling of doubt in people’s minds. PR can be seen as way the media twist the truth in an attempt to deliver a certain message. The element of persuasion can sometimes overshadow judgement and cast a damaging light on PR. However this is not the case, PR today

A few people realise that PR practitioners are the invisible puppet masters pulling the strings behind every element of media you see today. Of course, you’ll not be able to recount the 1,000s of campaigns you’re exposed to each week, but there are campaigns that tend to leave a lasting impression on your memory, without

If you haven’t been aware of The Greatest Showman bubble we’ve all been living in since Christmas, do you even own a phone with acceptable 3G coverage? (or clearly you haven’t been paying the Wifi bill in your student houses). Because if Hugh Jackman Gifs are not dominating your Twitter, or Zac Efron all up

As many of you know, great PR will create a great reputation and great public image.  There is one PR campaign however which really stands out above all others and has undoubtedly captured the imaginations of people from all around the world.  At times his bravado and outrageous comments have stirred excitement and anticipation; at