In 1984, after watching a ten-minute BBC news report about a horrific famine in war-torn Ethiopia, the Irish rock musician Robert Frederick Zenon Geldof decided that he just had to travel there; and what he witnessed changed his life. It’s hard to imagine now, but the civil war in Ethiopia was the longest-running war of
A few people realise that PR practitioners are the invisible puppet masters pulling the strings behind every element of media you see today. Of course, you’ll not be able to recount the 1,000s of campaigns you’re exposed to each week, but there are campaigns that tend to leave a lasting impression on your memory, without
So, that time of the year again – its Christmas season! And what’s more typical for Christmas than a huge tree covered in lights? I agree, nothing! Who doesn’t love a huge, green, tinsel-covered monster in the corner of the room? …but, what Marie Curie have done blows all of us average-Joes out of the
As one of the @CIPR_NI student ambassadors I have the pleasure of attending their events. This week I attended the Mobile Movie Making workshop hosted by the lovely Niamh MacCauley, Video Marketing Officer at Purple Dot Videos (@DgnEnterprise). Before attending this event I always thought of myself as a wiz at making movies, mostly for
In the wise words of the inspirational Oprah Winfrey, “Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” A theme which ran prominently throughout the CIPR NI (@CIPR_NI), Women in PR Panel Event, which took place in the ESparkGlobal (@ESparkGlobal) Belfast Hub in Lombard House. With not
Friday 13th may be unlucky for some, but for many of Northern Ireland’s PR practitioners, the night ended in trophies, applause and possibly some sore heads in the morning! For the past 18 months, I have had the privilege of sitting on the CIPR NI Committee as a Student Ambassador. During my time I have
One of the main roles of public relations is crisis management. This relates to how you as a business act and respond to a disruptive situation that can damage your reputation. Some key examples of times when crisis management was needed include disasters like the BP oil spill and the infamous Tesco horse meat scandal.