I think everyone would agree that normality has been thrown out the window and a ‘self-isolating book for dummies’ would be greatly appreciated right now. But that’s not going to happen anytime soon so I have came to the conclusion that we have two options:   We can let the situation take control of us

If there’s anything I love more than a salted chilli chicken snack box, it’s a good old piece of reactive marketing. Brands use reactive marketing as a way of engaging their audience with spur of the moment content and advertisements responding to real-time events, news, topics, TV shows, hashtags and threads. It’s a way to