Career Path Overload…

Why Does a Career in Public Relations Interest Me?

Choosing a Career

At the age of 6 I wanted to be a fire fighter, 9 a forensic scientist, 15 a journalist and now at the age of 21 I feel I can now answer that dreaded question- “what do you want to be when you grow up”? after years of uncertainty it took 21 years of ruling many different jobs out in order to find the place where I feel most me. After experiencing numerous work environments and feeling like a lost sheep in most of them, I was totally filled with dread that I would have to settle for a job that I didn’t find purpose or fulfilment in. It took 21 years of life experiences and 3 years of university to finally find a role where I can be the best version of me. From a young age, I have always been pushed towards higher education. My parents saw it as the only option for me, they saw it as an opportunity to make something of myself. Neither of my parents continued with their education after the age of 17 and always say how it is one of their biggest regrets in their lives. My father has had every job under the sun, you name it he’s done it, he has never felt a proper sense of security in any of his jobs and if I’m being totally honest, that scares me. I’ve seen struggle first hand which has prompted me to get to where I am today. My aim from a very young age was to obtain a career that want to get out of bed for every morning, have financial security and to achieve a sense of comfort and purpose in my chosen career path.  the big question for me for so long was, ‘what career will it be’? I can happily say after one of the hardest years of my life, I’ve finally found it.

 

Why public relations?

There are many reasons why anyone would want to work in public relations. Whether it be Endless variety, the not so shabby salary or the chance to become a globe trotter doing what you love for a living. Public relations is seen as a very desirable job, one I was oblivious too for a long time.Before I chose a university course I done a test online to find the ‘perfect job for me’ it asked me various questions about my likes, dislikes and wants in a job- the result was unanimous, Public relations. from here I began to research what all was involved in the role of a public relations professional and I couldn’t have been more enthralled.it all just seemed too good to be true, so what were the main points that initially attracted me to PR? Media-I like discovery and experimenting with new media tools such as social media as it was one of the reasons I discovered public relations. Another is the variety that comes with a public relation role. In the words of Jane Johnston and Clara Zawawi, there are over 20 potential roles and areas that you can specialise in the PR industry (Johnston & Zawawi 2004, p. 8). Finding something I was passionate about was an important factor when choosing a degree, the variety component instantly led me to CMPR.  And lastly communication, I am a very people- driven person, being in a job that gave me countless opportunities to build relationships was a huge driving factor, I loved the idea of creating a positive impact on my community and thought through public relations I could achieve this goal.

 

A career in Public Relations

Incorporating Public relations into my chosen career path will be an attractive feature that not many other candidates in the teaching world will obtain and I will use it to my full advantage. as you may have gathered my chosen career path is to teach. Preferably in a secondary school as a business studies teacher.For the past two years, I’ve worked in my local secondary school as a learning support assistant and it has been the best two years of my life, before this I’ve never considered teaching as a career. I then went on to consider if my degree and teaching could go hand in hand with each other and discovered the skills I’ve gained over my past three years of university could be transferred into my life as a teacher. So, how do public relations relate to teaching? Now that we are in the 21st century and the Age of Information, a school district needs a communications professional to manage communication strategies that are proactive for a school district, instead of reactive. School districts must make a choice to be an active player in their community, not a passive one of the past. (Marsha Chappelow, Ph.D.https://www.nspra.org/getting_started,. ) As a public relation graduate I could provide support and a professional insight into how to Communicate with internal and external publics, help as a Community relations liaison and take different actions to ensure the schools continued success. I would do this with the help of Public relations research such as polls and surveys, I could also conduct research that will help determine the publics opinion on the school itself as a base to set an action plan in place. I will use all components of my degree to help in and out of the classroom.

 

Incorporating public relations into the school environment

From my time in university I’ve become familiar with the use of SWOT analysis. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. This would help evaluate the internal and external factors of the school. I would then highlight in on certain factors, these factors could be used on multiple publics. I would also use them in the classroom environment as public relations is a huge component of the business studies course.

 Attract the customer– Firstly recognise who the customer is, in this environment it is the school employees, the students and their parents and the members of the community. Each customer requires different needs for example school employees need to feel valued, the better an employee is treated, the better they will perform, also to ensure a high level of employee retention.

Ensuring school website is “with the times”– never judge a book by its cover, right? Well in this case, this is exactly what potential students and their parents will do. By ensuring the content is of high quality and up to date, this is a high potential selling point for the school if done correctly. You are trying to sell the school to potential customers and If a website isn’t attractive, those customers may make the decision to go elsewhere, based on appearance alone.

Stories:I know you’re probably thinking, story telling seriously. From my own experience story telling has been a factor of public relations that immediately grabs my attention every time. This is because People want to hear success stories to help ensure they are making the right decision. Stories move people. A good story can convince parents that entrusting their children into your hands is a smart choice—or that spending their resources, both time and money, on the school will be an investment in their child’s future. As Terry Tempest Williams wrote “story telling is the oldest form of education.” (Terry Tempest Williams (1984). “Pieces of White Shell: A Journey to Navajoland”, p.4, UNM Press). Just recently I was asked by the principal of the secondary school I used to attend if I would write a short article for the newspaper as it was the schools 60thanniversary. She simply wanted my thoughts on the school and my most fond memories of my time there. This is a great example of how public relations is being used to its highest accord. Getting past pupils to share their fondest memories in a 6-page spread, will highlight to potential students/parents, the surrounding the community and competitors of their continued success.

Social media-I am a strong believer that social media sells. Years ago, it may have been difficult to measure your public relations success. Social media is unique in the sense that you can adequately assess your relationships with your key audiences by measuring the number of shares, comments and likes to see what they enjoy seeing most and using that to provide your audience with content that is of interest to them. The social media platform also allows you to measure the number of people who are viewing each post. These are useful tools to ensure that you can measure the amount of recognition the school is receiving from the targeted publics. All these components are indicators of how good public relations can build strong relationships through good communication.

 

Conclusion

To conclude I believe that public relations has been a detrimental factor in my chosen career path. As you can see from above I’ve already began to plan different techniques of how to improve public relations within the school environment by mentioning some of the approaches I find most effective and interesting. By being equipped with my knowledge of public relations and clear goals of what I aim to achieve I hope this will set me aside from other competitors. I hope to implement these both within the classroom itself and throughout the school community. Public relations has shaped a huge part of the way I think and see things, it has allowed me to think outside of the box, and for that I’ll be forever grateful.

 

Rachel Magee is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: Instagram: https://www.instagram.com/rachelmagee98 and LinkedIn: https://www.linkedin.com/in/rachel-magee-52328016b/

Day in the Life of a Camp Counsellor

Right, imagine getting the opportunity to work in America for three months (paid might I add) as a sports counsellor and then get the opportunity to travel America after. This was a done deal for me, I would’ve been sold after reading that alone. In this blog, I’m going to talk you through what a typical day in the life of a Camp Counsellor is like. If you get the opportunity to do this in your lifetime, jump at it and grab it with both hands.

RM5

Let me give you a little rundown of what it was all about. So, I was a camp counsellor at Long Lake Camp for the Arts in upstate New York. Long lake is a specialist camp with all the traditional camp activities. I looked up different photos online of what the camp would look like and lists of the activities offered but you really have to see it to believe it. There were theatres, circus areas, a huge lake and the list goes on. Long Lake is a sleep-away camp, which means that campers spend the nights sleeping in cabins. There can be up to about thirteen children in each cabin along with 3 counsellors with only three toilets… so as you can imagine in the mornings, 3 very annoyed counsellors waiting for 13 fifteen year olds to get ready, I’ll say no more. For me every day was different, one day I was paintballing, the next I was doing high ropes, every day in camp is a new experience. Some days are harder than others as you have to remember you are in a foreign country working crazy hours and are probably a little homesick, but it’s so important to remind yourself why you are here, don’t let these little setbacks ruin your experience, fight through them and trust me once your past the week 1 mark, you’ll not want to leave.

Mornings at Camp!

RM6Rise and shine. The first task of the day as a Camp Counsellor is to get the kids up and excited for the day ahead! This can be a difficult task as a 7.30am start didn’t seem to excite many of the kids (including myself). The best method of getting everyone up and ready for the day ahead was lights on and music blaring, each day someone different got to choose the music. The fact that the camp I worked at was a performing arts camp there was sooo much talent, like these kids were insane so meal times especially would be full of singing and dancing which brought a real buzz to the place. The breakfast itself was well let’s just say it was very American, the sugar high was real, but I wasn’t complaining.

Activities

After breakfast is a cabin inspection which is a real pain in the a** (if you don’t pass). Then time for the activities to start. At Long Lake, the kids choose their own schedule every day, they literally can do anything they want, it’s our job as counsellors to promote our activities so each morning and afternoon we would hold a camp meeting where the head of each department tried to promote their activity to let each of the campers know what’s going on in that particular day.RM7

The options are bottomless really, if they want to do something, we found a way to do it, which was challenging at times but kept me on my toes.Activity time is time for specialist counsellors such as myself to head in their separate directions to teach the different activities. I was the head of the sports department so a typical day for myself was first of all creating a schedule for the different members within the sports department then from there I would take kids down crazy ATV trails or take them out on the jet skis, really whatever they wanted to do, I was doing it.

Every day I got a period off, which I usually took later in the day to give me a chance to ring home, other times I would get involved in an activity at camp which I was not familiar with the different activities on offer meant that you could learn a new skill or try something different every day! I tried everything camp had to offer, even daring to go on the flying trapeze in the circus, all I can say is fair play to the circus staff, once was enough for me.

Evening Activities

After dinner was a chance to chill out with campers and friends and get ready for our evening activities. Personally, this was my favourite time of the day because it was recognition of another day well done and also most of the time we got s’mores. EveRM8ry evening at long lake a new activity was on offer, our evenings would be spent watching performances, bonfire nights, ice cream socials or camping trips away to our local campsite. They really thought of everything.

Nights at Camp

When evening activities finish, ill not lie I am completely shattered at this point, you’re on the go from 7am-10pm. At long lake counsellors work on a rota in the evenings. One counsellor and a CIT (Counsellor in Training) take care of the kids and settle them for the evening. The other two counsellors can take the evening off. I oversaw the oldest girls, trying to get 35 16-year-old girls to go to bed before 11pm was a complete task in itself, thankfully it was only once a week! What do I miss most about my nights at camp? Simple… the lake. On one of my last nights at camp, the capers asked me if we could go to the lake and stargaze. I’d never seen so many stars in my life, the Adirondack sky truly lit up it was by far one of my highlights of my camp experience.RM9

Yes, the days are long, you may miss home but my experience at camp honestly made me mature in so many different ways, it opened me up to a different career opportunity, it allowed me to experience a different culture and overall it allowed me to have a summer of a lifetime with some of the best people I’ve ever met, I know may sound cliché but it’s the truth.

RM10So, what are you doing this summer?

Rachel Magee is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: Instagram: https://www.instagram.com/rachelmagee98 and LinkedIn: https://www.linkedin.com/in/rachel-magee-52328016b/

How The Tables Have Turned…

No turning back now, here we go, first of many. I’d like to start by apologising in advance as this might be the biggest load of rubbish you’ll ever read in your life but it’s my first blog and if I’m being honest I don’t really know what I’m doing or where this is going, so go easy on me.

So, let’s begin. Hi my names Rachel Magee and I’m currently studying Communications Management and Public relations. Along with my degree I also work part time in the secondary school which I used to attend.

Let’s turn the clock back to September 2018, I just started back into my final year of university, I thought right head down get the degree and get out. My plans took a quick change when a placement I applied to a month previous got back to me offering me a job. I was ecstatic, but me being me I left it to the very last minute to start applying for placements so the idea that id actually get one was never really a thought, so I jumped at the first opportunity, silly Rachel.

As you can probably tell from the end of the lat paragraph my placement year went down like a lead balloon. I lasted two months. Don’t get me wrong there was no issue with the company it just wasn’t quite what I expected, and to be 100% honest I’m the only one to blame. I was so excited that a company had actually offered me a job, you can only imagine how gutted I was when two months in I had to call it quits, I felt like an absolute failure. From here I found myself taking a year out of university and unemployed. Not a great start to the year.  Back to square one, the job-hunt began. I decided in the off chance to ring my old principal to see if there were any job availabilities within the school. From there everything fell perfectly into place.

So, here we again new job take 2. I was offered a job as a learning support assistant in the first-year class and that suited me down to a tee, I was in my element. I have always loved children but never thought I’d be back in my old school working with them. Seeing all the familiar faces from when I was at school and not being able to shake the habit of calling the teachers miss or sir has gotten me a brave bit of slagging. I can honestly say, in my 21 years of life I’ve never had a job that I actually wanted to get out of bed for, until now.

It’s just over 5 years ago since I was a pupil here myself, and now there were people calling me ‘miss’! sorry what? Talk about roles reversed. Being able to see how things work when the tables are turned from the viewpoint of a member of staff is shocking. This was a real eye opener for me, the amount of time and effort the teachers invest into each pupil. Even though they may not appreciate it at the time.; speaking from experience here.

 

To be brutally honest this year had its ups and downs but more so a blessing in disguise. My year working in the school has pushed me in a career path that was not my initial intention,. My time here has yet again reshaped me in the best way possible. So, to finish I’d like to give a big shout out to my once principal and now boss for answering the phone and giving me the opportunity.     

 

Rachel Magee is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: Instagram: https://www.instagram.com/rachelmagee98 and LinkedIn: https://www.linkedin.com/in/rachel-magee-52328016b/