I’m not a celebrity get me out of here!

Yes. I know what you are thinking. This is just another blog about this year’s I’m a celebrity line-up and all the antics that happened in the jungle, well then your right! For the first time in 16 years, I decided to sit-down every-night for the past three weeks and dedicate an hour and half to watch celebrities trying to survive life down under. Three weeks ago 11 celebrities were individually chosen and asked to take part in this year’s I’m a celeb. Over the three weeks they have taken part in bush tucker trials, dingo dollar challenges, and adventurous tasks that would help them in getting food for the camp. To get the food, they’ve had to eat critters, lie in caves with rats, and even swim with alligators. This would be a very big no from me!

 

When they first arrived at the camp they were not sure what to expect. To get into the camp, some celebrities had to skydive, others had to get stars in order to win the other team. These stars were not as easy as you think to get. Each night one celebrity was selected by the public vote to do the bush tucker trial. These bush tucker trials helped the celebrities earn proper meals. Each star that they retrieved during the trial was a meal for camp. But holly and Dec made sure these stars were not going to be found easy. Over the weeks I have seen celebrities eat spiders, a camel’s hoof and even a fish’s eyeball. To say there was times I needed to turn off the T.V. was an understatement. I would definitely be the celebrity to come back to camp with little or no stars. If the camp did not receive any stars they had to live on rice and beans. Ugh, even the thought of it makes me feel hungry!

 

Another way the celebrities were able to earn treats was completing dingo dollar challenges. These challenges were more fun in compared to the trials, and celebrities had more time to complete them. I think this would be more my cup of tea if I was in the jungle. When the celebrities completed the challenge, they then head to kiosk Kevin where they receive tasty treats. Cupcakes, cookies and ice-pops are some of the treats the celebrities got. However, to get the treats the campmates had to answer a question, for example, ‘what percentage of UK parent are full confident was goes on in their kid’s lives. A)80% B)45%.’ However, 75% of the time they got the question wrong, so left with nothing.

 

When in the jungle the celebrities had to live a real jungle life. Cook their own meals, wash their clothes in the river, and use an outside dunny. At the start, adjusting to this life was hard for the celebrities, but as time went on they were adopting to it no problem. At the during each week, someone new was appointed to be the group leader, their job was to assign jobs to the rest of the celebrities, while they got their own bed and all duties completed for them. I would be definitely wishing I would be the group leader as I would be no help in doing any of the other jobs.

 

Towards the end of the season, celebrities received special letters from home. This was very emotional for the celebrities; I know this because it even brought a tear to my eye. When they got near the end they started to receive more luxuries, e.g. they got to go to the jungle bar. I think this would be the highlight of my experience! Over the three weeks I have really enjoyed the show, however, watching it has made me realise how scared I actually am of rats, snakes, spiders, and pretty much everything that moves. I am not a celebrity, but if I was on the show, I would definitely be saying ‘I’m a celebrity get me out of here!!’.

 

Chloe Toner is a final year BSc in Communication Management and Public Relations student at Ulster University. She can be found at: LinkedIn – linkedin.com/in/chloe-toner-937039153

5 Things I Learned From “thank u, next”

Saturday 3rd November, Ariana Grande surprised us all with the release of her new single “thank u, next”.

A break up anthem with a difference, “thank u, next” focuses on what Ariana has learned from each of her past relationships and how this has helped her to become “so amazing”. Ariana sets and example to all her fans on how to face adversity head on and move on to better things.

Here’s 5 things I learned from “thank u, next”

1. Look back, but don’t stare

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Ariana opens the song by taking a look back at all her past relationships. Mentioning each high profile high profile ex by name, she doesn’t shy away from acknowledging her past and the issues that lead to the break up of these relationships.

The past can provide you with information about yourself and looking back at this can help you reflect. However this should not necessarily inform your future or determine your outlook. Reflecting too much on the past can make it hard to stay optimistic, we often focus on the negatives rather than the positives. Looking too deep into our past makes it hard to envisage a future without these same issues occurring.

As Ariana moves into the final verse of the song, she begins to look into the future and discusses her dreams of marriage. She hasn’t let her past failing of relationships ruin her ideal picture of her future. And neither should you.

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2. Learn from the past and take it into the future

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Throughout the song Ariana shares some painful moments that she’s been through over the past couple of years. From the death of her ex Mac Miller, the end of her engagement, family problems and her own struggles with mental health. But she also hints at how ultimately, she’s going to come out stronger from the lessons she’s taught herself.

You Learn about yourself when things don’t go the way you planned them. We learn from the mistakes we have made. Getting hurt allows us to learn more about ourselves as people and allows for self-growth. Taking these lessons with us into the future helps us to not make the same mistakes and betters us as a person. You too can turn out amazing.

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3. The importance of self-love

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Unlike other break up anthems that focus on getting over the hurt of a past relationship by scoring your exes,  Ariana sings from a place of self-love as opposed to emptiness and hurt. Instead of moving on with another relationship to get over the past, she is now focusing on her relationship with herself.

Taking time to look after yourself without compromising for others is so important. Focusing on our happiness will help us to lead a better life. Going forward into the future with self-love and acceptance will help us in all aspects of life. The Key to success in any area is confidence within yourself, no one has time for self doubt.

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4. The importance of your support system outside of your relationship

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In times of a break up we turn to the people around us for support. Ariana sings about how spending more time with her friends has helped her to stop worrying about the past. She also speaks about her close relationship with her mother, who she wants to walk her down the aisle some day.

After a relationship ends it is these people who we look to for support through the pain. That is why having this support network is so important. Laughter and good times with friends helps us to get over the bad times of the past.

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5. There’s strength in vulnerability

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“thank u, next” is undoubtedly Ariana’s most vulnerable song yet. Explicitly talking about all her past exes by name and her dreams for the future, she opens up to fans.

“thank u, next” has also been Ariana’s most successful single. It broke Spotify’s record for single day streams from a female artist 2 days in a row and became the fastest single to surpass 100 million streams in Spotify history. It is Ariana’s first number one in the singles charts in both the UK and USA.

This success was followed by and iconic video which  broke the record for the biggest music video debut in YouTube history, earning over 50 million views in the first 24 hours.

While this commercial success is amazing the real success of the song lies in Ariana’s openness with her fans which has allowed so many people to connect with the song. There is a reason so many people are listening to the song and that is because we can all relate to it in some capacity.

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Allowing ourselves to open up and be vulnerable to the people around us will help you to make deeper connections. We all go through the same struggles in life and we can all relate to each other. A problem shared is a problem halved and vulnerability can be the first step forward in moving on.

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Cathal McCaughey is a final year student on the BSc in Communication Management & Public Relations at Ulster University and a Study USA alumni of College of St. Benedict / St. John’s University MN. He can be contacted on: Instagram – @Cathal_10 / Twitter – @Cathal__10 / Linkedin – http://www.linkedin.com/in/cathalmccaughey

Conor Mc Gregor- PRoper Twelve

Conor McGregor – the man, the myth, the legend.  The loud mouth, Crumlin born showman has became famous for his illusive striking, crazy fight predictions and his ability to roast his opponents in press conferences to the point of freezing up when faced with him in the cage. Love him or hate him- his PR campaign works.

Recently McGregor has been making the headlines for all the wrong reasons, for example hurling a dolly at an opponent’s bus window, injuring numerous fighters, invading the cage at another fight promotion and consequently making the general public fear he was losing his mind. It could be argued that this thoughtless and irrational behaviour may have been detrimental to his reputation and public image however perhaps there is a method to his madness, after all does bad publicity really exist? I think that it is high time for the public to appreciate Conor McGregor for the shrewd, calculating businessman and PR genius that he is. Ultimately he is the one with the staggering net worth of $110 million USD meanwhile I struggle to gather up the price of his pay per view fights.

Was this a calculated stunt to promote the biggest UFC fight of all time ???? You decide.

McGregor has utilised his popularity with the millennial generation and used it to his advantage in undertaking a recent business venture whereby he has attempted to get his foot in the door of the Whiskey business. He was a huge talking point in the media recently and he has used this momentum to promote his new product  “Proper Twelve” to the next level in his UFC press conference.  With the fans behind him coming into his fight with Khabib Nurmagomedov,  McGregor took every opportunity to have a bottle of his infamous Proper Twelve glued to his hand in order to make it a household name around the globe.  He then proceeded to taunt Jameson whiskey as he claimed it was “done” and “we only drink Proper Twelve, proper Irish whiskey from a proper Irish man.” This was a huge claim as Jameson is so well established in Ireland yet he had his fans cheering “F*** the Jameson brothers” at the open workouts.  Quite a bold move but he isn’t notorious for being respectable in his approach to marketing.

Continue reading “Conor Mc Gregor- PRoper Twelve”

Ge ne uis or l’eau de chris?

Weirdest title ever? I know! Bear with me though there is a method to the….madness?

As this is my first blog post I should probably start by saying a few things about myself, I am a final year Communication Management and Public Relations student, I am on my 5th year of university after doing a year in Leeds studying Event Management. Unfortunately, that didn’t quite work out for me, so here I am 5 years on from leaving school, in Jordanstown approaching my last 9 months of university, oh also I am obsessed with my dog and love, love, love, Love Island!

Now I don’t exactly love, love, love Love Island, I could definitely still live without it but it leads me onto what this blog post is actually about.

It’s the 9th October 2017 and Chris Hughes, a contestant from summer ’17 series of Love Island has just released he will be partnering up with Topman, one of the UKs biggest high street retailers for men (and women, great for an oversized hoodie ladies!) to sell bottled water named L‘Eau de Chris, infused with his own tears. Instagram, Twitter, Facebook any social media platform you can think of went into melt down.

Now, if you haven’t heard or have no interest in the Love Island frenzy, Chris was known on the show for shedding a tear here and there, and rightly so, everyone has there moments, right? Everybody hopped on the band wagon “oh this is just another way for them to make money” “absolutely ridiculous, selling your own tears, you should be ashamed of yourself” to state but a few of the harsh tweets- I have inserted a few below to have a chuckle at when this was released, allowing a good 16 hours to pass of mixed reviews of his new business partnership, receiving praise from some and not so much praise from others. Over these 16 hours Chris allowed his followers to drop and rise, twitter to go crazy and Instagram to be bombarded with horrible comments, all whilst knowing the real reason behind his new “business venture”.

  

  

The plot thickens, Topman was not Chris Hughes newest venture, CALM- Campaign Against Living Miserably, a leading UK based charity to help against male suicide was.

This new campaign was in fact in aid of increasing awareness of male suicide, smart, eh?

Chris Hughes is now in fact one of the newest ambassadors for CALM and face of their campaign #dontbottleitup, this all came from his courage and openness whilst being featured on the show, as I said *or typed* before, everybody has their down moments so why keep it in, male or female? Chris Hughes has openly spoke about his problems with anxiety and how talking about problems and speaking openly has really helped him.

Chris stated in his interview with CALM “it’s like halving the problem straight away when you talk with someone about it” and that I completely agree with and commend him for how open he is, obviously I am a girl but by being around my brother, dad and boyfriend I know how hard it can be for men to show emotion or open up. There is that stigma now that men need to be ‘masculine’ and women are the ‘emotional’ ones but I completely dis agree and this is exactly why I think this PR campaign is one of the best social media has seen. Any suicide, male or female is absolutely horrendous and soul destroying, so campaigns like these are what is needed in this generation to get people talking, talking about their problems and opening up.

Okay, to the title, ‘Genius or Ludacris’ get it now?

The name behind the bottled water in the first place means Ludacris i.e. its Ludacris to feel like you should bottle it up, this was all very fitting as it was also World Mental Health Day, the day the initial campaign/prank was released.  After it the cat was out of the bag, opinions completely changed and so did the general public’s view on Chris Hughes, very quickly.

This whole campaign and PR stunt helped to spread the hashtag around not just the UK but around the world and really, I think that is the perfect venture for someone with his following and platform to go towards. Don’t get me wrong I can’t help but have ‘FOMO’ (fear of missing out), when I miss just one episode, I can’t be the only one to admit to that? But usually end up hating them all once they come out and take over my Instagram and twitter with their horrendous teeth whitening discount codes or new merch, but this changed my perception on Chris completely….and hopefully will change yours too!

Sarah Heath is a final year BSc in Communications Management and Public Relations student at Ulster University. She can be found on Twitter: @sarahmeganheath,  Instagram @sarahmeganjane, LinkedIn: https://www.linkedin.com/in/sarah-heath-375053a6/

 

STRICTLY PROHIBITED: Curse or Coincidence?

When deciding on a topic for my first blog post, I thought to myself; What am I interested in? What would my readers be interested in? What’s been going in in the media this week? So, I thought I’d keep this light-hearted and discuss the recent Strictly Come Dancing scandal. If you don’t like Strictly don’t leave just yet, I for one am not a major fan but I have somehow become captivated by the so called ‘Strictly curse.’

Popular entertainment show Strictly Come Dancing has a troubled history of sparking relationship woes among its celebrity contestants but is it really a ‘curse’ or just a coincidence? Well, let’s take a look…

It’s been the latest media frenzy this week taking the world of showbiz by storm and anyone who has any contact with the outside world will undoubtedly heard of the recent goings on between strictly duo, Seann Walsh and Katya Jones.

If you for some reason have been living as a hermit, Seann and his professional dance partner Katya were spotted sharing a kiss and joking around outside a London bar last week much to the dismay of their respective other halves.

Exhibit A: #Awkward

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Seann was in a long-term relationship whilst Katya is married to fellow strictly dancer Neil Jones, who made his feelings towards Seann pretty clear on Saturday nights show.

If looks could kill, literally…

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Curse or Coincidence?

A total of 9 couples have already fallen for the strictly ‘curse’ since the show’s debut back in 2004 so it does make me think, perhaps this is a curse? or maybe we are just dealing with a bunch of celebrities who simply can’t handle themselves around a few sweaty dancers, either way the debate seems to captivate the minds of the public every year.

Having never been a fan of Strictly Come Dancing with this year being no exception, I found myself unable to escape the drama on social media, and let’s not kid ourselves, we all love a bit of drama! I tuned in to Strictly ‘It Takes Two’ to see how the couple would deal with the utter shame of the situation and it was possibly the most uncomfortable thing I have ever witnessed, and I certainly wasn’t alone there.

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One thing I can say about the so called ‘curse’ is that it has worked wonders for the BBC. When news broke of Seann and Katya’s infidelity, BBC bosses were rather silent on the issue, understandably perhaps. However, there was no escaping the scandal, with some celebrities jumping to Seann’s defence whilst others began to publicly bash him and his partner Katya calling for the pair to be kicked off the show. Strictly judges, current and previous contestants appeared on various TV shows over the course of the week sharing their opinion on the scandal, so Strictly well and truly gained mass publicity, whether it be positive or negative.

So, have the BBC played up to the ‘Curse?’

From keeping up with all the drama in the world of Strictly, I can’t help but think this whole ‘curse’ debate has worked in the BBC’s favour, with viewing figures hitting a whopping 11.9 million this week with many eager fans tuning in to see the couple perform, I think we can agree that the BBC has well and truly won the Saturday night TV ratings war, but maybe unfairly this time around! The BBC meticulously planned each and every minute in Saturday night’s show to keep viewers on their toes, even leaving Seann and Katya as one of the last couples to dance, so is it really any wonder why they kept them in the show? It was total genius!

It remains unseen as to whether or not the ‘curse’ is real so the real question is, will it all be forgotten about by next week? Probably not, but lets all sit back and watch the drama unfold.

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The Strictly Saga continues…

Sorcha Conway is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be contacted through; Facebook: Sorcha Conway /  Twitter: @SorchaConway / LinkedIn: sorcha-c / Instagram: sorchaconway515

 

Strictly Curse or PR Blessing?

Strictly Curse or PR Blessing?

It started with a kiss. Last weekend, Seann Walsh and his Strictly Come Dancing dance partner Katya Jones were photographed kissing after, what they later described as, ‘a few too many’.

A standard work-place faux pas, that a lot of the nation can unfortunately relate to, made all that more severe by the fact that Katya is married to Neil, another professional dancer on the same show and comedian Seann has (or be that now had*) a girlfriend, Rebecca, of 6 years.

The photographs, taken on 8th October made the front page of The Sun on Sunday which was subsequently followed by various other front-page appearances throughout the week in The Sun, The Daily Mail and The Mirror.

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Both guilty parties immediately posted short and standard apologies on each of their Twitter accounts in an obvious attempt at some damage control. However, it was the statement from Seann’s scorned lover, Rebecca Humphries, that really got people talking.

In a statement co-written by Public Eye, a PR agency who boasts big names such as Jamie Dornan and Suki Waterhouse as their clients, Humphries addressed the incident (which took place on her birthday- I mean, come on Seann?!) and reinforced that she ‘wasn’t a victim’ despite revealing that Walsh had been controlling, verbally abusive and called her a psycho for voicing her concerns over his fidelity.

Rebecca’s brilliantly written statement was retweeted over 12,800 times and saw her Twitter followers increase by over 16,500. Her statement also prompted support from celebrities including Myleene Class, Stacey Solomon, Carol Vorderman and Marian Keyes, many of whom gushed about an all too familiar situation and how she handled herself with such dignity and grace. The Chief Executive of Women’s Aid, Katie Ghose, even praised Rebecca for speaking out publicly about her experience and helping other women in similar situations.

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This perfect example of crisis communications catapulted Rebecca into the spotlight, not as a woman scorned but instead as a voice for a new generation of strong, resilient and capable women.

However, a source from Strictly Come Dancing has said that, “It was written to bring him down, plain and simple, to chime in with the whole #MeToo moment and make it seem far, far worse than it was.” They then went on to say that “He’s a total a***hole but that doesn’t make him a monster.” – A view that surprisingly was shared by a lot of viewers.

Unfortunately for Seann and Katya, their joint appearance on midweek show “It Takes Two” didn’t do them any favours though. Through watching their appearance on the aptly named show, I can only imagine that the severity of what Seann had sacrificed (other than his relationship) was only starting to sink in. His uncomfortable, uptight presence throughout the interview portrayed a mind that was now counting his potential post-show opportunities slipping away alongside his inevitable sell-out comedy tour.

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Whilst addressing his version of events, he made no reference to his (ex) girlfriend and came across as arrogant and overly defensive. Katya showed even less remorse than Seann by selfishly stating that her relationship was ‘absolutely fine and that’s what matters the most’.

But I couldn’t help but wonder, why hadn’t Neil weighed in on these terrible attempts to handle the situation? Was he indeed absolutely fine with his wife’s indiscretions? Was he going to drag Seann across the dancefloor by the throat whilst the band plays Copacabana? Neil’s response was something I’d never read before in any crisis communications text book- he completely ignored his wife’s indiscretions and instead posted this photo below on his Instagram page.

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Whilst Rebecca addressed her public humiliation head on and inspired a nation of women, Neil simply taught us that if all goes wrong, you can always post a poorly photoshopped photo of your butt on Instagram that will be sure to distract from anything else going on in your life…

But Neil’s Kardashian strategy wasn’t enough to distract me.

Having never watched Strictly before in my life, I settled down on Saturday evening waiting to watch the shamed partners take to the floor to perform the Charleston (which I have to believe was picked deliberately by the Strictly producers as it is perhaps the most un-sexy dance they could have been assigned).

After sitting through the first 10 acts (another obvious ploy by the BBC to keep viewers watching the whole way through) they were on. Much to my disappointment, the ghost of Bruce Forsythe didn’t appear to cast shame on them both, but clearly I wasn’t alone in my anticipation to see these two face the music and dance. Twitter was on fire with both of their names trending the entire way through the show and viewing ratings even increased by 1.4 million compared to the previous week.

So were there any real losers at the end of this scandal?

Rebecca, although going through obvious personal trauma has had her profile heightened and gained the respect of a nation of women – all beneficial factors for an actress who, let’s face it, wasn’t a household name before. As for the pair in question, despite their horrendous handling of the situation, they have come out of this pretty well. According to Katya, her relationship is ‘absolutely fine’ and this is seconded by the silent support (and seaside selfies) of her husband. Seann even managed survived the first week of evictions post-scandal and the show is, as a result, boasting huge ratings figures.

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Thanks to the ‘Strictly Curse’, which has claimed victims including Rachel Riley, Natasha Kaplinsky and Kristina Rihanoff, the nation is watching, talking  and tweeting about Strictly Come Dancing 2018. A blessing in disguise.

 

*I personally think the most traumatic thing about this whole scenario has to have been the over-use of the word ‘snog’ in the press.

 

Lucy Sempey is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: Twitter – @LucySempey ; LinkedIn – https://www.linkedin.com/in/lucy-sempey-482ab9130/

 

The Kardashians and their PR stunts

We all noticed last year that the Kardashians were appearing all over our social media, snapchats and online news sources about the whole pregnancy rumours. Kim was (maybe) pregnant, Khloé was pregnant and Kylie was too? But what the three sisters all have in common is not just the fact that they were ‘pregnant’ but the fact that they drove the media mad by pulling strategic PR stunts in public and on Snapchat to stir up more news stories around their pregnancies.

After Kim went public on her pregnancy, we saw Khloé and Kylie hiding their stomachs in public for the paparazzi with baggy clothes or with their handbags; to posting images on Instagram and Snapchat, carefully leaving out their stomachs. The whole rumour of ‘if’ the Kardashian’s were pregnant and their refusal to answer or respond to this huge media uproar was the core source driving all their publicity at the time.

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Ever since a source told TMZ about the pregnancies in the family, every tabloid magazine and paper in the world went on a frenzy to report on it. From simple snaps that Khloé and Kylie puts up on Snapchat, to the family ignoring comments and questions about even confirming the pregnancy. The fact is that dominated our news feed, and what’s worse is that we became so intrigued by it.

So, why is it so effective?

The Kardashians use the press to send out one way communication to the public; For example ‘sources’ said Khloé is pregnant and Kylie is 3 months pregnant, but are these sources just a press agency  devised to promote the Kardashians and get them in the public eye?

For the Kardashians there is no such thing as bad publicity. Every story out there, they make work in their favour:

“Hiding that baby bump?”: ‘Pregnant’ Kylie Jenner causes a stir on the Kardashians’ Christmas photoshoot (The Mirror)

Pregnant Kylie Jenner and Khloe Kardashian Snap Selfies Together (USMAGAZINE)

When Is Kourtney Kardashian Due? Star Reportedly Pregnant With Younes Bendjima’s Baby (ELITE DAILY)

Kylie Jenner reveals ‘baby bump’ for the FIRST time along with giant cleavage – amid reports she’s ‘pregnant’ with her first child (OK Magazine)

A Legit Clue On Kim Kardashian’s Instagram Ties Together The Pregnancy Rumours (www.refinery29.uk)

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We see with all these tabloid titles taking the media that none of them actually confirmed the pregnancies, they were all rumours. Theories were created based on their social activity and reading into captions ‘ The 3 of us…’ many tabloids and fans looked on the Instagram pic above as a coded message from Kim suggesting that the three of the sisters are pregnant, even before the official news broke.

These sort of headlines are so effective because they manage to attract those that do not even like the family. So in due course, by creating a lifestyle that many people aspire and relate to, the family not only taps in to their target audience engagement, but also reaches out to other market segments that are intrigued by their way of life.

How is this PR?

The Chartered Institute of Public Relations (UK) defines public relations: “Public relations is about reputation – the result of what you do, what you say, and what others say about you. Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.”

The Kardashians use the media today for free coverage to influence the public to engage with the Kardashian/Jenner brand. They ignored the pregnancy rumours for months; they post images of themselves on social media as normal, like they are not in the media spotlight? All this attention and failure to respond to the media has journalists and fans fascinating over every post or public outing they make. As a result, the public’s desire to know more is working in their best interests, helping them further their presence in the public eye and achieve their main aim to engage more people in their personal lives,

Also, considering this year is the 10th anniversary of the Keeping up with the Kardashian’s show, could this just be a PR stunt to increase viewing? Or maybe to get more people to sign up to the new ‘Hayu’ App which the Kardashians are current brand ambassadors for? All I can say is I hadn’t a clue what ’Hayu’

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was until I seen the Kardashians plastered all over it and thought hey they must have made their own app.  Just to confirm Hayu is new streaming video service that’s all about reality TV on demand which only launched last year.

To sum up, the Kardashian-Jenner clan use life events to gain publicity and ultimately engage with their brand, not just the ‘Keeping up with the Kardashian’s’ TV Show but also each of the ladies (Kim, Kylie, Kendal, Khloé and Kourtney’s) individual brands. Their strategy of creating rumours in the media and pulling PR stunts across all social media platforms gains them more credibility and interest by their refusal to address the current dramas in their life.  An excellent example of effective public relations in today’s competitive media environment.

Shannon Doyle is a final year BSc in Communication, Advertising & Marketing student at Ulster University. She can be found on Twitter: @shannond_761 / Linkedin: www.linkedin.com/in/shannon-doyle-28b827109