The Kardashians and their PR stunts

We all noticed last year that the Kardashians were appearing all over our social media, snapchats and online news sources about the whole pregnancy rumours. Kim was (maybe) pregnant, Khloé was pregnant and Kylie was too? But what the three sisters all have in common is not just the fact that they were ‘pregnant’ but the fact that they drove the media mad by pulling strategic PR stunts in public and on Snapchat to stir up more news stories around their pregnancies.

After Kim went public on her pregnancy, we saw Khloé and Kylie hiding their stomachs in public for the paparazzi with baggy clothes or with their handbags; to posting images on Instagram and Snapchat, carefully leaving out their stomachs. The whole rumour of ‘if’ the Kardashian’s were pregnant and their refusal to answer or respond to this huge media uproar was the core source driving all their publicity at the time.

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Ever since a source told TMZ about the pregnancies in the family, every tabloid magazine and paper in the world went on a frenzy to report on it. From simple snaps that Khloé and Kylie puts up on Snapchat, to the family ignoring comments and questions about even confirming the pregnancy. The fact is that dominated our news feed, and what’s worse is that we became so intrigued by it.

So, why is it so effective?

The Kardashians use the press to send out one way communication to the public; For example ‘sources’ said Khloé is pregnant and Kylie is 3 months pregnant, but are these sources just a press agency  devised to promote the Kardashians and get them in the public eye?

For the Kardashians there is no such thing as bad publicity. Every story out there, they make work in their favour:

“Hiding that baby bump?”: ‘Pregnant’ Kylie Jenner causes a stir on the Kardashians’ Christmas photoshoot (The Mirror)

Pregnant Kylie Jenner and Khloe Kardashian Snap Selfies Together (USMAGAZINE)

When Is Kourtney Kardashian Due? Star Reportedly Pregnant With Younes Bendjima’s Baby (ELITE DAILY)

Kylie Jenner reveals ‘baby bump’ for the FIRST time along with giant cleavage – amid reports she’s ‘pregnant’ with her first child (OK Magazine)

A Legit Clue On Kim Kardashian’s Instagram Ties Together The Pregnancy Rumours (www.refinery29.uk)

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We see with all these tabloid titles taking the media that none of them actually confirmed the pregnancies, they were all rumours. Theories were created based on their social activity and reading into captions ‘ The 3 of us…’ many tabloids and fans looked on the Instagram pic above as a coded message from Kim suggesting that the three of the sisters are pregnant, even before the official news broke.

These sort of headlines are so effective because they manage to attract those that do not even like the family. So in due course, by creating a lifestyle that many people aspire and relate to, the family not only taps in to their target audience engagement, but also reaches out to other market segments that are intrigued by their way of life.

How is this PR?

The Chartered Institute of Public Relations (UK) defines public relations: “Public relations is about reputation – the result of what you do, what you say, and what others say about you. Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.”

The Kardashians use the media today for free coverage to influence the public to engage with the Kardashian/Jenner brand. They ignored the pregnancy rumours for months; they post images of themselves on social media as normal, like they are not in the media spotlight? All this attention and failure to respond to the media has journalists and fans fascinating over every post or public outing they make. As a result, the public’s desire to know more is working in their best interests, helping them further their presence in the public eye and achieve their main aim to engage more people in their personal lives,

Also, considering this year is the 10th anniversary of the Keeping up with the Kardashian’s show, could this just be a PR stunt to increase viewing? Or maybe to get more people to sign up to the new ‘Hayu’ App which the Kardashians are current brand ambassadors for? All I can say is I hadn’t a clue what ’Hayu’

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was until I seen the Kardashians plastered all over it and thought hey they must have made their own app.  Just to confirm Hayu is new streaming video service that’s all about reality TV on demand which only launched last year.

To sum up, the Kardashian-Jenner clan use life events to gain publicity and ultimately engage with their brand, not just the ‘Keeping up with the Kardashian’s’ TV Show but also each of the ladies (Kim, Kylie, Kendal, Khloé and Kourtney’s) individual brands. Their strategy of creating rumours in the media and pulling PR stunts across all social media platforms gains them more credibility and interest by their refusal to address the current dramas in their life.  An excellent example of effective public relations in today’s competitive media environment.

Shannon Doyle is a final year BSc in Communication, Advertising & Marketing student at Ulster University. She can be found on Twitter: @shannond_761 / Linkedin: www.linkedin.com/in/shannon-doyle-28b827109 

Women Empowering Women: Why Women Like Tamara Ecclestone Should Be No Exception

No, it’s not every day that you’re born into a multi-billion dollar family empire. However, we can’t choose our upbringings, and for Tamara Ecclestone, she was integrated into the billionaire lifestyle from birth. Now a pop culture icon and television star today, Ecclestone is happy to give viewers a peak into her life and what it’s like raising Sophia – something every mom around the world can relate to.

Called Tamara’s World, the show runs on ITVBe, showcasing the life of former F1 boss Bernie Ecclestone’s daughter, accompanied by her husband, Jay Rutland, and daughter Sophia, whom she lovingly refers to as Fifi. Her mansion, staffed by 50 people, brings the camera crew through the household team each episode, including a chef and a dog-walker, all managed by Ecclestone’s personal assistants: Megan and Dani.

Viewers have been hitting back at Ecclestone, claiming that nothing about her life is normal if a staff of 50 people is waiting on her hand-and-foot. However, others are coming to her aid, claiming that no matter how much money you have, raising a daughter properly today is challenging for everyone. Ecclestone proclaimed that she feels very fulfilled, trying not to spoil Fifi despite her wealth. As she has put it, “We are completely l bonkers, but normal at the same time.”

The debate has certainly unfolded on social media platforms, with women pitted against women, arguing about Ecclestone’s lifestyle and if it’s right or not right for her daughter. It leaves many wondering what happened to the female empowerment movement that’s been sweeping the world lately?

The Feminist Debate

Ecclestone recently sat for an interview with television personality, Lorraine Kelly, where they discussed her life as a mother and the challenges she faces raising Fifi. As the interview took an awkward turn, Ecclestone had to defend herself against accusations put forth by Kelly, implying that Fifi’s separation anxiety was completely Ecclestone’s fault. Touching on parenting style and when it’s appropriate to “let go” of one’s child, putting trust in another caretaker, Ecclestone stated that it’s been challenging for her as she doesn’t want to let her daughter go. Kelly quickly interjected regarding Ecclestone’s attachment, saying, “You don’t want to project that onto her. That’s the trouble isn’t it. You’ve got to learn to let them go haven’t you. I’m sorry you absolutely do.”

Fans quickly descended on social media, lashing out at Kelly for being so obnoxious and rude to Ecclestone. Simply stating at the beginning of the interview that, “In the beginning, Fifi really struggled and I was still heartbroken.  But now she’s into it and really bonded with her teachers and her friends. I’ve actually found it much easier to let go,” viewers felt that Kelly’s attacks her unwarranted and distasteful all around.

As retaliation, Ecclestone took to her social media account after to post a cryptic picture that said, “Women should empower each other instead of being so hateful and envious of one another.”

It sparked the discussion of the classic feminist debate that we see so commonly in the media today. Instead of praising one another and appearing strong, locked in unity for the world to see, women, like Kelly, feel the need to use their public platform to bring down another successful women. It’s a venomous act of defiance that is all-too-common, particularly when it’s woman versus woman. Ecclestone has had to deal with her fair share of criticism today, most of it coming from other women. As a rich, beautiful, and faithful mother, the inferiority complex sets in with other women, who decide to tear her down in their comments and posts. It undermines the female empowerment movement at every corner.

Ecclestone’s Post

There’s something everyone could learn from reading Ecclestone’s post that encouraged more women to empower one another instead of being publicly hateful. If more women took a step to bring other women up, especially on public platforms, more women would be kinder to one another, and more men would respect the feminist movement because it would actually be working. In order to see real, tangible change in this world for women, it needs to start with women themselves. Kelly’s act of jealously perpetuated the “catty” female stereotype, and forced an empowered woman to defend herself on social media.

There’s something everyone can learn from Ecclestone’s social media quote. Female empowerment starts with feminine support today.

Nicole Devlin is a final year Communication, Advertising and Marketing student at Ulster University. She can be found on LinkedIn: https://www.linkedin.com/in/nicole-devlin-29342364/

Look What ‘PR’ Makes Taylor Do – she’s not ‘really’ dead…

I’ll admit, I’m a self-confessed Taylor Swift fan – I’m a ‘Swiftie’ – and yes, I’m proud of it.

However, if you’re not a fan and have absolutely zero interest in her (or her cats or ‘squad’) then first of all: we can’t be friends. Second: don’t worry, this won’t be some typical fan-girl blog… but when one of the most influential, successful and talked about music-moguls in the WORLD, just released her new album titled ‘REPUTATION’ and we have been set the task to write PR Blogs?

Well, this was a no-brainer (and I’m joking about my first point, promise!)

Thumbs up Taylor Swift

Yes, it can be said that I’ve been through every ‘Swift era’; from the ‘old’ guitar-playing, curly-haired, country teen singing about Romeo and Juliet, to the sassy pop-star singing about the magical feelings of turning 22, to the 2014 Taylor who asked us all to ‘shake off’ the ‘haters and the players’ to the rebranded, shady ‘new’ “I don’t give af” DIVA that she is today.

So, how did Taylor manage to do this?

The answer is simple: she has a helluva-mighty PR team.

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Let’s take it back to the beginning… and THAT Kanye West infamous interruption at the 2009 VMAs when Taylor won Best Female Video. Kanye rolled up (sunglasses firmly on his head) and took her microphone “Yo, Taylor, I’m really happy for you and I’mma let you finish, but Beyoncé had one of the best videos of all time! All time!” (#ClassicKanye).

I’ll never forget Beyoncé’s shocked reaction, “Oh Kanye. Oh God.”

Oh God indeed. He was then booed off by the audience.

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Fast forward through the years and things had improved between the pair.

That is, until good ol’ Kanye strikes again. *cue eye-roll emoji here*

This time, in a reference about Tay in his 2016 song ‘Famous’ he claimed – “I made that b**** famous.” Swifty clearly wasn’t happy and called Kanye out at the GRAMMY’S (as you do). However, everybody knows Kim Kardashian, right?

Kanye’s wife who has a gazillion social media followers.

Kim claimed Taylor had approved the line and posted Snapchat videos of Kanye discussing one part of the song with Taylor… although this ‘evidence’ only showed Tay hearing one particular lyric.

“I swear I don’t love the drama – it loves me!” a lyric that sums up the Taylor Swift of Reputation, according to Rolling Stones.

Taylor’s nice girl ‘reputation’ in the public eye hit a low when Kanye and Kim ‘outed’ her and she was denounced the worst thing you could call someone in our modern-digital-era: a SNAKE *cue snake emoji*

This snake emoji followed Taylor on social media – no matter what she posted, she would be in-undated with thousands of snakes… so much so, Taylor was the first Instagram user in the world to disable comments from all posts.

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Then the most dramatic day of Taylor Swift history happened.

“They never see me coming – what I do next…” another lyric from Reputation (there’s a pattern forming…)

Described by the media as a “digital tsunami”, Swifty removed not just comments, but EVERYTHING on social media. Zero posts, tweets and unfollowed everybody in the process, leaving her 95.4 million Twitter followers, 102 million Instagram followers and 838,458 Facebook fans left in a limbo.

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 THEN THE SECOND MOST DRAMATIC DAY IN THE HISTORY OF TAYLOR SWIFT HAPPENED.

Her social media all at once posted a cryptic video of, well you’ve guessed it, a SNAKE.

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 Taylor repeats in her new album “my Reputation’s never been worse so…” but let’s not forget she “never goes out of style” and she’s not wrong. No matter what ‘bad rep’ Taylor Swift gets – there is definitely “no such thing as bad publicity” to the PR geniuses at Brand T-Swizzle who can spin just about anything.

Just like the omnipresent snakes on Taylor’s social platforms – Swifty’s team recognised she needed to ‘shed her skin’ crafting and re-inventing her with a new image (and attitude) in order to sell a multi-million number of her new albums.

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The album title ‘Reputation’ was a hint that she planned to address some of the controversies she’s dealt with in the past, and her album cover literally GLORIFIES the media with its newspaper style and use of classic font. This, as an iota (or two fingers), to the Media who have portrayed her in the light they have, since 2009.

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The ‘Taylor Swift’ we know isn’t just a person – she’s a BRAND, a case-study, a re-invention of character.

Look What You Made Me Do – the most-anticipated song of the year was released – and people were SHOOK by her lyrics directly addressing both Kanye West, and the Mass Media in general:

“The old Taylor can’t come to the phone right now….

WHY?

Oh, ‘cause she’s DEAD”

Out with the old Taylor and in with the new, alongside an epic music video even mocking her previous personnas and literally OWNING what people were saying negatively about it her through the form of…. ‘the snake.’

Taylor Swift SNAKE

“I got smarter, I got harder in the nick of time. I mean, I rose up from the dead, I do it all the time” – indeed she does, or her PR team do anyways.

This comeback single is still being talked about, and hit Number 1 on worldwide iTunes for a straight consecutive 3 weeks, breaking all kinds of streaming service records in the process.

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Vanity Fair stated recently how social media has replaced the ‘traditional celebrity publicist,’ when a musician can announce a world tour through the form of a single tweet.

What did Taylor Swift do? Oh… she just announced her biggest world tour to date over the social media she deleted herself off previously. (You’re probs asking how I’ve kept up with all this…)

In total, Ticketmaster stated 2.5 million to 3 million tickets for the 44-date tour (including stops in the U.K., Ireland, Australia and New Zealand) sold out within minutes.

THIS is why Taylor Swift WINS at life basically.

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“Make no mistake, this girl’s love affair with DRAMA is alive and well,” according to Rolling Stones… but it also conveniently helps her sell just about anything she puts her name to.

Her life has evolved into a PR minefield, but to sum up this ‘drama’ of Taylor Swift to date…

I refer back to my title of this blog post:

Look what ‘PR’ makes Taylor do – she certainly is NOT dead.

 

Chloe Campbell is a final year BSc in Communication, Advertising and Marketing student at Ulster University. She can be found on LinkedIn: linkedin.com/in/chloe-campbell-337b26152 / Facebook: Chloe Campbell.

The 27 Club; Myth or Maybe?

Side note – Originally the title for this blog post was supposed to be; ‘To Blog or Not To Blog’, pretty self-explanatory but I had this idea of creating a post to just address the fact that I have recently been very conflicted with creating blogs (isn’t it ironic, don’t you think?). Writing is something that I really enjoy doing and I would never have started to write blogs (especially blogs that would be published for everyone to read), if it wasn’t a requirement for my final year PR coursework. For this PR work I had to write a series of 3 blogs, incorporating both PR and personal interest, I actually would’ve been quite happy if we had to complete 10 posts as it is work that I just thoroughly appreciate and benefit from in many ways.

Once the coursework was complete, I stopped writing. However, there have been quite a few moments where I have been reading a story or article, listening to music or just watching the news and thought; I could easily write an interesting post about this, especially if it is something that fascinates me! Of course, personal interest posts are what I revel in, I do enjoy PR related writing;  and I am still very much a beginner in that area but it is something I do hope to continue.

Soooo, my apologies if you weren’t interested in any of that, but here goes a personal interest post (which very few of you may actually find interesting in the slightest).

‘The 27 Club’; have you heard of it? if not let me tell you a little of what I know. The 27 club or the Forever 27 Club, was the collective name given to the group of iconic musicians and actors who all passed away at the young age of 27, more often that not this was due to drug and alcohol abuse or violence-related incidents. Although the causes of death are rather varied, does this mean there are no patterns? no connections?, you have to admit; it is a little coincidental. So, if you would like to know which famous names will be forever 27, keep reading; Jim Morrison, Jimi Hendrix, Janis Joplin, Brian Jones, Kurt Cobain, Amy Winehouse, Richey Edwards, Ron ‘Pigpen McKernan, and more.

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Personally, when I first heard about the idea of The 27 Club I was immediately hooked and just had to find out more, a deeper meaning; it was all so strange. Is the curse of The 27 Club more than just an unsettling trend? How many more famous names will become associated with this? Are there musicians out there who fear becoming the life claiming 27? (ok that last one was a bit dramatic but shhh). Legend has it that singer/songwriter Amy Winehouse (pictured above) had actually predicted that she, too, would join The 27 Club. Has this myth been talked about so much that it has actually become… dare I say it; GLORIFIED?!

There are many different conspiracy theories that circle the internet today in relation to this coincidental series of events, all ranging from ‘illuminati’, deals with the devil, and even the curse of the white ‘Bic’ lighter (stay with me on this, it’s going somewhere I promise). It had been reported that during the autopsy of a number of these celebrities, a white Bic lighter was found in their possession, and of course immediately these lighters were then said to be unlucky. Maybe you’re even reading this thinking it’s all a load of rubbish;  but I can almost guarantee that the next time you happen to come across a white Bic lighter you will remember this post (probably not but that’s the dream, eh?).

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So, was it a case of live fast, die young? all in all there is not much evidence out there to support the fact that this is anything other than a peculiar coincidence, I mean; Bic’s disposable lighters weren’t even produced until 1973, a considerable amount of time after many of these famous deaths. Jim Morrison did famously once say; “whoever controls the media, controls the mind”, something to ponder over. (Maybe he was warning us, ok I’ll stop).

Still, quite a cool theory though! The 27 Club is something that I have known of and thought about for quite a while, maybe this is your first time hearing about it, perhaps you even know more than I do… and although this is likely to be some congregated idea of theories and fantasy – the next time you hear of a musician passing away at the age of 27, it just might send a little shiver down your spine!

 

Jayne Mullan is a 3rd year BSc in Communication Management & Public Relations student at Ulster University. She can be found on Twitter: @JayneMullan_ and LinkedIn:  http://linkedin.com/in/jayne-mullan-81457415a

Social Media or Social Suicide?

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Most people enjoy it, some people are addicted to it and for some people it can get them into a lot of trouble. I, being of a traditional mindset, am one of the few who believe in NOT having it. I’m talking about social media, of course! I view social media like a big night out: it may have been fun and games in the beginning, but it always ends up in a headache…

I have engaged with most social media platforms at some stage or another, but they never quite did it for me. Facebook seemed like a way for other people keep an eye on me. I didn’t do anything interesting enough to justify an Instagram account and I just didn’t get the point of Twitter. Now, I do have LinkedIn, but seeing as it doesn’t involve posting holiday snaps or getting tangled in heated cyber discussions with your friend’s auntie’s boyfriend, it doesn’t really count.

Social media is undoubtedly a fantastic tool to keep in touch with childhood friends or to share pictures with family members living afar. However, it seems strange that some use it to air their dirty laundry, post pictures of their three meals a day, or to voice their inappropriate views.

Social media has evolved, and the trends have changed, but the premise remains the same – you can say pretty much whatever you want to a potentially global audience. Comments, posts and hashtags ‘go viral’ and before you can say ‘Instagram filter’ your opinions are being judged by a lot more than your 170 Facebook friends.

And now the social media user’s greatest enemy is the screen grab. You can guarantee that no matter how swiftly you deleted something, if you have said something controversial, racist, homophobic or just downright ridiculous, someone out there will have a permanent record of it. And in this hyper-sensitive world, it is taking increasingly less for anyone, anywhere to be outraged about one’s social media content.

This year’s ‘I’m a Celebrity, Get Me Out of Here’ was immediately in the headlines for a lot more than gruesome trials and female campmates in bikinis. Jack Maynard, a YouTube star, exited the show after just three days due to social media controversy. Resurfaced tweets from 2011 showed Jack using homophobic and racist language, when he was simply an unknown teenager.

Despite the fact that his spokesperson immediately issued an apology and Jack himself has delivered a lengthy expression of regret, it has irreversibly damaged his image and personal brand. He is set to lose out on £20,000 a month through endorsements and his social media following has taken a dramatic dip in the recent weeks too.

On a more worrying note, President Trump is a force to be reckoned with when it comes to social media controversy. His Twitter account could be the cause of nuclear war before long. With power comes great responsibility, something the leader of the free world should be given a lesson on, before re-tweeting far-right videos and indulging in playground name-calling with eccentric, but nuclear-equipped, dictators.

Organisations, celebrities and politicians are among the many who spend time and money working with the right people to ensure they maintain the best possible public reputation. Public Relations practitioners shed blood, sweat and tears to manage someone’s standing and yet they allow them to have social media, which has the power to undo all their work, instantaneously.

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I am relieved that I don’t know anyone as controversial as Trump and I don’t bank on seeing any of my peers on Love Island or I’m a Celebrity anytime soon. However, I, along with my classmates, am in the process of looking for graduate jobs and my increasing knowledge of PR would suggest we all need to think before we type. Our social media posts may not be splashed over the front page of ‘The Sun’ but they could be on a potential employer’s radar, with proportionality damaging results.

As soon-to-be graduates, our own reputation is one of our greatest assets and we need to manage it carefully. So when it comes to social media; learn from the mistakes of others, take notice of the principles of PR, and most of all, mind your Ps and Qs.

 

Jenny Craig is a 4th Year BSc in Communications, Advertising and Marketing student at Ulster University. She can be contacted via LinkedIn – https://www.linkedin.com/in/jenny-craig-7a85b1113

Conor McGregor: Ultimate PR Champion

As many of you know, great PR will create a great reputation and great public image.  There is one PR campaign however which really stands out above all others and has undoubtedly captured the imaginations of people from all around the world.  At times his bravado and outrageous comments have stirred excitement and anticipation; at other times however, his circus has insulted, embarrassed and even angered many people, leaving us feeling a little weary.  Either way, it has worked.

He is Conor McGregor:  Dubliner, rock star, world champion fighter and the greatest walking, talking PR showman ever.  Not to mention every 14 year old boys absolute idol.  The former apprentice plumber from Dublin has rapidly become Ireland’s ‘Notorious’, and all through the power of his own publicity.  Like him or loath him he is the ultimate PR champion.

In 2007 Conor McGregor quit his apprentice plumbing job and had signed on to collect benefits so he could train with MMA coach, John Kavanagh.  He quickly made a name for himself as an MMA cage fighter but in 2013 he received the call from the UFC.  The rest quite simply is lucrative history.

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Conor McGregor is now the reigning lightweight champion of UFC, he is the face of UFC and the sport’s biggest name.

He puts himself into headlines, he doesn’t just talk; he proclaims wild, bizarre and often insane pronouncements that simply cannot be ignored (a bit like Donald Trump, but maybe not as bad).  Take the Mayweather vs. McGregor fight of 2017; Mayweather was favourite to win, he was undefeated in the boxing ring and is arguably the world’s greatest ever boxer.  This however did not stop the ostentatious McGregor who had never boxed professionally in his life, “I’m gonna f**k this boy up. Make no mistake.”  He remained so confident in his ability, “Tell Floyd and Showtime, I’m coming. … I want $100 million cash to fight him under boxing rules because he’s afraid of a real fight.”  At this, every Irish lad quit their job, booked the flights and swiftly made their way to the bright lights of Vegas – seriously.

While UFC or boxing may not be everyone’s cup of tea, or indeed the insults traded, through relentless and intense publicity, Conor McGregor has grabbed the attention of the world and made headlines.  The public had a thirst for the spectacle that these two mega-personalities were creating each week as the so called, ‘biggest fight of the century’ grew closer.  In the end, the luck of the Irish may not have been on McGregor’s side but yet, he was a triumph for PR.

He is Conor ‘The Notorious’ McGregor.  Arguably Ireland’s biggest sporting star and despite his entertaining bravado, a very much respected sportsman.  Conor McGregor represents every working-class lad (or lass) from Ireland who wants to take a chance; the class which Conor McGregor personifies is real and current.  They too get up early and work hard, they compete with immigrants in the job, housing and health sectors, their wages are stagnating due to the economy and competition from abroad, yet they get on with it, they work for themselves and remain ambitious, much like McGregor.  They get out there like he did and do it themselves.  In Conor McGregor, the Irish see a hero.  Through mastering his craft, achieving success in PR and becoming ‘The Notorious’, McGregor is a self-made, successful and respected sportsman who never hid his ambition.  He is a representative of Ireland and what many Irish people stand for today.

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Conor McGregor: Ultimate PR Champion, Ultimate Fighting Champion.

Lauren Hill is a final year BSc in Communication Management and Public Relations at Ulster University.  She can be contacted on LinkedIn: https://www.linkedin.com/in/lauren-hill-a7807a151/  

 

Donald Trump- PR mess or PR genius

It’s been over a year since Donald Trump became the most powerful man in the world and the 45th president of the United States. Do you remember what you were doing that very day and hour he won? I remember I sat up that whole night watching the results come in flicking between CNN and Fox news. I along with all the Hollywood stars though America would vote in Hilary Clinton but gosh weren’t Katy Perry and I wrong. In a year where Brexit won the vote it was silly looking back to think Donald Trump wouldn’t become president.

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Throughout Donald Trump’s campaign and even now not an hour goes by without a headline or some sort of uproar about something President Donald Trump has said or tweeted. No time in history has public opinion or the media been as widespread and ongoing since ‘the Donald’ announced he was running for president all those years ago. Half a decade ago Donald Trump wasn’t really a name which people mentioned here in Northern Ireland and I’m sure it wasn’t mentioned much in any other part of the world. Back then all Donald trump was known for was the U.S apprentice (he was no Sir Alan Sugar) and for owning most of New York and Manhattan. Back then I didn’t even follow him on twitter or ever even consider following him on twitter. Nowadays, he is usually one of the most trending hashtags or something related to what he has said or done is trending. Not going to lie, but one of the best decisions I made in 2015 was following Donald Trump on twitter. L5
Donald Trump has definitely rewritten the rules on messaging and communication. From a PR perspective (or well a final year PR students perspective), some would say Trump’s approach or lack of has been a horror show (possibly similar to the shinning) from his incorrect messaging to his attacks on people (remember when he was team Robert Pattinson after his breakup with Kristen Stewart) to now his attacks against the media and their ‘fake news’. It’s fair to say Donald trump has made himself a poster boy for how not to communicate to the public… or has he?

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It’s very easy to see Donald Trump’s tweets or on television and think he doesn’t know anything about communicating or Public relations but maybe just maybe he has rewritten public relations? Stay with me here…

Public relations is the professional maintenance of a favourable public image by a company or other organisation’s or individuals. Donald Trump doesn’t get much positive interactions, usually people’s public relations strategies is to gain positive interactions and dismiss backlash. However, Donald Trump’s public relations strategy is the exact opposite even now a year later after he has won the white house. Trump’s immediate off the cuff responses to the Middle East, china, the latest SNL skits, fake news or repealing Obamacare is his main strategies.

Some people believe he has thrown away the traditional pillars of talking points, messaging, communicating and replacing them with no-holds-barred dialogue. Donald trump choosing to do this means no matter if you are a democrat or republican or a member of the green party you are giving him visibility.
Trump’s approach is to raise any issue no matter what time of the day it is even if tis 3am in the morning on twitter.

Even though many hate to admit it, this strategy of Donald Trump’s is working and it is working very very well. Throughout his presidency and probably long after he will continue to have control of the topics and issues he wants on the agenda for that day.

This approach to taking over the white house has been to keep the audience tuned in and on the edge of their seats, keeping us all guessing what next will Donald Trump say.

Who would have thought Donald Trump could possibly change Public Relations? But then again suppose we never believed he would actually become president? Who’s ready for Kanye west or Dwayne Johnson (the Rock) presidency race for 2020…. L1

Lena Coyle is a final year BSc in Public Relations student at Ulster University. She can be found on Twitter: @Lena_coyle