Suite dreams are made of this

Public relations is a profound interest of mine and there are plentiful reasons why this area of expertise elevates me, particularly the communication aspect, as well as being exposed to so many interesting individuals. I am going to share my story with you, career choices and life experiences that have led me to believe that public relations is the ingredient that brings my ideas to a reality.

Anyway here’s my story (so far)…

The moment I realized that a career in public relations was for me was in 2014 when I took a year out from education; as I was unsure about which degree to pursue. I began working as a receptionist in the Slieve Donard Resort and Spa. The reason I decided to pursue a job as a hotel receptionist was with the intention of evolving my existing skill set and qualities as well as my interpersonal communication skills. With no prior experience in this field of work; I was dependent on landing the position solely on my interview and given the opportunity of expressing my ‘inner brand’. The interview was very formal and intimidating, however it was my time to shine and showcase what made me an eligible candidate for the position. The interviewers must have seen past my nerves as I was surprisingly successful and got offered a full-time position!

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The job opened me up to the public as I was the primary point of contact with the guests, meaning I was responsible for their first impressions as well as leaving the lasting impression as they departed from the hotel. At first the reception department was extremely daunting, It took me roughly three months to feel confident behind the desk, at this point my passion for public relations began to grow. I had soon become acquainted with the regular guests and catering to their needs became my second nature. I took pride in ensuring their stay was enjoyable and It wasn’t long before I started noticing my name frequently mentioned in trip advisor reviews, highlighting my ‘professionalism’ and being regarded as a ‘fantastic ambassador’ for the hotel. The recognition, gratitude and positive feedback was very fulfilling, and this was when I discovered that this was my major – representing companies whilst working alongside the stakeholders.

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Having proved my charisma, expressed my effective communication skills and established customer rapport in the business I decided it was time to enroll into university. I applied for my degree in ‘communication management and public relations’ whilst continuing to work for the organization. However, as my degree required me to move to Belfast, the company transferred me to their sister hotel – the world-famous Europa.

This environment was completely unknown to me as the hotel is twice the size of the Slieve Donard and I underestimated how demanding the job was and how busy I would be kept. This hotel is in such high demand and attracts numerous celebrities, who always must always be accommodated with VIP treatment. Over the 2 years I worked for the Europa I have checked in numerous celebrities including;  Van Morrison, Conor McGregor, Lee Evans, Jimmy Page and the entire cast of Game of Thrones. The public relations profession operates in a celebrity-driven world, and the very first celebrity I checked in whilst working in the Europa was Conor McGregor, and I can remember it like yesterday. I had only been working on the front desk for 2 weeks and can still remember the overwhelming, starstruck feeling that I got. I cant express it but every single guest that checked into the hotel, I had an overwhelming desire to go out of my way to make their stay great, whether it be a couple checking in for a little getaway for the weekend, simply upgrading their room and seeing the smiles on their faces made it worthwhile. Or having Game of Thrones stars phone down to the desk and request a wake up call at 4am to go filming, and ask to speak to me personally for knowing their room service order like the back of my hand. All these little things are what made my job wonderful.

 

Working in the Europa introduced me to so many amazing people and friends for life and even opened doors to new potential career opportunities. For example: One particular day I was checking out a lady and got chatting to her, she asked me an unexpected and extremely surprising question: “You have an amazing bone structure. Have you ever considered modelling?” I was evidently stunned by her question as I looked eagerly at my colleagues for an appropriate response to this bizarre enquiry. “No?” I replied as she handed me her business card shook my hand and invited me to attend an interview at her business ‘Alison Campbell Academy.’ I unknowingly just checked out the CEO of ‘ACA Models’ and had just been scouted as a model!

I was unsure how to feel about this proposition as the possibility of embarking on a career in modelling had never ever crossed my mind, but my colleagues were adamant that I attend the interview anyway, and I even managed to get signed onto their books. I have been placed onto various modelling jobs in which I have represented a specific brand for a certain advertising/catwalk events. Examples of brands that I have worked for include: Miss Northern Ireland, Danske Bank, Down Royal Race Course, Victoria Square and many more. It was very exciting to work as the spokesperson for established companies and represent their brand. I am frequently commended for my outgoing personality and charismatic nature working these jobs; I personally believe that my communication skills and devoted nature is what enabled my public relations abilities to blossom into a reality in the working front of an organization like this.

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Public relations is an ever-evolving industry that brings so much excitement and possibilities to the world. Public relations is deeply embedded into my personality. It is my lifestyle. Every given day is a new inspiration for me to undertake something new that will improve my professional and personal life. In the technologically advanced world we live in, there is an infinite variety of potential connections at our disposal. The  life experiences I have encountered have steered me to the realization that public relations is my bread and butter.

Thank you for reading,

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Celine Russell is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: LinkedIn –  https://www.linkedin.com/in/celine-russell-849ba4171/ ; Twitter –  @celine_russ; Facebook –  https://www.facebook.com/celine.russell.7

Celebrities in Crisis: Is all PR really good PR?

“When written in Chinese, the word ‘Crisis’ is composed of two characters: One represents danger and the other represents opportunity.” John F. Kennedy.

This quote pokes the bear in the great debate about Celebrity PR scandals, and as we move away from the archaic belief that “All PR is good PR”, it’s clear to me that one critical element of Public Relations remains; Crisis Management.  Feel free to disagree, but from my experience the two go hand in hand and every PR campaign should have an element of crisis built in, just in case the “What if?” situation becomes the “What now?” situation.

What has really grabbed my attention over the past year is the amount of crises I have seen in the celebrity world amidst the huge Harvey Weinstein scandal.

Harvey Weinstein has really piqued my interest in this area over the past and I along with the rest of the developed world have watched as the dramatic, complex, and undignified scandal unraveled before our eyes.

In case you missed it (or have been in a coma for the last year) back in 2017, Harvey Weinstein, a Hollywood mogul always pictured at glamorous Hollywood parties pictured with many famous A-List stars was slammed across all media channels after a number of different women came forward claiming they were sexually harassed by the now former film producer.

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In the early hours of the scandal, The Weinstein Company released a statement to the media saying that they were launching an inquiry into the allegations,  which translated in PR language means “give us some time to try and come up with a wordy statement that doesn’t answer any of your questions but makes it look like we know what to do in this situation and has been picked apart by our lawyers to ensure limited legal liability.”

After 13 more women spoke out, celebrities like Gwyneth Paltrow and George Clooney condemning him, his lawyer resigning, his wife leaving him and the inevitable dismissal from his own company there really was no scope for any kind of crisis management plan. Weinstein could only deny the allegations but the mass effect the media coverage had on this huge scandal meant his reputation had no hope of a recovery.

The Weinstein case seemed to cause a ripple effect in the celebrity world and soon enough many PR practitioners representing many different celebrities, business people and even government officials were facing this unprecedented crisis.

Another case that caught my eye was The Spacey Scandal…

Kevin Spacey was one of Hollywood’s most decorated actors and personally starred in one of my favourite Netflix tv series- House of Cards.

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So, naturally when this crisis came out I was stunned.

A grand total of 30 men claimed that Spacey, made a sexual advance upon them dating back to 1982.  Kevin Spacey’s response?

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Personally, I found his response quite interesting in terms of crisis management. He doesn’t try to deny the claims like Weinstein, he also doesn’t admit that he did it. But he tries to protect his image by apologizing and revealing something very personal about his life. In terms of PR one could raise the question… is Kevin Spacey revealing his sexuality as a PR spin? Is he trying to deflect from the situation? Who knows. But, a common tactic especially for PR Spin Doctors is to bury bad news in bad news, so it could be argued that this is a tactical move.

Anyway, it’s not all about sexual allegations when discussing PR scandals in the celebrity world. Comedian Kathy Griffin faced a huge media crisis when a picture was released of her holding a decapitated head of Donald Trump (look away if you are squeamish).

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Her management of this crisis was completely different to both Spacey and Weinstein. In fact, she admitted she was wrong and explicitly begged her fans for forgiveness claiming she “went too far”. Interesting, but her career and reputation were still damaged, and she was pulled from a huge TV ad as well as having to cancel several comedy shows.

All in all, crises in the celebrity world are usually unprecedented, erupt suddenly with little time to figure out how to recover. PR has an important role to play in the world of celebrity, there are many different ways to manage the type of crises I have mentioned but no matter what, when stories are leaked in the media they are everywhere. Forever. Try as they may, it can be difficult for celebrities and top figures to comeback from these types of catastrophes.

So, can celebrity PR scandals be managed?  In my opinion, it depends. It depends on the context, the scandal, the fan following, the time, the circumstances and sometimes, just sometimes, these factors can create the perfect storm. They can be managed to an extent but evidently, PR teams cannot prepare for the types of crises that can implode on them out of the blue on a Monday morning.  Hats off to them for the effort!

Orlaith Strong is a Final Year BSc in Communication Management and Public Relations at Ulster University. She can be found on Twitter @orlaith_strong and LinkedIn @orlaithstrong

Hamilton Not Throwing Away Their Shot …

When writing this blog, I had many ideas in mind.  After sitting thinking about which idea would be interesting for people to read, I decided to write about something that I am huge fan of, and that is the hit Broadway musical Hamilton. Anyone that knows me will know that there is nothing that I love more than Broadway musicals. One of the biggest musicals of the last decade has been Hamilton.  This is a Hip-Hop musical about the American Revolution and it has broken records that no one could have even imagined. Since Hamilton opened on Broadway in August 2015, in the Richard Rodgers Theatre in New York, it has received a record-breaking 16 Tony Award nominations (The Oscars of musical theatre), winning 11 including one for best musical.

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So how does a Broadway Musical become so successful? How has it been able to attract millions of people to go to see a Hip-Hop musical about the American Revolution?  How has Hamilton been able to attract people through their doors, from members of the British Royal Family to the everyday theatre-goer? Well, it’s simple – they have been able to use public relations and marketing to make Hamilton one of the most sought-after shows on Broadway.

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Hamiltion was created by Lin Manuel Miranda and it is based on the biography of Alexandra Hamilton by Ron Chernow. Lin Manuel Miranda is one of the main factors forHamilton’s success. Having already achieved success with shows like In the Heights, he had a huge fan base amongst musical theatre fans. He was also able to use his social media profile to attract attention for his new show, even before it opened. Once the show opened on Broadway, it soon became a huge success attracting many A – list stars such as Beyoncé and Oprah, to name a few. These stars would then post photos of themselves on social media, thus creating a desire for other people to go see the show.

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With the buzz of the show, and the amount of people trying to secure tickets, the show soon made headlines. People where literally willing to pay someone to stand in line at the theatre to try and secure a set of tickets. Trying to get tickets for Hamilton soon became impossible, with tickets selling for up to $1,150. The high price of tickets caused negative headlines for Hamilton, implying that it was impossible to get tickets unless you could afford the huge prices. To manage this crisis, and wanting to make Hamilton affordable for everyone, the Ham4Ham lottery was started where you could enter to win tickets for the show. In addition, the cast would often perform for crowds of people who were waiting outside the Richard Rodgers Theatre to see if they were lucky enough to win tickets. The #Ham4Ham would often be used by people at the show gaining extra social media attention for Hamilton.

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With Hamilton gaining so much attention, and not everyone being able to make their way to New York to see it or pay the huge ticket price, there was soon a huge demand for Hamilton merchandise. In this small way, you could get a taste of Hamilton even if you could not make it to the show. Marketing Hamilton means it is more than simply a Broadway show. Hamilton’s soundtrack was charting so well in the iTunes charts that they released a mixtape of the soundtrack, with songs being covered by popular artists such as Sia, Chance the Rapper and many more. There was such a huge demand for Hamilton merchandise that there is even a store in New York to keep up with the demand from Hamilton fans.  MH12

Hamilton was soon becoming a cultural phenomenon and was being used to talk about current social issues that were happening in the United States of America.  For example, Hamilton was being used when talking about politics, with the cast even performing for the Obamas at the White House. After Trump was elected President, and with protests breaking out around the country about the policies that he was introducing, many people were seen with posters at the protests that had lyrics from the musical on them such as, “History has its eyes on you” and “Immigrants – We get the job done”. During one of the shows when Vice President Pence was in the audience, the actor who played Aaron Burr, Brandon Dixon, asked Mike Pence after the show finished, and while he was still in the audience, to respect the diversity that the cast represents.  This got widespread media attention as was caught on camera by members of the audience.  Although it received negative reactions from people, including President Trump, many others applauded the cast for speaking out about social issues that were affecting the country and using their platform to educate people about politics.Image result for hamilton musical

I believe that Hamilton has made Broadway more popular than ever and has succeeded in bringing in a whole new generation of theatre fans.  Hamilton created such a buzz about Broadway musicals that there was even a Broadway Carpool Karaoke with James Corden, which not only included Lin Manuel Miranda from Hamiltion, but other big Broadway stars such as Audra McDonald, Jesse Tyler Ferguson and Jane Krakowski. This has led to the success of many new Broadway musicals such as Dear Evan Hansen, which has achieved similar success to Hamilton.  Hamilton has also helped to change the world of Musical Theatre, attracting new fans and showing that it is okay to break down barriers and change the norm.

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Muriosa Houston is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: Twitter – @MuriosaHouston ; Linkedin – http://www.linkedin.com/in/muriosa-houston-32b41413b

I’m not a celebrity get me out of here!

Yes. I know what you are thinking. This is just another blog about this year’s I’m a celebrity line-up and all the antics that happened in the jungle, well then your right! For the first time in 16 years, I decided to sit-down every-night for the past three weeks and dedicate an hour and half to watch celebrities trying to survive life down under. Three weeks ago 11 celebrities were individually chosen and asked to take part in this year’s I’m a celeb. Over the three weeks they have taken part in bush tucker trials, dingo dollar challenges, and adventurous tasks that would help them in getting food for the camp. To get the food, they’ve had to eat critters, lie in caves with rats, and even swim with alligators. This would be a very big no from me!

 

When they first arrived at the camp they were not sure what to expect. To get into the camp, some celebrities had to skydive, others had to get stars in order to win the other team. These stars were not as easy as you think to get. Each night one celebrity was selected by the public vote to do the bush tucker trial. These bush tucker trials helped the celebrities earn proper meals. Each star that they retrieved during the trial was a meal for camp. But holly and Dec made sure these stars were not going to be found easy. Over the weeks I have seen celebrities eat spiders, a camel’s hoof and even a fish’s eyeball. To say there was times I needed to turn off the T.V. was an understatement. I would definitely be the celebrity to come back to camp with little or no stars. If the camp did not receive any stars they had to live on rice and beans. Ugh, even the thought of it makes me feel hungry!

 

Another way the celebrities were able to earn treats was completing dingo dollar challenges. These challenges were more fun in compared to the trials, and celebrities had more time to complete them. I think this would be more my cup of tea if I was in the jungle. When the celebrities completed the challenge, they then head to kiosk Kevin where they receive tasty treats. Cupcakes, cookies and ice-pops are some of the treats the celebrities got. However, to get the treats the campmates had to answer a question, for example, ‘what percentage of UK parent are full confident was goes on in their kid’s lives. A)80% B)45%.’ However, 75% of the time they got the question wrong, so left with nothing.

 

When in the jungle the celebrities had to live a real jungle life. Cook their own meals, wash their clothes in the river, and use an outside dunny. At the start, adjusting to this life was hard for the celebrities, but as time went on they were adopting to it no problem. At the during each week, someone new was appointed to be the group leader, their job was to assign jobs to the rest of the celebrities, while they got their own bed and all duties completed for them. I would be definitely wishing I would be the group leader as I would be no help in doing any of the other jobs.

 

Towards the end of the season, celebrities received special letters from home. This was very emotional for the celebrities; I know this because it even brought a tear to my eye. When they got near the end they started to receive more luxuries, e.g. they got to go to the jungle bar. I think this would be the highlight of my experience! Over the three weeks I have really enjoyed the show, however, watching it has made me realise how scared I actually am of rats, snakes, spiders, and pretty much everything that moves. I am not a celebrity, but if I was on the show, I would definitely be saying ‘I’m a celebrity get me out of here!!’.

 

Chloe Toner is a final year BSc in Communication Management and Public Relations student at Ulster University. She can be found at: LinkedIn – linkedin.com/in/chloe-toner-937039153

5 Things I Learned From “thank u, next”

Saturday 3rd November, Ariana Grande surprised us all with the release of her new single “thank u, next”.

A break up anthem with a difference, “thank u, next” focuses on what Ariana has learned from each of her past relationships and how this has helped her to become “so amazing”. Ariana sets and example to all her fans on how to face adversity head on and move on to better things.

Here’s 5 things I learned from “thank u, next”

1. Look back, but don’t stare

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Ariana opens the song by taking a look back at all her past relationships. Mentioning each high profile high profile ex by name, she doesn’t shy away from acknowledging her past and the issues that lead to the break up of these relationships.

The past can provide you with information about yourself and looking back at this can help you reflect. However this should not necessarily inform your future or determine your outlook. Reflecting too much on the past can make it hard to stay optimistic, we often focus on the negatives rather than the positives. Looking too deep into our past makes it hard to envisage a future without these same issues occurring.

As Ariana moves into the final verse of the song, she begins to look into the future and discusses her dreams of marriage. She hasn’t let her past failing of relationships ruin her ideal picture of her future. And neither should you.

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2. Learn from the past and take it into the future

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Throughout the song Ariana shares some painful moments that she’s been through over the past couple of years. From the death of her ex Mac Miller, the end of her engagement, family problems and her own struggles with mental health. But she also hints at how ultimately, she’s going to come out stronger from the lessons she’s taught herself.

You Learn about yourself when things don’t go the way you planned them. We learn from the mistakes we have made. Getting hurt allows us to learn more about ourselves as people and allows for self-growth. Taking these lessons with us into the future helps us to not make the same mistakes and betters us as a person. You too can turn out amazing.

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3. The importance of self-love

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Unlike other break up anthems that focus on getting over the hurt of a past relationship by scoring your exes,  Ariana sings from a place of self-love as opposed to emptiness and hurt. Instead of moving on with another relationship to get over the past, she is now focusing on her relationship with herself.

Taking time to look after yourself without compromising for others is so important. Focusing on our happiness will help us to lead a better life. Going forward into the future with self-love and acceptance will help us in all aspects of life. The Key to success in any area is confidence within yourself, no one has time for self doubt.

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4. The importance of your support system outside of your relationship

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In times of a break up we turn to the people around us for support. Ariana sings about how spending more time with her friends has helped her to stop worrying about the past. She also speaks about her close relationship with her mother, who she wants to walk her down the aisle some day.

After a relationship ends it is these people who we look to for support through the pain. That is why having this support network is so important. Laughter and good times with friends helps us to get over the bad times of the past.

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5. There’s strength in vulnerability

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“thank u, next” is undoubtedly Ariana’s most vulnerable song yet. Explicitly talking about all her past exes by name and her dreams for the future, she opens up to fans.

“thank u, next” has also been Ariana’s most successful single. It broke Spotify’s record for single day streams from a female artist 2 days in a row and became the fastest single to surpass 100 million streams in Spotify history. It is Ariana’s first number one in the singles charts in both the UK and USA.

This success was followed by and iconic video which  broke the record for the biggest music video debut in YouTube history, earning over 50 million views in the first 24 hours.

While this commercial success is amazing the real success of the song lies in Ariana’s openness with her fans which has allowed so many people to connect with the song. There is a reason so many people are listening to the song and that is because we can all relate to it in some capacity.

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Allowing ourselves to open up and be vulnerable to the people around us will help you to make deeper connections. We all go through the same struggles in life and we can all relate to each other. A problem shared is a problem halved and vulnerability can be the first step forward in moving on.

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Cathal McCaughey is a final year student on the BSc in Communication Management & Public Relations at Ulster University and a Study USA alumni of College of St. Benedict / St. John’s University MN. He can be contacted on: Instagram – @Cathal_10 / Twitter – @Cathal__10 / Linkedin – http://www.linkedin.com/in/cathalmccaughey

Conor Mc Gregor- PRoper Twelve

Conor McGregor – the man, the myth, the legend.  The loud mouth, Crumlin born showman has became famous for his illusive striking, crazy fight predictions and his ability to roast his opponents in press conferences to the point of freezing up when faced with him in the cage. Love him or hate him- his PR campaign works.

Recently McGregor has been making the headlines for all the wrong reasons, for example hurling a dolly at an opponent’s bus window, injuring numerous fighters, invading the cage at another fight promotion and consequently making the general public fear he was losing his mind. It could be argued that this thoughtless and irrational behaviour may have been detrimental to his reputation and public image however perhaps there is a method to his madness, after all does bad publicity really exist? I think that it is high time for the public to appreciate Conor McGregor for the shrewd, calculating businessman and PR genius that he is. Ultimately he is the one with the staggering net worth of $110 million USD meanwhile I struggle to gather up the price of his pay per view fights.

Was this a calculated stunt to promote the biggest UFC fight of all time ???? You decide.

McGregor has utilised his popularity with the millennial generation and used it to his advantage in undertaking a recent business venture whereby he has attempted to get his foot in the door of the Whiskey business. He was a huge talking point in the media recently and he has used this momentum to promote his new product  “Proper Twelve” to the next level in his UFC press conference.  With the fans behind him coming into his fight with Khabib Nurmagomedov,  McGregor took every opportunity to have a bottle of his infamous Proper Twelve glued to his hand in order to make it a household name around the globe.  He then proceeded to taunt Jameson whiskey as he claimed it was “done” and “we only drink Proper Twelve, proper Irish whiskey from a proper Irish man.” This was a huge claim as Jameson is so well established in Ireland yet he had his fans cheering “F*** the Jameson brothers” at the open workouts.  Quite a bold move but he isn’t notorious for being respectable in his approach to marketing.

Continue reading “Conor Mc Gregor- PRoper Twelve”

Ge ne uis or l’eau de chris?

Weirdest title ever? I know! Bear with me though there is a method to the….madness?

As this is my first blog post I should probably start by saying a few things about myself, I am a final year Communication Management and Public Relations student, I am on my 5th year of university after doing a year in Leeds studying Event Management. Unfortunately, that didn’t quite work out for me, so here I am 5 years on from leaving school, in Jordanstown approaching my last 9 months of university, oh also I am obsessed with my dog and love, love, love, Love Island!

Now I don’t exactly love, love, love Love Island, I could definitely still live without it but it leads me onto what this blog post is actually about.

It’s the 9th October 2017 and Chris Hughes, a contestant from summer ’17 series of Love Island has just released he will be partnering up with Topman, one of the UKs biggest high street retailers for men (and women, great for an oversized hoodie ladies!) to sell bottled water named L‘Eau de Chris, infused with his own tears. Instagram, Twitter, Facebook any social media platform you can think of went into melt down.

Now, if you haven’t heard or have no interest in the Love Island frenzy, Chris was known on the show for shedding a tear here and there, and rightly so, everyone has there moments, right? Everybody hopped on the band wagon “oh this is just another way for them to make money” “absolutely ridiculous, selling your own tears, you should be ashamed of yourself” to state but a few of the harsh tweets- I have inserted a few below to have a chuckle at when this was released, allowing a good 16 hours to pass of mixed reviews of his new business partnership, receiving praise from some and not so much praise from others. Over these 16 hours Chris allowed his followers to drop and rise, twitter to go crazy and Instagram to be bombarded with horrible comments, all whilst knowing the real reason behind his new “business venture”.

  

  

The plot thickens, Topman was not Chris Hughes newest venture, CALM- Campaign Against Living Miserably, a leading UK based charity to help against male suicide was.

This new campaign was in fact in aid of increasing awareness of male suicide, smart, eh?

Chris Hughes is now in fact one of the newest ambassadors for CALM and face of their campaign #dontbottleitup, this all came from his courage and openness whilst being featured on the show, as I said *or typed* before, everybody has their down moments so why keep it in, male or female? Chris Hughes has openly spoke about his problems with anxiety and how talking about problems and speaking openly has really helped him.

Chris stated in his interview with CALM “it’s like halving the problem straight away when you talk with someone about it” and that I completely agree with and commend him for how open he is, obviously I am a girl but by being around my brother, dad and boyfriend I know how hard it can be for men to show emotion or open up. There is that stigma now that men need to be ‘masculine’ and women are the ‘emotional’ ones but I completely dis agree and this is exactly why I think this PR campaign is one of the best social media has seen. Any suicide, male or female is absolutely horrendous and soul destroying, so campaigns like these are what is needed in this generation to get people talking, talking about their problems and opening up.

Okay, to the title, ‘Genius or Ludacris’ get it now?

The name behind the bottled water in the first place means Ludacris i.e. its Ludacris to feel like you should bottle it up, this was all very fitting as it was also World Mental Health Day, the day the initial campaign/prank was released.  After it the cat was out of the bag, opinions completely changed and so did the general public’s view on Chris Hughes, very quickly.

This whole campaign and PR stunt helped to spread the hashtag around not just the UK but around the world and really, I think that is the perfect venture for someone with his following and platform to go towards. Don’t get me wrong I can’t help but have ‘FOMO’ (fear of missing out), when I miss just one episode, I can’t be the only one to admit to that? But usually end up hating them all once they come out and take over my Instagram and twitter with their horrendous teeth whitening discount codes or new merch, but this changed my perception on Chris completely….and hopefully will change yours too!

Sarah Heath is a final year BSc in Communications Management and Public Relations student at Ulster University. She can be found on Twitter: @sarahmeganheath,  Instagram @sarahmeganjane, LinkedIn: https://www.linkedin.com/in/sarah-heath-375053a6/