If there’s anything I love more than a salted chilli chicken snack box, it’s a good old piece of reactive marketing. Brands use reactive marketing as a way of engaging their audience with spur of the moment content and advertisements responding to real-time events, news, topics, TV shows, hashtags and threads. It’s a way to

We all love a good argument. The drama, the intrigue, taking sides; it’s all fascinating. But, when there is a public feud between celebrities all of these aspects are multiplied. We love to know EVERY SINGLE DETAIL about who said what, who did they say it to, who was actually involved. It’s sometimes even more