What can I say? Burger King is flying the flag of brilliance for all fast food chains out there. Two months ago, they won the hearts of millions when they urged people to buy from other fast food branches; “We never thought we’d be asking you to do this, but restaurants employing thousands of
Tag: Burger King
If there’s anything I love more than a salted chilli chicken snack box, it’s a good old piece of reactive marketing. Brands use reactive marketing as a way of engaging their audience with spur of the moment content and advertisements responding to real-time events, news, topics, TV shows, hashtags and threads. It’s a way to
So today I continue my account of ‘Burger Wars’, what is Burger Wars you might ask? Burger Wars is the competition between McDonalds and Burger King. Two giants of the burger world, battling it out for the top spot. How do they do this? Well through their PR and Marketing Campaigns of course. Often making
When someone says the name Burger King what do you think of? Fast food, unhealthy food, convenience? But what about anti bullying? It is not a connection that I would have originally made myself however, as part of anti-bullying month Burger King did a PR stunt in an undisclosed restaurant in LA where hidden cameras