Burger King: Fast Food Royalty

Burger King: Fast Food Royalty

What can I say? Burger King is flying the flag of brilliance for all fast food chains out there.  

Two months ago, they won the hearts of millions when they urged people to buy from other fast food branches;

“We never thought we’d be asking you to do this, but restaurants employing thousands of staff really need your support at the moment.” – name-checking; KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Gregg’s, Taco Bell, Papa John’s Pizza and Leon in the post.

This wasn’t about marketing or advertising, but something much greater. We are living in such stressful and chaotic times. It’s uplifting to see companies that genuinely care. Not only about their own customers and employees. But about their “competitors” as well.

For some, this campaign didn’t pull on their heartstrings. Some called it cynic and a ploy instead to buy Burger Kings famous ‘Whooper’. The post did end with a plug for its own product – “Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing” – so a touch of healthy (or even unhealthy) scepticism may be in order.

If all else fails, try again?!

Burger King came back with something BIGGER. Something BETTER. Something much GREATER.

WHOPPER & FRIENDS

Burger King is supporting local restaurants who can’t market their brand and came up with a stunning campaign, “Whooper & Friends”.

They shared this image to their UK account and encouraged small businesses to use their Instagram for advertisement. 

And may I add, FOR FREE!!

The hospitality industry has consistently rallied together over the last few months and it’s great to see this continue.

There has been a fundamental shift; consumers are no longer only looking at brands as embodiments of certain values that appeal to them but more so as a cause that they can get behind. A clear sense of responsibility & purpose is now vital! No longer is it acceptable for a brand to be a ‘bit-part player’, to just add a ‘badge of support’ or run one-off PR initiatives.

As we have seen this year with various movements, silence & not being part of the conversation is not tolerated. Now more than ever it has become a necessity to openly state what you are about, what you believe in & what you are doing about it!

Talk is cheap!… Consumers want to see you walk that talk. Burger King seems to have figured this out with this (and other recent campaigns).

Most importantly people are loving it! “Worthy of respect”, “EPIC – what a statement”, “Thoughtful & Smart”, “Amazing Gesture”, “Others should follow”, “This hits so much better than the ‘Buy McDonald’s Ad!

This I believe will be the future of marketing in 2021 & beyond!

REBRANDING

Not only have they been pulling amazing campaigns out of the bag but they have also recently publicised their latest rebranding, “The announcement signals a commitment to digital-first expression and recent improvements to taste and food quality, through the removal of colours, flavours and preservatives from artificial sources from menu items, as well as an ambitious pledge to environmental sustainability.”

The fast-food chain’s first redesign in over 20 years brings back a 60s logo and introduces a brand new font, Flame inspired by the shape of its burgers, with a rich new colour palette, to create a more digital-friendly identity.

Burger King was inspired by their old logo from 1969-1988 and wanted the same feel for their rebrand; which was authentic, confident and simple. They wanted it to be long- lasting, timeless.

The font was inspired by the shapes of the restaurant’s food, “rounded, bold, yummy”. With these shapes, they needed new brand colours; they wanted their font to make people take a bite out of it. I think they have successfully achieved that! Fiery Red, Flaming Orange and BBQ Brown as their primary palette, with Mayo Egg White, Melty Yellow and Crunch Green as their secondary palette. A top-class font, matched with top-class colours. It’s a win, win for Burger King.

With the ever-changing digital world we live in, Burger King felt their visual identity wasn’t reflecting them as brand a anymore. This brought them to re-designing their packaging, merchandise, menus, uniforms, signage, décor and digital assets.

Burger King has had an incredible few months, I question will any other fast-food brands be able to compete with their genius campaigns and branding in 2021?

This is exactly what an industry leader brands like, acts like, and advertises like.

Hats off to Burger King.

Courtney McGoldrick is a third year BSc in Communication, Advertising & Marketing student at Ulster University. She can be found on LinkedIn, Instagram & Twitter.

2020 – A Year for PR to Shine. Here’s my favourites

2020 – A Year for PR to Shine. Here’s my favourites

This year there has been so much loss, hardship, and struggle. We have witnessed the world go into lockdown, the loss of so many lives and the struggle of our healthcare systems around the world – it’s now normal to wear masks and stay two metres away from each other, to have no idea what the future holds. Nobody expected this, least, not businesses.

The uncertainty has been crippling, however, on so many occasions I couldn’t help but be inspired by how the world has reacted and reminded why I picked a career in the marketing/PR industry.  

Businesses all around the world have adapted to the most challenging circumstances with excellence. I truly believe that anyone who has experienced this pandemic will never think the same way again. In many ways, I feel privileged to have been exposed to such innovation, creativity and resilience this year, at a time in my life where I will soon be a young professional challenged to think of new ideas and ways of working. I also feel lucky to have spent six months of my placement year working from home during a pandemic, as it taught me more than 12 months in the office ever could have.  

Now, don’t get me wrong I didn’t love going into a lockdown shortly after my 21st birthday, missing a holiday with my friends or doing my final year of University online, with absolutely NO parties to see off my student days.

BUT

COVID-19 has taught me a lot, personally and professionally.

Here’s a roundup of my favourite examples of reactive and creative COVID-19 PR:

  1. Guinness

Simple yet effective. Guinness replaced the foam on top of the pint with a sofa, driving home the seriousness of the message whilst bringing a smile to people

2. KFC

KFC, the fast-food chain famous for its fried chicken and provocative marketing communications dropped the Finger Lickin’ Good from the well-known slogan to encourage people not to touch their face and align with the public health message. They also ran a competition, challenging its customers to make their own fried chicken and kept a scoreboard.

3. Netflix

Referred to as “Notflix” ads, Netflix encouraged people to stay home by using Out-of-home advertising to display spoilers of different shows featured on Netflix. Brilliant!

4. Nike

When I first saw this message it gave me goosebumps, Nike put a twist on its usual aspirational messaging to encourage people not to venture outside and suggesting those who stay at home are like sporting heroes. This is such a strong message as it reminds us we are playing for something bigger than just ourselves, we are all a team playing for eachother to keep people safe.

5.) Emily Crisps

Many brands who had already booked outdoor space during the lockdown took a creative approach. I loved this!

6.) Ikea

It might just be the easiest set of IKEA directions you will ever come across! Instructions to stay at home – all you need is a key, a lock and 100 rolls of toilet paper.

  • McDonalds and Volkswagen

Like many others, McDonalds and Volkswagen adopted their well known logos to encourage social distancing

  • Gymshark

With Gyms closed, Gymshark dropped the Gym from their name and replaced it with ‘Home’. This was an incredibly effective message from a brand who has a majority following of young people. Great move!

Crisis communication is challenging, and the rewards for getting it right are huge and the consequences of getting it wrong are just as big.  During COVID-19, good PR has been vital to brands, to continue communicating effectively, businesses must always remember:

  • Keep your message simple and human-centred
  • Take advantage of higher levels of engagement on Social Media
  • React Fast
  • Be genuine – how can you help?
  • Sometimes giving back can grow your business.

Improvise. Adapt. Overcome.

Words to live by? I think so.

Cliodhna Donnelly is a final year BSc in Communication Management and Public Relations student at Ulster University. She can be found on LinkedIn

Brands Building a Sustainable Future

Brands Building a Sustainable Future

‘REDUCE. REUSE. RECYCLE.’ It’s a phrase that’s been instilled heavily into our lives especially over the past 10 years. The evidence is there to prove how much use of single usage products is impacting on society and the environment around us. From slogans such as ‘Save the Turtles’ and ‘Love Food, Hate Waste’ to ‘Save the Earth’, our social responsibility is becoming more prevalent than ever. This social responsibility has become a Corporate Social Responsibility for business. Therefore, we have seen noticeable changes in packaging and quality provided by some of our larger brands- in some cases this was due to corporate decision making and in others this was due to influence from customer pressure.

Primark are one of the latest companies to add to their corporate social responsibility through their ‘Primark Cares Initiative’ which already has single-use plastics, sustainable cotton and recycled materials as commitments. They have a new large paper bag designed with a candy-stripe seasonal print which can be reused as gift-wrap to enhance their commitment to the environment.

Primark aren’t the first company to do this. FatFace had this initiative back in Winter 2019, obviously with a different print. They advertised this on their Instagram with a tutorial video on how customers may use the bag to wrap a gift, whilst also acknowledging that a tag can be cut out from the bag too. Whilst some may undermine this, the sustainability factor of a paper bag as gift wrap or even to back schoolbooks is incredibly beneficial. Not only does it save on paper wastage, but it also saves people money on purchasing wrapping paper! 

Of course, paper isn’t the only single-use product businesses are reducing. Last year, McDonald’s changed their classic plastic straws to paper ones, all due to a customer petition for them to change. The argument that plastic straws don’t degrade, only break up into smaller pieces which can be swallowed by turtles, large birds and fish made public support and sign it. The popularity of the petition weighed heavily in the corporate social responsibility conscience for McDonald’s leading to them making the executive decision to follow through and change to paper straws. This effectively in turn influenced other large brands such as Starbucks and KFC changing to paper straws to match the sustainability trend.

Our high streets and fast food chains aren’t the only places who are making changes to help create a more sustainable future. Recently, ASDA have opened a ‘new sustainability store’ as a trial at their Middleton store in Leeds, which is hoped to play a major part of their plastic reduction strategy in which customers will pay less for greener choices. In order to do this the supermarket chain have partnered with major UK household brands including Kellogg’s, Radox and Persil to name a few. Again, this is a major initiative from a large business to endeavour to help the public to reduce, reuse and recycle easily.

To compliment this further ASDA have also launched a national price promise called ‘Greener at Asda Price’ which vows that loose and unwrapped products (e.g. fruit and vegetables) will cost less than their wrapped equivalents. This is not only beneficial for the environment, but it will save customers money when shopping at ASDA.

Whilst all the measures taken by the previously mentioned businesses above are a step in the right direction to achieve a greener planet, there are many businesses in society who have made little to no changes. Unfortunately, some are still stuck in their old ways and reluctant to change. Therefore, we need to make more sustainability driven decisions to improve things for our generation and for the generations to follow.

As a society we need to make changes to how we purchase, what we purchase and where we purchase from. These decisions may not seem like they are making big changes now, however over time they will have drastic effects. The responsibility ultimately comes to us to make ethically informed decisions to reduce our carbon footprint and save the planet we live in! So, remember the mantra ‘Reduce. Reuse. Recycle’.

Holly Lucy Mc Allister is a final year BSc Communication Management and Public Relations student at Ulster University. She can be found on: Twitter and LinkedIn

How To Market the C-Word

If there’s anything I love more than a salted chilli chicken snack box, it’s a good old piece of reactive marketing.

Brands use reactive marketing as a way of engaging their audience with spur of the moment content and advertisements responding to real-time events, news, topics, TV shows, hashtags and threads. It’s a way to appear relevant, relatable and humorous. Although generally successful in getting people talking and your brand noticed, it’s a tricky business in terms of having a limited time to create the content before its irrelevant, and the risk of offending the generation of snowflakes, whom I refuse to identify with. The fallout from a bad piece of reactive marketing can cause a lot of damage to a brand’s reputation and often they would have been better of just remaining silent… but that’s no craic. We all love a bit of controversy.

It’s no shock that the only real-time event that most brands are responding to right now is COVID-19. As the pandemic, unfortunately, continues to spread brands are thinking of creative ways to encourage us to partake in social distancing, stay indoors and wash our hands, MORE OFTEN! Please don’t tell me you ever ever ever need to be reminded to wash your hands, you detty pig. Here are a few of my faves.

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Netflix #YouShouldveStayedAtHome

A reactive marketing masterpiece if you ask me. I found this piece as I was scrolling through twitter a few weeks ago and it was a breath of fresh air amongst upsetting coronavirus updates, pessimistic tweets *unfollow* and reminders that there are still people who think it’s okay to bounce around households and see their friends. Did ye not hear what Boris said.

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The campaign had the aim to encourage people to stay at home by creating Billboards and Adshels with spoilers from Netflix shows including Money Heist, Love is Blind and Stranger Things with the tag line “You Should’ve Stayed at Home.” I was disappointed to see that it wasn’t actually real and was actually an idea by a duo from an advertising school in Miami who created the concept as a marketing suggestion for Netflix. I did see some comments where people were infuriated at the thought of seeing a spoiler for their favourite Netflix show when they were on their way to essential work or to get essential supplies. Which is a fair point. But how amazing if those who are not following guidelines, acting like they are above the law and are single handily decreasing the chances of us seeing our loved ones, or having pints with our mates anytime soon had their favourite binge of the moment ruined. Karma. SPOILER ALERT: if you have a life and didn’t binge Love is Blind in 3 days please look away now.

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Guinness #StayAtHome

Copywriter Luke O’Reillys created this piece of advertising as part of a One Minute brief challenge and Guinness loved it. They’ve fully credited the creator Luke and have used it as their way of encouraging people to stay at home during this time. I love the simplicity of it. Guinness also created a pretty emotional video in light of St. Patrick’s celebrations being cancelled across the world. Anyone else still pure devastated about this btw?

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The Guinness team collected clips of Guinness and St. Patricks day celebrations over the years and told us all that although we can’t celebrate together this year, we must stick together during this pretty tough time and, “Don’t worry, we’ll march again.” How emotional. I don’t even drink Guinness but I want a Guinness.

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Coke and McDonald’s response to the pandemic was spacing out their lettering to encourage social distances, whilst Burger King rejigged their tagline “home of the whopper.” to “Stay home.”

Contrary to popular belief there are other things we can talk about aside the Coronavirus. Can someone remind my Mum of this, please? So here are just a few honourable mentions I want to include from some of my favourite reactive marketing of all time.

#Sainsbey

When Beyonce dropped her latest Ivy Park collection we couldn’t help but die at the fact we could all go to a fancy dress party as a Sainsbury employee if we bought this particular piece. The memes came in almost instantly and soon went viral with the hashtag #SainsBey. Later that day Sainsbury were absolute legends in the field of reactive marketing and came out with this. Bravo Sainsbury.

It’s……….Innocent Smoothies

Coolen Rooney’s outstanding piece of cryptic literature in 2019 is the best thing I’ve read since the Great Gatsby. The suspense throughout had my heart in my mouth. I still can’t believe It’s……….Rebekah Vardy’s account. The dispute took the Twittersphere by storm and if any brand had any wits about them they would have taken every opportunity to use it for some quality reactive marketing. And Innocent Smoothie was soon to score with their newest “bolt from blue” drink saying it was “THE ONLY THING JUICIER THAN COLEEN V REBEKAH.” Must be pretty damn juicy.

“I’ve had te go te Burger King.”

Remember in 2018 when KFC ran out of Chicken and it was the WORST THING THAT COULD POSSIBLY HAPPEN and people were literally claiming it to be a national emergency. We really didn’t know what 2020 had in store, did we? Anyway, I have the utmost respect for KFC staying cool, calm and collected and rejigging their branding to read FCK. Reassuring to know even Colonel Sanders fcks up sometimes.

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So they’re just a few of my favourite reactive marketing campaigns over the past year or so. Over the past month, I have loved seeing the biggest brands ditch their product placements and USP ploys and simply encourage us to stick together and beat this virus.

Stay safe & healthy everyone and whilst the NHS work endlessly to protect us (ye legends) please protect them by staying at home.

Catherine Maguire is a final year year BSc in Communication, Advertising & Marketing student at Ulster University. She can be found on Instagram: catherinelauram and LinkedIn: Catherine Maguire

Tis the Season to be Freezin’

With the Halloween festivities behind us, Christmas trees appear to be assembling earlier and earlier each year. To many individuals despair we consumers aren’t given a breath before being bombarded with Christmas themed PR marketing campaigns. I, on the other hand, LOVE the bombardment of advertisements as Christmas really is the most wonderful time of the year. With the festive period creeping closer and closer I wanted to reflect on past Christmas marketing campaigns which never fail to put me in the Christmas mood.

Coca-Cola Holidays Are Coming

 It would be impossible to write a blog post about Christmas marketing campaigns without including the iconic Coca-Cola Ad.  The twinkling red trucks driving by ecstatic communities combined with the ‘Holidays are Coming’ soundtrack heralds the start of Christmas on our TV screens every year. The ad first was aired in 1995 as part of Coca- Cola’s seasonal advertising campaign, 24 years later the ad has been deemed the most loved Christmas advert of all time with 34% of Brits stating it is their favourite.

 Budweiser Prohibition Campaign

 With Christmas being a time when alcohol consumption is at its peak. With ‘12 pubs of Christmas’, Christmas parties every other weekend, Christmas markets and mulled wine stalls springing up in towns across the country there really is an abundance of alcohol; with 6 billion units being consumed here in Ireland and across the UK at this festive time.

Budweiser is using digital platforms to release its new alcohol- free sub-brand Prohibition, for an ad campaign tackling drink driving over the festive period. I feel this initiative from Budweiser is effective in putting the message into the mind of the people to not drink-drive and get the nation home safely for Christmas.

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Lidl Hijacking Billboards

 Lidl embarked on a rebellious poster campaign in a bid to jab rival retailers M&S and Waitrose, endeavouring to build up Lidl’s proposition ‘Big on Quality, Lidl on Price.’ Adding fuel to fire, Lidl strategically placed these billboards near its rivals’ stores.

John Lewis Elton John Ad

 After a decade of tear-jerkers starring various harmless fluffy animals, John Lewis pulled out the stops in 2018 with a good dose of old-fashioned star power to sell Christmas. The advert named ‘The Boy and the Piano’ depicts the story of a national treasure, Sir Elton John and with a touch of poetic licence tells the tale of how the gift of a piano altered the course of a young boy’s life. The ad is heart-warming as we witness moments of his life flash before his eyes, from school plays to electric pub gigs to mega-stardom.

However, not everyone appreciated this heartening advert. The Kantar Millward survey reported that the advert lacked relevance scoring a grim 2.83/5 and overall performed relatively poorly for its persuasive nature (2.77/5) while scoring a dire 2.79 for delivering consumers information.  Various retailers responded to the advert, the most poignant of which would have to be Iceland. The tweet created by Iceland displays a similar backdrop to the John Lewis ad; however, this time a displaced orangutan is playing a burning, smoky piano as his backdrop is ablaze. This distressing, emotive response by Iceland was very powerful and fitting for their #NoPalmOilChristmas campaign and has left a greater mark on me than the initial advert.

 McDonald’s Carrot Stick Ad #ReindeerReady

 The ‘Carrot Stick’ ad illustrates a young girl who is bizarrely attached to the last carrot in her happy meal, as she proudly asserts ‘It’s for the reindeer!’ After carefully clutching it through the busy streets and bus ride home, she smugly shows her prized offering to her mother. This is shortly before her bubble is burst by her older brother who nags that ‘There are more than one reindeer!’ This inconveniently results in a trip back to the nations beloved McDonalds, to retrieve treats for the rest of the fleet.

The campaign places prevalence on the anticipation, enthusiasm and the little moments of magic that is mounted in the run-up to Christmas. The slick initiative of the #ReindeerReady Snapchat filter combined with the Christmas branded carrot sticks in store all brilliantly enhanced the Christmas campaign. The story of the little girl warms the hearts of the nation and skillfully encapsulates the magic of Christmas spirit.

 

Hannah Colgan is a final year BSc in Communication Management & Public Relations student at Ulster University. She can be found at: LinkedIn – https://www.linkedin.com/in/hannah-colgan-b65179166/ and Instagram – @Hannahcolgan890

Who’s winning Burger Wars – From Genius Marketing to PR Fails

So today I continue my account of ‘Burger Wars’, what is Burger Wars you might ask? Burger Wars is the competition between McDonalds and Burger King. Two giants of the burger world, battling it out for the top spot. How do they do this? Well through their PR and Marketing Campaigns of course. Often making subtle references to their competitor or not so subtle in Burger King’s case.

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I wrote a post on my personal blog around a month ago, called ‘A Day Without a Whopper’ which you can find here. This detailed Burger King’s decision to stop selling their famous ‘Whopper’ burger for the day in aid of their competitor McDonald’s charity campaign. They told all their customers to go to McDonalds and instead buy a Big Mac as profits would go to charity. This came a few years after Burger King had tried to collaborate with McDonalds on the McWhopper, again for charity, but had been rejected by their competitor. Burger King just being charitable? I don’t think so, these were very clever and well thought through marketing campaigns designed to make Burger King look like the bigger person in this clash of titans.

So what’s happened since?

Well I have personally been seeing a lot on Twitter and LinkedIn about various PR and Marketing Campaigns from the giants – both good and bad. So I thought it was only fair that I summarise my findings in a blog post on the latest in this saga.

Genius Marketing

  1. McDonalds – It’s Not the Same Without the ‘M’

This campaign in particular I have seen widely shared across LinkedIn over the past week and it’s one that stuck with me proving how successful it was. McDonalds decided to stamp their branding in some of the busiest places in the world – Airports. Removing their signature letter ‘M’ for the titles of many well-known countries and simply using the slogan ‘It’s Not the Same Without the M’. One thing I loved about this campaign was this simplicity, it’s eye catching and straight to the point, you automatically known what brand it’s for and it makes you think of McDonalds. I know after a long flight, often the first thing I want is a quick and easy meal, so I think the positioning here is great.

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  1. Burger King – The Meltdown

Burger King decided to get on board with sustainability and vowed to stop producing plastic toys in its kid’s meals, as part of an aim to save 320 tonnes of single use plastic. The fast food restaurant now also offers a service where you can bring in your old plastic toys to be melted down and the opening week of this promotion you would receive a free kid’s meal in return for doing so. In typical Burger King style, they didn’t miss the opportunity to take a jibe at McDonald’s by stating their toys where ‘especially’ welcome in their promotional video. For me this is a huge win for Burger King, climate change and sustainability are such a talked about issue at the moment and this is the type of reaction we need from big brands and corporations.

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PR Fails

  1. McDonalds – ‘Bloody Sundae’

I’m sure most people have heard about this by now as it’s been highly reported on and sensitive issue, especially in Northern Ireland. But McDonald’s were the subject of a huge PR Fail, over a Halloween promotion of their Ice Cream in their Portugal stores featuring the slogan ‘Sundae Bloody Sundae’. McDonald’s has since issued a public apology stating that the campaign was not intended to reference historical events and that they sincerely apologise for any offence caused. However, this has not stopped residents of Northern Ireland and further afield being highly and rightly upset by the campaign.

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  1. Burger King – Milkshake Tweet

Burger King came under fire with the ASA recently about a tongue and cheek tweet stating ‘Dear people of Scotland, We’re selling milkshakes all weekend. Have fun.” The tweet came as a response to McDonald’s stopping selling milkshakes at the request of the police, due to politicians such as Nigel Farage being ‘milkshaked’ (having a milkshake thrown over them in the street). The ASA stated that they considered that the ad encourages ‘anti-social behaviour’ and banned the tweet.

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So who’s winning here?

In my eyes Burger King have the lead here, I love how reactive their PR and Marketing is and their constant focus on current issues. I think their constant ‘trolling’ and responding to McDonald’s is pretty humorous and clever and gives them the upper hand here.

 

Hannah Chambers is a final year BSc in Communication Management and Public Relations student at Ulster University. You can find her on – Twitter: @HannahC_PR  and LinkedIn: Hannah Chambers

Ronald to the Rescue

Ronald to the Rescue

When you think of the name “Ronald McDonald”, what springs to mind? A clown who is just as creepy looking as he is infamous? The “Joe Camel” of fast food? I wouldn’t say that glorious imagery sprung to mind when I used to hear the name myself, but maybe after reading this post you will have a new-found respect for it.

We’ve all been to a McDonald’s at some point in our lives, and I’m guessing that most of us would recognise this logo which is found on the charity boxes placed at every till point.

Duchess of Cambridge to visit Ronald McDonald House

This logo represents the Ronald McDonald House Charities (RHMC), which are based right here in Northern Ireland, the rest of the UK, Ireland, and all over the world.

I tend to throw change into charity boxes on tills when I buy things, but as much as I do that I never really think about the charity I’ve just donated to after I walk out the door. I also always tend to think of big global and dominant brands as being somewhat selfish. For example, after finding out that Starbucks Ireland only payed 45 euros in tax last year, I tend to think twice before I invest in one of their seasonal lattes.

I’ve recently learnt that not only do McDonald’s and their franchisees allow the placement of RHMC collection boxes at each till point, the company also donates money from its own sales. In 2016, they added an extra one million pounds donation from sales to the existing three million that had been collected in the UK that year.

RHMC pride McDonald’s as an “essential, valuable and sustaining partner” and McDonald’s even provide office space to the charity in their Head Quarters around the world, along with general and administrative support, HR, payroll, organisation support and ICT and computer systems.

RHMC globally has been McDonald’s charity of choice since its founding in 1989 and provides hope and respite to families during challenging times of life. The thing that inspired me to read more into McDonald’s corporate philanthropy and the RHMC, was a tweet by an individual who was personally affected by the works of the charity and was highly praising them.

So, there you go, Ronald McDonald will continue to look creepy but hey! He’s a good guy. And McDonald’s may be swimming in profits and sitting comfortably on the Forbes’ list of “Most Valuable Global Brands”, but their philanthropic measures should not go un-noticed.

McDonald’s says its mascot Ronald McDonald is keeping a low profile as reports of creepy clown sightings sweep communities across the globe.

 

Rachel Reilly is a second year BSc in Communication, Advertising & Marketing student at Ulster University. She can be found on LinkedIn: www.linkedin.com/in/rachelreilly98