What can I say? Burger King is flying the flag of brilliance for all fast food chains out there. Two months ago, they won the hearts of millions when they urged people to buy from other fast food branches; “We never thought we’d be asking you to do this, but restaurants employing thousands of
Tag: McDonald’s
This year there has been so much loss, hardship, and struggle. We have witnessed the world go into lockdown, the loss of so many lives and the struggle of our healthcare systems around the world – it’s now normal to wear masks and stay two metres away from each other, to have no idea what
‘REDUCE. REUSE. RECYCLE.’ It’s a phrase that’s been instilled heavily into our lives especially over the past 10 years. The evidence is there to prove how much use of single usage products is impacting on society and the environment around us. From slogans such as ‘Save the Turtles’ and ‘Love Food, Hate Waste’ to ‘Save
If there’s anything I love more than a salted chilli chicken snack box, it’s a good old piece of reactive marketing. Brands use reactive marketing as a way of engaging their audience with spur of the moment content and advertisements responding to real-time events, news, topics, TV shows, hashtags and threads. It’s a way to
With the Halloween festivities behind us, Christmas trees appear to be assembling earlier and earlier each year. To many individuals despair we consumers aren’t given a breath before being bombarded with Christmas themed PR marketing campaigns. I, on the other hand, LOVE the bombardment of advertisements as Christmas really is the most wonderful time of
So today I continue my account of ‘Burger Wars’, what is Burger Wars you might ask? Burger Wars is the competition between McDonalds and Burger King. Two giants of the burger world, battling it out for the top spot. How do they do this? Well through their PR and Marketing Campaigns of course. Often making
When you think of the name “Ronald McDonald”, what springs to mind? A clown who is just as creepy looking as he is infamous? The “Joe Camel” of fast food? I wouldn’t say that glorious imagery sprung to mind when I used to hear the name myself, but maybe after reading this post you will