Whilst we are all too aware of the havoc that COVID-19 has caused, it literally cancelled EVERYTHING, but we’re nearly 10 months in and we’ve just adjusted to our new normal, but are we all aware of the brands coming out on top on this pandemic, the brands that are emerging as leaders coming through

I know we’re all sick of hearing about Covid-19; I won’t bore you with statistics or point out your wrongdoings. Instead I wanted to share my fascination with the way in which brands, big and small, have reacted to the global crisis. Not only is it worth taking note of their crisis management but also

The shelves are stocked with mince pies and Mariah Carey is playing throughout the supermarkets but there’s nothing that says the holiday season quite like the battle of the Christmas ads. Halloween is over and just like that the festive advertisements, flood our TV screens. I think it’s fair to say that Christmas ads have

With the Halloween festivities behind us, Christmas trees appear to be assembling earlier and earlier each year. To many individuals despair we consumers aren’t given a breath before being bombarded with Christmas themed PR marketing campaigns. I, on the other hand, LOVE the bombardment of advertisements as Christmas really is the most wonderful time of

Holidays are coming!  We’ve all seen them, and around this time of year it’s almost impossible to avoid them.  Around this festive period every single business and company are fighting it out to try and create the top Christmas advertisement of the year. Companies throw thousands upon thousands into their advertising for the Christmas period