2020 will forever be remembered as the year of the pandemic. Effects from the year will undoubtedly have a lasting impact for years to come as every business has to adapt to the “new normal”. There is no business that has escaped unaffected. Therefore, businesses of every size globally have been forced to adapt, innovate

To answer the question why does a career in Public Relations interest me? As well as why did I chose a Public Relations degree to study? The answer isn’t as straight forward as the questions, there are a number of different reasons and answers, for how I ended up on this career path. In this

How KFC used a crisis as a marketing ploy by controlling the narrative. Disaster struck KFC in February 2018 when supply issues lead to the fast-food giant running out of chicken. The fried chicken chain switched its delivery contract to another company which led to “operational issues” for the supply distribution. This meant that chicken

Some background information BPerfect Cosmetics was created by Brendan McDowell in 2013 and was situated in Belfast. In 2017, Brendan appeared on Ireland’s Dragons’ Den in March 2017 where his brand received praise from all 5 Dragons. Not only did Brendan receive praise from all 5, but he also received and secured an offer from

I know we’re all sick of hearing about Covid-19; I won’t bore you with statistics or point out your wrongdoings. Instead I wanted to share my fascination with the way in which brands, big and small, have reacted to the global crisis. Not only is it worth taking note of their crisis management but also

Cancel culture is a term that was virtually unheard of just years ago but now is a prominent feature of the digital age. So what exactly is cancel culture? It can be described as an environment that facilitates a form of public shaming, usually occurring on the Internet, where a person or an organisation is denounced for

Do you ever just remember something that was popular or trending and just think wow the human race is just insane, like really really stupid? I mean how are we supposed to be the most intelligent mammals when things like this become a thing. Well this is exactly what I thought when I heard about

Do you ever find yourself about 20 videos deep from what you were originally watching on YouTube and have no clue how you ended up clicking on a video about how Doc Martins are made in a factory? Because same. Well, that’s exactly how I came across the trailer for a documentary called Blackfish. So

Last week in the news was a certain member of the British Royal family, ohh yes, you’ve guessed it. It was Prince Andrew and he has had an absolute PR nightmare this week because of his relationship with convicted Human trafficker and sexual abuser Jeffrey Epstein. Once I heard he was voluntarily doing this interview