Advertising and Public Relations are two very different things. While advertising is a paid announcement shared on various media outlets, PR is a strategic communications process that works on building relationships for the company. HOWEVER, having said that, when advertising becomes a sort of company tradition it could also be important for the company’s

As a current final year Communication, Advertising and Marketing student, and having recently completed a year’s Regional Communications placement at The Walt Disney Company EMEA in London, I’ve come to appreciate the key inner workings of the PR industry that can only really be discovered outside of the lecture theatre, and on the job. Increasingly,