You aren’t to know this but, much like myself, my mum was also a mature student. When my siblings and I were growing up mum was studying Communication, Advertising and Marketing at the very institution where I’m now studying Communication Management and Public Relations. My point? Well, basically, what I’m saying is, when we were

  Advertising and Public Relations are two very different things. While advertising is a paid announcement shared on various media outlets, PR is a strategic communications process that works on building relationships for the company. HOWEVER, having said that, when advertising becomes a sort of company tradition it could also be important for the company’s